postalmuseum.org | Website SEO Review

Response time

0.83 s

File size

61.10 kB

Words

567

Media files

30

Number of links

48 internal / 22 external

Meta specifications 100% achieved

Title

(Critically important)

Home - The Postal Museum

The length of the page title is perfect. (250 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

An unmissable day out for everyone. Journey through time, ride Mail Rail, and explore interactive exhibitions.

The length of the meta description is perfect. (669 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.postalmuseum.org/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-us

Server location: Canada

The following language is defined by HTML: en-us

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
format-detection	telephone=no
viewport	width=device-width, initial-scale=1.0
robots	index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
description	An unmissable day out for everyone. Journey through time, ride Mail Rail, and explore interactive exhibitions.
msapplication-TileImage	https://www.postalmuseum.org/wp-content/uploads/2016/02/cropped-The-Postal-Museum-logo-teal.png
facebook-domain-verification	oodboydb1k5fp70542p8pee8l6v8og
article:publisher	https://www.facebook.com/thepostalmuseum
article:modified_time	2025-07-08T14:41:43+00:00
lang	en-us
twitter:card	summary_large_image
twitter:site	@thepostalmuseum
og:locale	en_US
og:type	website
og:title	Home - The Postal Museum
og:description	An unmissable day out for everyone. Journey through time, ride Mail Rail, and explore interactive exhibitions.
og:url	https://www.postalmuseum.org/
og:site_name	The Postal Museum
og:image	https://www.postalmuseum.org/wp-content/uploads/2021/07/Kids-in-Mail-Rail.jpg
og:image:width	1777
og:image:height	1333
og:image:type	image/jpeg
Content-Type	text/html; charset=UTF-8
X-UA-Compatible	IE=edge,chrome=1
charset	UTF-8

Page quality 86% achieved

Content

(Critically important)

Words from the H1 heading are not used in the page content.

This page contains 567 words. That's ok.

31% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

7 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 15.91 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1.0" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

5 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...ent/uploads/2022/06/logo-symbol-teal.svg	postalmuseum logo symbol
...ntent/uploads/2022/06/logo-text-teal.svg	postalmuseum logo text
...nt/uploads/2022/06/logo-symbol-white.svg	postalmuseum logo symbol collapsed
...tent/uploads/2022/06/logo-text-white.svg	postalmuseum logo text collapsed
...hoot_13-min-scaled-800x600-c-default.jpg	No alt attribute provided
...st-Museum_1200px_B-800x600-c-default.jpg	No alt attribute provided
...-MUSEUM_1419-min-1-800x600-c-default.jpg	No alt attribute provided
...0357002-min-scaled-800x600-c-default.jpg	No alt attribute provided
...2004-0194-1-scaled-800x600-c-default.jpg	No alt attribute provided
...-plumImperforate-1-800x600-c-default.jpg	A closeup view of an individual purple stamp, with a portrait of King Edward VII in the middle with a crown, and the words 'Postage & Revenue 2d' around the portrait.
..._3777-min-1200x800-800x600-c-default.jpg	A closeup view of a silver coloured metal plaque, fixed to a wooden sleeper rail on the floor of the Mail Rail tunnel.
...918681641-1200x900-800x600-c-default.jpg	An older women wearing a striped multicoloured cardigan, looking at a wall display in the museum gallery.
...Oct_072-1-1200x800-800x600-c-default.jpg	A mother and child sitting in the carriage of a miniature train. They are looking out the window at a video being projected onto the walls of the train platform.
...s/2019/09/footer-map-800x0-c-default.png	Location of Postal Museum on a map
...ycle-1934-Post118_0069-300x200-c-top.jpg	A teaser image for Telegram messenger, 1934
...sant-1945-Post118_1546-300x200-c-top.jpg	A teaser image for Ships Div’n, Mount Pleasant, 1945
...sant-1948-Post118_1872-300x200-c-top.jpg	A teaser image for Stamp cancelling machine, 1948
...oach-1881-Post118_0792-300x200-c-top.jpg	A teaser image for Travelling Post Office, 1881
...ercise-1941-POST-56_83-300x200-c-top.jpg	A teaser image for Post Office Home Guard, 1941
...loads/2016/10/cat-tibs-300x200-c-top.jpg	A teaser image for Tibs the Great, 1954
...cles-1934-Post118_0070-300x200-c-top.jpg	A teaser image for Telegram messengers, 1934
...ales-1934-Post118_1094-300x200-c-top.jpg	A teaser image for Van at crossroads, 1934
...mouth-1937-POST118_589-300x200-c-top.jpg	A teaser image for Fish Wharf Post Office, 1936
...sant-1934-Post118_0170-300x200-c-top.jpg	A teaser image for Opening of Mount Pleasant, 1934
...-postal-museum/dist/images/royalmail.svg	Royal Mail is a sponsor of Postal Museum
...e-postal-museum/dist/images/logo-acs.svg	Arts Council England is a sponsor of Postal Museum
...ostal-museum/dist/images/post-office.svg	The Post Office is a sponsor of Postal Museum
...m/dist/images/heritage-lottery-fund4.svg	The Heritage Fund is a sponsor of Postal Museum
...ostal-museum/dist/images/logo-carbon.png	Natural Carbon Solutions is a sponsor of Postal Museum

