Freddiemac.com - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
84% 
Page structure
55% 
Link structure
46% 
Server
84% 
External factors
100% 
SEO Score
Response time
0.74 s
File size
102.20 kB
Words
966
Media files
19
Number of links
99 internal / 79 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Freddie Mac - We Make Home Possible - Freddie Mac
There are word repetitions in the page title.
The length of the page title is perfect. (484 pixels out of 580 max pixel length)
Meta description
(Critically important)
We are supporting America's homeowners and renters while serving as a stabilizing force in the U.S. housing finance system.
The length of the meta description is perfect. (771 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.freddiemac.com/home
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWe are supporting America's homeowners and renters while serving as a stabilizing force in the U.S. housing finance system.
theme-color#027EAC
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary
twitter:descriptionWe are supporting America's homeowners and renters while serving as a stabilizing force in the U.S. housing finance system.
twitter:site@FreddieMac
twitter:titleFreddie Mac - We Make Home Possible
og:typewebsite
og:urlhttps://www.freddiemac.com/home
og:titleFreddie Mac - We Make Home Possible
og:descriptionWe are supporting America's homeowners and renters while serving as a stabilizing force in the U.S. housing finance system.
og:imagehttps://freddiemac.widen.net/content/7w7abwzxtw/png/CC_FM_15776_social-photochevron.jpg
og:localeen_US
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 966 words. That's ok.
26.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.89 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 71 characters this one is longer than 70 characters:
"for press inquiries only phone: (703) 903-3933 email: [email protected]"
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...eme/images/FreddieMacLogo-no-tagline.svgFreddie Mac Home
...s/megamenu-mission-lifestyle_380x285.pngOur mission
...ofi111/files/DtD-impact_main_380x285.pngMan and woman at a construction site.
...usinessactivities-singlefamily.jpg?w=380a single-family home
...=yes&color=ffffff00&quality=100&u=qjyytna multifamily building
...jim-whitlinger_640x480.jpg?itok=efjUd4WYJim Whitlinger
...homepage-careers-development_380x285.jpgTeam member with a mentor coaching them on a laptop
...jofi111/files/jim-whitlinger_640x480.jpgJim Whitlinger, Executive Vice President and Chief Financial Officer
...025-04/Q1_Financials_Release_830x620.pngFamily bonding in their living room
...jofi111/files/mike_reynolds_headshot.jpgHeadshot of Mike Reynolds, Senior Vice President and Head of Servicing for Freddie Mac
...iles/run with opportunity_650x481.17.pngSmiling man and women dressed in professional clothing lean over a laptop together
...iles/ynjofi111/files/mf-2025-outlook.pngAnnual Supply as % of Current Inventory Compared with Historic New Supply Ratio
...es/affordable rental housing_385x285.pngImage of affordable rental apartment housing buildings with a park overlayed over an image with a construction crane
...ion=c&color=ffffff00&quality=80&u=qjyytnman working on a laptop
...ion=c&color=ffffff00&quality=80&u=qjyytnrental building
...ion=c&color=ffffff00&quality=80&u=qjyytnFamily moving into their new home
...ion=c&color=ffffff00&quality=80&u=qjyytnWoman reading news on her mobile phone
...d-how-add-an-ADU-large.jpg?itok=AW5XPHdqRead the latest blog on our My Home by Freddie Mac website.
.../site/fm_theme/images/FreddieMacLogo.svgFreddie Mac Home

Page structure

H1 heading
(Critically important)
Freddie Mac Posts Financial Results for Q1 2025
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Freddie Mac Posts Financial Results for Q1 2025
H1 Leading the Housing Industry
H1 Renters, Buyers & Owners
H2 Media Contact
H2 Search for Career Opportunities
H2 Press Releases
H2 Single-Family
H2 Multifamily
H3 Our Mission
H3 Develop the DeveloperSM Program
H3 Single-Family Duplicate text
H3 Multifamily Duplicate text
H3 Freddie Mac CFO Discusses First Quarter 2025 Financial and Business Results
H3 Economic, Housing and Mortgage Market Outlook – January 2025
H3 What does career growth and development look like at Freddie Mac?
