universalworks.co.uk | Website SEO Review

Response time

0.71 s

File size

1,167.70 kB

Words

1701

Media files

107

Number of links

254 internal / 7 external

Meta specifications 80% achieved

Title

(Critically important)

Universal Works | Contemporary Clothing

The length of the page title is perfect. (368 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Universal Works is an independent contemporary clothing brand based out of Nottingham, England that champions skilled, small-scale production. Shop our selection of real, honest clothing made with peace, love and soul.

The meta description is too long: 1364 pixels from max. 1000 pixels. Optimize description

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://universalworks.co.uk/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: Canada

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1.0
description	Universal Works is an independent contemporary clothing brand based out of Nottingham, England that champions skilled, small-scale production. Shop our selection of real, honest clothing made with peace, love and soul.
keywords	Universal works, designer clothes
shopify-digital-wallet	/18318429/digital_wallets/dialog
shopify-checkout-api-token	5990cba1c9020cb976770f8ac470a6e9
lang	en
twitter:card	summary_large_image
twitter:title	Universal Works \| Contemporary Clothing
twitter:description	Universal Works is an independent contemporary clothing brand based out of Nottingham, England that champions skilled, small-scale production. Shop our selection of real, honest clothing made with peace, love and soul.
og:site_name	Universal Works
og:url	https://universalworks.co.uk/
og:title	Universal Works \| Contemporary Clothing
og:type	website
og:description	Universal Works is an independent contemporary clothing brand based out of Nottingham, England that champions skilled, small-scale production. Shop our selection of real, honest clothing made with peace, love and soul.
charset	UTF-8

Page quality 65% achieved

Content

(Critically important)

Some words from the page title are not used within the pages content

There are 2 text duplicates on this page:

Duplicate: Woven to produce two different textures on the front and back, with an...

This page contains 1701 words. That's ok.

20.2% of the text are stop words.

Words from the H1 heading are used in the page content.

The page contains a listing, which indicates a good text layout.

17 paragraphs were found on this page.

No placeholders texts or images were found.

The average number of words per sentence of 15.18 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

No Apple touch icon is specified.

The file size of the HTML document is very large (1167.7 kB).

A viewport "width=device-width, initial-scale=1.0" is provided.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 34 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

