Thefirstmile.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
85% 
Page structure
100% 
Link structure
52% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.40 s
File size
135.30 kB
Words
1484
Media files
59
Number of links
109 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Recycling & Waste Management Services UK | First Mile
The length of the page title is perfect. (505 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
As a leading waste management company in the UK, we've helped 30,000 UK businesses recycle more. Join us today, and cut your carbon impact tomorrow!
The length of the meta description is perfect. (967 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.thefirstmile.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionAs a leading waste management company in the UK, we've helped 30,000 UK businesses recycle more. Join us today, and cut your carbon impact tomorrow!
langen
twitter:cardsummary_large_image
twitter:titleHomepage
twitter:siteEmpty
twitter:creatorEmpty
twitter:imagehttps://www.thefirstmile.co.uk/498883/globalassets/london/london_oxfordst_bikes.png
og:titleHomepage
og:typewebsite
og:urlEmpty
og:descriptionAs a leading waste management company in the UK, we've helped 30,000 UK businesses recycle more. Join us today, and cut your carbon impact tomorrow!
og:site_nameFirst Mile
og:localeEmpty
og:imagehttps://www.thefirstmile.co.uk/498883/globalassets/london/london_oxfordst_bikes.png
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1484 words. That's ok.
28.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
28 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.48 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 30 tags for this page.
Image SEO
(Somewhat important)
15 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/48e85c/globalassets/recycleid.webpDigital Waste Tracking
...ge-cta/oxford-st-pedestrianisation-2.jpgOxford St Pedestrianisation
...obalassets/first-mile-food-waste-bin.jpgFood Waste Requirements
/490876/globalassets/bubble-wrap.jpgRetail Soft Plastics
/49c30d/globalassets/impact-report.pngRead our Impact Report
...60587360c58c043/operator-of-the-year.pngOperator of the Year 2025
...alassets/images/first-mile-truck-passingFrequently Asked Questions
/4a33df/globalassets/commercial-waste.jpgMake an inquiry
.../globalassets/b-corp-logo-black-cmyk.jpgBCorp certified
...h=4473&rmode=crop&format=webp&quality=80No alt attribute provided
...ons.gif?width=1080&rmode=crop&quality=80No alt attribute provided
...h=5964&rmode=crop&format=webp&quality=80No alt attribute provided
...ions.gif?width=900&rmode=crop&quality=80No alt attribute provided
...h=4473&rmode=crop&format=webp&quality=80No alt attribute provided
...urce.gif?width=900&rmode=crop&quality=80No alt attribute provided
...h=2560&format=webp&rmode=crop&quality=80Commercial Waste & Recycling
...h=2560&format=webp&rmode=crop&quality=80Recycling Solutions
...h=2214&format=webp&rmode=crop&quality=80Technology and Reporting
...h=2560&format=webp&rmode=crop&quality=80Support
...h=2116&format=webp&rmode=crop&quality=80Workplace products
...ffe-nero-white.svg?rmode=crop&quality=80Procurement
...dth=80&format=webp&rmode=crop&quality=80Sustainability Team
...8e022d/inditex.svg?rmode=crop&quality=80Compliance Manager
...022d/grosvenor.svg?rmode=crop&quality=80Sustainability Manager
...22d/gails-logo.svg?rmode=crop&quality=80Sustainability Team
...lls_logo-black.svg?rmode=crop&quality=80Account Manager
/assets/img/client-reviews/bg.pngNo alt attribute provided
...ffe-nero-white.svg?rmode=crop&quality=80Procurement
...dth=80&format=webp&rmode=crop&quality=80Sustainability Team
...8e022d/inditex.svg?rmode=crop&quality=80Compliance Manager
...022d/grosvenor.svg?rmode=crop&quality=80Sustainability Manager
...22d/gails-logo.svg?rmode=crop&quality=80Sustainability Team
...lls_logo-black.svg?rmode=crop&quality=80Account Manager
...th=542&format=webp&rmode=crop&quality=8030,000
...th=404&format=webp&rmode=crop&quality=80No alt attribute provided
...th=542&format=webp&rmode=crop&quality=8099.96%
...th=542&format=webp&rmode=crop&quality=8020,000
...th=542&format=webp&rmode=crop&quality=80No alt attribute provided
...h=2240&format=webp&rmode=crop&quality=80How itsu cut costs and boosted recycling rates across 45 stores
/assets/images/services/stat.pngstat
/assets/images/services/stat.pngstat
/assets/images/services/stat.pngstat
...h=2560&format=webp&rmode=crop&quality=80How JPC by Samsic used smarter waste tech to drive engagement
/assets/images/services/stat.pngstat
/assets/images/services/stat.pngstat
/assets/images/services/stat.pngstat
...th=700&format=webp&rmode=crop&quality=80How ATG brought innovation and sustainability to the stage
/assets/images/services/stat.pngstat
/assets/images/services/stat.pngstat
/assets/images/services/stat.pngstat
...5ee8d067947bb83223429df78a3ce/awards.pngNo alt attribute provided
...3223429df78a3ce/accreditations-group.pngNo alt attribute provided
