Thebrandingjournal.com - SEO Checker

Overview of the SEO Check
Meta information
79% 
Page quality
69% 
Page structure
58% 
Link structure
25% 
Server
77% 
External factors
100% 
SEO Score
Response time
1.23 s
File size
507.50 kB
Words
1544
Media files
65
Number of links
195 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Branding Journal - Branding Strategies, Case Studies, and Resources
The page title should be shorter than 580 pixels. It is 666 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The Branding Journal is an independent digital publication with an international scope, providing insights and resources about strategic branding.
The length of the meta description is perfect. (888 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.thebrandingjournal.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
dc.titleThe Branding Journal - Branding Strategies, Case Studies, and Resources
dc.descriptionThe Branding Journal is an independent digital publication with an international scope, providing insights and resources about strategic branding.
dc.relationhttps://www.thebrandingjournal.com/
dc.sourcehttps://www.thebrandingjournal.com/
dc.languageen_US
descriptionThe Branding Journal is an independent digital publication with an international scope, providing insights and resources about strategic branding.
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langen-us
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twitter:descriptionThe Branding Journal is an independent digital publication with an international scope, providing insights and resources about strategic branding.
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og:urlhttps://www.thebrandingjournal.com/
og:site_nameThe Branding Journal
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og:titleThe Branding Journal - Branding Strategies, Case Studies, and Resources
og:descriptionThe Branding Journal is an independent digital publication with an international scope, providing insights and resources about strategic branding.
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Page quality

Content
(Critically important)
There are 6 text duplicates on this page:
  • Duplicate 1: By checking this box, you confirm that you have read and are agreeing ...
  • Duplicate 2: DisclosureWe participate in affiliate programs and receive a small com...
The average number of words per sentence of 25.88 words is high.
This page contains 1544 words. That's ok.
29% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (507.5 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 31 tags for this page.
Image SEO
(Somewhat important)
20 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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...content/uploads/2024/05/TBJ-White@2x.pngThe Branding Journal
...nt/uploads/2025/02/Video-Course-Menu.pngComplete Brand-Building Course
...ent/uploads/2025/02/Mini-Course-Menu.pngBrand Improvement Mini-Course
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...content/uploads/2024/05/TBJ-White-15.pngThe Branding Journal
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...uploads/2022/01/Blogcover-TBJ6-80x80.jpgNo alt attribute provided
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...RAND_STILL_COPY_NOTHING_191124-80x80.jpgjaguar's imagery featuring futurist looking people in a fashionable style
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...oads/2023/06/Branding-Awards-380x280.jpgBranding Awards
...content/uploads/2024/05/TBJ-White-15.pngThe Branding Journal

Page structure

H1 heading
(Critically important)
Your platform for insights, case studies, and resources on branding and brand strategy.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 73 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Your platform for insights, case studies, and resources on branding and brand strategy.
H2 Branding for Startups – How to Do It on a Budget
H2 What Is Branding?
H2 Why Is Branding so Important For Your Business?
H2 Finding Your Brand Purpose: Why Is Your Brand Here?
H2 A Simple Definition of Brand Positioning
H2 Recent Publications
H2 Branding for Startups – How to Do It on a Budget Duplicate text
H2 Why Timeless Brands Win in a World Addicted to Now
H2 5 Ways Brands Can Adopt Reusable Packaging Solutions
H2 Mascots in B2B: The Secret Weapon You’re Probably Ignoring
H2 The Power of Authentic Greek Identity: How Greek Brands Can Stand Out Globally
H2 A Complete Guide To Brand Awareness, From Theory to Practice
H2 Who’s Branding Whom? How AI and Algorithms Quietly Shape Your Brand’s Identity
H2 Brand Marketers, Meet the Moment: How Empathy and Personalization Can Ease Consumer Anxiety During Tariff Turbulence
H2 Steering the Brand Journey: What To Do When Your Audience Takes the Wheel
H2 How Top Brands Are Dominating the Global Stage: Rise in Brand Value, Key Strategies, and Future Outlook
H2 Subscribe to Our Newsletter
H2 Most Popular Articles
H2 What Is Branding? Duplicate text
H2 The Top Branding Agencies In The World [2025]
H2 What to Learn From Tropicana’s Packaging Redesign Failure?
H2 Top Branding Books [2025]
H2 The Top Logo Makers [2025]
H2 Learn How to Build and Improve Brands
H2 Popular Case Studies
H2 Super Gato: The Cat Food Brand That Thought About the Box
H2 Airbnb’s consistent rebrand focuses on the sense of belonging to a community
H2 From Decline to Revival: How Downtown Ontario, California Successfully Rebranded Its Image
H2 Lava, Land, and Labels: Rebranding Anakena Wines for the Global Market
H2 Etihad Airways’ Rebranding – Has it paid off?
