Good.services - SEO Checker

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Overview of the SEO Check
Meta information
67% 
Page quality
34% 
Page structure
50% 
Link structure
55% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
266.90 kB
Words
1162
Media files
30
Number of links
88 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Good Services
The page title is too short. (132 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://good.services/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionEmpty
langen-us
twitter:titleGood Services
twitter:imagehttp://static1.squarespace.com/static/5df62765b3ea9f612f9ed6e9/t/6295c0c4408ae823286b2705/1653981380510/IMG_5854-4.jpg?format=1500w
twitter:urlhttps://good.services
twitter:cardsummary
og:site_nameGood Services
og:titleGood Services
og:urlhttps://good.services
og:typewebsite
og:imagehttp://static1.squarespace.com/static/5df62765b3ea9f612f9ed6e9/t/6295c0c4408ae823286b2705/1653981380510/IMG_5854-4.jpg?format=1500w
og:image:width1500
og:image:height1071
X-UA-CompatibleIE=edge,chrome=1
Accept-CHSec-CH-UA-Platform-Version, Sec-CH-UA-Model
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 6 text duplicates on this page:
  • Duplicate 1: Build the skills you need to design and deliver user-centred services ...
  • Duplicate 2: Take your career to the next level and learn how to lead and scale use...
  • Duplicate 3: Demystify what makes a good service, identify problems in the design o...
The average number of words per sentence of 32.89 words is high.
This page contains 1162 words. That's ok.
39.3% of the text are stop words.
20 paragraphs were found on this page.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 107 characters this one is longer than 70 characters:
"join one of our world-renowned online public courses and get the skills you need to deliver better ser..."
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...7b40640/SOGs+Logo+White.png?format=1500wGood Services
...42d/new+blakc+sogs+logo.png?format=1500wGood Services
...7b40640/SOGs+Logo+White.png?format=1500wGood Services
...42d/new+blakc+sogs+logo.png?format=1500wGood Services
...7d-3ef9d21cb060/sogs_website_header6.pngNo alt attribute provided
...od_services_logo_wall_2022_yellow-35.pngNo alt attribute provided
...ef/Screenshot+2025-07-23+at+20.01.43.pngNo alt attribute provided
...f0/Screenshot+2025-07-24+at+19.43.54.pngNo alt attribute provided
...lou_downe_good_servoces_principles_2.pngNo alt attribute provided
...38-42a9-9f1f-259c718e5adf/Artboard+2.pngNo alt attribute provided
...e1-a446-4e8865221d34/listenonspotify.pngNo alt attribute provided
...4628-9672-1980c2db83b4/listenonapple.pngNo alt attribute provided
...64-9f28-151467b40640/SOGs+Logo+White.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
We give you the skills you need to deliver services that work
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 We give you the skills you need to deliver services that work
H1 Public course dates
H1 Bespoke training & coaching tailored to your goals
H3 Join one of our world-renowned online public courses and get the skills you need to deliver better services
H3 We’ve helped 1000s of organisations develop the skills they need to design and deliver better services
H3 Assess how well your services are working for your users by using the 15 Principles of Good Service Design Scale
H3 Our school is built on the bestselling book Good Services, How to design services that work
H3 Listen to our podcast series on how the world around us is designed, and how it got that way, ending mostly in, isn’t that interesting?
H3 School of Good Services Newsletter
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://good.services/Anchor Skip to Content
https://good.services/IMG-ALT Good Services
https://good.services/Text duplicate IMG-ALT Good Services
https://good.services/School
https://good.services/aboutAbout
https://good.services/coursesCourses
https://good.services/homeThe book
https://good.services/shopShop
https://good.services/writingWriting
/the-good-services-scaleTools
/deadendspodcastPodcast
https://good.services/newsletterNewsletter
https://good.services/contactContact
https://good.services/cartNo Text
https://good.services/cartNo Text
https://good.services/Text duplicate IMG-ALT Good Services
https://good.services/Text duplicate IMG-ALT Good Services
https://good.services/Text duplicate School
https://good.services/aboutText duplicate About
https://good.services/coursesText duplicate Courses
https://good.services/homeText duplicate The book
https://good.services/shopText duplicate Shop
https://good.services/writingText duplicate Writing
