Statefarm.com - SEO Checker

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Overview of the SEO Check
Meta information
72% 
Page quality
53% 
Page structure
67% 
Link structure
66% 
Server
81% 
External factors
100% 
SEO Score
Response time
0.79 s
File size
235.80 kB
Words
1090
Media files
44
Number of links
114 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
State Farm® | An Insurance Company Valued For Over 100 Years
The page title should be shorter than 580 pixels. It is 593 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Discover State Farm's personalized insurance options with our innovative Personal Price Plan®. With over 100 years of experience, we provide tailored coverage options to help meet your needs. Get a quote today and experience the difference.
The meta description is too long: 1506 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.statefarm.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
keywordsstate farm homepage
descriptionDiscover State Farm's personalized insurance options with our innovative Personal Price Plan®. With over 100 years of experience, we provide tailored coverage options to help meet your needs. Get a quote today and experience the difference.
robotsindex, follow
referrerunsafe-url
langen
twitter:imagehttps://www.statefarm.com/content/dam/sf-library/en-us/secure/legacy/state-farm/SF_Logo_Red_Standard_Horzintal.png
twitter:cardsummary_large_image
twitter:titleState Farm® | An Insurance Company Valued For Over 100 Years
twitter:descriptionDiscover State Farm's personalized insurance options with our innovative Personal Price Plan®. With over 100 years of experience, we provide tailored coverage options to help meet your needs. Get a quote today and experience the difference.
twitter:site@@StateFarm
og:imagehttps://www.statefarm.com/content/dam/sf-library/en-us/secure/legacy/state-farm/sf-logo-for-rich-links.jpg
og:titleState Farm® | An Insurance Company Valued For Over 100 Years
og:site_nameState Farm
og:typewebsite
og:descriptionDiscover State Farm's personalized insurance options with our innovative Personal Price Plan®. With over 100 years of experience, we provide tailored coverage options to help meet your needs. Get a quote today and experience the difference.
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
These Typos were found:
  • responsiblity => responsibility
There are 6 text duplicates on this page:
  • Duplicate 1: You can also combine the purchase of a homeowners, condo, or life insu...
  • Duplicate 2: See the choices State Farm offers with vehicle insurance. Like savings...
  • Duplicate 3: Explore the options State Farm offers with homeowners insurance from b...
This page contains 1090 words. That's ok.
29.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
19 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 16.24 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../legacy/team-west/homepage-hero_m-5.webpNext to a storage shelf, a biker straddles his motorcycle while his female passenger standing nearby chats. Both wear black leather jackets and blue jeans.
...team-west/Products_car_Optimized_XL.webpProfile of a grey auto.
...st/Products-Motorcycle_Optimized_XL.webpProfile of a motorcycle.
...eam-west/Products-Boat_Optimized_XL.webpProfile of a white boat with a teal stripe along the side.
...west/Products-Off-Road_Optimized_XL.webpProfile of a red all-terrain buggy.
.../team-west/Products-RV_Optimized_XL.webpA white motorhome viewed from the front side.
...-west/Products-Trailer_Optimized_XL.webpProfile of a white trailer with a pair of blue-striped waves along the side.
...eam-west/Products-Home_Optimized_XL.webpProfile of a family around the dinner table.
...am-west/Products-Condo_Optimized_XL.webpProfile of a young lady on a charcoal grey couch.
...-west/Products-Renters_Optimized_XL.webpProfile of a lady watering her plants.
...oducts-Rental-Property_Optimized_XL.webpProfile of two folks at a communal mailbox.
...ducts-Personal-Article_Optimized_XL.webpProfile of a photographer.
...ucts-Manufactured-Home_Optimized_XL.webpProfile of a couple preparing a meal.
...eam-west/Products-Life_Optimized_XL.webpProfile of a family of three.
...cts-Personal-Liability_Optimized_XL.webpProfile of a man at his home office desk.
...m-west/Products-Health_Optimized_XL.webpProfile of a lady with a doctor.
...st/Products-Disability_Optimized_XL.webpA woman in a wheelchair.
...ntity-Theft-Protection_Optimized_XL.webpA guy stands with his hands in his pocket.
...-west/Products-Pet Med_Optimized_XL.webpA female vet kneels next to a dog.
...oducts-Business-Owners_Optimized_XL.webpProfile of photographer showing off a shot to a young couple.
...roducts-Small-Business_Optimized_XL.webpProfile of a woman at a check-out counter helping a customer.
...ts-Commercial-Umbrella_Optimized_XL.webpProfile of a shopkeeper next to her basket of goods.
...oducts-Commercial-Auto_Optimized_XL.webpProfile of a woman loading the back of a car.
...st/Products-Contractor_Optimized_XL.webpProfile of a worker checking a house frame.
.../Products-Workers-Comp_Optimized_XL.webpProfile of a waiter taking an order.
...am-west/Products-Bonds_Optimized_XL.webpProfile of a man approaching a desk.
...st/Products-Farm-Ranch_Optimized_XL.webpProfile of a man leaning against a red fence with his dog sitting next to him.
...e_women_moving_scene_Optimized_XL_L.webpA pair of roommates unpack their SUV. They may save by combining the purchase or their auto and renters insurance.
...e_women_moving_scene_Optimized_XL_L.webpA pair of roommates unpack their SUV. They may save by combining the purchase or their auto and renters insurance.
...are-driver-door-open_Optimized_XL_L.webpA young man stands by the open door of his midnight black car.
...are-driver-door-open_Optimized_XL_L.webpA young man stands by the open door of his midnight black car.
.../Home_backyard_party_Optimized_XL_L.webpAs mom tends the grill next to the outdoor patio furniture, her daughter plays fetch with their Jack Russell terrier A trio of green balloons are tied to the wooden picnic chair.
.../Home_backyard_party_Optimized_XL_L.webpAs mom tends the grill next to the outdoor patio furniture, her daughter plays fetch with their Jack Russell terrier A trio of green balloons are tied to the wooden picnic chair.
...eam-west/Agent_talking_optimized_XS.webpA State Farm agent speaks with a customer in a vehicle.
...y/team-west/hp-sfma-woman-phone_xs3.webpStanding next to an enlarged image of the State Farm app, a young lady checks her smartphone.
...gacy/team-west/awards-sfma-app-stars.png5 red stars indicating nearly 5-star rating.
...cure/legacy/team-west/hp-sfa-qr-code.pngQR code image
...legacy/state-farm/download-badge-ios.pngApple App Store button for State Farm mobile app
...acy/state-farm/download-badge-google.pngGoogle Play button for State Farm mobile app
...cy/team-west/hp-sfma-woman-phone_m3.webpStanding next to an enlarged image of the State Farm app, a young lady checks her smartphone.
... - Female agent at an outdoor event.webpVolunteering at a local community event, a State Farm employee converses with a woman in a striped shirt.
... - Man and Young Daughter Gardening.webpWith their green garden gloves, a father helps his daughter plant a flower.
... - Man and Son in Kitchen on Laptop.webpA father checks his laptop while drinking a cup of coffee with his son on his lap.
... - Male agent meeting with his team.webpA male speaker, standing in front of a State Farm logo, addresses his fellow workers.