...ew.png?rmode=crop&format=webp&quality=80world-environment-day-banner
...er.jpg?rmode=crop&format=webp&quality=80Simpler Recycling vector image
...-1.jpg?rmode=crop&format=webp&quality=80First Mile Operator of the year 2025 winners
/assets/images/play-store.svgNo alt attribute provided
/assets/images/app-store.svgNo alt attribute provided
/assets/images/play-store.svgNo alt attribute provided
/assets/images/app-store.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Good for the planet. Good for business.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Good for the planet. Good for business.
H2 Save more. Recycle more. See more.
H2 What we offer
H2 Trusted by leading organisations
H2 Our Impact
H2 How itsu cut costs and boosted recycling rates across 45 stores
H2 How JPC by Samsic used smarter waste tech to drive engagement
H2 How ATG brought innovation and sustainability to the stage
H3 Commercial Waste & Recycling
H3 Recycling Solutions
H3 Technology and Reporting
H3 Support
H3 Workplace products
H3 Multi-Award Winning and Accredited Commercial Waste Management
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
/create-a-caseExisting Customer
/cartNo Text
/loginLog in
https://www.thefirstmile.co.uk/Anchor No Text
/online-waste-servicesWaste Collection for Businesses
/online-waste-services/busines...Waste & Recycling
/online-waste-services/junk-re...Junk Removal
/online-waste-services/secure-...Secure Shredding
/solutions/recycleidRecycleID™ Waste Tracking
/solutions/recycling-data-studioRecycling Data Studio
/waste-reduction-and-complianceWaste Reduction, Compliance & Engagement
/waste-reduction-and-complianc...Deposit Return Scheme
/solutions/waste-reductionWaste Reduction and Reuse
/waste-reduction-and-complianc...Recycling and Reuse Bins
/online-waste-services/product...Product and Packaging Recycling
/waste-reduction-and-complianc...Digital Waste Tracking Find out what Digital Waste Tracking legislation means for your business and how First Mile makes compliance simple.
IMG-ALT Digital Waste Tracking
/the-big-picture/oxford-street...Oxford St Pedestrianisation Oxford Street is going traffic-free. What does it mean for your business’s waste and recycling?
IMG-ALT Oxford St Pedestrianisation
/enterprise-waste-solutions/co...Commercial Real Estate
/enterprise-waste-solutions/na...National Retailers
/enterprise-waste-solutions/ho...Hospitality & Venues
/enterprise-waste-solutions/de...Defence
/enterprise-waste-solutions/nh...NHS and Healthcare
/enterprise-waste-solutions/pu...Public Sector
/enterprise-waste-solutions/fa...Facilities Management
/enterprise-waste-solutions/cl...Cleaning Companies
/enterprise-waste-solutions/shopsShops
/enterprise-waste-solutions/of...Offices
/the-big-picture/food-waste-st...Food Waste Requirements This guide breaks down food waste storage requirements, making food waste compliance easier.
IMG-ALT Food Waste Requirements
/the-big-picture/retail-soft-p...Retail Soft Plastics Here’s how you should set up soft plastics recycling in a busy retail environment, without making your team’s day harder.
IMG-ALT Retail Soft Plastics
/about-usAbout Us
/impact-reportImpact Report
/b-corp-certifiedB Corp
/the-big-pictureFirst Mile Blog
/recycling-postersRecycling Posters
/impact-reportRead our Impact Report This report highlights the impact of our work and commitment for a sustainable future.
IMG-ALT Read our Impact Report
/the-big-picture/first-mile-wi...Operator of the Year 2025 First Mile took home two major awards, recognising our ongoing commitment to making recycling impactful for UK businesses.
IMG-ALT Operator of the Year 2025
/create-a-caseRaise a Case
/faqsFrequently Asked Questions FAQs about our waste management services - from quotes & collections, to our environmental approach.
IMG-ALT Frequently Asked Questions
/quoteMake an inquiry Whatever your commercial waste & recycling needs, get a quote from the UK's leading environmental business.
IMG-ALT Make an inquiry
https://www.thefirstmile.co.uk/Anchor No Text
/online-waste-servicesText duplicate Waste Collection for Businesses
/online-waste-services/busines...Text duplicate Waste & Recycling
/online-waste-services/junk-re...Text duplicate Junk Removal
/online-waste-services/secure-...Text duplicate Secure Shredding
/solutions/recycleidText duplicate RecycleID™ Waste Tracking
/solutions/recycling-data-studioText duplicate Recycling Data Studio
/waste-reduction-and-complianceText duplicate Waste Reduction, Compliance & Engagement
/waste-reduction-and-complianc...Text duplicate Deposit Return Scheme
/solutions/waste-reductionText duplicate Waste Reduction and Reuse
/waste-reduction-and-complianc...Text duplicate Recycling and Reuse Bins
/online-waste-services/product...Text duplicate Product and Packaging Recycling
/enterprise-waste-solutions/co...Text duplicate Commercial Real Estate
/enterprise-waste-solutions/na...Text duplicate National Retailers
/enterprise-waste-solutions/ho...Text duplicate Hospitality & Venues