/the-good-services-scaleText duplicate Tools
/deadendspodcastText duplicate Podcast
https://good.services/newsletterText duplicate Newsletter
https://good.services/contactText duplicate Contact
https://good.services/cartNo Text
https://good.services/cartNo Text
https://good.services/Text duplicate School
https://good.services/aboutText duplicate About
https://good.services/coursesText duplicate Courses
https://good.services/homeText duplicate The book
https://good.services/shopText duplicate Shop
https://good.services/writingText duplicate Writing
/the-good-services-scaleText duplicate Tools
/deadendspodcastText duplicate Podcast
https://good.services/newsletterText duplicate Newsletter
https://good.services/contactText duplicate Contact
https://good.services/coursesDiscover our courses
/courses-store/p/agile-service...IMG-ALT Agile Service Design - Feb 19 2026 (GMT)
/courses-store/p/agile-service...Text duplicate Agile Service Design - Feb 19 2026 (GMT)
/courses-store/p/may-designing...IMG-ALT Service Design Leadership - Mar 24 & 31st 2026 (GMT)
/courses-store/p/may-designing...Text duplicate Service Design Leadership - Mar 24 & 31st 2026 (GMT)
/courses-store/p/may-designing...IMG-ALT Making the Case for Service Design - Mar 4 2026 (GMT)
/courses-store/p/may-designing...Text duplicate Making the Case for Service Design - Mar 4 2026 (GMT)
/courses-store/p/may-designing...IMG-ALT Designing Good Services - Feb 18 2026 (GMT)
/courses-store/p/may-designing...Text duplicate Designing Good Services - Feb 18 2026 (GMT)
/courses-store/p/may-designing...IMG-ALT Stakeholder Leadership - Feb 4 2026 (GMT)
/courses-store/p/may-designing...Text duplicate Stakeholder Leadership - Feb 4 2026 (GMT)
/courses-store/p/may-designing...IMG-ALT Designing Good Services - Dec 2 (GMT)
/courses-store/p/may-designing...Text duplicate Designing Good Services - Dec 2 (GMT)
/courses-store/p/may-designing...IMG-ALT Service Design Leadership - Nov 17 & 24 (GMT)
/courses-store/p/may-designing...Text duplicate Service Design Leadership - Nov 17 & 24 (GMT)
/courses-store/p/may-designing...sold out
IMG-ALT Agile Service Design - Nov 20 (GMT)
/courses-store/p/may-designing...Agile Service Design - Nov 20 (GMT)
/courses-store/p/may-designing...IMG-ALT Designing Sustainable Services - Nov 11 & 12 09:30 - 13:30 (GMT)
/courses-store/p/may-designing...Text duplicate Designing Sustainable Services - Nov 11 & 12 09:30 - 13:30 (GMT)
/the-good-services-scaleNew window Principles of Good Service Design Scale
/writing/committingtoservicede...IMG-ALT Committing to service design
/writing/committingtoservicede...Text duplicate Committing to service design
/writing/committingtoservicede...Read More →
/writing/what-to-do-when-bad-s...IMG-ALT What to do when bad service design is deliberate
/writing/what-to-do-when-bad-s...Text duplicate What to do when bad service design is deliberate
/writing/what-to-do-when-bad-s...Text duplicate Read More →
/writing/what-is-service-desig...IMG-ALT What is service design leadership?
/writing/what-is-service-desig...Text duplicate What is service design leadership?
/writing/what-is-service-desig...Text duplicate Read More →
/writing/lessons-about-service...IMG-ALT Lessons about service design from bathrooms
/writing/lessons-about-service...Text duplicate Lessons about service design from bathrooms
/writing/lessons-about-service...Text duplicate Read More →
/writing/trust-in-the-domainIMG-ALT Trust in the domain?
/writing/trust-in-the-domainText duplicate Trust in the domain?
/writing/trust-in-the-domainText duplicate Read More →
/writing/test-and-learnIMG-ALT How to ‘Test and Learn’ in service design
/writing/test-and-learnText duplicate How to ‘Test and Learn’ in service design
https://www.gov.uk/government/...External outlined ambitions for the reform of the state in the UK by using a test and learn approach
/writing/test-and-learnText duplicate Read More →
/writing/closing-a-serviceIMG-ALT Closing a service
/writing/closing-a-serviceText duplicate Closing a service
https://getpocket.com/homeNew window External pocket
/writing/closing-a-serviceText duplicate Read More →
/writing/developingideasIMG-ALT Developing ideas for services
/writing/developingideasText duplicate Developing ideas for services
/writing/developingideasText duplicate Read More →
https://good.services/homeText duplicate Good Services
https://good.services/homeBuy the book
/deadendspodcastListen to our podcast
https://open.spotify.com/show/...New window External Subdomain No Text
https://podcasts.apple.com/us/...External Subdomain No Text
/privacy-policyWe respect your privacy.
/privacy-policyView our privacy policy here

