Thepersonal.com - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
82% 
Page structure
68% 
Link structure
88% 
Server
82% 
External factors
100% 
SEO Score
Response time
0.77 s
File size
157.30 kB
Words
614
Media files
43
Number of links
72 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Exclusive Rates on Home and Auto Insurance | The Personal
The length of the page title is perfect. (546 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Preferred rates and advantages for members and employees of our partner organizations.Your professional association or employer may be on our list.
The length of the meta description is perfect. (928 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.thepersonal.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
date2025-06-30
descriptionPreferred rates and advantages for members and employees of our partner organizations.Your professional association or employer may be on our list.
templatehomepage
viewportwidth=device-width, initial-scale=1
robotsindex, follow
apple-itunes-appapp-id=972826307, affiliate-data=1001lMes&ct=lpsmartbanner
google-play-appapp-id=ca.tpic.ajusto
dgag-siteLPTP
dgag-provinceon
langen
twitter:cardsummary_large_image
twitter:siteThe Personal
twitter:titleExclusive Rates on Home and Auto Insurance | The Personal
twitter:descriptionPreferred rates and advantages for members and employees of our partner organizations.Your professional association or employer may be on our list.
twitter:imagehttps://www.thepersonal.com/content/dam/lptp/images/logo/ThePersonal_RGB.png
fb:app_id1480717511994534
og:typearticle
og:site_nameThe Personal
og:titleExclusive Rates on Home and Auto Insurance | The Personal
og:descriptionPreferred rates and advantages for members and employees of our partner organizations.Your professional association or employer may be on our list.
og:imagehttps://www.thepersonal.com/content/dam/lptp/images/logo/ThePersonal_RGB.png
og:urlhttps://www.thepersonal.com/content/lptp/language-masters/en.html
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 614 words. That's ok.
32.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.91 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
40 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...nt/dam/lptp/images/logo/TPIC_logo_en.svgHomepage of The Personal Group Insurance
...nt/dam/lptp/images/logo/TPIC_logo_en.svgsite logo
.../dam/lptp/images/misc/téléchargement.svgNo alt attribute provided
.../lptp/images/misc/téléchargement (1).svgNo alt attribute provided
...clientlib-site/resources/images/auto.svgNo alt attribute provided
...tlib-site/resources/images/homeowner.svgNo alt attribute provided
...ntlib-site/resources/images/document.svgNo alt attribute provided
...ib-site/resources/images/add_vehicle.svgNo alt attribute provided
...lib-site/resources/images/add_driver.svgNo alt attribute provided
...-site/resources/images/change_method.svgNo alt attribute provided
...-site/resources/images/store_vehicle.svgNo alt attribute provided
...lib-site/resources/images/letter_box.svgNo alt attribute provided
...clientlib-site/resources/images/leaf.svgNo alt attribute provided
.../lptp/images/misc/téléchargement (2).svgNo alt attribute provided
...clientlib-site/resources/images/auto.svgNo alt attribute provided
...tlib-site/resources/images/homeowner.svgNo alt attribute provided
...ntlib-site/resources/images/document.svgNo alt attribute provided
...ib-site/resources/images/add_vehicle.svgNo alt attribute provided
...lib-site/resources/images/add_driver.svgNo alt attribute provided
...-site/resources/images/change_method.svgNo alt attribute provided
...-site/resources/images/store_vehicle.svgNo alt attribute provided
...lib-site/resources/images/letter_box.svgNo alt attribute provided
...clientlib-site/resources/images/leaf.svgNo alt attribute provided
...ne-marketing/CMP-DoubleContratLPTP-s.jpgNo alt attribute provided
...images/zone-marketing/CMP-SEL-2024-s.jpgNo alt attribute provided
/content/dam/lptp/CMP-renouvellement-l.jpgNo alt attribute provided
...s/icones/ICN-LPTP-sel-client-Outline.svgNo alt attribute provided
/content/dam/lptp/images/bento/icn-auto.svgNo alt attribute provided
...ent/dam/lptp/images/bento/icn-maison.svgNo alt attribute provided
/content/dam/lptp/images/bento/icn-moto.svgNo alt attribute provided
...am/lptp/images/bento/icn-animaux (1).svgNo alt attribute provided
...ent/dam/lptp/images/bento/icn-voyage.svgNo alt attribute provided
...cones/ICN-LPTP-ZoneContact-Telephone.svgNo alt attribute provided
...nes/ICN-LPTP-ZoneContact-Reclamation.svgNo alt attribute provided
...-site/resources/images/quoter-sticky.svgicon
...clientlib-site/resources/images/auto.svgNo alt attribute provided
...lib-site/resources/images/snowmobile.svgNo alt attribute provided
...clientlib-site/resources/images/moto.svgNo alt attribute provided
.../clientlib-site/resources/images/atv.svgNo alt attribute provided
...tlib-site/resources/images/homeowner.svgNo alt attribute provided
...ientlib-site/resources/images/tenant.svgNo alt attribute provided