H3 Mortgage Rates Decrease
H3 Freddie Mac Issues Monthly Volume Summary for May 2025
H3 Mortgage Rates Creep Lower
H3 Mortgage Rates
H3 Servicing Excellence: Our Charge, Your Challenge
H3 Run with Opportunity: Cautions in Loan Product Advisor
H3 2025 Multifamily Outlook
H3 An Underused Parking Lot to Become New, Affordable Rental Housing
H3 Loan Lookup Tool
H3 Rental Lookup Tool
H3 My Home by Freddie Mac
H3 CreditSmart®
H3 Should I Add an ADU to My Home?
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (79) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.freddiemac.com/Anchor Skip to main content
https://www.freddiemac.com/Freddie Mac Home
https://sf.freddiemac.com/External Subdomain Single-Family Division Insights, products, and technology to help you grow your business.
https://guide.freddiemac.com/External Subdomain Seller/Servicer Guide Learn how to work with us with our Guide Bulletins and Industry Letters.
https://mf.freddiemac.com/External Subdomain Multifamily Division
https://capitalmarkets.freddie...External Subdomain Capital Markets Division
https://myhome.freddiemac.com/External Subdomain My Home by Freddie Mac® Resources to help you rent, buy, and own your home.
https://myhome.freddiemac.com/...External Subdomain Do we own your mortgage? Find out if Freddie Mac owns your loan using our secure lookup tool.
https://myhome.freddiemac.com/...External Subdomain Did we finance your apartment? Use our lookup tool to see if Freddie Mac financed your apartment building.
https://creditsmart.freddiemac...External Subdomain CreditSmart® Financial and homeownership education resources all about you.
https://www.freddiemac.com/Text duplicate Freddie Mac Home
https://www.freddiemac.com/aboutAbout
/about/businessOur Business
/research-and-perspectivesResearch & Perspectives
/media-roomMedia Room
https://careers.freddiemac.com...External Subdomain Careers
/search-resultsSearch
https://www.freddiemac.com/Text duplicate IMG-ALT Freddie Mac Home
https://www.freddiemac.com/aboutText duplicate About
https://www.freddiemac.com/aboutOverview
/about/leadersOur Leaders
/governanceCorporate Governance
/governance/annualmtgAnnual Meeting
/governance/board-authorityAuthority of Board
/governance/board-committeesBoard Committees
/governance/board-directorsBoard of Directors
/governance/code-conductCodes of Conduct
/governance/contactContact the Board
/about/companyOur Mission
/investorsInvestor Relations
/investors/financialsCorporate Financials
/investors/financials/annual-r...Annual Reports
/investors/financials/earnings...Earnings Releases
/investors/financials/monthly-...Monthly Volume Summaries
/investors/financials/sec-filingsSEC Filings
/investors/publication_orderingRequest Financial Documents
/investors/stockCommon Stock
/investors/preferred-stockPreferred Stock
/investors/resourcesInvestor Resources
/investors/faqInvestor FAQ
/investors/credit-ratingsCredit Ratings
/investors/contactContact Information
/investors/ercf-public-disclosureERCF Public Disclosure
/about/duty-to-serveDuty to Serve
/about/business/affordable-hou...Affordable Housing
/about/pilotsPilot Transparency
/about/businessText duplicate Our Business
/about/businessText duplicate Overview
https://sf.freddiemac.com/External Subdomain Single-Family Division
