Service.nsw.gov.au - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
83% 
Page structure
30% 
Link structure
75% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.35 s
File size
193.40 kB
Words
883
Media files
14
Number of links
80 internal / 31 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Service NSW
The page title is too short. (189 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Service NSW makes it easier for NSW residents and businesses to access government services. Visit our website, call 13 77 88 or visit a service centre.
The length of the meta description is perfect. (939 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.service.nsw.gov.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionService NSW makes it easier for NSW residents and businesses to access government services. Visit our website, call 13 77 88 or visit a service centre.
geo.placenameNew South Wales
geo.regionAU-NSW
GeneratorDrupal 11 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
uuid0ff0e70b-ab8c-49fb-9316-69a5e16565a6
content_typelanding_page
msapplication-TileColor#e2173d
msapplication-configEmpty
theme-color#ffffff
langen
og:site_nameService NSW
og:typewebsite
og:urlhttps://www.service.nsw.gov.au/
og:titleHome
og:descriptionService NSW makes it easier for NSW residents and businesses to access government services. Visit our website, call 13 77 88 or visit a service centre.
og:imagehttps://www.service.nsw.gov.au/themes/snsw_theme/images/ServiceNSW_og.png
og:localeen_AU
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 883 words. That's ok.
24.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.42 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
The HTML has georegion information: New South Wales
The HTML has geoname information: AU-NSW
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...022-10/home-hero-large.jpg?itok=roKTnYO7No alt attribute provided
...es/snsw_theme/images/servicensw-logo.svgService NSW
...-03/WoyWoyB-hero-large.jpg?itok=WPb5sQurNo alt attribute provided
...es/snsw_theme/images/servicensw-logo.svgService NSW
...station-hero-large-min.png?itok=E2Jk7ByINo alt attribute provided
...es/snsw_theme/images/servicensw-logo.svgService NSW
.../startup-business-plan.jpg?itok=dnCpAkKbNo alt attribute provided
...iness Connect Advisors.jpg?itok=c9Ap00B1No alt attribute provided
...visor-cashflow-article.jpg?itok=XlUXw4ePNo alt attribute provided
...w Personalised support.jpg?itok=zfolIkllNo alt attribute provided
...24-07/dkt-online-promo.jpg?itok=zzWLkckwNo alt attribute provided
...ldren-with-soccer-ball.png?itok=GPp8dqx3No alt attribute provided
...llar-cap-homepage-tile.jpg?itok=euPbbWh7No alt attribute provided
...ile-woman-girl-kitchen.jpg?itok=iNlxHNUeNo alt attribute provided

Page structure

H1 heading
(Critically important)
Welcome to Service NSW
The H1 heading contains the words Welcome to! Use important keywords instead.
Too many H1 headings
Headings
(Important)
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to Service NSW
H1 Welcome to Service NSW, Woy Woy
H1 Welcome to Service NSW, Albury
H2 Get help with your MyServiceNSW Account
H2 Find services
H2 Start or grow your business in NSW
H2 Savings and vouchers
H2 Featured
H2 Guides to transactions and services
H2 Rate the information on the page
H3 Get started
H3 Connect with independent advice
H3 Grow your business skills
H3 Talk to us
H3 Get your DKT online
H3 Active and Creative Kids voucher
H3 Toll relief $60 weekly cap
H3 Savings Finder
H3 East Coast Severe Weather Personal Hardship Assistance
H3 Log in
H3 Change your address
H3 Apply for a NSW Photo Card
H3 Disability services and support
H3 Replace identification, licences and personal documents
H3 Domestic and family violence support
H3 Get your RSA or RCG
H3 Book a driver or rider licence test
H3 Buying a vehicle
H3 Check your demerit points
H3 Get a fishing licence
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (31) on this page.

