Postalmuseum.org - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
86% 
Page structure
85% 
Link structure
85% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.83 s
File size
61.10 kB
Words
567
Media files
30
Number of links
48 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - The Postal Museum
The length of the page title is perfect. (250 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
An unmissable day out for everyone. Journey through time, ride Mail Rail, and explore interactive exhibitions.
The length of the meta description is perfect. (669 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.postalmuseum.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
format-detectiontelephone=no
viewportwidth=device-width, initial-scale=1.0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionAn unmissable day out for everyone. Journey through time, ride Mail Rail, and explore interactive exhibitions.
msapplication-TileImagehttps://www.postalmuseum.org/wp-content/uploads/2016/02/cropped-The-Postal-Museum-logo-teal.png
facebook-domain-verificationoodboydb1k5fp70542p8pee8l6v8og
article:publisherhttps://www.facebook.com/thepostalmuseum
article:modified_time2025-07-08T14:41:43+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@thepostalmuseum
og:localeen_US
og:typewebsite
og:titleHome - The Postal Museum
og:descriptionAn unmissable day out for everyone. Journey through time, ride Mail Rail, and explore interactive exhibitions.
og:urlhttps://www.postalmuseum.org/
og:site_nameThe Postal Museum
og:imagehttps://www.postalmuseum.org/wp-content/uploads/2021/07/Kids-in-Mail-Rail.jpg
og:image:width1777
og:image:height1333
og:image:typeimage/jpeg
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge,chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 567 words. That's ok.
31% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.91 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ent/uploads/2022/06/logo-symbol-teal.svgpostalmuseum logo symbol
...ntent/uploads/2022/06/logo-text-teal.svgpostalmuseum logo text
...nt/uploads/2022/06/logo-symbol-white.svgpostalmuseum logo symbol collapsed
...tent/uploads/2022/06/logo-text-white.svgpostalmuseum logo text collapsed
...hoot_13-min-scaled-800x600-c-default.jpgNo alt attribute provided
...st-Museum_1200px_B-800x600-c-default.jpgNo alt attribute provided
...-MUSEUM_1419-min-1-800x600-c-default.jpgNo alt attribute provided
...0357002-min-scaled-800x600-c-default.jpgNo alt attribute provided
...2004-0194-1-scaled-800x600-c-default.jpgNo alt attribute provided
...-plumImperforate-1-800x600-c-default.jpgA closeup view of an individual purple stamp, with a portrait of King Edward VII in the middle with a crown, and the words 'Postage & Revenue 2d' around the portrait.
..._3777-min-1200x800-800x600-c-default.jpgA closeup view of a silver coloured metal plaque, fixed to a wooden sleeper rail on the floor of the Mail Rail tunnel.
...918681641-1200x900-800x600-c-default.jpgAn older women wearing a striped multicoloured cardigan, looking at a wall display in the museum gallery.
...Oct_072-1-1200x800-800x600-c-default.jpgA mother and child sitting in the carriage of a miniature train. They are looking out the window at a video being projected onto the walls of the train platform.
...s/2019/09/footer-map-800x0-c-default.pngLocation of Postal Museum on a map
...ycle-1934-Post118_0069-300x200-c-top.jpgA teaser image for Telegram messenger, 1934
...sant-1945-Post118_1546-300x200-c-top.jpgA teaser image for Ships Div’n, Mount Pleasant, 1945
...sant-1948-Post118_1872-300x200-c-top.jpgA teaser image for Stamp cancelling machine, 1948
...oach-1881-Post118_0792-300x200-c-top.jpgA teaser image for Travelling Post Office, 1881
...ercise-1941-POST-56_83-300x200-c-top.jpgA teaser image for Post Office Home Guard, 1941
...loads/2016/10/cat-tibs-300x200-c-top.jpgA teaser image for Tibs the Great, 1954
...cles-1934-Post118_0070-300x200-c-top.jpgA teaser image for Telegram messengers, 1934
...ales-1934-Post118_1094-300x200-c-top.jpgA teaser image for Van at crossroads, 1934
...mouth-1937-POST118_589-300x200-c-top.jpgA teaser image for Fish Wharf Post Office, 1936
...sant-1934-Post118_0170-300x200-c-top.jpgA teaser image for Opening of Mount Pleasant, 1934
...-postal-museum/dist/images/royalmail.svgRoyal Mail is a sponsor of Postal Museum
...e-postal-museum/dist/images/logo-acs.svgArts Council England is a sponsor of Postal Museum
...ostal-museum/dist/images/post-office.svgThe Post Office is a sponsor of Postal Museum
...m/dist/images/heritage-lottery-fund4.svgThe Heritage Fund is a sponsor of Postal Museum
...ostal-museum/dist/images/logo-carbon.pngNatural Carbon Solutions is a sponsor of Postal Museum
Video URLWidthHeight
...s-and-music-Compressed-with-FlexClip.mp4300200

