Shop.tate.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
44% 
Page structure
75% 
Link structure
48% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.31 s
File size
114.20 kB
Words
401
Media files
29
Number of links
110 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Tate Online Shop — Art Prints, Tickets, Membership, Books and Gifts | Tate
The page title should be shorter than 580 pixels. It is 673 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Shop tickets and art inspired gifts, books and prints. Join as a Member and enjoy free and unlimited admission. Every purchase supports Tate.
The length of the meta description is perfect. (872 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionShop tickets and art inspired gifts, books and prints. Join as a Member and enjoy free and unlimited admission. Every purchase supports Tate.
keywordsReturn to the Tate home page
google-site-verification8Ja6ZFnEpmFFPZ--TsliL3QwPORNSYI6gn_hEZahQF4
langen
x-ua-compatibleie=edge
x-dns-prefetch-controlon
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
No paragraphs were detected.
There are only 401 words on this page. Good pages should have about 800 words of useful content.
22.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-/default/dwb0d159cb/images/Tateshop.svgTate Shop
.../-/default/dwda64dc4e/images/account.svgAccount
...-/default/dw14d14b8b/images/i_search.svgSearch
...mepage/navigation/promo-spot-dohosuh.gifITHELL COLQUHOUNDO HO SUH: WALK THE HOUSE
...page/navigation/promo-spot-RaoulDufy.jpgRAOUL DUFYRAOUL DUFY
...age/navigation/promo-spot-YinkaIlori.gifYINKA ILORIYINKA ILORI
...ge/navigation/promo-spot-UniqloxTate.gifUNIQLO x TATEUNIQLO x TATE
...page/navigation/promo-spot-homewares.jpgKitchen & TablewareKitchen & Tableware
...ge/navigation/promo-spot-ArtSupplies.jpgART SUPPLIESART SUPPLIES
...-images/nav/gift-membership-2023-nav.jpgNo alt attribute provided
...ns/exhibition-homepagebanner-DESKTOP.jpgNo alt attribute provided
...tre-paintings-homepagebanner-DESKTOP.jpgNo alt attribute provided
...imitededition-homepagebanner-DESKTOP.jpgNo alt attribute provided
...itions-zanele-homepagebanner-DESKTOP.jpgNo alt attribute provided
...atemodernshop-homepagebanner-DESKTOP.jpgNo alt attribute provided
...Library/default/dw4559a2a6/transport.svgNo alt attribute provided
...Library/default/dw0b0c450d/open-book.svgNo alt attribute provided
.../homepage/print-widget/patrick-heron.jpgPatrick HeronPatrick Heron
...ge/print-widget/elizabeth-frink-gull.jpgElisabeth FrinkElisabeth Frink
...es/homepage/print-widget/matisse-272.jpgHenri MatisseHenri Matisse
...mages/homepage/print-widget/katz-sea.jpgAlex KatzAlex Katz
...s/miffycollection-homepage-wayfinder.jpg70 years of MIFFY“70
...fetime-membership-homepage-wayfinder.jpgLIFE MEMBERSHIPSLIFE MEMBERSHIPS
...ers/printsbytheme-homepage-wayfinder.jpgPRINTS BY THEMEPRINTS BY THEME
...rs/printsbycolour-homepage-wayfinder.jpgPRINTS BY COLOURPRINTS BY COLOUR
...nders/exhibitions-homepage-wayfinder.jpg“EXHBITIONS”“EXHIBITIONS”
...yfinders/edatkins-homepage-wayfinder.jpgEXCLUSIVE SIGNED BOOKSEXCLUSIVE SIGNED BOOKS
...ayfinders/HP-Wayfinder-ArtistBooks-3.jpgART BOOKSART BOOKS
.../wayfinders/HP-Wayfinder-ArtSupplies.jpg“ART“ART