Found links on this page

LinkAttributesAnchor text
https://app-oc.readspeaker.com...Nofollow External Subdomain Listen
A-TITLE Listen to this page using ReadSpeaker
/transaction/renew-a-vehicle-r...Renew rego
/transaction/transfer-a-vehicl...Transfer rego
/transaction/renew-or-upgrade-...Renew or upgrade driver licence
/transaction/check-a-vehicle-r...Check rego
/transaction/change-address-wi...Change address with Roads
/transaction/submit-a-notice-o...Notice of disposal
/services/working-with-childrenWorking with Children Check
/transaction/apply-for-a-nsw-s...Apply for a NSW Seniors Card
/transaction/register-a-birthRegister a birth
/services/disability-assistanceDisability assistance
/services/energy-and-utilitiesEnergy rebates and EAPA
/contact-usContact us
/transaction/renew-a-vehicle-r...Text duplicate Renew rego
/transaction/transfer-a-vehicl...Text duplicate Transfer rego
/transaction/renew-or-upgrade-...Text duplicate Renew or upgrade driver licence
/transaction/check-a-vehicle-r...Text duplicate Check rego
/transaction/change-address-wi...Text duplicate Change address with Roads
/transaction/submit-a-notice-o...Text duplicate Notice of disposal
/services/working-with-childrenText duplicate Working with Children Check
/transaction/book-a-driver-or-...Book driver or rider test
/transaction/replace-a-nsw-dri...Replace driver licence
/transaction/apply-for-a-nsw-s...Text duplicate Apply for a NSW Seniors Card
/transaction/renew-or-restore-...Renew or restore vessel rego
/transaction/renew-a-vehicle-r...Text duplicate Renew rego
/transaction/transfer-a-vehicl...Text duplicate Transfer rego
/transaction/renew-or-upgrade-...Text duplicate Renew or upgrade driver licence
/transaction/check-a-vehicle-r...Text duplicate Check rego
/transaction/change-address-wi...Text duplicate Change address with Roads
/transaction/submit-a-notice-o...Text duplicate Notice of disposal
/transaction/reprint-nsw-drive...Reprint licence receipt
/services/working-with-childrenText duplicate Working with Children Check
/transaction/renew-or-restore-...Text duplicate Renew or restore vessel rego
/transaction/replace-a-nsw-dri...Text duplicate Replace driver licence
/transaction/renew-a-general-b...Renew general boat licence
/transaction/individual-flood-...East Coast Severe Weather Assistance
/services/recovery-centresFind a recovery or service centre
/verifying-your-identityProving your identity
/services/financial-assistance...Financial support for individuals
/transaction/apply-for-the-dis...Disaster Relief Grant for low-income earners
https://disasterassistance.ser...External Subdomain Disaster Assistance Finder
/disaster-and-emergency-assist...Disaster assistance for business
/contact-usText duplicate Contact us
https://ablisfiles.business.go...External Subdomain Mutual Recognition
https://ablisfiles.business.go...External Subdomain Contractor Licence
https://www.nsw.gov.au/sites/d...External Subdomain Register a Change of Name
https://tfnswforms.transport.n...External Subdomain Customer Number Application
https://tfnswforms.transport.n...External Subdomain Modified Licence
https://associations.fairtradi...External Subdomain Association Annual Statement T2
https://tfnswforms.transport.n...External Subdomain Transport Licence Code
https://www.nsw.gov.au/departm...External Subdomain Customer Complaint
https://www.iptaas.health.nsw....External Subdomain IPTAAS
/services/e-toll-tag-accountE-Toll
https://www.nsw.gov.au/sites/d...External Subdomain Statutory Declaration (Individuals)
https://ablis.business.gov.au/...External Subdomain Owner builder forms
https://www.nsw.gov.au/sites/d...External Subdomain Correct an Entry - Births Deaths & Marriages
https://ablisfiles.business.go...External Subdomain Tradesperson's certificate application
https://www.nsw.gov.au/housing...External Subdomain Rental Bonds Registration
https://tfnswforms.transport.n...External Subdomain Application for Unregistered Vehicle Permit – PDF
https://tfnswforms.transport.n...External Subdomain Vehicle Suitable for Safe Use Declaration – PDF
https://tfnswforms.transport.n...External Subdomain Form 1001: Licence Application – PDF
https://tfnswforms.transport.n...External Subdomain Access to Own Personal Records Application – PDF
https://tfnswforms.transport.n...External Subdomain Change of Records