43 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...center&height=673&v=1746708309&width=500	Universal Works Liam Jacket in Dark Sand Peach Recycled Nylon
...center&height=673&v=1747666176&width=500	Universal Works Liam Jacket in Dark Sand Peach Recycled Nylon
...center&height=673&v=1746618974&width=500	Universal Works Cancun Jacket in Olive Dobby Check
...center&height=673&v=1747660239&width=500	Universal Works Cancun Jacket in Olive Dobby Check
...center&height=673&v=1746708418&width=500	Universal Works Print Tee in Ecru/Yellow Single Jersey Pickup
...center&height=673&v=1747665245&width=500	Universal Works Print Tee in Ecru/Yellow Single Jersey Pickup
...center&height=673&v=1746622917&width=500	Universal Works Oxford Pant in Khaki Linen Slub Weave
...center&height=673&v=1746622924&width=500	Universal Works Oxford Pant in Khaki Linen Slub Weave
...center&height=673&v=1698853021&width=500	Universal Works 3 Pack Sport Sock in Ecru/Black Cotton
...center&height=673&v=1698853021&width=500	Universal Works 3 Pack Sport Sock in Ecru/Black Cotton
...center&height=673&v=1747387506&width=500	Birkenstock Boston Soft Footbed in Taupe Suede Leather
...center&height=673&v=1747831670&width=500	Birkenstock Boston Soft Footbed in Taupe Suede Leather
...center&height=200&v=1748004008&width=300	WOK x Universal Works
...center&height=200&v=1747388773&width=300	Worn In, Not Worn Out. Kushi-Ya.
...center&height=200&v=1747646319&width=300	Hotel Deluxe, Summer 2025. Postcards from Mexico.
...center&height=200&v=1746623425&width=300	Short and Sweet.
...center&height=200&v=1746545604&width=300	Meeting the Makers. Porto.
...center&height=200&v=1745321753&width=300	Kvatt is Back.
...shop/files/uw-logo-dark.svg?v=1710511578	No alt attribute provided
...center&height=800&v=1742401385&width=600	No alt attribute provided
...center&height=800&v=1724944048&width=600	No alt attribute provided
...center&height=400&v=1747755338&width=600	No alt attribute provided
...center&height=400&v=1724922847&width=600	No alt attribute provided
...center&height=400&v=1744128479&width=600	No alt attribute provided
...center&height=400&v=1741176284&width=600	No alt attribute provided
...center&height=536&v=1746005043&width=800	No alt attribute provided
...center&height=600&v=1747239196&width=500	No alt attribute provided
...center&height=400&v=1741256647&width=600	No alt attribute provided
...5_Hi0104_1_1.jpg?v=1747904364&width=1024	No alt attribute provided
...les/DSCF5755.jpg?v=1747904337&width=1024	No alt attribute provided
...enter&height=1077&v=1746622501&width=800	Universal Works Three Button Jacket in Khaki Linen Slub Weave
...enter&height=1077&v=1746622510&width=800	Universal Works Three Button Jacket in Khaki Linen Slub Weave
...enter&height=1077&v=1746622917&width=800	Universal Works Oxford Pant in Khaki Linen Slub Weave
...enter&height=1077&v=1746622924&width=800	Universal Works Oxford Pant in Khaki Linen Slub Weave
...enter&height=1077&v=1746712688&width=800	Universal Works Minari Shirt in Embroidered Ecru Poplin
...enter&height=1077&v=1747665732&width=800	Universal Works Minari Shirt in Embroidered Ecru Poplin
...enter&height=1077&v=1746710928&width=800	Universal Works Judo Pant in Navy Military Cotton
...enter&height=1077&v=1747662921&width=800	Universal Works Judo Pant in Navy Military Cotton
...enter&height=1077&v=1746621150&width=800	Universal Works Original Bakers Jacket in Indigo Hickory Stripe Denim
...enter&height=1077&v=1747660590&width=800	Universal Works Original Bakers Jacket in Indigo Hickory Stripe Denim
...enter&height=1077&v=1746622713&width=800	Universal Works Duke Pant in Indigo Hickory Stripe Denim
...enter&height=1077&v=1747661653&width=800	Universal Works Duke Pant in Indigo Hickory Stripe Denim
...enter&height=1077&v=1746712271&width=800	Universal Works Tech Overshirt in Work Blue Summer Cord
...enter&height=1077&v=1747664040&width=800	Universal Works Tech Overshirt in Work Blue Summer Cord
...enter&height=1077&v=1747835784&width=800	Universal Works Alva Short in Work Blue Summer Cord
...enter&height=1077&v=1747835784&width=800	Universal Works Alva Short in Work Blue Summer Cord
...enter&height=1077&v=1746712336&width=800	Universal Works Tech Overshirt in Khaki Summer Cord
...enter&height=1077&v=1747664060&width=800	Universal Works Tech Overshirt in Khaki Summer Cord
...enter&height=1077&v=1747835764&width=800	Universal Works Alva Short in Khaki Summer Cord
