Ullapooloutdoors.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
55% 
Page quality
48% 
Page structure
75% 
Link structure
71% 
Server
81% 
External factors
100% 
SEO Score
Response time
0.62 s
File size
77.50 kB
Words
359
Media files
53
Number of links
58 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Ullapool Outdoors | Outdoor Clothing & Equipment | Scottish Highlands | All Major Brands
The page title should be shorter than 580 pixels. It is 798 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Visit our outdoor shop in Ullapool today, or shop online for the latest 2025 outdoor clothing and equiment. The only outdoor shop north of Inverness, Open Mon - Sat all year round.
The meta description is too long: 1098 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United Kingdom of Great Britain and Northern Ireland
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionVisit our outdoor shop in Ullapool today, or shop online for the latest 2025 outdoor clothing and equiment. The only outdoor shop north of Inverness, Open Mon - Sat all year round.
generatorConcrete CMS
msapplication-TileImagehttps://ullapooloutdoors.co.uk/application/files/2317/3384/3704/favicon.png
theme-colorrgb(255, 255, 255)
viewportwidth=device-width, initial-scale=1.0
og:imagehttps://ullapooloutdoors.co.uk
og:image:width1000
og:image:height666
content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
There are only 359 words on this page. Good pages should have about 800 words of useful content.
19.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.75 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 235 characters this one is longer than 70 characters:
"paramo, scarpa, meindl, vango, msr, hoka, smartwool, keen, black diamond, leki, helly hansen, merrell,..."
Image SEO
(Somewhat important)
31 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ication/files/7417/3773/2038/uo-logo.svgNo alt attribute provided
...humbnails/2217/3410/2632/accessories.jpgNo alt attribute provided
...ct_thumbnails/8617/3410/2634/camping.jpgNo alt attribute provided
...t_copyright_Steve_Ashworth_1_of_1_58.jpgNo alt attribute provided
...duct_thumbnails/1717/3410/2634/boots.jpgNo alt attribute provided
...umbnails/5517/3409/5753/new-products.jpgNo alt attribute provided
...thumbnails/9417/3409/5834/sale-items.jpgNo alt attribute provided
...mbnails/6317/4343/0221/Analogy_outer.jpgNo alt attribute provided
...ls/6517/4255/3736/expedition-foods-7.jpgNo alt attribute provided
...humbnails/2217/3410/2632/accessories.jpgNo alt attribute provided
...ct_thumbnails/8617/3410/2634/camping.jpgNo alt attribute provided
...t_copyright_Steve_Ashworth_1_of_1_58.jpgNo alt attribute provided
...duct_thumbnails/1717/3410/2634/boots.jpgNo alt attribute provided
...umbnails/5517/3409/5753/new-products.jpgNo alt attribute provided
...thumbnails/9417/3409/5834/sale-items.jpgNo alt attribute provided
...mbnails/6317/4343/0221/Analogy_outer.jpgNo alt attribute provided
...ls/6517/4255/3736/expedition-foods-7.jpgNo alt attribute provided
..._Alpine_Jacket_Watermelon_QDB_13_WTM.jpgRab Women's Microlight Alpine Down Jacket
...wnpour_Jacket_TempestBlue_QWI_06_TMB.jpgRab Men's Downpour Waterproof Jacket
...ly_Hansen_Womens_Belfast_Long_Jacket.pngHelly Hansen Women's long Belfast Jacket
.../3946/0929/13145278-2014992620554830.jpgBerghaus Men's Deluge 2.0 Pant
...nails/8717/3927/6549/WBS20_38283_FGE.jpgPatagonia P-6 Logo LoPro Trucker Hat
...ails/6517/3928/7604/WBF24_40585_ENLB.jpgPatagonia Women's R1® Thermal Jacket
.../6217/3928/6224/WBF23_40250_LMBE_MW1.jpgPatagonia Women's R1® Air Zip-Neck
...ation/files/9317/3402/1393/patagonia.svgPatagoniaPatagonia
/application/files/9917/3402/1393/rab.svgRabRab
...4917/4290/7206/Mountainequipmentlogo.svgMountain equipmentMountain equipment
...lication/files/2017/3402/1393/paramo.svgParamoParamo
...cation/files/8817/3402/1392/berghaus.svgBerghausBerghaus
...ion/files/5617/3402/1393/fjall-raven.svgFjall RavenFjall Raven
...ion/files/1617/3402/1393/craghoppers.svgCraghoppersCraghoppers
...lication/files/8117/3402/1393/scarpa.svgScarpaScarpa
...tion/files/4517/4290/1411/Mammutlogo.svgMammothMammoth
...tion/files/2817/4299/5758/Hoka-Logo1.svgHokaHoka
Video URLWidthHeight
...88f453d80bc24fb92187e9d1d2189a763f2e720e