...ib-site/resources/images/condo_owner.svgNo alt attribute provided
.../clientlib-site/resources/images/pet.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
The Personal: Exclusive rates on home and auto insurance
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 The Personal: Exclusive rates on home and auto insurance
H2 What do you want to do?
H2 File a claim
H2 Manage your insurance
H2 File a claim Duplicate text
H2 Manage your insurance Duplicate text
H2 Prefer to call?
H2 Save more when you bundle your home and auto insurance
H2 Manage your insurance online—anytime, anywhere
H2 Time to renew your insurance?
H2 Personalized coverage and exclusive rates with your organization
H2 Protect everything you care about
H2 Contact us
H2 See how you can save!
H2 Get a quote
H2 Footer
H2 Get a quote Duplicate text
H3 Welcome to our website! Personalize your experience.
H3 What type of insurance claim do you want to file?
H3 What type of insurance claim do you want to file? Duplicate text
H3 Empty heading
H3 Customer service
H3 Empty heading
H3 Claims
H3 About The Personal
H3 Insurance products
H3 Partnerships
H3 Contact Info
H3 Follow us
H3 Vehicle
H3 Home
H3 Other
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
/insurance/auto-insurance.htmlAuto
/insurance/auto-insurance/ajus...Ajusto program
/insurance/auto-insurance/stan...Standard coverage
/insurance/auto-insurance/opti...Optional coverage
/insurance/auto-insurance/youn...Young drivers
/insurance/auto-insurance/miro...Accident Benefits options
/insurance/home-insurance.htmlHome
/insurance/home-insurance/home...Homeowners
/insurance/home-insurance/cond...Condo owners
/insurance/home-insurance/tena...Tenants
/insurance/recreational-vehicl...Recreational vehicles
/insurance/pet-insurance.htmlPets
/insurance/travel-insurance.htmlTravel
/offers.htmlOffers
/customer-space/online-service...Online Services
/customer-space/mobile-app.htmlMobile App
/customer-space/insurance-rene...Renewals
/customer-space/cancelling-ins...Cancellations
/claims.htmlClaims
/route/-/services-lptp/redirec...Log in
/route/-/services-lptp/redirec...Sign up
/route/-/services-lptp/redirec...Forgot your password?
/route/-/services-lptp/redirec...Car
/route/-/services-lptp/redirec...Text duplicate Home
/route/-/services-lptp/redirec...View your insurance documents
/route/-/services-lptp/redirec...Add a vehicle
/route/-/services-lptp/redirec...Add a driver
/route/-/services-lptp/redirec...Change your payment method
/route/-/services-lptp/redirec...Store a vehicle
/route/-/services-lptp/redirec...Change your address
/route/-/services-lptp/redirec...Go Paper-Free
/route/-/services-lptp/redirec...Text duplicate Car
/route/-/services-lptp/redirec...Text duplicate Home
/route/-/services-lptp/redirec...Text duplicate View your insurance documents
/route/-/services-lptp/redirec...Text duplicate Add a vehicle
/route/-/services-lptp/redirec...Text duplicate Add a driver
/route/-/services-lptp/redirec...Text duplicate Change your payment method
/route/-/services-lptp/redirec...Text duplicate Store a vehicle
/route/-/services-lptp/redirec...Text duplicate Change your address
/route/-/services-lptp/redirec...Text duplicate Go Paper-Free
/customer-space/online-service...Learn more
/customer-space/online-service...Time to renew your insurance? Discover the 3 steps to renew your home or car insurance plus tips on how to save. Learn how to renew
/insurance/auto-insurance.htmlText duplicate Auto
/insurance/home-insurance.htmlText duplicate Home
/insurance/recreational-vehicl...Recreational vehicle
/insurance/pet-insurance.htmlPet
/insurance/travel-insurance.htmlText duplicate Travel
/company.htmlThe company
/advantages-group-insurance.htmlAdvantages of our insurance plans
/groupinsurance.htmlPartner with The Personal
/blog.htmlBlog
/covid-19-en.htmlCovid-19
/insurance/auto-insurance.htmlAuto insurance
/insurance/home-insurance.htmlHome insurance
/insurance/recreational-vehicl...Recreational vehicle insurance
/insurance/pet-insurance.htmlPet insurance
/insurance/travel-insurance.htmlTravel insurance
/caf-community.htmlCanadian Armed Forces
/engineers.htmlEngineers
/first-responders.htmlFirst responders
/legal-professionals.htmlLegal professionals
/medical-professionals.htmlMedical professionals
/route/-/services-lptp/redirec...Contact us
/contact-information.htmlContact information and business hours
/customer-space/online-service...Comments, suggestions or complaints
/customer-space/online-service...Customer support
https://www.facebook.com/thepe...New window External Subdomain No Text
https://www.instagram.com/thep...New window External Subdomain No Text
https://www.linkedin.com/uas/l...New window External Subdomain No Text
https://twitter.com/tpicinsuranceNew window External No Text
https://www.youtube.com/channe...New window External Subdomain No Text
/security.htmlSecurity
/conditions-use.htmlConditions of use
https://www.thepersonal.com/Anchor Personalize cookies
/privacy.htmlPrivacy
/accessibilite.htmlAccessibility
/site-map.htmlSite map
https://lapersonnelle.com/External Accueil