...enter&height=1077&v=1747835764&width=800	Universal Works Alva Short in Khaki Summer Cord
...enter&height=1077&v=1746712121&width=800	Universal Works Dockside Overshirt in Sand Military Cotton
...enter&height=1077&v=1747663828&width=800	Universal Works Dockside Overshirt in Sand Military Cotton
...enter&height=1077&v=1746711828&width=800	Universal Works Utility SS Shirt in Blue End On End Cotton
...enter&height=1077&v=1747663529&width=800	Universal Works Utility SS Shirt in Blue End On End Cotton
...enter&height=1077&v=1746710991&width=800	Universal Works Judo Pant in Sand Military Cotton
...enter&height=1077&v=1747662948&width=800	Universal Works Judo Pant in Sand Military Cotton
...enter&height=1077&v=1747827704&width=800	Universal Works Rose Bowl Jacket in Indigo Reworked Jean Cloth
...enter&height=1077&v=1747827704&width=800	Universal Works Rose Bowl Jacket in Indigo Reworked Jean Cloth
...enter&height=1077&v=1747828272&width=800	Universal Works Cruiser Shirt in Ecru Poplin
...enter&height=1077&v=1747828272&width=800	Universal Works Cruiser Shirt in Ecru Poplin
...enter&height=1077&v=1747827750&width=800	Universal Works Alva Short in Indigo Reworked Jean Cloth
...enter&height=1077&v=1747827750&width=800	Universal Works Alva Short in Indigo Reworked Jean Cloth
...enter&height=1077&v=1747827485&width=800	Universal Works Three Button Jacket in Charcoal Fine Linen Mix
...enter&height=1077&v=1747827485&width=800	Universal Works Three Button Jacket in Charcoal Fine Linen Mix
...enter&height=1077&v=1746712186&width=800	Universal Works Sal Road Shirt in Blue Vila Stripes
...enter&height=1077&v=1747663928&width=800	Universal Works Sal Road Shirt in Blue Vila Stripes
...enter&height=1077&v=1747827543&width=800	Universal Works Pleated Track Pant in Charcoal Fine Linen Mix
...enter&height=1077&v=1747827543&width=800	Universal Works Pleated Track Pant in Charcoal Fine Linen Mix
...SS25_Hi0101_1.jpg?v=1747149024&width=800	No alt attribute provided
...-549db7f90739.jpg?v=1747149300&width=800	No alt attribute provided
...s/SS25_Hi0642.jpg?v=1747149276&width=800	No alt attribute provided
...-2e79dc65f0fd.jpg?v=1747149177&width=800	No alt attribute provided
...les/UW_03661.jpg?v=1747224459&width=1024	No alt attribute provided
...dSession4750.jpg?v=1747667314&width=1000	No alt attribute provided
...birkenstock4.jpg?v=1747831670&width=1000	No alt attribute provided
...4-5-CABLEAMI.jpg?v=1744881147&width=1000	No alt attribute provided
...20551_copy_2.jpg?v=1745569625&width=1024	No alt attribute provided
...20551_copy_2.jpg?v=1745569625&width=1024	No alt attribute provided
...ss25_new2907.jpg?v=1745580322&width=1024	No alt attribute provided
...4-4-5-option.jpg?v=1747390922&width=1024	No alt attribute provided
...aa44de1bbb5f.gif?v=1740396147&width=1000	No alt attribute provided
...khaki_swatch.jpg?v=1746716403&width=1000	No alt attribute provided
...9e6f6784b420.jpg?v=1747666681&width=1000	No alt attribute provided
...white_swatch.jpg?v=1742916375&width=1000	No alt attribute provided
...-sand_swatch.jpg?v=1738144543&width=1000	No alt attribute provided
...93b25188e531.jpg?v=1740649848&width=1000	No alt attribute provided
...blue_swatrch.jpg?v=1741613768&width=1000	No alt attribute provided
...range_swatch.jpg?v=1739885533&width=1000	No alt attribute provided
...5a42f068b3ff.jpg?v=1746019424&width=1000	No alt attribute provided
...-navy_swatch.jpg?v=1741614210&width=1000	No alt attribute provided
...-ecru_swatch.jpg?v=1737985184&width=1000	No alt attribute provided
...a1f50869543f.jpg?v=1741613188&width=1000	No alt attribute provided
...black_swatch.jpg?v=1742916291&width=1000	No alt attribute provided
...center&height=800&v=1747388773&width=800	Worn In, Not Worn Out. Kushi-Ya.
...center&height=800&v=1747646319&width=800	Hotel Deluxe, Summer 2025. Postcards from Mexico.
...center&height=800&v=1746623425&width=800	Short and Sweet.
...center&height=800&v=1746545604&width=800	Meeting the Makers. Porto.
...5_LinkedIn_2.jpg?v=1740501342&width=1600	No alt attribute provided
...op/files/instagram-icon.svg?v=1710436713	No alt attribute provided
...hop/files/facebook-icon.svg?v=1710436713	No alt attribute provided
/cdn/shop/files/pinterest.svg?v=1710436713	No alt attribute provided
...shop/files/youtube-icon.svg?v=1710436713	No alt attribute provided
/cdn/shop/files/tiktok.svg?v=1725467452	No alt attribute provided