/enterprise-waste-solutions/de...Text duplicate Defence
/enterprise-waste-solutions/nh...Text duplicate NHS and Healthcare
/enterprise-waste-solutions/pu...Text duplicate Public Sector
/enterprise-waste-solutions/fa...Text duplicate Facilities Management
/enterprise-waste-solutions/cl...Text duplicate Cleaning Companies
/enterprise-waste-solutions/shopsText duplicate Shops
/enterprise-waste-solutions/of...Text duplicate Offices
/about-usText duplicate About Us
/impact-reportText duplicate Impact Report
/b-corp-certifiedText duplicate B Corp
/the-big-pictureText duplicate First Mile Blog
/recycling-postersText duplicate Recycling Posters
/create-a-caseText duplicate Raise a Case
https://www.trustpilot.com/rev...New window External Subdomain No Text
/online-waste-servicesGet started
/solutions/national-retailers-...Find out more
/solutions/recycleidText duplicate Find out more
/create-a-caseContact us
/solutions/closed-loop-recyclingSee more
https://www.trustpilot.com/rev...New window External Subdomain Trustpilot
/impact-reportRead our Impact Report
/the-big-picture/world-environ...Learn More
/the-big-picture/simpler-recyc...Text duplicate Learn More
/the-big-picture/first-mile-wi...Text duplicate Learn More
https://www.thefirstmile.co.uk/Anchor No Text
/online-waste-services/busines...Business Waste & Recycling Services
/online-waste-services/junk-re...Text duplicate Junk Removal
/online-waste-services/product...Text duplicate Product and Packaging Recycling
/online-waste-services/secure-...Secure Destruction
/waste-reduction-and-complianc...Bins and Supplies
/areas-we-serveAreas We Serve
/faqsFAQs
/recycling-postersResources
/create-a-caseText duplicate Contact us
/terms-of-serviceTerms of Service
/careersCareers
/companyText duplicate About Us
/careersText duplicate Careers
/impact-reportSustainability Report
/the-big-pictureBlog
/first-miles-climate-heroes-po...Podcast
/sitemapSite Map
/privacy-and-cookiesPrivacy & Cookies
/complianceCompliance
/faqsText duplicate FAQs
/recycling-postersText duplicate Resources
/create-a-caseText duplicate Contact us
/terms-of-serviceText duplicate Terms of Service
/careersText duplicate Careers
/companyText duplicate About Us
/careersText duplicate Careers
/impact-reportText duplicate Sustainability Report
/the-big-pictureText duplicate Blog
/first-miles-climate-heroes-po...Text duplicate Podcast
https://www.trustpilot.com/rev...New window External Subdomain Text duplicate Trustpilot
https://apps.apple.com/gb/app/...External Subdomain No Text
https://apps.apple.com/gb/app/...External Subdomain No Text
https://twitter.com/firstmileNew window External A-TITLE Twitter
https://www.linkedin.com/compa...New window External Subdomain A-TITLE LinkedIn
https://www.facebook.com/First...New window External Subdomain A-TITLE Facebook
https://www.instagram.com/firs...New window External Subdomain A-TITLE Instagram
https://www.trustpilot.com/rev...New window External Subdomain Text duplicate Trustpilot
https://twitter.com/firstmileNew window External Text duplicate A-TITLE Twitter
https://www.linkedin.com/compa...New window External Subdomain Text duplicate A-TITLE LinkedIn
https://www.facebook.com/First...New window External Subdomain Text duplicate A-TITLE Facebook
https://www.instagram.com/firs...New window External Subdomain Text duplicate A-TITLE Instagram
https://apps.apple.com/gb/app/...External Subdomain No Text
https://apps.apple.com/gb/app/...External Subdomain No Text
/sitemapText duplicate Site Map
/privacy-and-cookiesText duplicate Privacy & Cookies
/complianceText duplicate Compliance

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.thefirstmile.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.40 seconds.
The file size of the HTML document is fine (135 kB).

HTTP Response Header

NameValue
dateFri, 23 Oct 2026 14:40:57 GMT
content-typetext/html; charset=utf-8
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External factors

This website has excellent links from other websites.
This page has backlinks from 114 referring domains.
This page has 383 backlinks.
This page has backlinks from 90 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Sitemap: https://www.thefirstmile.co.uk/sitemap.xml

User-agent: *
Disallow: /episerver/CMS/
Disallow: /util/
Disallow: /cart/

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Search preview

www.thefirstmile.co.uk
Recycling & Waste Management Services UK | First Mile
As a leading waste management company in the UK, we've helped 30,000 UK businesses recycle more. Join us today, and cut your carbon impact tomorrow!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Waste74%Check
Waste Management72%Check
Recycling Waste Management69%Check
business waste recycling69%Check
Waste Recycling68%Check
Waste Management Services UK68%Check
business waste recycling services67%Check
Recycling Waste Management Services67%Check
business66%Check
First Mile66%Check
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