Page structure

H1 heading
(Critically important)
A ride for their imagination
The H1 heading is perfect.
Headings
(Important)
There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 A ride for their imagination
H2 What's on
H2 What's making us curious?
H2 Support us
H2 Make your next event extraordinary
H2 Keep in touch
H2 Opening times:
H2 Getting here
H2 Learn more
H2 Archive
H3 Visit
H3 Discover
H3 Connect
H3 Summer of Storytelling
H3 Voices of Resistance: Slavery and Post in the Caribbean
H3 Sorted! The Postal Play Space
H3 Why did Mail Rail close?
H3 The Royal Mail Steam Packet Company
H3 World's rarest stamps
H3 Support a Sleeper
H3 Membership
H3 Donate
H3 Telegram messenger, 1934
H3 Ships Div’n, Mount Pleasant, 1945
H3 Stamp cancelling machine, 1948
H3 Travelling Post Office, 1881
H3 Post Office Home Guard, 1941
H3 Tibs the Great, 1954
H3 Telegram messengers, 1934
H3 Van at crossroads, 1934
H3 Fish Wharf Post Office, 1936
H3 Opening of Mount Pleasant, 1934
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 22 external links on this page.
LinkAttributesAnchor text
https://www.postalmuseum.org/Anchor Skip to main content
https://www.postalmuseum.org/Subdomain IMG-ALT postalmuseum logo symbol
/visit-us/Subdomain Visit us
https://www.postalmuseum.org/Subdomain IMG-ALT postalmuseum logo symbol collapsed
/visit-us/Subdomain Text duplicate Visit us
/visit-us/what-to-expect/Subdomain What to expect
/visit-us/Subdomain Text duplicate Visit us
/visit-us/accessibility/Subdomain Accessibility
/visit-us/families/Subdomain Families
/visit-us/schools/Subdomain Schools
/visit-us/community-engagement/Subdomain Community engagement
/visit-us/whats-on/Subdomain What’s on
/blog/Subdomain Blog
/collections/Subdomain Collections
/visit-us/membership/Subdomain Membership
https://shop.postalmuseum.org/External Subdomain Shop
/support-us/donate/Subdomain Donate
/support-us/Subdomain Support us
/venue-hire/Subdomain Venue hire
/about/Subdomain About us
/contact/Subdomain Contact
https://webshoppostalmuseum.re...External Subdomain Book now
/event/summer-of-storytelling/Subdomain event 24 July - 30 August 2025 Summer of Storytelling Inspired by our new exhibition, Voices of Resistance, we invite families to explore the importance of s...
/event/voices-of-resistance/Subdomain Exhibition 5 April 2025 - 5 January 2026 Voices of Resistance: Slavery and Post in the Caribbean Explore the powerful stories of enslaved people whose labour...
/event/sorted-the-postal-play-...Subdomain Families Tuesday to Sunday / 10:00 - 16:45 Sorted! The Postal Play Space There's sackloads of fun to be had in our indoor play area specially for kids aged 8...
/visit-us/whats-on/Subdomain See What's on
/blog/why-did-mail-rail-close/Subdomain blog Why did Mail Rail close? On 31 May 2003 Mail Rail carried post underneath London for the last time, bringing the operation to end after 76 years. Learn ...
/blog/the-royal-mail-steam-pac...Subdomain blog The Royal Mail Steam Packet Company In the 1800s, a company formed to transport mail to the Caribbean, North America, and eastern parts of the British E...
/blog/worlds-rarest-stamps/Subdomain blog World's rarest stamps There are some stamps in the world that are so rare they are priceless, but what makes a stamp rare in the first place? Read more
IMG-ALT A closeup view of an individual purple stamp, with a portrait of King Edward VII in the middle with a crown, and the words 'Postage & Revenue 2d' around the ...
/blog/Subdomain Catch up on our blog
/support-us/supportasleeper/Subdomain Support a Sleeper Make your mark in our Mail Rail tunnel when you support a sleeper. Find out more
IMG-ALT A closeup view of a silver coloured metal plaque, fixed to a wooden sleeper rail on the floor of the Mail Rail tunnel.
A-TITLE Read about
/visit-us/membership/Subdomain Membership Fancy unlimited visits to The Postal Museum, rides on Mail Rail and café and shop discounts? Sign up today
IMG-ALT An older women wearing a striped multicoloured cardigan, looking at a wall display in the museum gallery.
A-TITLE Read about
/support-us/donate/Subdomain Donate Help us bring the extraordinary story of the postal service to life by making a donation. Donate now
IMG-ALT A mother and child sitting in the carriage of a miniature train. They are looking out the window at a video being projected onto the walls of the train platf...
A-TITLE Read about
/support-us/Subdomain More ways to support
/venue-hire/Subdomain Find out more
/venue-hire/Subdomain Text duplicate Find out more
https://www.facebook.com/thepo...New window External Subdomain No Text
https://uk.linkedin.com/compan...New window External Subdomain No Text
https://www.instagram.com/thep...New window External Subdomain No Text
https://www.tiktok.com/@thepos...New window External Subdomain No Text
https://www.youtube.com/@ThePo...New window External Subdomain No Text
/visit/plan-your-visit/getting...Subdomain 15-20 Phoenix Place London WC1X 0DA
/visit/plan-your-visit/getting...Subdomain IMG-ALT Location of Postal Museum on a map
/visit-us/accessibility/Subdomain Text duplicate Accessibility
/about/Subdomain Text duplicate About us
/support-us/Subdomain Text duplicate Support us
/contact/Subdomain Text duplicate Contact
/about/news/Subdomain News
/contact/press-office/Subdomain Press office
/about/work-with-us/Subdomain Jobs and opportunities
/about/environmental-sustainab...Subdomain Sustainability
http://catalogue.postalmuseum....External Subdomain IMG-ALT A teaser image for Telegram messenger, 1934
http://catalogue.postalmuseum....External Subdomain IMG-ALT A teaser image for Ships Div’n, Mount Pleasant, 1945
http://catalogue.postalmuseum....External Subdomain IMG-ALT A teaser image for Stamp cancelling machine, 1948
http://catalogue.postalmuseum....External Subdomain IMG-ALT A teaser image for Travelling Post Office, 1881
http://catalogue.postalmuseum....External Subdomain IMG-ALT A teaser image for Post Office Home Guard, 1941
http://catalogue.postalmuseum....External Subdomain IMG-ALT A teaser image for Tibs the Great, 1954
http://catalogue.postalmuseum....External Subdomain IMG-ALT A teaser image for Telegram messengers, 1934
http://catalogue.postalmuseum....External Subdomain IMG-ALT A teaser image for Van at crossroads, 1934
http://catalogue.postalmuseum....External Subdomain IMG-ALT A teaser image for Fish Wharf Post Office, 1936
http://catalogue.postalmuseum....External Subdomain IMG-ALT A teaser image for Opening of Mount Pleasant, 1934
http://catalogue.postalmuseum....New window External Subdomain View the archive
/connect/about/policies/copyri...Subdomain Copyright
/connect/about/policies/digita...Subdomain Privacy Policy
/connect/about/policies/websit...Subdomain Terms & Conditions
http://www.royalmail.com/New window External Subdomain IMG-ALT Royal Mail is a sponsor of Postal Museum
https://www.artscouncil.org.uk/New window External Subdomain IMG-ALT Arts Council England is a sponsor of Postal Museum
http://www.postoffice.co.uk/New window External Subdomain IMG-ALT The Post Office is a sponsor of Postal Museum
http://www.hlf.org.uk/New window External Subdomain IMG-ALT The Heritage Fund is a sponsor of Postal Museum
/about/environmental-sustainab...Subdomain IMG-ALT Natural Carbon Solutions is a sponsor of Postal Museum