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 A New Spring collection for 2025
H2 Rab Women's Microlight Alpine Down Jacket
H2 Rab Men's Downpour Waterproof Jacket
H2 Helly Hansen Women's long Belfast Jacket
H2 Berghaus Men's Deluge 2.0 Pant
H2 The only dedicated independent outdoor shop in the highlands, north of inverness
H2 We stock a wide range of outdoor equipment, Clothing, and accessories
H2 Last seasons end of stock sale
H2 Patagonia P-6 Logo LoPro Trucker Hat
H2 Patagonia Women's R1® Thermal Jacket
H2 Patagonia Women's R1® Air Zip-Neck
H2 Empty heading
H2 Make an Enquiry
H3 Ullapool Outdoors Presents
H4 Accessories
H4 Camping
H4 Clothing
H4 Footwear
H4 Major brands at reduced prices
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://ullapooloutdoors.co.uk/No Text
https://ullapooloutdoors.co.uk/Home
/about-usAbout
/outdoor-gearProducts
/outdoor-gear/accessoriesAccessoriesEquipment & Extras
/outdoor-gear/campingCampingOutdoor living
/outdoor-gear/clothingClothingOutdoor clothing
/outdoor-gear/footwearFootwearWalking & Hiking
/shopShop Online
/shop/new-productsNew for 2025New Ranges Just In
/shop/sale-itemsSale ItemsLast Season Reduced
/shop/paramoParamoShop In Shop
/shop/core-stockCore StockEssential Items
/brandsBrands
/blogBlog
/get-touchGet In Touch
https://ullapooloutdoors.co.uk/Text duplicate Home
/about-usText duplicate About
/outdoor-gearText duplicate Products
/outdoor-gear/accessoriesText duplicate AccessoriesEquipment & Extras
/outdoor-gear/campingText duplicate CampingOutdoor living
/outdoor-gear/clothingText duplicate ClothingOutdoor clothing
/outdoor-gear/footwearText duplicate FootwearWalking & Hiking
/shopText duplicate Shop Online
/shop/new-productsText duplicate New for 2025New Ranges Just In
/shop/sale-itemsText duplicate Sale ItemsLast Season Reduced
/shop/paramoText duplicate ParamoShop In Shop
/shop/core-stockText duplicate Core StockEssential Items
/brandsText duplicate Brands
/blogText duplicate Blog
/get-touchText duplicate Get In Touch
/our-products/berghaus-tephra-...IMG-ALT Rab Women's Microlight Alpine Down Jacket
/our-products/berghaus-tephra-...Buy Product
/our-products/rab-mens-downpou...IMG-ALT Rab Men's Downpour Waterproof Jacket
/our-products/rab-mens-downpou...Text duplicate Buy Product
/our-products/helly-hansen-wom...IMG-ALT Helly Hansen Women's long Belfast Jacket
/our-products/helly-hansen-wom...Text duplicate Buy Product
/our-products/berghaus-mens-de...IMG-ALT Berghaus Men's Deluge 2.0 Pant
/our-products/berghaus-mens-de...Text duplicate Buy Product
/about-usView Our Shop
/index.php?cID=373Paramo
/outdoor-gear/accessoriesNo Text
/outdoor-gear/campingNo Text
/outdoor-gear/clothingNo Text
/outdoor-gear/footwearNo Text
/our-products/patagonia-p-6-lo...IMG-ALT Patagonia P-6 Logo LoPro Trucker Hat
/our-products/patagonia-p-6-lo...Text duplicate Buy Product
/our-products/womens-r1-r-ther...IMG-ALT Patagonia Women's R1® Thermal Jacket
/our-products/womens-r1-r-ther...Text duplicate Buy Product
/our-products/patagonia-womens...IMG-ALT Patagonia Women's R1® Air Zip-Neck
/our-products/patagonia-womens...Text duplicate Buy Product
/shop/sale-itemsView all products
/brandsView All Brands
https://www.facebook.com/ullap...New window External Subdomain No Text
https://vimeo.com/ullapooloutd...New window External No Text
https://www.instagram.com/ulla...New window External Subdomain No Text
/privacyPrivacy Policy
/cookie-policyCookie Policy
/terms-conditionsTerms & Conditions
/delivery-returnsDelivery & Returns
https://www.graphic-design-sco...New window External Subdomain Aurora
/get-touchContact Us Contact Details

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ullapooloutdoors.co.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.62 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (78 kB).

HTTP Response Header

NameValue
servernginx
dateFri, 01 Aug 2025 05:16:37 GMT
content-typetext/html; charset=UTF-8
content-length11754
x-powered-byPHP/7.4.33
cache-controlprivate, must-revalidate
x-frame-optionsSAMEORIGIN
pragmano-cache
expires-1
set-cookie53 Characters
varyAccept-Encoding
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 126 referring domains.
This page has 275 backlinks.
This page has backlinks from 48 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /application/attributes
Disallow: /application/authentication
Disallow: /application/bootstrap
Disallow: /application/config
Disallow: /application/controllers
Disallow: /application/elements
Disallow: /application/helpers
Disallow: /application/jobs
Disallow: /application/languages
Disallow: /application/mail
Disallow: /application/models
Disallow: /application/page_types
Disallow: /application/single_pages
Disallow: /application/views
Disallow: /ccm/system/captcha/picture

Similar sites

Search preview

ullapooloutdoors.co.uk
Ullapool Outdoors | Outdoor Clothing & Equipment | Scottish Hig...
Visit our outdoor shop in Ullapool today, or shop online for the latest 2025 outdoor clothing and equiment. The only outdoor shop north of Inverness, Open Mon - Sat all year round.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
outdoor79%Check
Ullapool75%Check
Outdoors Outdoor73%Check
Outdoor Clothing72%Check
Ullapool Outdoors69%Check
Outdoor Clothing Equipment68%Check
clothing66%Check
Outdoor Shop66%Check
Outdoors63%Check
Clothing Equipment63%Check
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