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Main menu
H2 EMILY KAM KNGWARRAY
H2 UTOPIA ART CENTRE PAINTINGS
H2 NEW SIGNED LIMITED EDITION BOOK
H2 Empty heading
H2 Empty heading
H2 Find your perfect print
H2 Stay in the know
H2 Shopping at Tate
H2 Customer services
H3 OPEN NOW
H3 NEW AND EXCLUSIVE
H3 FRANK BOWLING
H3 LIMITED EDITIONS
H3 FINE ART PRINTS
H3 70 YEARS OF MIFFY
H3 LIFE MEMBERSHIP
H3 PRINTS BY THEME
H3 PRINTS BY COLOUR
H3 EXHIBITIONS
H3 EXCLUSIVE SIGNED BOOKS
H3 ART BOOKS
H3 ART SUPPLIES
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://shop.tate.org.uk/IMG-ALT Tate Shop
A-TITLE Return to the Tate home page Home
https://shop.tate.org.uk/accountSubdomain IMG-ALT Account
http://www.tate.org.uk/External Subdomain Tate Home
https://shop.tate.org.uk/accountSubdomain Sign In
A-TITLE User: Sign In
https://shop.tate.org.uk/basketSubdomain A-TITLE View basket
/exhibitions-and-ticketsExhibitions
/ticket/date?cgid=351151Ed Atkins
/ticket/date?cgid=347193Leigh Bowery!
/ticket/date?cgid=351448Do Ho Suh: Walk the House
/ticket/date?cgid=350401Liliane Lijn: Arise Alive
/ticket/date?cgid=350432Edward Burra — Ithell Colquhoun
/ticket/date?cgid=350607Emily Kam Kngwarray
/ticket/date?cgid=368101Lee Miller
/ticket/date?cgid=367892Theatre Picasso
/do-ho-suhDo Ho Suh
/ed-atkinsText duplicate Ed Atkins
/edward-burraEdward Burra
/emily-kam-kngwarrayText duplicate Emily Kam Kngwarray
/ithell-colquhoun-between-worldsIthell Colquhoun
/leigh-boweryText duplicate Leigh Bowery!
/do-ho-suhShop now
https://shop.tate.org.uk/newNew
https://shop.tate.org.uk/prints-1Prints
/prints/view-all-printsView all prints
/prints/vintage-exhibition-pos...Vintage exhibition posters
/prints/prints-by-artist-a---zPrints by artist A - Z
/prints/custom-printsCustom prints
/prints/prints-by-colourPrints by colour
/prints/prints-by-themePrints by theme
/prints/prints-by-roomPrints by room
/prints/postersPosters
/picture-framesPicture frames
/raoul-dufy-printsText duplicate Shop now
https://shop.tate.org.uk/editionsEditions
https://shop.tate.org.uk/booksBooks
/books/view-all-booksView all books
/books/about-artistsAbout artists
/books/art-historyArt history
/books/art-movementArt movement
/books/exhibition-booksExhibition books
/books/modern-and-contemporary...Modern & contemporary art
/books/kidsKids
/books/signed-exclusive-and-li...Signed, exclusive and limited editions
/you-are-an-artist/30054.html?...Text duplicate Shop now
/fashion-1Fashion
/fashion-view-allView all fashion
/bags-fashion-accessoriesBags & fashion accessories
/jewellery-1Jewellery
/fashion/custom-print-clothingCustom print clothing
/t-shirts-apparelT-shirts & apparel
https://shop.tate.org.uk/scarvesScarves
/uniqlo-x-tateText duplicate Shop now
https://shop.tate.org.uk/home-3Home
/home/view-all-homeView all home
/home/art-rugsArt rugs
/home/cushions-and-textilesCushions & textiles
/home/decorative-accessoriesDecorative accessories
/home/kitchen-and-tablewareKitchen & tableware
/home/food-and-drinkFood & Drink
/neon-lightsNeon lights
/home/kitchen-and-tablewareText duplicate Shop now
/lifestyle-1Gifts
/art-suppliesArt supplies
/gift-certificates-1Gift certificates
/greetings-cardsGreetings cards
https://shop.tate.org.uk/gifts-1Text duplicate Gifts
https://shop.tate.org.uk/coffeeCoffee by Tate
/jigsaws-puzzles-gamesJigsaw puzzles & games
https://shop.tate.org.uk/kids-1Text duplicate Kids
/stationery-calendars-diaries-1Stationery, calendars & diaries
/tate-britain-shopTate Britain shop
/tate-liverpool-shopTate Liverpool shop
/tate-st-ives-shopTate St Ives shop
/tate-modern-shopTate Modern Shop
/art-suppliesText duplicate Shop now
/membership-redirectMembership
/membership/join-as-a-memberJoin as a Member
/membership/join-as-a-life-memberJoin as a Life Member
/membership/give-a-gift-member...Give a gift membership
/membership/join-tate-collectiveJoin Tate Collective
/membership/donateDonate
/gift-membershipOrder now
/contactus.htmlContact us
A-TITLE Contact us
/login-oldText duplicate Sign In
A-TITLE Sign In to Tate
http://www.tate.org.uk/External Subdomain Text duplicate Tate Home
A-TITLE Tate Home
/emily-kam-kngwarrayShop the show
/utopia-art-centre-paintingsDiscover more
/frank-bowling-signed-limited-...Learn more
https://shop.tate.org.uk/editionsText duplicate Learn more
/prints/custom-printsBrowse now
/deliveryinformation.htmlSubdomain Free delivery from £60
/patrick-heron-printsPatrick Heron
IMG-ALT Patrick Heron
/elisabeth-frink-printsElisabeth Frink
IMG-ALT Elisabeth Frink
/henri-matisse-printsHenri Matisse
IMG-ALT Henri Matisse
/alex-katzAlex Katz
IMG-ALT Alex Katz
/prints/view-all-printsSubdomain See all
https://shop.tate.org.uk/miffyText duplicate Shop now
/life-membershipText duplicate Shop now
/prints/prints-by-themeText duplicate Shop now
/prints/prints-by-colourText duplicate Shop now
/exhibitions-and-ticketsText duplicate Shop now
/books/signed-exclusive-and-li...Text duplicate Shop now
https://shop.tate.org.uk/booksText duplicate Shop now
/art-suppliesText duplicate Discover more
https://policies.google.com/pr...External Subdomain Privacy Policy
https://policies.google.com/termsExternal Subdomain Terms of Service
/whyshopattate.htmlSubdomain Why shop at Tate?
/visitourshops.htmlSubdomain Visit our shops
/deliveryinformation.htmlSubdomain Delivery information
/contactus.htmlSubdomain Text duplicate Contact us
/frequentlyaskedquestions.htmlSubdomain FAQs
/refundsandreturns.htmlSubdomain Refunds & returns
https://www.tate.org.uk/about-...External Subdomain Privacy & cookies
/termsandconditions.htmlSubdomain T&Cs
https://www.tate.org.uk/about-...External Subdomain Accessibility
https://www.tate.org.uk/External Subdomain No Text
https://www.tate.org.uk/External Subdomain Go to Tate Home
https://www.tate.org.uk/about-...External Subdomain Text duplicate Privacy & cookies
/termsandconditions.htmlSubdomain Text duplicate T&Cs
https://www.tate.org.uk/about-...External Subdomain Text duplicate Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://shop.tate.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.31 seconds.
The file size of the HTML document is fine (114 kB).