https://www.nsw.gov.au/sites/d...External Subdomain Birth Certificate
https://www.nsw.gov.au/sites/d...External Subdomain Marriage Certificate
https://tfnswforms.transport.n...External Subdomain Form 1009: Application for Registration (TfNSW) – PDF
https://tfnswforms.transport.n...External Subdomain Mobility Parking Scheme Application (Individual and Temporary Permits) – PDF
https://tfnswforms.transport.n...External Subdomain Application for a Passenger Transport Licence Code – PDF
https://tfnswforms.transport.n...External Subdomain Replacement Learner's Log Book Application – PDF
https://tfnswforms.transport.n...External Subdomain Form 1018: Replacement Application – Transport for NSW – PDF
/services/myservicensw-accountGo to MyServiceNSW Account Help Topics
/services/driving-and-transportDriving and transport
/businessBusiness
/services/emergencies-and-natu...Emergencies and natural disasters
/services/concessions-rebates-...Concessions, rebates and assistance
/services/boating-fishing-and-...Boating, fishing, recreation and outdoors
/services/births-relationships...Births, relationships and deaths
/services/employment-and-indus...Employment and industries
/services/educationEducation and training
/services/health-and-careHealth and care
/services/housing-and-propertyHousing and property
/services/legal-and-police-ser...Legal and Police services
/services/environment-parks-an...Environment, parks and wildlife
/services/view-all-topicsView A to Z list of all topics
/business/getting-startedGet started Start your business with confidence with resources on business planning, licences and permits, and more.
/business/business-connectConnect with independent advice Access free, tailored advice and events to support your business every step of the way.
https://mybusiness.service.nsw...External Subdomain Grow your business skills Discover expert-led webinars, podcasts and more to boost your business skills and stay ahead.
https://mybusiness.service.nsw...External Subdomain Talk to us Get ongoing, one-on-one support – book a call with the Service NSW Business Bureau.
/transaction/driver-knowledge-...Get your DKT online Enrol and complete the Driver Knowledge Test (DKT) online. You'll get 12 months access to the course and pay one fee for unlimited test a...
/active-and-creative-kids-voucherActive and Creative Kids voucher Families receiving Family Tax Benefit can apply for an Active and Creative Kids voucher for each eligible child. Application...
/transaction/claim-the-toll-re...Toll relief $60 weekly cap Eligible motorists that spend more than $60 a week on tolls can claim a rebate.
/campaign/savings-finderSavings Finder Find out if you're eligible to apply for NSW Government rebates and vouchers.
/transaction/individual-flood-...Find out more
https://account.service.nsw.go...External Subdomain MyServiceNSW Account
/transaction/change-address-wi...Change online
/transaction/apply-for-a-nsw-p...How to apply
/services/disability-assistanceView disability assistance
/guide/replacing-lost-identifi...How to replace your ID
/guide/domestic-and-family-vio...Get help
/services/responsible-service-...How to apply or renew
/transaction/book-a-driver-or-...Book online
/guide/buying-a-vehicleBuying a vehicle
/transaction/check-your-demeri...How to check
/services/recreational-fishingBrowse licences
/services/myservicensw-accountSet up a MyServiceNSW Account
/services/myservicensw-account...Learn about multi-factor authentication
/campaign/service-nsw-mobile-appGet the Service NSW app
/business/business-profileSet up a Business Profile
/guideBrowse our transaction guides
/guide/forms-in-pdf-formatFind a form in PDF format
https://www.service.nsw.gov.au/Anchor Back to top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.service.nsw.gov.au/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.35 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (193 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateTue, 22 Jul 2025 15:25:35 GMT
referrer-policyno-referrer-when-downgrade
x-xss-protection1; mode=block
cache-controlmax-age=600, public, s-maxage=2419200
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedTue, 22 Jul 2025 15:25:34 GMT
content-encodinggzip