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://good.services/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (267 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age159714
content-encodinggzip
content-typetext/html;charset=utf-8
dateThu, 20 Nov 2025 11:14:09 GMT
etagW/"94c349dce52c1c9b9611de4089d930b6--gzip"
expiresThu, 01 Jan 1970 00:00:00 GMT
serverSquarespace
set-cookie72 Characters
strict-transport-securitymax-age=0
varyAccept-Encoding
x-content-type-optionsnosniff
x-contextidIGpcWpRn/O17nit46
content-length39952
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 230 referring domains.
This page has 391 backlinks.
This page has backlinks from 111 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# Squarespace Robots Txt

User-agent: AI2Bot
User-agent: Ai2Bot-Dolma
User-agent: aiHitBot
User-agent: Amazonbot
User-agent: anthropic-ai
User-agent: Applebot-Extended
User-agent: Bytespider
User-agent: CCBot
User-agent: ClaudeBot
User-agent: cohere-ai
User-agent: cohere-training-data-crawler
User-agent: DuckAssistBot
User-agent: FacebookBot
User-agent: Google-Extended
User-agent: GoogleOther
User-agent: GoogleOther-Image
User-agent: GoogleOther-Video
User-agent: GPTBot
User-agent: img2dataset
User-agent: Meta-ExternalAgent
User-agent: MyCentralAIScraperBot
User-agent: omgili
User-agent: omgilibot
User-agent: Quora-Bot
User-agent: TikTokSpider
User-agent: YouBot
User-agent: AdsBot-Google
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google-Mobile-Apps
User-agent: *
Disallow: /config
Disallow: /search
Disallow: /account$
Disallow: /account/
Disallow: /commerce/digital-download/
Disallow: /api/
Allow: /api/ui-extensions/
Disallow: /static/
Disallow:/*?author=*
Disallow:/*&author=*
Disallow:/*?tag=*
Disallow:/*&tag=*
Disallow:/*?month=*
Disallow:/*&month=*
Disallow:/*?view=*
Disallow:/*&view=*
Disallow:/*?format=json
Disallow:/*&format=json
Disallow:/*?format=page-context
Disallow:/*&format=page-context
Disallow:/*?format=main-content
Disallow:/*&format=main-content
Disallow:/*?format=json-pretty
Disallow:/*&format=json-pretty
Disallow:/*?format=ical
Disallow:/*&format=ical
Disallow:/*?reversePaginate=*
Disallow:/*&reversePaginate=*

Sitemap: https://good.services/sitemap.xml

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good.services
Good Services

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
services82%Check
good service80%Check
good services78%Check
good74%Check
good service design70%Check
Service Design68%Check
Design Services66%Check
deliver better services63%Check
designing good services63%Check
Agile Service60%Check
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