Nationalarchives.gov.uk - SEO Checker

Overview of the SEO Check
Meta information
97% 
Page quality
56% 
Page structure
95% 
Link structure
97% 
Server
1% 
External factors
100% 
SEO Score
Response time
0.96 s
File size
56.70 kB
Words
417
Media files
0
Number of links
37 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The National Archives
The page title is too short. (197 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
We are a non-ministerial department, and the official archive and publisher for the UK Government, and for England and Wales.
The length of the meta description is perfect. (782 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nationalarchives.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale = 1.0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionWe are a non-ministerial department, and the official archive and publisher for the UK Government, and for England and Wales.
DC.identifierhttps://www.nationalarchives.gov.uk/
DC.titleThe National Archives - The National Archives
DC.rightshttps://www.nationalarchives.gov.uk/legal/copyright.htm
DC.publisherThe National Archives
DC.creatorThe National Archives
DC.languageen-GB
DC.formattext/html
DC.typetext
DCTERMS.created2016-06-28
DCTERMS.modified2025-07-22
DC.subjectPublic Records, National Archives, History, Government, Documents
DCTERMS.temporal2000-2100
DCTERMS.spatialEngland,Wales,UnitedKingdom
DC.descriptionThe National Archives is the UK government's official archive. Our main duties are to preserve Government records and to set standards in information management and re-use.
GENERATORMSHTML 6.00.6000.21352
article:modified_time2025-07-22T10:35:23+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleThe National Archives
og:descriptionWe are a non-ministerial department, and the official archive and publisher for the UK Government, and for England and Wales.
og:urlhttps://www.nationalarchives.gov.uk/
og:site_nameThe National Archives
og:imagehttps://www.nationalarchives.gov.uk/wp-content/uploads/sites/24/2019/07/tna-logo-600x315.jpg
og:image:width600
og:image:height315
og:image:typeimage/jpeg
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
There are only 417 words on this page. Good pages should have about 800 words of useful content.
29% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 8 JavaScript files. This may affect the load time negatively.
A viewport "initial-scale = 1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
The National Archives
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 The National Archives
H2 Explore 1,000 years of history
H2 The National Archives Duplicate text
H3 Planning your visit to MI5: Official Secrets?
H3 MI5: Official Secrets
H3 Latest release of Cabinet Office and Prime Ministers’ papers
H3 Happy & Glorious
H3 True crime tales
H3 A summer (spy) reading list
H3 Anne Lister and Ann Walker's archival legacy
H3 Summer in our reading rooms
H3 Our research & academic collaboration
H3 Archives sector
H3 Education
H3 Information management
H3 Follow us
H3 Quick links
H3 Other websites
H3 Sign up to our emails
Some internal link anchor texts are too long.
The number of internal links is ok.
Every linktext is unique.
All internal links are not using dynamic parameters.
There are 18 external links on this page.
LinkAttributesAnchor text
/legal/cookies/Subdomain Set cookie preferences
/Anchor Skip to main content
/Subdomain A-TITLE The National Archives
/about/visit-us/Subdomain Visit
/about/visit-us/whats-on/Subdomain What’s on
/explore-the-collection/Subdomain Explore the collection
/help-with-your-research/Subdomain Help using the archive
/education/Subdomain Education
/professional-guidance-and-ser...Subdomain Professional guidance and services
/search/Subdomain Search
https://shop.nationalarchives....External Subdomain Shop
/help-with-your-research/Help with your research
https://discovery.nationalarch...External Subdomain Search the catalogue
/about/visit-us/Plan your visit
/mi5-official-secrets/Subdomain Feature MI5: Official Secrets Visit our 5-star rated exhibition, made in partnership with MI5.
/about/news/cabinet-office-rec...Subdomain News Latest release of Cabinet Office and Prime Ministers’ papers Discover 200 files which have been released by the Cabinet Office.
/about/visit-us/whats-on/exhib...Subdomain Feature Happy & Glorious View a display of new works of art made in response to the 2023 coronation.
https://www.eventbrite.co.uk/c...New window External Subdomain Event True crime tales Join experts from the Metropolitan Police and The National Archives.
A-TITLE Opens in a new window
/blogs/the-collection-blog/a-s...Subdomain Feature A summer (spy) reading list Peruse our recommendations inspired by our current exhibition.
/explore-the-collection/storie...Subdomain Feature Anne Lister and Ann Walker's archival legacy Get a rare insight into 18th-century sexuality and gender identity.
/about/visit-us/about-the-book...Subdomain Feature Summer in our reading rooms During these busy months we encourage booking visits in advance.
/about/our-research-and-academ...Our research & academic collaboration Learn about our work as an Independent Research Organisation.
/archives-sectorArchives sector Get help to develop your collections and archives services.
/education/Education View award-winning resources for students and teachers.
/information-management/Information management Access best practice in records management and transfer, and information re-use.
https://twitter.com/UKNatArchivesExternal The National Archives X feed (formally known as Twitter)
https://www.youtube.com/c/TheN...External Subdomain The National Archives YouTube channel
https://www.facebook.com/TheNa...External Subdomain The National Archives Facebook page
https://www.flickr.com/photos/...External Subdomain The National Archives Flickr feed
https://www.instagram.com/nati...External Subdomain The National Archives Instagram feed
/about/Subdomain About us
/contact-us/Subdomain Contact us
/about/news/Subdomain News
/blogs/Subdomain Blogs
https://media.nationalarchives...External Subdomain Podcasts
https://images.nationalarchive...External Subdomain Image library
/about/press-room/Subdomain Press room
/about/jobs/Subdomain Jobs
/contact-us/british-citizenshi...Subdomain British citizenship services
/archives-sector/our-archives-...Subdomain Historical Manuscripts Commission
/webarchive/Subdomain UK Government Web Archive
https://www.legislation.gov.uk/External Subdomain Legislation.gov.uk
https://caselaw.nationalarchiv...External Subdomain Find Case Law
https://www.thegazette.co.uk/External Subdomain The Gazette
https://www.nationalarchivestr...External Subdomain The National Archives Trust
https://ftna.org.uk/External Friends of The National Archives
https://design-system.national...External Subdomain The National Archives Design System
https://pages.enews.nationalar...External Subdomain Subscribe
/help/web-accessibility/Subdomain Accessibility statement
/about/freedom-of-information/Subdomain Freedom of information
/legal/Subdomain Terms and conditions
/legal/privacy.htmSubdomain Privacy policy
/legal/cookies/Subdomain Cookies
/doc/open-government-licence/v...Subdomain Open Government Licence v3.0
https://www.gov.uk/External GOV.UK

