Insurance.kansas.gov - SEO Checker

Overview of the SEO Check
Meta information
79% 
Page quality
78% 
Page structure
50% 
Link structure
85% 
Server
72% 
External factors
100% 
SEO Score
Response time
1.00 s
File size
225.40 kB
Words
1082
Media files
2
Number of links
90 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Kansas Department of Insurance
The length of the page title is perfect. (295 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Kansas Insurance Department’s mission is to: Regulate, Educate, and Advocate. While insurance and securities have changed over the years, our responsibility to Kansans remains unchanged.
The meta description is too long: 1214 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://insurance.kansas.gov/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Germany
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe Kansas Insurance Department’s mission is to: Regulate, Educate, and Advocate. While insurance and securities have changed over the years, our responsibility to Kansans remains unchanged.
keywordsCommissioner Vicky Schmidt, KID, Kansas Department of Insurance, Insurance Department, Kansas Insurance Department, Insurance and Securities Scams, Insurance & Securities, Regulate, Educate, Advocate, Producer Licensing Division, Reporting Fraud, Insurance Brokers & Dealers, Investor Education, Uniform Securities Act, Securities Regulations, File Securities Complaints, Insurance Certificate, NAIC, NIPR
robotsmax-image-preview:large
google-site-verificationagU4w03haoBslPVbW_kIm8FcEIXyqjlHX0JF_KEFzdg
generatorDivi v.4.27.4
viewportwidth=device-width, initial-scale=1.0
msapplication-TileImagehttps://insurance.kansas.gov/wp-content/uploads/2023/06/Favicon-kid.png
langen-us
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1082 words. That's ok.
23.5% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.13 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (29). We recommend using a maximum of 22 tags for this page.
Some tags are too long. With 73 characters this one is longer than 70 characters:
"to contact the kansas department of insurance staff members, please email"
The following tag is repeated too often: telephone :
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ntent/uploads/2023/06/news_kid-logoA.pngKansas Department of Insurance
.../uploads/2023/02/Schmidt053_wkd_crop.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Regulate. Educate. Advocate.
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Regulate. Educate. Advocate.
H1 Securities
H1 Consumers
H1 Producer / Agency
H1 Companies
H1 Documents & Services
H1 Online Forms
H1 Online Services
H4 Contact
H4 Help With
H4 Insurance Links
H4 Securities Links
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 25 external links on this page.
LinkAttributesAnchor text
https://insurance.kansas.gov/Subdomain IMG-ALT Kansas Department of Insurance
https://insurance.kansas.gov/Subdomain Home
/about-us/Subdomain About Us
/securities/Subdomain Securities
/securities/complaint/Subdomain File Securities Complaint
/securities/industry-professio...Subdomain Industry Professionals
/securities/investors/Subdomain Investors
/securities/capital-formation/Subdomain Capital Formation
/securities-faqs/Subdomain Securities FAQs
/securities/industry-professio...Subdomain Anchor Administrative Proceedings
/complaint/Subdomain File a Complaint
/auto-insurance/Subdomain Auto
/home-renters-insurance/Subdomain Home and Renters
/health-life/Subdomain Health
/life-viatical/Subdomain Life and Viatical
/medicare/Subdomain Medicare
/long-term-care/Subdomain Long-Term Care
/storm-flood-insurance/Subdomain Storm and Flood
/insurance-fraud-education/Subdomain Insurance Fraud
/firefighters/Subdomain Firefighters
/producer-licensing/Subdomain Resident Producer Licensing
/nonresident-producer-licensing/Subdomain Nonresident Producer Licensing
/agency-licensing/Subdomain Agency Licensing
/continuing-education/Subdomain Continuing Education
/change-service-forms/Subdomain Change/Service Forms
/company-appointment/Subdomain Company Appointment
/producer-examinations/Subdomain Producer Examinations
/limited-lines-of-authority/Subdomain Limited Lines of Authority
/surplus-excess-lines/Subdomain Surplus/Excess Lines
/reinsurance-intermediaries/Subdomain Reinsurance Intermediaries
/viatical-settlement-broker-li...Subdomain Viatical Representative Broker License
/public-adjusters/Subdomain Public Adjusters
https://insurance.ks.gov/agent...External Subdomain Download Producer/Agency Lists
/small-business/Subdomain Small Business
/workers-comp/Subdomain Workers Compensation
/company-licensing/Subdomain Company Licensing
/company-appointment/Subdomain Company Certification Appointment
/accident-health-life-insurance/Subdomain Accident/Health Life Insurance
/property-casualty-companies/Subdomain Property & Casualty Companies
/excess-surplus-lines-2/Subdomain Excess & Surplus Lines
/reinsurance/Subdomain Reinsurance
/market-regulation/Subdomain Market Regulation
/kansas-tax-and-annual-filing-...Subdomain Kansas Tax and Annual Filing Forms
https://insurance.ks.gov/compa...External Subdomain Registered Professional Employer Organizations
/company-rate-form-filings/Subdomain Company Rate/Form Filings
/comparing-rates/Subdomain Comparing Rates
/legal-issues/Subdomain Legal Issues
https://insurance.ks.gov/other...New window External Subdomain Financial Examinations
/workers-comp/Subdomain Text duplicate Workers Compensation
https://insurance.ks.gov/docum...New window External Subdomain Shopper’s Guide Auto
https://insurance.ks.gov/docum...New window External Subdomain Shopper’s Guide Home
https://insurance.ks.gov/docum...New window External Subdomain Shopper’s Guide Medicare
https://insurance.ks.gov/depar...New window External Subdomain Download Company Lists
https://insurance.ks.gov/agent...New window External Subdomain Text duplicate Download Producer/Agency Lists
https://insurance.ks.gov/codes...New window External Subdomain Company Desktop
/securities/industry-professio...Subdomain Text duplicate Industry Professionals
/securities/investors/Subdomain Text duplicate Investors
/securities/capital-formation/Subdomain Text duplicate Capital Formation
/securities-faqs/Subdomain Text duplicate Securities FAQs
/securities/complaint/Subdomain Text duplicate File a Complaint
/consumers/complaint/Subdomain Text duplicate File a Complaint
/consumers/health-life/Subdomain Text duplicate Health
/consumers/auto-insurance/Subdomain Text duplicate Auto
/medicare/Subdomain Text duplicate Medicare
/consumers/home-renters-insura...Subdomain Text duplicate Home and Renters
/producers-agencies/producer-l...Subdomain Resident Producer
/producers-agencies/agency-lic...Subdomain Business Entity (Agency)
/producers-agencies/continuing...Subdomain Text duplicate Continuing Education
/change-service-forms/Subdomain Change and Service Forms
https://insurance.ks.gov/agent...External Subdomain Find a Producer / Agency
/companies/company-licensing/Subdomain Text duplicate Company Licensing
/companies/accident-health-lif...Subdomain Accident & Health Life
/companies/property-casualty-c...Subdomain Property & Casualty
/companies/excess-surplus-lines/Subdomain Text duplicate Excess & Surplus Lines
https://insurance.ks.gov/codes...External Subdomain Text duplicate Company Desktop
/about-us/KDOI.Securities@ks.govSubdomain KDOI.Securities@ks.gov
/consumers/complaint/Subdomain complaint
https://www.facebook.com/KSins...New window External Subdomain Facebook
https://twitter.com/KSinsuranc...New window External X (Twitter)
/employment-opportunities/Subdomain career opportunities
/consumers/complaint/Subdomain File Insurance Complaint
https://insurance.ks.gov/depar...External Subdomain Publications
/consumers/firefighters/Subdomain Text duplicate Firefighters
/securities/complaint/Subdomain Text duplicate File Securities Complaint
/news/Subdomain News and Releases
/legal-issues/Subdomain Company Rehabilitation & Liquidation (MAX, Key, and PSIC)
/about-us/Subdomain Anchor More Contact Information
/consumers/complaint/Subdomain File Consumer Complaint
/consumers/insurance-fraud-edu...Subdomain Anchor Report Fraud
/company-rate-form-filings/Subdomain Anchor Open Records
/legal-issues/Subdomain Laws, Regulations, Orders
https://insurance.ks.gov/depar...External Subdomain Request a Speaker
https://insurance.ks.gov/depar...External Subdomain Text duplicate Publications
/producer-licensing/Subdomain Producer Licensing
/reports-services/comparing-ra...Subdomain Compare Rates
/company-rate-form-filings/Subdomain Company Rate and Form Filings
/employment-opportunities/Subdomain Employment Opportunities
/legal-issues/Subdomain Text duplicate Legal Issues
https://insurance.ks.gov/depar...External Subdomain Find a Company
https://insurance.ks.gov/agent...External Subdomain Find a Producer/Agency
/news/Subdomain News Section
https://content.naic.org/External Subdomain NAIC
https://nipr.com/External NIPR
/securities/industry-professio...Subdomain Text duplicate Industry Professionals
/securities/industry-professio...Subdomain Anchor Compliance and Registration
/securities/industry-professio...Subdomain Anchor Broker-Dealers
/securities/industry-professio...Subdomain Anchor Investment Advisers
/securities/investors/Subdomain Anchor Investor Education
/securities/capital-formation/Subdomain Text duplicate Capital Formation
/securities/capital-formation/Subdomain Anchor Forms and Fees
http://www.ksrevisor.org/statu...External Subdomain Uniform Securities Act
https://www.kssos.org/publicat...External Subdomain Securities Regulations
https://www.facebook.com/KSins...External Subdomain Text duplicate Facebook
https://twitter.com/KSinsuranc...External X
https://portal.kansas.gov/port...External Subdomain Portal Policies