https://mf.freddiemac.com/External Subdomain Text duplicate Multifamily Division
http://capitalmarkets.freddiem...External Subdomain Text duplicate Capital Markets Division
/research-and-perspectivesText duplicate Research & Perspectives
/research-and-perspectivesResearch and Perspectives Overview
/researchAll Research
https://www.freddiemac.com/pmmsMortgage Rates
/pmms/about-pmmsText duplicate About
/pmms/pmms_faqsFrequently Asked Questions
/pmms/pmms_archivesArchive
/research/insightInsights, Notes & Briefs
/research/forecastForecast & Outlook
/research/consumer-researchConsumer Research
/research/indicesIndices
/research/datasetsDatasets
/research/datasets/sf-loanleve...Single Family Loan-Level Dataset
/research/datasets/cofiFederal Cost of Funds Index
/perspectivesAll Perspectives
/media-roomText duplicate Media Room
/media-roomText duplicate Overview
https://freddiemac.gcs-web.com/External Subdomain Press Release Archive
https://freddiemac.gcs-web.com...External Subdomain Corporate Release Archive
https://freddiemac.gcs-web.com...External Subdomain Single-Family Release Archive
https://freddiemac.gcs-web.com...External Subdomain Multifamily Release Archive
https://freddiemac.gcs-web.com...External Subdomain Housing & Economic Research Archive
https://freddiemac.gcs-web.com...External Subdomain Capital Markets Release Archive
https://freddiemac.gcs-web.com...External Subdomain Investor Relations Release Archive
https://careers.freddiemac.com...External Subdomain Text duplicate Careers
https://careers.freddiemac.com...External Subdomain Text duplicate Overview
https://careers.freddiemac.com...External Subdomain Search for Career Opportunities
https://careers.freddiemac.com...External Subdomain Our People
https://careers.freddiemac.com...External Subdomain Our Benefits
https://careers.freddiemac.com...External Subdomain Student Opportunities
https://careers.freddiemac.com...External Subdomain Careers Blog
https://careers.freddiemac.com...External Subdomain Events
/search-resultsText duplicate Search
/styleguide/fluid-typographyFluid Typography
https://www.freddiemac.com/aboutText duplicate Overview
/about/leadersText duplicate Our Leaders
/governanceText duplicate Corporate Governance
/about/companyText duplicate Our Mission
/investorsText duplicate Investor Relations
/about/duty-to-serveText duplicate Duty to Serve
/about/business/affordable-hou...Text duplicate Affordable Housing
/about/pilotsText duplicate Pilot Transparency
/about/companyOur Mission Learn how we are delivering on our mission of Making Home Possible. Read More
IMG-ALT Our mission
/about/develop-the-developerDevelop the DeveloperSM Program Freddie Mac is connecting aspiring developers with tools and resources to build up their own communities. Read More
IMG-ALT Man and woman at a construction site.
/about/businessText duplicate Overview
https://sf.freddiemac.com/External Subdomain Text duplicate Single-Family Division
https://mf.freddiemac.com/External Subdomain Text duplicate Multifamily Division
http://capitalmarkets.freddiem...External Subdomain Text duplicate Capital Markets Division
https://sf.freddiemac.com/External Subdomain Single-Family Our Single-Family Division keeps mortgage capital flowing by purchasing mortgage loans from lenders so they in turn can provide financing optio...