HTTP Response Header

NameValue
dateWed, 16 Jul 2025 08:00:47 GMT
content-typetext/html;charset=UTF-8
set-cookie136 Characters
x-dw-request-base-idr6UGrLlTd2gBAAB_
x-frame-optionsSAMEORIGIN
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
expiresThu, 01 Dec 1994 16:00:00 GMT
varyaccept-encoding
cf-cache-statusDYNAMIC
servercloudflare
cf-ray95fff7c6ab2d6fcf-CDG
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 165 referring domains.
This page has 91,320 backlinks.
This page has backlinks from 152 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: *
Disallow: /ticket/
Disallow: /membership-etc-uk.html
Disallow: /membership-etc-eu.html
Disallow: /membership-etc-rw.html
Disallow: /account
Disallow: /basket
Disallow: /passwordreset
Disallow: /checkout
Disallow: /search
Disallow: /home
Disallow: /billing
Disallow: /offline
Disallow: /404
Disallow: /error
Disallow: /shipping
Disallow: /membership/extras
Disallow: /membership/cardholders
Disallow: /membership/giftaid
Disallow: /patronage/giftaid
Disallow: /gift-membership/extras
Disallow: /gift-membership/cardholders
Disallow: /gift-membership/set-up
Disallow: /donation/giftaid
Disallow: /member/gift-membership-M.html
Disallow: /member/membership-M.html
Disallow: /member-and-guest/gift-membership-G.html
Disallow: /member-and-guest/membership-G.html
Disallow: /member-guest-and-extra-card/gift-membership-D.html
Disallow: /member-guest-and-extra-card/membership-D.html
Disallow: /gift-membership/recipient
Disallow: /Membership-GiftAid
Disallow: /Membership-GiftRecipient
Disallow: /MembershipV2-RenderExhibitionsByQuery

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shop.tate.org.uk
Tate Online Shop — Art Prints, Tickets, Membership, Books and Gifts...
Shop tickets and art inspired gifts, books and prints. Join as a Member and enjoy free and unlimited admission. Every purchase supports Tate.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Tate79%Check
Shop77%Check
Prints72%Check
Art72%Check
Art Prints72%Check
books70%Check
Member66%Check
Books Gifts64%Check
Tate Online Shop Art61%Check
Online Shop Art Prints61%Check
Show more keywords and terms

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