content-security-policydefault-src 'self'; connect-src 'self' *.google-analytics.com *.analytics.google.com *.googletagmanager.com *.googleapis.com analytics.google.com stats.g.doubleclick.net jsonapi-au-service-nsw.sajari.net *.linkedin.com adservice.google.com www.google.com www.gstatic.com www.googleadservices.com www.facebook.com *.readspeaker.com *.service.nsw.gov.au *.testservicensw.net wss://webchat-api.service.nsw.gov.au api.mypurecloud.com.au wss://streaming.mypurecloud.com.au *.algolianet.com *.algolia.net insights.algolia.io *.siteimprove.com; font-src 'self' fonts.service.nsw.gov.au fonts.gstatic.com fonts.googleapis.com data:; frame-src 'self' www.googletagmanager.com www.google.com youtube.com www.youtube.com player.vimeo.com www.google.com/recaptcha/ recaptcha.google.com/recaptcha/ 9929085.fls.doubleclick.net 13452435.fls.doubleclick.net td.doubleclick.net *.readspeaker.com bugcrowd.com public.tableau.com; img-src 'self' *.gstatic.com *.google-analytics.com *.googletagmanager.com *.googleapis.com *.service.nsw.gov.au data: www.google.com www.gstatic.com translate.google.com i.vimeocdn.com i.ytimg.com re.sajari.com *.testservicensw.net *.linkedin.com www.facebook.com adservice.google.com ad.doubleclick.net api.mypurecloud.com.au; media-src 'self' https://cdn-oc.readspeaker.com; object-src 'none'; script-src 'self' 'report-sample' www.youtube.com www.google.com www.gstatic.com tagmanager.google.com *.googletagmanager.com *.googleapis.com www.google-analytics.com ssl.google-analytics.com translate.google.com jsonapi-au-service-nsw.sajari.net cdn.sajari.com *.readspeaker.com *.testservicensw.net webchat.service.nsw.gov.au connect.facebook.net snap.licdn.com *.linkedin.com apps.mypurecloud.com.au bugcrowd.com assets.bugcrowdusercontent.com https://cdn-oc.readspeaker.com https://cdn.siteimprove.net https://unpkg.com https://www.google.com public.tableau.com; script-src-elem 'self' 'report-sample' www.youtube.com www.google.com www.gstatic.com tagmanager.google.com *.googletagmanager.com *.googleapis.com www.google-analytics.com ssl.google-analytics.com translate.google.com jsonapi-au-service-nsw.sajari.net cdn.sajari.com *.readspeaker.com *.testservicensw.net webchat.service.nsw.gov.au connect.facebook.net snap.licdn.com *.linkedin.com apps.mypurecloud.com.au bugcrowd.com assets.bugcrowdusercontent.com https://cdn-oc.readspeaker.com https://cdn.siteimprove.net https://unpkg.com https://www.google.com public.tableau.com 'nonce-7EDaNL6wleE1obwcgjV_YQ'; style-src 'self' 'unsafe-inline' tagmanager.google.com fonts.googleapis.com www.gstatic.com *.readspeaker.com data: https://cdn.jsdelivr.net https://fonts.service.nsw.gov.au https://unpkg.com cdn-oc.readspeaker.com; style-src-elem 'self' 'unsafe-inline' tagmanager.google.com fonts.googleapis.com www.gstatic.com *.readspeaker.com data: https://cdn.jsdelivr.net https://fonts.service.nsw.gov.au https://unpkg.com cdn-oc.readspeaker.com; worker-src 'self' blob:; frame-ancestors 'self'; report-uri https://www.service.nsw.gov.au/system/reporting/default; report-to default
reporting-endpointsdefault="https://www.service.nsw.gov.au/system/reporting/default"
strict-transport-securitymax-age=31536000
etagW/"1753197934"
varyCookie,accept-encoding
x-cacheHit from cloudfront
via1.1 2148953aab7910c366395376a0db1450.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P12
x-amz-cf-idUH1TQWOKwZgmdZaovtmT3yCiyR-4yDEFQ8oW5xofmHCLBHpwvlluhg==
age185607
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 787 referring domains.
This page has 7,130 backlinks.
This page has backlinks from 644 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips/
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

# Custom
Disallow: /error.html
Disallow: /service-centre/wauchope-service-centre

Similar sites

Search preview

www.service.nsw.gov.au
Home | Service NSW
Service NSW makes it easier for NSW residents and businesses to access government services. Visit our website, call 13 77 88 or visit a service centre.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NSW93%Check
Service93%Check
Service NSW93%Check
or service74%Check
NSW Government71%Check
business56%Check
services54%Check
Welcome54%Check
Government services52%Check
driver or49%Check
Show more keywords and terms

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