IMG-ALT a single-family home
https://mf.freddiemac.com/External Subdomain Multifamily Our Multifamily Division provides liquidity and stability to the rental housing market, improving access to quality, affordable housing. Read More
IMG-ALT a multifamily building
/research-and-perspectivesText duplicate Research and Perspectives Overview
/researchText duplicate All Research
https://www.freddiemac.com/pmmsText duplicate Mortgage Rates
/research/insightText duplicate Insights, Notes & Briefs
/research/forecastText duplicate Forecast & Outlook
/research/consumer-researchText duplicate Consumer Research
/research/indicesText duplicate Indices
/research/datasetsText duplicate Datasets
/perspectivesText duplicate All Perspectives
/perspectives/jim-whitlinger/f...CorporateMay 1, 2025 Freddie Mac CFO Discusses First Quarter 2025 Financial and Business Results Read More
IMG-ALT Jim Whitlinger
/research/forecast/20250124-us...OutlookJanuary 24, 2025 Economic, Housing and Mortgage Market Outlook – January 2025 Read More
/media-roomText duplicate Overview
https://freddiemac.gcs-web.com/External Subdomain Text duplicate Press Release Archive
https://freddiemac.gcs-web.com...External Subdomain Text duplicate Corporate Release Archive
https://freddiemac.gcs-web.com...External Subdomain Text duplicate Single-Family Release Archive
https://freddiemac.gcs-web.com...External Subdomain Text duplicate Multifamily Release Archive
https://freddiemac.gcs-web.com...External Subdomain Text duplicate Housing & Economic Research Archive
https://freddiemac.gcs-web.com...External Subdomain Text duplicate Capital Markets Release Archive
https://freddiemac.gcs-web.com...External Subdomain Text duplicate Investor Relations Release Archive
/cdn-cgi/l/email-protection[email protected]
/about/contact-usFAQs
https://careers.freddiemac.com...External Subdomain Text duplicate Overview
https://careers.freddiemac.com...External Subdomain Text duplicate Search for Career Opportunities
https://careers.freddiemac.com...External Subdomain Text duplicate Our People
https://careers.freddiemac.com...External Subdomain Text duplicate Our Benefits
https://careers.freddiemac.com...External Subdomain Text duplicate Student Opportunities
https://careers.freddiemac.com...External Subdomain Text duplicate Careers Blog
https://careers.freddiemac.com...External Subdomain Text duplicate Events
https://careers.freddiemac.com...External Subdomain What does career growth and development look like at Freddie Mac? Read More
IMG-ALT Team member with a mentor coaching them on a laptop
https://careers.freddiemac.com...External Subdomain Job Search
/perspectives/jim-whitlinger/f...Learn More
https://freddiemac.gcs-web.com...External Subdomain June 26, 2025 Mortgage Rates Decrease Read More
https://freddiemac.gcs-web.com...External Subdomain June 25, 2025 Freddie Mac Issues Monthly Volume Summary for May 2025 Read More
https://freddiemac.gcs-web.com...External Subdomain June 18, 2025 Mortgage Rates Creep Lower Read More
https://freddiemac.gcs-web.com/External Subdomain More Press Releases
/research/insight/20221103-fre...our newly enhanced Primary Mortgage Market Survey®.
https://www.freddiemac.com/pmmsGet Weekly Rates
https://sf.freddiemac.com/External Subdomain Trivial anchor text
Read More
https://sf.freddiemac.com/arti...External Subdomain Perspective Servicing Excellence: Our Charge, Your Challenge Learn more
IMG-ALT Headshot of Mike Reynolds, Senior Vice President and Head of Servicing for Freddie Mac
https://sf.freddiemac.com/tool...External Subdomain Technology Run with Opportunity: Cautions in Loan Product Advisor Learn more
IMG-ALT Smiling man and women dressed in professional clothing lean over a laptop together
https://mf.freddiemac.com/External Subdomain Text duplicate Trivial anchor text
Read More
https://mf.freddiemac.com/rese...External Subdomain Research 2025 Multifamily Outlook Learn more
IMG-ALT Annual Supply as % of Current Inventory Compared with Historic New Supply Ratio
https://mf.freddiemac.com/news...External Subdomain Customer News An Underused Parking Lot to Become New, Affordable Rental Housing Learn more
IMG-ALT Image of affordable rental apartment housing buildings with a park overlayed over an image with a construction crane
https://loanlookup.freddiemac....External Subdomain Loan Lookup Tool Find out if Freddie Mac owns your loan.
IMG-ALT man working on a laptop
https://myhome.freddiemac.com/...External Subdomain Rental Lookup Tool Find out if Freddie Mac financed your apartment building.
IMG-ALT rental building
https://myhome.freddiemac.com/External Subdomain My Home by Freddie Mac Tools and resources for buying, owning and renting a home.
IMG-ALT Family moving into their new home
https://creditsmart.freddiemac...External Subdomain CreditSmart® Learn about credit, wealth-building and financial resilience. On your time. On your terms.
