Vam.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
48% 
Page structure
91% 
Link structure
90% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.30 s
File size
82.70 kB
Words
385
Media files
18
Number of links
43 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The family of art, design and performance museums · V&A
The length of the page title is perfect. (524 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to the V&A – the family of art, design and performance museums
The length of the meta description is perfect. (458 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.vam.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, minimum-scale=1, initial-scale=1
google-site-verification-GDloWLNO6Ziir974ryRQ0WW1qvhjbDU1uYVPdul41o
msvalidate.012586498ABC4E3519D4A773F1D4B99B3B
csrf-paramauthenticity_token
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apple-mobile-web-app-titleV&A
application-nameV&A
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theme-color#1f1f21
descriptionWelcome to the V&A – the family of art, design and performance museums
keywordsEmpty
langen
twitter:site@V_and_A
twitter:creator@V_and_A
twitter:cardsummary_large_image
twitter:urlhttps://www.vam.ac.uk/
twitter:titleThe family of art, design and performance museums · V&A
twitter:descriptionWelcome to the V&A – the family of art, design and performance museums
twitter:imagehttps://assets-cdn.vam.ac.uk/2025/03/06/09/47/22/25df94f1-79d8-4b23-be50-06c5a53d1b6a/640.jpg
twitter:domainhttps://www.vam.ac.uk
og:site_nameVictoria and Albert Museum
og:typewebsite
og:urlhttps://www.vam.ac.uk/
og:titleThe family of art, design and performance museums · V&A
og:descriptionWelcome to the V&A – the family of art, design and performance museums
og:imagehttps://assets-cdn.vam.ac.uk/2025/03/06/09/47/22/25df94f1-79d8-4b23-be50-06c5a53d1b6a/640.jpg
X-UA-CompatibleIE=Edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 385 words on this page. Good pages should have about 800 words of useful content.
There are 2 text duplicates on this page:
  • Duplicate: You can change your preferences or opt out of hearing from us at any t...
30.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 16.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, minimum-scale=1, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
The family of art, design and performance museums · V&A Home page
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 The family of art, design and performance museums · V&A Home page
H2 Design and Disability Showcasing the radical contributions of Disabled, Deaf, and neurodivergent people and communities to design history and contemporary culture, from the 1940s to now
H2 The V&A is a family of museums dedicated to the power of creativity
H2 What’s on across the V&A
H2 Making Egypt
H2 Cartier
H2 Design and Disability
H2 Marie Antoinette Style
H2 Schiaparelli: Fashion Becomes Art
H2 Enthoven Unboxed: 100 Years of Collecting Performance
H2 Sign up to our emails
H2 Explore the Collections
H2 Membership
H2 Shop
H2 Sign up to our emails Duplicate text
H3 Admission is free
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 2 external links on this page.
LinkAttributesAnchor text
https://www.vam.ac.uk/Anchor Skip to main content
https://www.vam.ac.uk/A-TITLE All V&A
/shop/membershipBecome a Member
/shop/basket/A-TITLE view your shopping bag
https://www.vam.ac.uk/Anchor A-TITLE Menu
https://www.vam.ac.uk/Text duplicate A-TITLE All V&A
https://collections.vam.ac.uk/External Subdomain V&A Collections
https://collections.vam.ac.uk/External Subdomain Search the collections
https://www.vam.ac.uk/visitVisit us
https://www.vam.ac.uk/whatsonWhat’s on
https://www.vam.ac.uk/collectionsCollections
https://www.vam.ac.uk/info/learnLearn
/info/join-supportJoin & Support
https://www.vam.ac.uk/shopShop
https://www.vam.ac.uk/Anchor Trivial anchor text
More
https://www.vam.ac.uk/info/learn/Text duplicate Learn
/info/join-support/Text duplicate Join & Support
https://www.vam.ac.uk/shop/Subdomain Text duplicate Shop
/shop/membershipText duplicate Become a Member
/shop/basket/A-TITLE View your shopping bag
https://www.vam.ac.uk/searchA-TITLE Search
/exhibitions/design-and-disabi...Subdomain Find out more
https://www.vam.ac.uk/membership/Subdomain Members visit free – join now
/south-kensingtonSouth Kensington, London
https://www.vam.ac.uk/eastQueen Elizabeth Park, London
https://www.vam.ac.uk/youngBethnal Green, London
https://www.vam.ac.uk/dundeeSubdomain Dundee, Scotland
https://www.vam.ac.uk/wedgwoodBarlaston, Stoke-on-Trent
/exhibitions/making-egyptExhibition Making Egypt Closes Sunday, 2 November 2025 Young V&A £10 More info
/exhibitions/cartierExhibition Cartier Closes Sunday, 16 November 2025 V&A South Kensington Weekday £27.00 / Weekend £29.00 More info
/exhibitions/design-and-disabi...Exhibition Design and Disability Closes Sunday, 15 February 2026 V&A South Kensington £16.00 More info
/exhibitions/marie-antoinetteExhibition Marie Antoinette Style Opens Saturday, 20 September 2025 V&A South Kensington Weekday £23.00 / Weekend £25.00 More info
/exhibitions/schiaparelliExhibition Schiaparelli: Fashion Becomes Art Opens Saturday, 21 March 2026 V&A South Kensington Tickets available soon More info
/exhibitions/enthoven-unboxed-...Display Enthoven Unboxed: 100 Years of Collecting Performance Closes Sunday, 4 January 2026 V&A South Kensington Free More info
https://www.vam.ac.uk/whatsonExplore What's on
/info/privacy-noticeprivacy notice.
/collections/digital-art-designView collection Digital Art & Design
IMG-ALT Digital Art & Design
/collections/jewelleryView collection Jewellery
IMG-ALT Jewellery
/collections/sculptureView collection Sculpture
IMG-ALT Sculpture
/collections/photographsView collection Photography
IMG-ALT Photography
https://www.vam.ac.uk/collectionsView more from our collections
/info/buy-membershipSubdomain Membership Treat yourself or a loved one with the gift of Membership: enjoy free access to all exhibitions, access to our Members’ Room, priority booking to ...
https://www.vam.ac.uk/shopSubdomain Shop Every purchase supports the V&A Shop today
https://www.vam.ac.uk/Anchor Back to the top
/info/privacy-noticeprivacy notice