Page structure

H1 heading
(Critically important)
Create an affordable price, just for you
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 35 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Create an affordable price, just for you
H2 Introducing the State Farm® Personal Price Plan®
H2 Explore our insurance products
H2 Discounts for days
H2 Reasons you can count on State Farm
H2 We’re in the business of helping
H2 A legacy of protection
H2 It’s simple to take care of all things insurance
H2 Good neighbors, better world
H3 Bundle auto and renters
H3 Bundle auto and renters Duplicate text
H3 Auto discounts & savings
H3 Auto discounts & savings Duplicate text
H3 Property discounts & savings
H3 Property discounts & savings Duplicate text
H4 $1,356
H4 91 million +
H4 19,000 agents
H4 Help protect your business
H4 Bank on it
H4 Plan for your future
H4 Community
H4 Environment
H4 Knowledge
H4 Careers
H4 Have questions? Call 800-STATEFARM
H5 Or set one up using our award-winning app5
H5 Auto & Home Insurance
H5 Life & Health Insurance
H5 Investment Services
H5 Customer Care
H5 Banking Options
H5 Additional Resources
H6 No login required
H6 Quick actions
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://retrieve-quote.statefa...External Subdomain Continue a saved quote
https://financials.statefarm.c...External Subdomain Pay a bill
https://financials.statefarm.c...External Subdomain Anchor Enroll in AutoPay
https://www.paperless.delitess...External Subdomain Go paperless
https://get-id-card.statefarm....External Subdomain Get ID card
/customer-care/new-car-insuranceGet proof of insurance
https://reportloss.claims.stat...External Subdomain File a claim
/claims/check-existing-claimTrack a claim
/insurance/autoCar
IMG-ALT Profile of a grey auto.
/insurance/motorcyclesMotorcycle
IMG-ALT Profile of a motorcycle.
/insurance/boatsBoat
IMG-ALT Profile of a white boat with a teal stripe along the side.
/insurance/off-road-vehicles-i...ATV & Off-road
IMG-ALT Profile of a red all-terrain buggy.
/insurance/motorhomesRV & Motorhome
IMG-ALT A white motorhome viewed from the front side.
/insurance/travel-trailersTravel Trailer & Camper
IMG-ALT Profile of a white trailer with a pair of blue-striped waves along the side.
/insurance/homeownersHomeowners
IMG-ALT Profile of a family around the dinner table.
/insurance/condo-unit-ownersCondominium
IMG-ALT Profile of a young lady on a charcoal grey couch.
/insurance/rentersRenters
IMG-ALT Profile of a lady watering her plants.
/insurance/rental-propertiesRental Property
IMG-ALT Profile of two folks at a communal mailbox.
/insurance/personal-articles-p...Personal Articles
IMG-ALT Profile of a photographer.
/insurance/manufactured-homesManufactured Home
IMG-ALT Profile of a couple preparing a meal.
/insurance/lifeLife
IMG-ALT Profile of a family of three.
/insurance/liability/personal-...Personal Liability
IMG-ALT Profile of a man at his home office desk.
/insurance/healthHealth
IMG-ALT Profile of a lady with a doctor.
/insurance/disabilityDisability
IMG-ALT A woman in a wheelchair.
/insurance/identity-restorationIdentity Theft Protection
IMG-ALT A guy stands with his hands in his pocket.
/insurance/petPet Medical
IMG-ALT A female vet kneels next to a dog.
/small-business-solutions/insu...Business Owners
IMG-ALT Profile of photographer showing off a shot to a young couple.
/small-business-solutions/insu...Small Business
IMG-ALT Profile of a woman at a check-out counter helping a customer.
/small-business-solutions/insu...Commercial Umbrella
IMG-ALT Profile of a shopkeeper next to her basket of goods.
/small-business-solutions/insu...Commercial Auto
IMG-ALT Profile of a woman loading the back of a car.
/small-business-solutions/insu...Contractor
IMG-ALT Profile of a worker checking a house frame.
/small-business-solutions/insu...Workers' Compensation
IMG-ALT Profile of a waiter taking an order.
/small-business-solutions/insu...Surety and Fidelity Bonds
IMG-ALT Profile of a man approaching a desk.
/small-business-solutions/insu...Farm & Ranch
IMG-ALT Profile of a man leaning against a red fence with his dog sitting next to him.
https://www.statefarm.com/Anchor 1
/insurance/homeowners.htmlhomeowners
/insurance/condo-unit-owners.htmlcondo
/insurance/life.htmllife insurance
https://www.statefarm.com/Anchor 2
/insurance/bundlingExplore more bundle options
https://www.statefarm.com/Anchor Text duplicate 1
/insurance/homeowners.htmlText duplicate homeowners
/insurance/condo-unit-owners.htmlText duplicate condo
/insurance/life.htmlText duplicate life insurance
https://www.statefarm.com/Anchor Text duplicate 2
/insurance/bundlingText duplicate Explore more bundle options
https://www.statefarm.com/Anchor 3
/insurance/auto/discounts/driv...Drive Safe & Save®
https://www.statefarm.com/Anchor 4