H2 Branding Trends
H2 Why Timeless Brands Win in a World Addicted to Now Duplicate text
H2 Who’s Branding Whom? How AI and Algorithms Quietly Shape Your Brand’s Identity Duplicate text
H2 Brand Marketers, Meet the Moment: How Empathy and Personalization Can Ease Consumer Anxiety During Tariff Turbulence Duplicate text
H2 Branding Fundamentals
H2 What is Brand Architecture? Definition, Models, and Examples
H2 Demystifying Brand Ambassadors: A Clear Guide with Practical Tips
H2 Ethical Branding: A Guide For Creating More Ethical Brands
H2 What Is Branding? Duplicate text
H2 Brand Identity
H2 Mascots in B2B: The Secret Weapon You’re Probably Ignoring Duplicate text
H2 The Power of Authentic Greek Identity: How Greek Brands Can Stand Out Globally Duplicate text
H2 Steering the Brand Journey: What To Do When Your Audience Takes the Wheel Duplicate text
H2 Brand Positioning
H2 Dog Food Branding: How Companies Differentiate Their Products in a Saturated Market
H2 Case Study: BeyondMinds’ Branding Journey
H2 How to Successfully Stretch Your Brand Into Gen Z’s Digital World
H2 Brand Management
H2 Why Timeless Brands Win in a World Addicted to Now Duplicate text
H2 How Top Brands Are Dominating the Global Stage: Rise in Brand Value, Key Strategies, and Future Outlook Duplicate text
H2 7 Essential Emotions That Drive Brand Loyalty
H2 Get Your Free Brand Strategy Cheat Sheet
H2 Visual Identity
H2 Mascots in B2B: The Secret Weapon You’re Probably Ignoring Duplicate text
H2 5 Ways to Break Free From Boring B2B Branding
H2 Unseen Impact: How Website Design Shapes Brand Perception
H2 Logo Design
H2 Discover the Hidden Meanings Behind These 40 Company Logos
H2 Starbucks Logo – History, Meaning, and Evolution
H2 The Difference Between Logo Design and Branding
H2 Rebrand
H2 How Birkenstock Reinvented Its Brand to Meet Modern Demands
H2 Jaguar Hits the Reset Button and Emerges as a Completely New Brand
H2 Lava, Land, and Labels: Rebranding Anakena Wines for the Global Market Duplicate text
H2 Useful Resources
H2 The Best Online Branding Courses & MOOCs in 2025
H2 Top Branding Books [2025] Duplicate text
H2 The Top Branding Agencies In The World [2025] Duplicate text
H2 The Top Logo Makers [2025] Duplicate text
H2 Free Online Design Tools to Create Your Visual Identity
H2 The Most Prestigious Branding Awards
H4 Sign Up for Our Newsletters
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
56 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 22 external links on this page.
LinkAttributesAnchor text
/Subdomain IMG-ALT The Branding Journal
/category/brand-strategy/Subdomain Brand Strategy
/category/brand-strategy/brand...Subdomain Brand Architecture
/category/brand-communications/Subdomain Brand Communications
/category/brand-management/bra...Subdomain Brand Experience
/category/brand-strategy/brand...Subdomain Brand Identity
/category/brand-strategy/brand...Subdomain Brand Positioning
/category/brand-strategy/emplo...Subdomain Employer Branding
/category/brand-strategy/ethic...Subdomain Ethical Branding
/category/brand-strategy/perso...Subdomain Personal Branding
/category/brand-management/Subdomain Brand Management
/category/brand-management/bra...Subdomain Brand Equity
/category/brand-strategy/brand...Subdomain Brand Extension
/category/brand-management/bra...Subdomain Brand Image
/category/brand-strategy/co-br...Subdomain Co-Branding
/category/brand-strategy/rebrand/Subdomain Rebranding
/category/case-studies/Subdomain Top Case Studies
/2024/11/jaguar-rebrand/Subdomain Jaguar Emerges as a Completely New Brand
/2025/02/new-coke/Subdomain New Coke: A Major Product Change Failure
/2021/04/learnings-gap-logo-re...Subdomain The Gap Logo Redesign Fail
/2015/05/what-to-learn-from-tr...Subdomain Tropicana’s Packaging Redesign Failure
/2023/08/twitter-rebrand-x/Subdomain Twitter’s Extreme Rebrand to X
/2016/05/vegemite-isnack-2-0-b...Subdomain Vegemite’s iSnack 2.0 Branding Disaster
/2014/05/yellow-tail-clever-pr...Subdomain Yellow Tail’s Clever Positioning Within the Wine Industry
/category/case-studies/Subdomain All Case Studies →
/branding-resources/?utm_sourc...Subdomain Resources
/branding-ai-assistant/?utm_so...Subdomain AI Assistant
/branding-checklist/?utm_sourc...Subdomain Cheat Sheet
https://edu.thebrandingjournal...External Subdomain The Branding Community
https://www.branding-jobs.com/...External Subdomain Job Board
/subscribe/?utm_source=website...Subdomain Newsletter
/branding-resources/Subdomain All Resources →
https://edu.thebrandingjournal...New window External Subdomain Brand-Building Video Course
https://edu.thebrandingjournal...New window External Subdomain Brand Improvement Mini-Course