Video URL	Width	Height
...s-and-music-Compressed-with-FlexClip.mp4	300	200

Page structure 85% achieved

H1 heading

(Critically important)

A ride for their imagination

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

H1-H6 headings

Heading structure

Heading level	Content
H1	A ride for their imagination
H2	What's on
H2	What's making us curious?
H2	Support us
H2	Make your next event extraordinary
H2	Keep in touch
H2	Opening times:
H2	Getting here
H2	Learn more
H2	Archive
H3	Visit
H3	Discover
H3	Connect
H3	Summer of Storytelling
H3	Voices of Resistance: Slavery and Post in the Caribbean
H3	Sorted! The Postal Play Space
H3	Why did Mail Rail close?
H3	The Royal Mail Steam Packet Company
H3	World's rarest stamps
H3	Support a Sleeper
H3	Membership
H3	Donate
H3	Telegram messenger, 1934
H3	Ships Div’n, Mount Pleasant, 1945
H3	Stamp cancelling machine, 1948
H3	Travelling Post Office, 1881
H3	Post Office Home Guard, 1941
H3	Tibs the Great, 1954
H3	Telegram messengers, 1934
H3	Van at crossroads, 1934
H3	Fish Wharf Post Office, 1936
H3	Opening of Mount Pleasant, 1934

Link structure 85% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some anchor texts are used more than once.