/insurance/auto/discounts/stee...Steer Clear®
/insurance/auto/discountsSave money with auto discounts
https://www.statefarm.com/Anchor Text duplicate 3
/insurance/auto/discounts/driv...Text duplicate Drive Safe & Save®
https://www.statefarm.com/Anchor Text duplicate 4
/insurance/auto/discounts/stee...Text duplicate Steer Clear®
/insurance/auto/discountsText duplicate Save money with auto discounts
/insurance/multiline.htmlbundling
https://www.statefarm.com/Anchor Text duplicate 2
/insurance/homeowners/discount...roofing material
/simple-insights/residence/wha...wind mitigation
/insurance/homeowners/discountsSave money with homeowner discounts
/insurance/multiline.htmlText duplicate bundling
https://www.statefarm.com/Anchor Text duplicate 2
/insurance/homeowners/discount...Text duplicate roofing material
/simple-insights/residence/wha...Text duplicate wind mitigation
/insurance/homeowners/discountsText duplicate Save money with homeowner discounts
https://www.statefarm.com/Anchor Text duplicate 1
/small-business-solutions/insu...Small business insurance
/finances/bankingBanking alliances
/financesInvestment services
https://apps.statefarm.com/Cus...External Subdomain Set up an account online
https://www.statefarm.com/Anchor 5
https://apps.apple.com/us/app/...New window External Subdomain IMG-ALT Apple App Store button for State Farm mobile app
https://play.google.com/store/...New window External Subdomain IMG-ALT Google Play button for State Farm mobile app
https://esg.statefarm.com/External Subdomain See what we're doing
https://newsroom.statefarm.com...External Subdomain See how we're doing
/simple-insightsSee what we've learned
https://www.statefarm.com/careersSee what you could be doing
/insurance/autoCar Insurance
/insurance/homeownersHome Insurance
/insurance/rentersRenters Insurance
/insurance/condo-unit-ownersCondo Insurance
/insurance/boatsBoat Insurance
/insurance/motorhomesMotorhome Insurance
/insurance/motorcyclesMotorcycle Insurance
/insurance/lifeLife Insurance
/insurance/health/medicare-sup...Medicare Supplement Insurance
/insurance/health/supplemental...Supplemental Health Insurance
/insurance/disabilityDisability Insurance
/insurance/petPet Medical Insurance
/financesMutual Funds & More
/customer-care/manage-your-acc...Manage Your Accounts
/claims/auto/repair-servicesFind a Repair Facility
/customer-care/insurance-bill-payPay Insurance Bills
/customer-care/download-mobile...Download Mobile App
https://www.statefarm.com/claimsFile or Track a Claim
/customer-care/good-neighbor-c...Contact an Agent Virtually
/finances/bankingAll About Banking
https://newsroom.statefarm.com/External Subdomain Newsroom
/simple-insightsSimple Insights®
https://esg.statefarm.com/External Subdomain Social Responsiblity
https://corporatebusinessdev.s...External Subdomain Corporate & Business Development
https://ventures.statefarm.com/External Subdomain Ventures
/insurance/autoText duplicate Car Insurance
/insurance/homeownersText duplicate Home Insurance
/insurance/rentersText duplicate Renters Insurance
/insurance/condo-unit-ownersText duplicate Condo Insurance
/insurance/boatsText duplicate Boat Insurance
/insurance/motorhomesText duplicate Motorhome Insurance
/insurance/motorcyclesText duplicate Motorcycle Insurance
/insurance/lifeText duplicate Life Insurance
/insurance/health/medicare-sup...Text duplicate Medicare Supplement Insurance
/insurance/health/supplemental...Text duplicate Supplemental Health Insurance
/insurance/disabilityText duplicate Disability Insurance
/insurance/petText duplicate Pet Medical Insurance
/financesText duplicate Mutual Funds & More
/customer-care/manage-your-acc...Text duplicate Manage Your Accounts
/claims/auto/repair-servicesText duplicate Find a Repair Facility
/customer-care/insurance-bill-payText duplicate Pay Insurance Bills
/customer-care/download-mobile...Text duplicate Download Mobile App
https://www.statefarm.com/claimsText duplicate File or Track a Claim
/customer-care/good-neighbor-c...Text duplicate Contact an Agent Virtually
/finances/bankingText duplicate All About Banking
https://newsroom.statefarm.com/External Subdomain Text duplicate Newsroom
/simple-insightsText duplicate Simple Insights®
https://esg.statefarm.com/External Subdomain Text duplicate Social Responsiblity
https://corporatebusinessdev.s...External Subdomain Text duplicate Corporate & Business Development
https://ventures.statefarm.com/External Subdomain Text duplicate Ventures
https://www.statefarm.com/Anchor Text duplicate 1
https://www.statefarm.com/Anchor Text duplicate 2
https://www.statefarm.com/Anchor Text duplicate 3
https://www.statefarm.com/Anchor Text duplicate 4
https://www.statefarm.com/Anchor Text duplicate 5
https://privacy.microsoft.com/...External Subdomain (Microsoft Privacy Statement)