Page structure 55% achieved

H1 heading

(Critically important)

Universal Works

The H1 heading is too short (15 characters). It should be at least 20 Characters long.

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

There are 55 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Some headings do not have any content.

H1-H6 headings

Heading structure

Heading level	Content
H1	Universal Works
H2	Empty heading
H2	Universal Works Liam Jacket in Dark Sand Peach Recycled Nylon
H2	Universal Works Cancun Jacket in Olive Dobby Check
H2	Universal Works Print Tee in Ecru/Yellow Single Jersey Pickup
H2	Universal Works Oxford Pant in Khaki Linen Slub Weave
H2	Universal Works 3 Pack Sport Sock in Ecru/Black Cotton
H2	Birkenstock Boston Soft Footbed in Taupe Suede Leather
H2	Quicklinks
H2	Your Bag
H2	Shop by style:
H2	SHOP NEW IN.
H2	Universal Works Three Button Jacket in Khaki Linen Slub Weave
H2	Universal Works Oxford Pant in Khaki Linen Slub Weave Duplicate text
H2	Universal Works Minari Shirt in Embroidered Ecru Poplin
H2	Universal Works Judo Pant in Navy Military Cotton
H2	Universal Works Original Bakers Jacket in Indigo Hickory Stripe Denim
H2	Universal Works Duke Pant in Indigo Hickory Stripe Denim
H2	Universal Works Tech Overshirt in Work Blue Summer Cord
H2	Universal Works Alva Short in Work Blue Summer Cord
H2	Universal Works Tech Overshirt in Khaki Summer Cord
H2	Universal Works Alva Short in Khaki Summer Cord
H2	Universal Works Dockside Overshirt in Sand Military Cotton
H2	Universal Works Utility SS Shirt in Blue End On End Cotton
H2	Universal Works Judo Pant in Sand Military Cotton
H2	Universal Works Rose Bowl Jacket in Indigo Reworked Jean Cloth
H2	Universal Works Cruiser Shirt in Ecru Poplin
H2	Universal Works Alva Short in Indigo Reworked Jean Cloth
H2	Universal Works Three Button Jacket in Charcoal Fine Linen Mix
H2	Universal Works Sal Road Shirt in Blue Vila Stripes
H2	Universal Works Pleated Track Pant in Charcoal Fine Linen Mix
H2	Hotel Deluxe. Postcards from Mexico.
H2	SPRING SHIRTS.
H2	NEW IN:
H2	Kushi-Ya.
H2	LINEN SLUB WEAVE.
H2	DOBBY CHECK.
H2	HACOBA.
H2	SUMMER CANVAS.
H2	DERBY STRIPE.
H2	SUMMER CHECK.
H2	COTTON KNIT.
H2	SLUB SATEEN.
H2	JAPANESE WAFFLE.
H2	RECYCLED COTTON.
H2	SLUB LINEN MIX.
H2	MINI CHECK.
H2	The Journal ->
H2	Sign-up To Our Newsletter
H3	Empty heading
H3	F/CE.®
H3	Birkenstock.
H3	cableami.®
H3	Worn In, Not Worn Out. Kushi-Ya.
H3	Hotel Deluxe, Summer 2025. Postcards from Mexico.
H3	Short and Sweet.
H3	Meeting the Makers. Porto.

Link structure 25% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some anchor texts are used more than once.

9 links don't have an anchor text.