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.thepersonal.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.77 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (157 kB).

HTTP Response Header

NameValue
content-length26903
last-modifiedMon, 04 Aug 2025 04:19:27 GMT
etag"27542-63b8269d6c6b3-gzip"
accept-rangesbytes
content-encodinggzip
x-vhostthepersonal
x-frame-optionsSAMEORIGIN
content-typetext/html;charset=utf-8
x-served-bycache-iad-kiad7000038-IAD
x-timerS1754281172.693132,VS0,VS0,VE17
varyAccept-Encoding
x-xss-protection1; mode=block
referrer-policysame-origin
x-content-type-optionsnosniff
expiresMon, 04 Aug 2025 04:19:31 GMT
cache-controlmax-age=0, no-cache, no-store
pragmano-cache
dateMon, 04 Aug 2025 04:19:31 GMT
set-cookie63 Characters
strict-transport-securitymax-age=15768000 ; includeSubDomains ; preload
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 104 referring domains.
This page has 315 backlinks.
This page has backlinks from 96 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: Elastic-Crawler
Allow: /

User-Agent: *
Disallow: /on/
Disallow: /ab/
Disallow: /bc/
Disallow: /mb/
Disallow: /nb/
Disallow: /nl/
Disallow: /nt/
Disallow: /ns/
Disallow: /nu/
Disallow: /pe/
Disallow: /qc/
Disallow: /sk/
Disallow: /yt/
Disallow: /fr/
Disallow: /en/
Disallow: /*?grp=
Sitemap: https://www.lapersonnelle.com/sitemap.xml?v2
Sitemap: https://www.thepersonal.com/sitemap.xml?v2

Similar sites

Search preview

www.thepersonal.com
Exclusive Rates on Home and Auto Insurance | The Personal
Preferred rates and advantages for members and employees of our partner organizations.Your professional association or employer may be on our list.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Personal78%Check
rates77%Check
Insurance Rates73%Check
Exclusive rates72%Check
Insurance71%Check
Auto Insurance70%Check
Exclusive66%Check
Vehicle Insurance57%Check
Insurance Online56%Check
Manage insurance56%Check
Show more keywords and terms

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