The number of internal links is ok.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 22 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.postalmuseum.org/	Anchor	Skip to main content
https://www.postalmuseum.org/	Subdomain	IMG-ALT postalmuseum logo symbol
/visit-us/	Subdomain	Visit us
https://www.postalmuseum.org/	Subdomain	IMG-ALT postalmuseum logo symbol collapsed
/visit-us/	Subdomain Text duplicate	Visit us
/visit-us/what-to-expect/	Subdomain	What to expect
/visit-us/	Subdomain Text duplicate	Visit us
/visit-us/accessibility/	Subdomain	Accessibility
/visit-us/families/	Subdomain	Families
/visit-us/schools/	Subdomain	Schools
/visit-us/community-engagement/	Subdomain	Community engagement
/visit-us/whats-on/	Subdomain	What’s on
/blog/	Subdomain	Blog
/collections/	Subdomain	Collections
/visit-us/membership/	Subdomain	Membership
https://shop.postalmuseum.org/	External Subdomain	Shop
/support-us/donate/	Subdomain	Donate
/support-us/	Subdomain	Support us
/venue-hire/	Subdomain	Venue hire
/about/	Subdomain	About us
/contact/	Subdomain	Contact
https://webshoppostalmuseum.re...	External Subdomain	Book now
/event/summer-of-storytelling/	Subdomain	event 24 July - 30 August 2025 Summer of Storytelling Inspired by our new exhibition, Voices of Resistance, we invite families to explore the importance of s...
/event/voices-of-resistance/	Subdomain	Exhibition 5 April 2025 - 5 January 2026 Voices of Resistance: Slavery and Post in the Caribbean Explore the powerful stories of enslaved people whose labour...
/event/sorted-the-postal-play-...	Subdomain	Families Tuesday to Sunday / 10:00 - 16:45 Sorted! The Postal Play Space There's sackloads of fun to be had in our indoor play area specially for kids aged 8...
/visit-us/whats-on/	Subdomain	See What's on
/blog/why-did-mail-rail-close/	Subdomain	blog Why did Mail Rail close? On 31 May 2003 Mail Rail carried post underneath London for the last time, bringing the operation to end after 76 years. Learn ...
/blog/the-royal-mail-steam-pac...	Subdomain	blog The Royal Mail Steam Packet Company In the 1800s, a company formed to transport mail to the Caribbean, North America, and eastern parts of the British E...
/blog/worlds-rarest-stamps/	Subdomain	blog World's rarest stamps There are some stamps in the world that are so rare they are priceless, but what makes a stamp rare in the first place? Read more IMG-ALT A closeup view of an individual purple stamp, with a portrait of King Edward VII in the middle with a crown, and the words 'Postage & Revenue 2d' around the ...
/blog/	Subdomain	Catch up on our blog
/support-us/supportasleeper/	Subdomain	Support a Sleeper Make your mark in our Mail Rail tunnel when you support a sleeper. Find out more IMG-ALT A closeup view of a silver coloured metal plaque, fixed to a wooden sleeper rail on the floor of the Mail Rail tunnel. A-TITLE Read about
/visit-us/membership/	Subdomain	Membership Fancy unlimited visits to The Postal Museum, rides on Mail Rail and café and shop discounts? Sign up today IMG-ALT An older women wearing a striped multicoloured cardigan, looking at a wall display in the museum gallery. A-TITLE Read about
/support-us/donate/	Subdomain	Donate Help us bring the extraordinary story of the postal service to life by making a donation. Donate now IMG-ALT A mother and child sitting in the carriage of a miniature train. They are looking out the window at a video being projected onto the walls of the train platf... A-TITLE Read about
/support-us/	Subdomain	More ways to support
/venue-hire/	Subdomain	Find out more
/venue-hire/	Subdomain Text duplicate	Find out more
https://www.facebook.com/thepo...	New window External Subdomain	No Text
https://uk.linkedin.com/compan...	New window External Subdomain	No Text
https://www.instagram.com/thep...	New window External Subdomain	No Text
https://www.tiktok.com/@thepos...	New window External Subdomain	No Text
https://www.youtube.com/@ThePo...	New window External Subdomain	No Text
/visit/plan-your-visit/getting...	Subdomain	15-20 Phoenix Place London WC1X 0DA
/visit/plan-your-visit/getting...	Subdomain	IMG-ALT Location of Postal Museum on a map
/visit-us/accessibility/	Subdomain Text duplicate	Accessibility
/about/	Subdomain Text duplicate	About us
/support-us/	Subdomain Text duplicate	Support us
/contact/	Subdomain Text duplicate	Contact
/about/news/	Subdomain	News
/contact/press-office/	Subdomain	Press office
/about/work-with-us/	Subdomain	Jobs and opportunities
/about/environmental-sustainab...	Subdomain	Sustainability
http://catalogue.postalmuseum....	External Subdomain	IMG-ALT A teaser image for Telegram messenger, 1934
http://catalogue.postalmuseum....	External Subdomain	IMG-ALT A teaser image for Ships Div’n, Mount Pleasant, 1945
http://catalogue.postalmuseum....	External Subdomain	IMG-ALT A teaser image for Stamp cancelling machine, 1948
http://catalogue.postalmuseum....	External Subdomain	IMG-ALT A teaser image for Travelling Post Office, 1881
http://catalogue.postalmuseum....	External Subdomain	IMG-ALT A teaser image for Post Office Home Guard, 1941
http://catalogue.postalmuseum....	External Subdomain	IMG-ALT A teaser image for Tibs the Great, 1954
http://catalogue.postalmuseum....	External Subdomain	IMG-ALT A teaser image for Telegram messengers, 1934
http://catalogue.postalmuseum....	External Subdomain	IMG-ALT A teaser image for Van at crossroads, 1934
http://catalogue.postalmuseum....	External Subdomain	IMG-ALT A teaser image for Fish Wharf Post Office, 1936
http://catalogue.postalmuseum....	External Subdomain	IMG-ALT A teaser image for Opening of Mount Pleasant, 1934
http://catalogue.postalmuseum....	New window External Subdomain	View the archive
/connect/about/policies/copyri...	Subdomain	Copyright
/connect/about/policies/digita...	Subdomain	Privacy Policy
/connect/about/policies/websit...	Subdomain	Terms & Conditions
http://www.royalmail.com/	New window External Subdomain	IMG-ALT Royal Mail is a sponsor of Postal Museum
https://www.artscouncil.org.uk/	New window External Subdomain	IMG-ALT Arts Council England is a sponsor of Postal Museum
http://www.postoffice.co.uk/	New window External Subdomain	IMG-ALT The Post Office is a sponsor of Postal Museum
http://www.hlf.org.uk/	New window External Subdomain	IMG-ALT The Heritage Fund is a sponsor of Postal Museum
/about/environmental-sustainab...	Subdomain	IMG-ALT Natural Carbon Solutions is a sponsor of Postal Museum