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://insurance.kansas.gov/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 1.00 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (225 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateMon, 04 Aug 2025 23:31:31 GMT
x-frame-optionsSAMEORIGIN
varyAccept-Encoding,Cookie
x-pingbackhttps://insurance.kansas.gov/xmlrpc.php
cache-controlmax-age=600
expiresMon, 04 Aug 2025 23:41:31 GMT
strict-transport-securitymax-age=15552000; includeSubDomains; preload;
x-xss-protection1; mode=block
x-content-type-optionsnosniff
content-encodinggzip
x-cacheMiss from cloudfront
via1.1 934815569b3b6127560be81f148ef706.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P5
x-amz-cf-id9gxcSaoVwd91HqLPt-RRDq2zyLlLTWFPHffNLWPZy06SSqHBU5jvsQ==
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 307 referring domains.
This page has 29,367 backlinks.
This page has backlinks from 243 different ip addresses.

Search preview

insurance.kansas.gov
Kansas Department of Insurance
The Kansas Insurance Department’s mission is to: Regulate, Educate, and Advocate. While insurance and securities have changed over the years, our responsibility to Kansans remains unchanged.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Insurance82%Check
Kansas Insurance80%Check
Kansas78%Check
Department Insurance73%Check
Insurance securities72%Check
Kansas Department71%Check
Advocate66%Check
Regulate66%Check
Educate66%Check
Department64%Check

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