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.postalmuseum.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.83 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
A Content Delivery Network like Bootstrap CDN can save bandwidth for Bootstrap front-end component library.
The file size of the HTML document is fine (61 kB).

HTTP Response Header

NameValue
dateThu, 24 Jul 2025 02:25:18 GMT
content-typetext/html; charset=UTF-8
servercloudflare
cf-ray963ff757ff31d34b-CDG
cf-cache-statusDYNAMIC
content-encodingbr
link<https://www.postalmuseum.org/wp-json/>; rel="https://api.w.org/", <https://www.postalmuseum.org/wp-json/wp/v2/pages/2855>; rel="alternate"; title="JSON"; type="application/json", <https://www.postalmuseum.org/>; rel=shortlink
varyAccept-Encoding, Accept-Encoding
x-haproxy-infoOLS-PS-Z02-NEW_postalmuseum-443_OLS-PS-02-WWW-HTTPS-ONLY
x-haproxy-server127.0.0.1:8080
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=DMZW8JiHJUjbSdEDt7nXlz%2F5r7n9JkSESEV1VfP9buTCCSSTOf8ziNaEPjvyDoDq7BTmDIEUGQcgn7ZkDF857Di6lPBE1MJHxzV1eKc3OHW5kOvknN%2F0YTwSYJmEN4Ye5YXIzR%2BN"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
server-timingcfL4;desc="?proto=TCP&rtt=13938&min_rtt=13801&rtt_var=4025&sent=6&recv=8&lost=0&retrans=0&sent_bytes=3403&recv_bytes=909&delivery_rate=209839&cwnd=145&unsent_bytes=0&cid=42f6610cb5ac9d03&ts=404&x=0"
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 640 referring domains.
This page has 10,453 backlinks.
This page has backlinks from 495 different ip addresses.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.postalmuseum.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Search preview

www.postalmuseum.org
Home - The Postal Museum
An unmissable day out for everyone. Journey through time, ride Mail Rail, and explore interactive exhibitions.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Post70%Check
Postal65%Check
Postal Museum63%Check
ride62%Check
Museum61%Check
Mail58%Check
Post Office58%Check
Mail Rail57%Check
Rail54%Check
POST 11854%Check

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Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

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