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.statefarm.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.79 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (236 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
x-amzn-requestid981fb630-7a2f-4fe6-979b-4fc5e066d3ee
referrer-policyno-referrer
x-nextjs-cacheHIT
x-amzn-remapped-content-length241409
x-amzn-remapped-connectionkeep-alive
x-amz-apigw-idOOKzHFr8IAMFgPw=
cache-controlpublic, max-age=120
x-content-type-optionsnosniff
etag"wg7cq3fwh565b"
x-amzn-trace-idRoot=1-68825813-10044d415134e65c569535fa
permissions-policyfullscreen=(self "https://statefarm.com"),geolocation=*, camera=()
x-amzn-remapped-dateThu, 24 Jul 2025 15:58:11 GMT
x-nextjs-prerender1
x-frame-optionsDENY
content-encodinggzip
content-length34773
dateThu, 24 Jul 2025 15:58:42 GMT
varyAccept-Encoding
alt-svch3=":443"; ma=93600
akamai-request-bc[a=23.206.213.204,b=32287641,c=g,n=DE_HE_FRANKFURT,o=20940],[c=c,n=US_NJ_SECAUCUS,o=20940]
access-control-allow-origin*
akamai-cache-statusMiss from child, Hit from parent
strict-transport-securitymax-age=15768000
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 8,421 referring domains.
This page has 252,179 backlinks.
This page has backlinks from 2,967 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: PetalBot
Disallow: /