The number of internal links is ok.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 7 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
/products/universal-works-liam...		IMG-ALT Universal Works Liam Jacket in Dark Sand Peach Recycled Nylon
/products/universal-works-liam...	Text duplicate	Universal Works Liam Jacket in Dark Sand Peach Recycled Nylon
/products/universal-works-canc...		IMG-ALT Universal Works Cancun Jacket in Olive Dobby Check
/products/universal-works-canc...	Text duplicate	Universal Works Cancun Jacket in Olive Dobby Check
/products/universal-works-prin...		IMG-ALT Universal Works Print Tee in Ecru/Yellow Single Jersey Pickup
/products/universal-works-prin...	Text duplicate	Universal Works Print Tee in Ecru/Yellow Single Jersey Pickup
/products/universal-works-oxfo...		IMG-ALT Universal Works Oxford Pant in Khaki Linen Slub Weave
/products/universal-works-oxfo...	Text duplicate	Universal Works Oxford Pant in Khaki Linen Slub Weave
/products/universal-works-3pac...		IMG-ALT Universal Works 3 Pack Sport Sock in Ecru/Black Cotton
/products/universal-works-3pac...	Text duplicate	Universal Works 3 Pack Sport Sock in Ecru/Black Cotton
/products/birkenstock-boston-s...		IMG-ALT Birkenstock Boston Soft Footbed in Taupe Suede Leather
/products/birkenstock-boston-s...	Text duplicate	Birkenstock Boston Soft Footbed in Taupe Suede Leather
/pages/returns		Returns
/pages/shipping-info		Delivery & Shipping Info
/pages/contact		Contact Us
/blogs/articles/trouser-fit-guide		Trouser Fit Guide
/pages/refer-a-friend		Refer A Friend
/blogs/articles/universal-re-w...		ReWorks - Repair Service
/blogs/articles		From The Journal:
/blogs/articles/wok-x-universa...		IMG-ALT WOK x Universal Works
/blogs/articles/wok-x-universa...		View more
/blogs/articles/worn-in-not-wo...		IMG-ALT Worn In, Not Worn Out. Kushi-Ya.
/blogs/articles/worn-in-not-wo...	Text duplicate	View more
/blogs/articles/hotel-deluxe-s...		IMG-ALT Hotel Deluxe, Summer 2025. Postcards from Mexico.
/blogs/articles/hotel-deluxe-s...	Text duplicate	View more
/blogs/articles/short-and-sweet		IMG-ALT Short and Sweet.
/blogs/articles/short-and-sweet	Text duplicate	View more
/blogs/articles/team-travels-p...		IMG-ALT Meeting the Makers. Porto.
/blogs/articles/team-travels-p...	Text duplicate	View more
/blogs/articles/kvatt-is-back		IMG-ALT Kvatt is Back.
/blogs/articles/kvatt-is-back	Text duplicate	View more
/blogs/articles/kvatt-packagin...		Kvatt A-TITLE https://universalworks.co.uk/blogs/articles/kvatt-packaging-animation-by-liam-tooher
/collections/clothing		Clothing
/collections/new-in		New in
/collections/cardigans		Cardigans
/collections/outerwear		Coats & Outerwear
/collections/cotton-twill		Cotton Twill
/collections/denim		Denim
/collections/fleece		Fleece
/collections/jackets		Jackets
/collections/knitwear		Knitwear
/collections/overshirts		Overshirts
/collections/shirts		Shirts
/collections/shorts		Shorts
/collections/hoodies-sweatshirts		Sweatshirts
/collections/suiting		Suiting
/collections/tees		Tees
/collections/trousers		Trousers
/collections/waistcoats		Waistcoats & Gilets
/collections/accessories		Accessories
/collections/bags		Bags
/collections/miscellaneous		Belts
/collections/footwear		Footwear
/products/uw-gift-card		Giftcards
/collections/hats		Hats
/collections/jewellery		Jewellery
/collections/neckerchiefs-pock...		Neckerchiefs
/collections/nightwear		Nightwear
/collections/scarfs		Scarves
/collections/socks		Socks
/collections/ties		Ties
/collections/underwear		Underwear
/pages/the-ss25-fabric-guide		Fabric
/collections/tropical-suiting		Tropical Suiting
/collections/recycled-polytech		Recycled Polytech
/collections/summer-canvas		Summer Canvas
/collections/ospina-cotton		Ospina Cotton
/collections/valencia-cotton		Valencia Cotton
/collections/herringbone-denim		Herringbone Denim
/collections/trousers		View.
/pages/trouser-fit-guide	Text duplicate	View.
/pages/ss25-hi		Hotel Deluxe, Summer 2025.
/pages/ss25-lookbook		SS’25. Piece by Peace, Love & Soul.
/pages/universal-fits		Universal Fits.
/pages/the-ss25-fabric-guide		SS'25 Fabric Guide.
/pages/suiting		Suiting Edit.
/collections/cotton-twill		Cotton Twill.
/collections/denim		Denim.
/pages/collection-archive		Collection Archive.
/collections/hotel-deluxe-summ...		No Text
/pages/the-ss25-fabric-guide	Text duplicate	SS'25 Fabric Guide.
/pages/trouser-fit-guide		Trouser Fit Guide.
/pages/re-works		ReWorks - Repair Service.
/blogs/articles/the-wool-fleec...		Wool Fleece Valet.
/pages/suit-fitting-form		Book In-Store Suit Fitting.
/blogs/articles/universal-re-w...		No Text
/collections/anchor-crew		Anchor & Crew.
/collections/birkenstock		Birkenstock.
/collections/cableami-hats		Cableami.
/collections/flower-mountain-x...		Flower Mountain.
/collections/f-ce		F/CE.
/collections/hanami-jewelery		Hanami.
/collections/harvest-for-unive...		Harvest.
/collections/malibu-sandals		Malibu.
/collections/master-piece-x-un...		master-piece.
/collections/mikia-jewellery		Mikia.
/collections/novesta		Novesta.
/pages/paraboot		Paraboot.
/collections/sanders		Sanders.
/collections/wander		Wander etc.