Server configuration 80% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.postalmuseum.org/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time of 0.83 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.

A Content Delivery Network like Bootstrap CDN can save bandwidth for Bootstrap front-end component library.

The file size of the HTML document is fine (61 kB).

Page Speed

HTTP Response Header

Name	Value
date	Thu, 24 Jul 2025 02:25:18 GMT
content-type	text/html; charset=UTF-8
server	cloudflare
cf-ray	963ff757ff31d34b-CDG
cf-cache-status	DYNAMIC
content-encoding	br
link	<https://www.postalmuseum.org/wp-json/>; rel="https://api.w.org/", <https://www.postalmuseum.org/wp-json/wp/v2/pages/2855>; rel="alternate"; title="JSON"; type="application/json", <https://www.postalmuseum.org/>; rel=shortlink
vary	Accept-Encoding, Accept-Encoding
x-haproxy-info	OLS-PS-Z02-NEW_postalmuseum-443_OLS-PS-02-WWW-HTTPS-ONLY
x-haproxy-server	127.0.0.1:8080
report-to	{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=DMZW8JiHJUjbSdEDt7nXlz%2F5r7n9JkSESEV1VfP9buTCCSSTOf8ziNaEPjvyDoDq7BTmDIEUGQcgn7ZkDF857Di6lPBE1MJHxzV1eKc3OHW5kOvknN%2F0YTwSYJmEN4Ye5YXIzR%2BN"}],"group":"cf-nel","max_age":604800}
nel	{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
server-timing	cfL4;desc="?proto=TCP&rtt=13938&min_rtt=13801&rtt_var=4025&sent=6&recv=8&lost=0&retrans=0&sent_bytes=3403&recv_bytes=909&delivery_rate=209839&cwnd=145&unsent_bytes=0&cid=42f6610cb5ac9d03&ts=404&x=0"
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 640 referring domains.

This page has 10,453 backlinks.

This page has backlinks from 495 different ip addresses.

Backlinks

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.postalmuseum.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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www.postalmuseum.org

Home - The Postal Museum

An unmissable day out for everyone. Journey through time, ride Mail Rail, and explore interactive exhibitions.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Post	70%	Check
Postal	65%	Check
Postal Museum	63%	Check
ride	62%	Check
Museum	61%	Check
Mail	58%	Check
Post Office	58%	Check
Mail Rail	57%	Check
Rail	54%	Check
POST 118	54%	Check
time	50%	Check
imagination	50%	Check
Postal Service	50%	Check
day	46%	Check
explore	46%	Check
Opening	46%	Check
unmissable	46%	Check
exhibition	46%	Check
stamp	46%	Check
Mount Pleasant	46%	Check
unmissable day	46%	Check
Support	43%	Check
Telegram	43%	Check
ships	42%	Check
Royal	42%	Check

Show more keywords and terms

Postalmuseum.org - SEO Checker

Task list of SEO Improvements 3 Tasks

Meta specifications 100% achieved

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(Nice to have)

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Meta tags

Automatically check postalmuseum.org including all subpages at once!

Page quality 86% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

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(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 85% achieved

(Critically important)

(Important)

Heading structure

Link structure 85% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 80% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

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Most important keywords

Automatically check postalmuseum.org including all subpages at once!

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