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nationalarchives.gov.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.96 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 6 CSS files. This may affect the page load time negatively.
This page loads 8 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (57 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
connectionclose
dateWed, 23 Jul 2025 07:03:41 GMT
x-xss-protection1; mode=block
strict-transport-securitymax-age=604800, includeSubDomains
servernginx
set-cookie194 Characters
cache-controlmax-age=86400
expiresThu, 24 Jul 2025 07:03:41 GMT
referrer-policyno-referrer-when-downgrade
x-cacheMiss from cloudfront
via1.1 133ff3be92540995db4a7234eada8b80.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P10
x-amz-cf-idVXePjL5UWRhKqVeLDjgDuBatiQfzkNZrhz23bfde4G_fLOirgj_jLA==
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,215 referring domains.
This page has 321,693 backlinks.
This page has backlinks from 1,311 different ip addresses.

Robots.txt

# Tells Scanning Robots Where They Are And Are Not Welcome

User-agent: Googlebot
Disallow: /help-with-your-research/research-guides/birth-marriage-death-england-and-wales
Disallow: /help-with-your-research/research-guides/birth-marriage-and-death-certificates
Disallow: /help-with-your-research/research-guides/adoptions
Disallow: /help-with-your-research/research-guides/electoral-registration
Disallow: /help-with-your-research/research-guides/living-people
Disallow: /help-with-your-research/research-guides/historical-nhs-patient-records/

User-agent: Bingbot
Disallow: /help-with-your-research/research-guides/birth-marriage-death-england-and-wales
Disallow: /help-with-your-research/research-guides/birth-marriage-and-death-certificates
Disallow: /help-with-your-research/research-guides/adoptions
Disallow: /help-with-your-research/research-guides/electoral-registration
Disallow: /help-with-your-research/research-guides/living-people
Disallow: /help-with-your-research/research-guides/historical-nhs-patient-records/

User-agent: Slurp
Disallow: /help-with-your-research/research-guides/birth-marriage-death-england-and-wales
Disallow: /help-with-your-research/research-guides/birth-marriage-and-death-certificates
Disallow: /help-with-your-research/research-guides/adoptions
Disallow: /help-with-your-research/research-guides/electoral-registration
Disallow: /help-with-your-research/research-guides/living-people
Disallow: /help-with-your-research/research-guides/historical-nhs-patient-records/

User-agent: DuckDuckBot
Disallow: /help-with-your-research/research-guides/birth-marriage-death-england-and-wales
Disallow: /help-with-your-research/research-guides/birth-marriage-and-death-certificates
Disallow: /help-with-your-research/research-guides/adoptions
Disallow: /help-with-your-research/research-guides/electoral-registration
Disallow: /help-with-your-research/research-guides/living-people
Disallow: /help-with-your-research/research-guides/historical-nhs-patient-records/