/collections/yogi-x-universal-...		Yogi.
/collections/zardus		Zardus.
/collections/birkenstock		No Text
/collections/flower-mountain-x...	Text duplicate	Flower Mountain.
/collections/novesta	Text duplicate	Novesta.
/collections/master-piece-x-un...	Text duplicate	master-piece.
/collections/hhv-x-universal-w...		HHV.
/collections/yogi-x-universal-...	Text duplicate	Yogi.
/pages/collab-archive		Collaboration Archive.
/collections/master-piece-x-un...		No Text
/blogs/articles		The Journal.
/pages/ss25-hi	Text duplicate	Hotel Deluxe, Summer 2025.
/pages/the-ss25-fabric-guide	Text duplicate	SS'25 Fabric Guide.
/pages/ss25-lookbook		Spring Summer ’25. Piece by Peace, Love & Soul.
/pages/aw24-hi		AW24 II: “Happy Accidents.”
/pages/trouser-fit-guide	Text duplicate	Trouser Fit Guide.
/pages/collection-archive	Text duplicate	Collection Archive.
/blogs/articles/team-travels-p...		READ.
/blogs/articles/hotel-deluxe-s...	Text duplicate	READ.
/pages/about-us		About Us.
/pages/stockists		Stockists.
/pages/harper		Harper - 'Try Before You Buy'.
/pages/re-works	Text duplicate	ReWorks - Repair Service.
/pages/suit-fitting-form	Text duplicate	Book In-Store Suit Fitting.
/pages/kvatt-x-universal-works		Kvatt x Universal Works.
/pages/refer-a-friend		Refer A Friend.
/pages/stores		Stores
/account		Account
/pages/contact		Contact
/pages/faqs		FAQ's
/pages/delivery-and-shipping		Shipping
/pages/returns	Text duplicate	Returns
/account	Text duplicate	Account
https://universalworks.co.uk/cart		Cart
/checkout		Checkout now
/collections/new-in		New In
/collections/jackets	Text duplicate	Jackets
/collections/trousers	Text duplicate	Trousers
/collections/suiting	Text duplicate	Suiting
/collections/shirts	Text duplicate	Shirts
/collections/overshirts	Text duplicate	Overshirts
/collections/new-in		No Text
/blogs/articles/hotel-deluxe-s...		No Text
/collections/new-in		SHOP NEW IN. A-TITLE New In.
/products/universal-works-thre...		IMG-ALT Universal Works Three Button Jacket in Khaki Linen Slub Weave
/products/universal-works-thre...	Text duplicate	Universal Works Three Button Jacket in Khaki Linen Slub Weave
/products/universal-works-oxfo...	Text duplicate	IMG-ALT Universal Works Oxford Pant in Khaki Linen Slub Weave
/products/universal-works-oxfo...	Text duplicate	Universal Works Oxford Pant in Khaki Linen Slub Weave
/products/universal-works-mina...		IMG-ALT Universal Works Minari Shirt in Embroidered Ecru Poplin
/products/universal-works-mina...	Text duplicate	Universal Works Minari Shirt in Embroidered Ecru Poplin
/products/universal-works-judo...		IMG-ALT Universal Works Judo Pant in Navy Military Cotton
/products/universal-works-judo...	Text duplicate	Universal Works Judo Pant in Navy Military Cotton
/products/universal-works-orig...		IMG-ALT Universal Works Original Bakers Jacket in Indigo Hickory Stripe Denim
/products/universal-works-orig...	Text duplicate	Universal Works Original Bakers Jacket in Indigo Hickory Stripe Denim
/products/universal-works-duke...		IMG-ALT Universal Works Duke Pant in Indigo Hickory Stripe Denim
/products/universal-works-duke...	Text duplicate	Universal Works Duke Pant in Indigo Hickory Stripe Denim
/products/universal-works-tech...		IMG-ALT Universal Works Tech Overshirt in Work Blue Summer Cord
/products/universal-works-tech...	Text duplicate	Universal Works Tech Overshirt in Work Blue Summer Cord
/products/universal-works-alva...		IMG-ALT Universal Works Alva Short in Work Blue Summer Cord
/products/universal-works-alva...	Text duplicate	Universal Works Alva Short in Work Blue Summer Cord
/products/universal-works-tech...		IMG-ALT Universal Works Tech Overshirt in Khaki Summer Cord
/products/universal-works-tech...	Text duplicate	Universal Works Tech Overshirt in Khaki Summer Cord
/products/universal-works-alva...		IMG-ALT Universal Works Alva Short in Khaki Summer Cord
/products/universal-works-alva...	Text duplicate	Universal Works Alva Short in Khaki Summer Cord
/products/universal-works-dock...		IMG-ALT Universal Works Dockside Overshirt in Sand Military Cotton
/products/universal-works-dock...	Text duplicate	Universal Works Dockside Overshirt in Sand Military Cotton
/products/universal-works-util...		IMG-ALT Universal Works Utility SS Shirt in Blue End On End Cotton
/products/universal-works-util...	Text duplicate	Universal Works Utility SS Shirt in Blue End On End Cotton
/products/universal-works-judo...		IMG-ALT Universal Works Judo Pant in Sand Military Cotton
/products/universal-works-judo...	Text duplicate	Universal Works Judo Pant in Sand Military Cotton
/products/universal-works-rose...		IMG-ALT Universal Works Rose Bowl Jacket in Indigo Reworked Jean Cloth
/products/universal-works-rose...	Text duplicate	Universal Works Rose Bowl Jacket in Indigo Reworked Jean Cloth
/products/universal-works-crui...		IMG-ALT Universal Works Cruiser Shirt in Ecru Poplin
/products/universal-works-crui...	Text duplicate	Universal Works Cruiser Shirt in Ecru Poplin
/products/universal-works-alva...		IMG-ALT Universal Works Alva Short in Indigo Reworked Jean Cloth
/products/universal-works-alva...	Text duplicate	Universal Works Alva Short in Indigo Reworked Jean Cloth