IMG-ALT Woman reading news on her mobile phone
https://myhome.freddiemac.com/...External Subdomain Should I Add an ADU to My Home? Learn what an accessory dwelling unit is, the benefits of adding an ADU to your home and options to help you finance the addi...
IMG-ALT Read the latest blog on our My Home by Freddie Mac website.
https://twitter.com/intent/twe...External No Text
https://www.facebook.com/share...External Subdomain No Text
https://www.linkedin.com/External Subdomain No Text
/cdn-cgi/l/email-protectionNo Text
https://www.freddiemac.com/Text duplicate IMG-ALT Freddie Mac Home
https://www.freddiemac.com/aboutAbout Us
/about/companyText duplicate Our Mission
/media-roomText duplicate Media Room
/investorsText duplicate Investor Relations
https://careers.freddiemac.com/External Subdomain Text duplicate Careers
/about/our-suppliersOur Suppliers
https://sf.freddiemac.com/External Subdomain Text duplicate Single-Family Division
https://mf.freddiemac.com/External Subdomain Text duplicate Multifamily Division
https://capitalmarkets.freddie...External Subdomain Text duplicate Capital Markets Division
https://myhome.freddiemac.com/...External Subdomain Mortgage Lookup Tool
https://myhome.freddiemac.com/...External Subdomain Rental Lookup Tool
https://myhome.freddiemac.com/External Subdomain My Home by Freddie Mac®
https://creditsmart.freddiemac...External Subdomain CreditSmart®
/about/contact-usContact Us
https://privacyportal.onetrust...External Subdomain Report a Security or Privacy Incident
/about/connect-with-usSign up for news, tips, and insights
https://www.freddiemac.com/termsTerms of Use
/terms/privacyPrivacy Policy
/terms/state_privacy_noticesState Privacy Notices
/terms/state_privacy_noticesYour Privacy Choices
https://www.facebook.com/Fredd...External Subdomain No Text
https://www.youtube.com/c/fred...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://twitter.com/FreddieMacExternal No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.freddiemac.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.74 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (102 kB).

HTTP Response Header

NameValue
dateWed, 02 Jul 2025 06:46:59 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=2592000, public
content-languageen
x-content-type-optionsnosniff
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedTue, 01 Jul 2025 18:40:28 GMT
varyCookie,Accept-Encoding
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x-xss-protection1; mode=block
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referrer-policystrict-origin-when-cross-origin
x-request-idv-dbda0b6e-56aa-11f0-8922-43ea892f4fbc
x-ah-environment01live
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x-cacheHIT
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cf-cache-statusHIT
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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,706 referring domains.
This page has 167,831 backlinks.
This page has backlinks from 1,067 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
# Paths (clean URLs)
Disallow: /admin/
Disallow: /cdn-cgi
Disallow: /cdn-cgi/l/email-protection
Disallow: /comment/reply/
Disallow: /error
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /search-results
Disallow: /simple-styleguide
Disallow: /about/_feedback_response
Disallow: /about/50yearsofhome
Disallow: /about/connect-with-us-confirmation
Disallow: /about/duty-to-serve/_subscribe-confirmation
Disallow: /about/people/_questionnaire-response
Disallow: /access-denied
Disallow: /error
Disallow: /errors/access_error
Disallow: /maintenance
Disallow: /modules
Disallow: /search-results
Disallow: /styleguide
Disallow: /terms/brand_standards
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
Disallow: /pmms/pmmsthin.html
Disallow: /pmms/pmmsthick.html
Disallow: /pmms/mortgage-rates-data-request-form
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

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Search preview

www.freddiemac.com
Freddie Mac - We Make Home Possible - Freddie Mac
We are supporting America's homeowners and renters while serving as a stabilizing force in the U.S. housing finance system.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Freddie81%Check
Mac81%Check
Freddie Mac81%Check
2025 Freddie Mac73%Check
if Freddie Mac69%Check
if Freddie Mac owns63%Check
if Freddie Mac financed63%Check
Housing58%Check
Financial58%Check
rent58%Check
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