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.vam.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.30 seconds.
The file size of the HTML document is fine (83 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateMon, 21 Jul 2025 09:33:32 GMT
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strict-transport-securitymax-age=0; includeSubDomains
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referrer-policystrict-origin-when-cross-origin
content-encodinggzip
cache-controlmax-age=0, private, must-revalidate
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http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,405 referring domains.
This page has 90,056 backlinks.
This page has backlinks from 3,984 different ip addresses.

Robots.txt

User-agent: *
Disallow: /users/comment/
Disallow: /contentapi/search/
Disallow: /contentapi/logotron/
Disallow: /blogs/
Disallow: /uploads/
Disallow: /alby100pib
Disallow: /tags/
Disallow: /users/
Disallow: /archives/
Disallow: /*q=*
Disallow: /*hstc=
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Disallow: /*hsfp=
Disallow: /*utm_source=
Disallow: /*utm_medium=
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Disallow: /*utm_campaign=
Disallow: /*page=
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Disallow: /blog/tag/
Disallow: /blog/20*/
Disallow: /*gclid=
Disallow: /whatson/20*/**/**/m*
Disallow: /whatson/20*/**/**/w*
Disallow: /shop/whatson/
Disallow: /shekou/tag/
Disallow: /__data/assets/pdf_file/0003/178536/new-director-announcement.pdf
Disallow: /__data/assets/pdf_file/0017/235115/hlf_announcement_exhibition_road.pdf
Disallow: /__data/assets/pdf_file/0009/254529/V-and-ADirectorofDesignFuturePlanAnnouncement.pdf
Disallow: /directories/
Disallow: /membership/user
Disallow: /info/va-newsletter
Disallow: /content/email/existing-subscriber
Disallow: /content/email/confirmation
Disallow: /moc/e-newsletter-signup-confirmation
Disallow: /*cgid=*
Allow: /
Sitemap: https://www.vam.ac.uk/sitemap_index.xml
Sitemap: https://www.vam.ac.uk/mused/sitemap_index.xml
Crawl-delay: 2

Search preview

www.vam.ac.uk
The family of art, design and performance museums · V&A
Welcome to the V&A – the family of art, design and performance museums

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
design79%Check
art79%Check
family77%Check
performance museums77%Check
performance76%Check
museums76%Check
performance museums V&A62%Check
Digital Art59%Check
page50%Check
Disability43%Check

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