/products/universal-works-thre...		IMG-ALT Universal Works Three Button Jacket in Charcoal Fine Linen Mix
/products/universal-works-thre...	Text duplicate	Universal Works Three Button Jacket in Charcoal Fine Linen Mix
/products/universal-works-sal-...		IMG-ALT Universal Works Sal Road Shirt in Blue Vila Stripes
/products/universal-works-sal-...	Text duplicate	Universal Works Sal Road Shirt in Blue Vila Stripes
/products/universal-works-plea...		IMG-ALT Universal Works Pleated Track Pant in Charcoal Fine Linen Mix
/products/universal-works-plea...	Text duplicate	Universal Works Pleated Track Pant in Charcoal Fine Linen Mix
/pages/ss25-hi		Hotel Deluxe. Postcards from Mexico. A-TITLE SS25 Hi.
/pages/ss25-hi		VIEW LOOKBOOK. A-TITLE SS25 Hi.
/products/universal-works-mina...		SHIRT.
/products/universal-works-oxfo...		TROUSERS.
/products/birkenstock-boston-i...		FOOTWEAR.
/products/universal-works-beac...		HAT.
/products/universal-works-canc...		JACKET.
/products/universal-works-simp...		SHORTS.
/products/birkenstock-zurich-i...	Text duplicate	FOOTWEAR.
/products/universal-works-crui...	Text duplicate	SHIRT.
/products/universal-works-alva...	Text duplicate	SHORTS.
/products/birkenstock-zurich-i...	Text duplicate	FOOTWEAR.
https://universalworks.co.uk/		JACKET - COMING SOON.
/products/universal-works-duke...	Text duplicate	TROUSERS.
/products/birkenstock-boston-i...	Text duplicate	FOOTWEAR.
/collections/shirts		SPRING SHIRTS. Model wears the Tech Overshirt in Ecru Japanese Waffle. View here.
/collections/f-ce		No Text
/collections/f-ce		VIEW.
/collections/birkenstock		No Text
/collections/birkenstock	Text duplicate	VIEW.
/collections/cableami-hats		No Text
/collections/cableami-hats	Text duplicate	VIEW.
/pages/universal-fits		Every outfit we have styled, shot and put out into the world—updated as we go. All in one place, for you to browse (and shop the latest) at your leisure. A-TITLE Universal Fits.
/pages/universal-fits	Text duplicate	Universal Fits. A-TITLE Universal Fits.
/pages/universal-fits	Text duplicate	Every outfit we have styled, shot and put out into the world—updated as we go. All in one place, for you to browse (and shop the latest) at your leisure. A-TITLE Universal Fits.
/pages/universal-fits		The looks.
/pages/uw-community		UWbyyou
https://www.instagram.com/univ...	External Subdomain	universal_works
/pages/uw-community		UW. Community
/blogs/articles/worn-in-not-wo...		Read more.
/pages/the-ss25-fabric-guide		VIEW FULL GUIDE.
/collections/linen-slub-weave	Text duplicate	VIEW.
/collections/dobby-check	Text duplicate	VIEW.
/products/universal-works-road...	Text duplicate	VIEW.
/collections/summer-canvas	Text duplicate	VIEW.
/collections/derby-stripe	Text duplicate	VIEW.
/collections/summer-check	Text duplicate	VIEW.
/collections/cotton-knit	Text duplicate	VIEW.
/collections/slub-sateen	Text duplicate	VIEW.
/collections/nippon-waffle	Text duplicate	VIEW.
/collections/recycled-cotton	Text duplicate	VIEW.
/collections/slub-linen-mix	Text duplicate	VIEW.
/collections/mini-check	Text duplicate	VIEW.
/pages/the-ss25-fabric-guide		VIEW FULL FABRIC GUIDE.
/blogs/articles		SEE MORE.
/blogs/articles/worn-in-not-wo...	Text duplicate	IMG-ALT Worn In, Not Worn Out. Kushi-Ya.
/blogs/articles/worn-in-not-wo...	Text duplicate	Worn In, Not Worn Out. Kushi-Ya.
/blogs/articles/hotel-deluxe-s...	Text duplicate	IMG-ALT Hotel Deluxe, Summer 2025. Postcards from Mexico.
/blogs/articles/hotel-deluxe-s...	Text duplicate	Hotel Deluxe, Summer 2025. Postcards from Mexico.
/blogs/articles/short-and-sweet	Text duplicate	IMG-ALT Short and Sweet.
/blogs/articles/short-and-sweet	Text duplicate	Short and Sweet.
/blogs/articles/team-travels-p...	Text duplicate	IMG-ALT Meeting the Makers. Porto.
/blogs/articles/team-travels-p...	Text duplicate	Meeting the Makers. Porto.
/pages/about-us	Text duplicate	About Us.
/pages/stockists	Text duplicate	Stockists.
/pages/harper	Text duplicate	Harper - 'Try Before You Buy'.
/pages/re-works	Text duplicate	ReWorks - Repair Service.
/pages/suit-fitting-form	Text duplicate	Book In-Store Suit Fitting.
/pages/kvatt-x-universal-works	Text duplicate	Kvatt x Universal Works.
/pages/refer-a-friend	Text duplicate	Refer A Friend.
/pages/opportunities		Opportunities.
/pages/uw-community		UW Community.
/pages/faqs		FAQ's.
/pages/delivery-and-shipping		Delivery & Shipping Info.
/pages/contact		Contact.
/pages/returns		Returns.
/pages/terms		Terms of Service.
/pages/cookie-policy		Cookie Policy.
/pages/business-privacy-policy		Privacy Policy.
/pages/terms		Terms & Conditions.
/pages/klarna-landing-page		Klarna - How It Works.
/pages/klarna-policy		Klarna - Policy.
/pages/contact		Full contact details.
https://www.instagram.com/univ...	New window External Subdomain	Instagram
https://www.facebook.com/unive...	New window External Subdomain	Facebook
https://www.pinterest.co.uk/un...	New window External Subdomain	Pinterest
https://www.youtube.com/channe...	New window External Subdomain	YouTube
https://www.tiktok.com/@univer...	New window External Subdomain	TikTok
https://iyastudio.co.uk/	New window External	Made by IYA