User-Agent: *
Allow: /.well-known/

# Disallow - documents that shouldn't be indexed.  Including both English and Spanish, just in case pages link to docs in other languages.
Disallow: /content/dam/sf-library/en-us/secure/legacy/xlsx/*.xls
Disallow: /content/dam/sf-library/en-us/secure/legacy/pdf/*.pdf
Disallow: /content/dam/sf-library/en-us/secure/legacy/team-west/*.pdf
Disallow: /content/dam/sf-library/es-us/secure/legacy/xlsx/*.xls
Disallow: /content/dam/sf-library/es-us/secure/legacy/pdf/*.pdf
Disallow: /content/dam/sf-library/es-us/secure/legacy/team-west/*.pdf

# Disallow - old ones
Disallow: /errors/
Disallow: /_css/
Disallow: /_images/
Disallow: /_js/
Disallow: /cdn/
Disallow: /jscript/
Disallow: /pzn_json_inc/
Disallow: /status/
Disallow: /role/
Disallow: /general/
Disallow: /samples/
Disallow: /pdf/us/merchant-welcome-kit.pdf 
Disallow: /discountdoublecheck/

# Sitemaps
Sitemap: https://www.statefarm.com/sitemap.xml

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Search preview

www.statefarm.com
State Farm® | An Insurance Company Valued For Over 100 Years
Discover State Farm's personalized insurance options with our innovative Personal Price Plan®. With over 100 years of experience, we provide tailored coverage options to help meet your needs. Get a quote today and experience the difference.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
State81%Check
Farm81%Check
State Farm81%Check
insurance68%Check
price66%Check
Personal Price60%Check
Farm Ranch60%Check
Personal Price Plan59%Check
vary state59%Check
100 years58%Check
Show more keywords and terms

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