User-agent: *    # applies to all robots
Disallow: /_404-tests
Disallow: /1939-data-room
Disallow: /08-10-13scripts
Disallow: /08-10-13styles
Disallow: /abc123
Disallow: /about/record-transfer-spring-2015
Disallow: /academic
Disallow: /accessions/accprograms/
Disallow: /advanceorders
Disallow: /advanceorders/includes/
Disallow: /advanceorders/js/
Disallow: /amp-blog.htm
Disallow: /archives/
Disallow: /beta/
Disallow: /book-a-reading-room-visit/
Disallow: /bookshop/account.aspx
Disallow: /bookshop/App_Code/
Disallow: /bookshop/basket.aspx
Disallow: /bookshop/Bin/
Disallow: /bookshop/Controls/
Disallow: /bookshop/coupn.aspx
Disallow: /bookshop/digital_receipt.aspx
Disallow: /bookshop/ordercomplete.aspx
Disallow: /bookshop/process_order.aspx
Disallow: /bookshop/receiptfailure.aspx
Disallow: /bookshop/searchresult.aspx
Disallow: /bookshop/titleshow.asp
Disallow: /bookshop/xml/
Disallow: /Bridging
Disallow: /business
Disallow: /cab/
Disallow: /cabinetpaperssearch
Disallow: /catalogue
Disallow: /celebratingcensus
Disallow: /census
Disallow: /chat
Disallow: /clickandbuy
Disallow: /conferences/ 
Disallow: /conferencesclosed
Disallow: /contact/form/
Disallow: /contact-us/*/form
Disallow: /cover-it-live/
Disallow: /currency/
Disallow: /customerrors/
Disallow: /dc-framework/
Disallow: /dc-guidance/
Disallow: /dc-riskassessment/
Disallow: /dc-service/
Disallow: /dc-training/
Disallow: /design-guide/
Disallow: /digexpress
Disallow: /digitalcontinuity
Disallow: /digitalexpress/
Disallow: /discovery
Disallow: /document_handling
Disallow: /documentsonline
Disallow: /documentphotos/
Disallow: /documents/archives/ArchivesObsolete
Disallow: /documents/information-management/imr-guidance-and-appendices.pdf
Disallow: /documents/mog.pdf
Disallow: /documents/old/
Disallow: /dol
Disallow: /droid/
Disallow: /e179/includes/
Disallow: /e179/scripts/
Disallow: /ecards
Disallow: /editorial/
Disallow: /educationservice
Disallow: /edwardii-conference
Disallow: /emergency.htm
Disallow: /empire-at-war
Disallow: /enewsletter
Disallow: /enewsletter/global/
Disallow: /enewsletter/includes/
Disallow: /equity
Disallow: /equity/includes/
Disallow: /equity/scripts/
Disallow: /ero
Disallow: /ERORecords
Disallow: /eventsbooking
Disallow: /eventsbooking/email_templates/
Disallow: /eventsbooking/includes/
Disallow: /eventsbooking/scripts/
Disallow: /failover
Disallow: /Filestore/
Disallow: /foi/pubscheme/
Disallow: /gazettestender
Disallow: /gettingstarted
Disallow: /gcs
Disallow: /gwdb
Disallow: /ia/
Disallow: /hospitalrecords/includes/
Disallow: /househistory
Disallow: /ichora5

Allow: /images/news/
Allow: /images/news/112/
Allow: /images/about/
Allow: /images/home/
Allow: /images/visit/
Disallow: /ImageViewer/
Disallow: /information-principles
Disallow: /information-management/manage-information/places-of-deposit/
Disallow: /includes/
Disallow: /irlist/includes/
Disallow: /labs-maintenance.htm
Disallow: /labs-unavailable.htm
Disallow: /legion
Disallow: /livingin1901
Disallow: /livingthepoorlife
Disallow: /localhistory
Disallow: /media
Disallow: /militaryhistory
Disallow: /museum
Disallow: /museum/includes/
Disallow: /mypage
Disallow: /news/999-snow.htm
Disallow: /news/372.htm
Disallow: /online/includes
Disallow: /pas-198
Disallow: /podcasts
Disallow: /poor_law
Disallow: /portal
Disallow: /preservation
Disallow: /presspreview/
Disallow: /pronom
Disallow: /pronom/product/
Disallow: /pronom/vendor/
Disallow: /recordsmanagement
Disallow: /records/old/
Disallow: /registration
Disallow: /registration/includes/
Disallow: /registration/js/
Disallow: /religiousarchives
Disallow: /rt2014v2/
Disallow: /search/
Disallow: /search.htm
Disallow: /search/name_search.aspx
Disallow: /searchthearchives
Disallow: /sepia/images
Disallow: /SFACS
Disallow: /shop/record-copying-beta.htm
Disallow: /shop/record-copying-faqs-beta.htm
Disallow: /spanish-civil-war
Disallow: /streamline
Disallow: /TNACRL
Disallow: /towton
Disallow: /transfer
Disallow: /video
Disallow: /webarchive/orphans/
Disallow: /wdytya
Disallow: /xml
Disallow: /yourarchives
Disallow: /zzz/




Sitemap: http://www.nationalarchives.gov.uk/sitemaps/sitemap-index.xml

Search preview

www.nationalarchives.gov.uk
The National Archives
We are a non-ministerial department, and the official archive and publisher for the UK Government, and for England and Wales.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Archives77%Check
National77%Check
National Archives77%Check
gov58%Check
Official54%Check
UK Government52%Check
Government46%Check
art46%Check
MI543%Check
summer43%Check

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