Server configuration 55% achieved

HTTP redirects

(Critically important)

This page redirects to "https://universalworks.co.uk/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time of 0.71 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.

The file size of the HTML document is very large (1,168 kB).

Page Speed

HTTP Response Header

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vary	Accept
content-language	en-GB
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cf-cache-status	DYNAMIC
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x-download-options	noopen
shopify-edge-ip	23.227.38.65
server	cloudflare
cf-ray	945d2bfc3d5622b8-CDG
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 255 referring domains.

This page has 1,634 backlinks.

This page has backlinks from 214 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

#  ┏━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┓
#  ┃  Robots & Agent policy                                               ┃
#  ┣━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┫
#  ┃  Checkouts are for humans.                                           ┃
#  ┃  * Automated scraping, “buy-for-me” agents, or any end-to-end flow   ┃
#  ┃    that completes payment without a final human review step is not   ┃
#  ┃    permitted.                                                        ┃
#  ┃  * Legitimate integrators must use the official Checkout Kit:        ┃
#  ┃      https://www.shopify.com/checkout-kit                            ┃
#  ┃                                                                      ┃
#  ┃  Terms of Service: https://www.shopify.com/legal/terms               ┃
#  ┃  Contact: bots@shopify.com                                           ┃
#  ┗━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┛

User-agent: *
Disallow: /a/downloads/-/*
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Disallow: /orders
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Disallow: /checkout
Disallow: /18318429/checkouts
Disallow: /18318429/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
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Disallow: /blogs/*+*
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Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
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Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://universalworks.co.uk/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
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Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /cdn/wpm/*.js

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
Crawl-delay: 10
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Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
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Disallow: /18318429/orders
Disallow: /carts
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User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

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universalworks.co.uk

Universal Works | Contemporary Clothing

Universal Works is an independent contemporary clothing brand based out of Nottingham, England that champions skilled, small-scale production. Shop our selection of real, honest clothing made with peace, love and soul.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Universal	85%	Check
Works	85%	Check
Universal Works	85%	Check
Cloth	70%	Check
Universal Works Three Button	60%	Check
Universal Works Judo Pant	60%	Check
Universal Works Tech Overshirt	60%	Check
Universal Works Alva Short	60%	Check
Clothing	58%	Check
Shop	56%	Check
Indigo Reworked Jean Cloth	52%	Check
Work Blue Summer Cord	50%	Check
one	48%	Check
Works Three Button Jacket	48%	Check
Cotton	46%	Check
Summer	46%	Check
Linen	46%	Check
Slub	46%	Check
Check	46%	Check
made	46%	Check
Ecru	46%	Check
Weave	46%	Check
Denim	46%	Check
Shirt	46%	Check
Recycled	46%	Check

Show more keywords and terms

Universalworks.co.uk - SEO Checker

Task list of SEO Improvements 5 Tasks

Meta specifications 80% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check universalworks.co.uk including all subpages at once!

Page quality 65% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 55% achieved

(Critically important)

(Important)

Heading structure

Link structure 25% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 55% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

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Most important keywords

Automatically check universalworks.co.uk including all subpages at once!

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