https://edu.thebrandingjournal...External Subdomain Student Login →
/subscribe/?utm_source=website...Subdomain Text duplicate Newsletter
/Subdomain Text duplicate IMG-ALT The Branding Journal
/category/brand-strategy/Subdomain Text duplicate Brand Strategy
/category/brand-management/bra...Subdomain Brand Awareness
/category/brand-strategy/brand...Subdomain Text duplicate Brand Architecture
/category/brand-communications/Subdomain Text duplicate Brand Communications
/category/brand-management/bra...Subdomain Text duplicate Brand Experience
/category/brand-strategy/brand...Subdomain Text duplicate Brand Identity
/category/brand-strategy/brand...Subdomain Text duplicate Brand Positioning
/category/brand-strategy/emplo...Subdomain Text duplicate Employer Branding
/category/brand-strategy/ethic...Subdomain Text duplicate Ethical Branding
/category/brand-strategy/perso...Subdomain Text duplicate Personal Branding
/category/brand-management/Subdomain Text duplicate Brand Management
/category/brand-management/bra...Subdomain Text duplicate Brand Awareness
/category/brand-management/bra...Subdomain Text duplicate Brand Equity
/category/brand-strategy/brand...Subdomain Text duplicate Brand Extension
/category/brand-management/bra...Subdomain Text duplicate Brand Image
/category/brand-strategy/co-br...Subdomain Text duplicate Co-Branding
/category/brand-strategy/rebrand/Subdomain Text duplicate Rebranding
/category/case-studies/Subdomain Text duplicate Top Case Studies
/2024/11/jaguar-rebrand/Subdomain Text duplicate Jaguar Emerges as a Completely New Brand
/2025/02/new-coke/Subdomain Text duplicate New Coke: A Major Product Change Failure
/2021/04/learnings-gap-logo-re...Subdomain Text duplicate The Gap Logo Redesign Fail
/2015/05/what-to-learn-from-tr...Subdomain Text duplicate Tropicana’s Packaging Redesign Failure
/2023/08/twitter-rebrand-x/Subdomain Text duplicate Twitter’s Extreme Rebrand to X
/2016/05/vegemite-isnack-2-0-b...Subdomain Text duplicate Vegemite’s iSnack 2.0 Branding Disaster
/2014/05/yellow-tail-clever-pr...Subdomain Text duplicate Yellow Tail’s Clever Positioning Within the Wine Industry
/category/case-studies/Subdomain Text duplicate All Case Studies →
/branding-resources/?utm_sourc...Subdomain Text duplicate Resources
/branding-ai-assistant/?utm_so...Subdomain Text duplicate AI Assistant
/branding-checklist/?utm_sourc...Subdomain Text duplicate Cheat Sheet
https://www.branding-jobs.com/...New window External Subdomain Text duplicate Job Board
/subscribe/?utm_source=website...Subdomain Text duplicate Newsletter
https://edu.thebrandingjournal...External Subdomain Text duplicate The Branding Community
/branding-resources/Subdomain Text duplicate All Resources →
https://edu.thebrandingjournal...New window External Subdomain Brand-Building Course
/type/image/New window Subdomain Text duplicate A-TITLE Brand-Building Course
https://edu.thebrandingjournal...External Subdomain IMG-ALT Complete Brand-Building Course
https://edu.thebrandingjournal...New window External Subdomain Text duplicate Student Login →
https://edu.thebrandingjournal...New window External Subdomain Brand Improvement Course
/type/image/New window Subdomain Text duplicate A-TITLE Brand Improvement Mini-Course
https://edu.thebrandingjournal...External Subdomain Text duplicate IMG-ALT Brand Improvement Mini-Course
/subscribe/New window Subdomain Text duplicate Newsletter
https://www.linkedin.com/compa...New window Nofollow External Subdomain No Text
https://twitter.com/thebrandin...New window Nofollow External No Text
https://www.instagram.com/theb...New window Nofollow External Subdomain No Text
/Subdomain Text duplicate IMG-ALT The Branding Journal
/2025/07/branding-for-startups...Subdomain No Text
/2025/07/branding-for-startups...Subdomain Branding for Startups – How to Do It on a Budget
/2015/10/what-is-branding-defi...Subdomain No Text
/2016/06/why-is-branding-impor...Subdomain No Text
/2016/06/brand-purpose/Subdomain No Text
/2016/11/brand-positioning-def...Subdomain No Text
/2025/07/branding-for-startups...Subdomain No Text
/2025/07/branding-for-startups...Subdomain Text duplicate Branding for Startups – How to Do It on a Budget
/author/marion/Subdomain byMarion Andrivet
A-TITLE View all posts by Marion Andrivet
/2025/06/why-timeless-brands-w...Subdomain No Text
/2025/06/why-timeless-brands-w...Subdomain Why Timeless Brands Win in a World Addicted to Now
/author/kate-watts/Subdomain byKate Watts
A-TITLE View all posts by Kate Watts
/2025/06/5-ways-brands-can-ado...Subdomain No Text
/2025/06/5-ways-brands-can-ado...Subdomain 5 Ways Brands Can Adopt Reusable Packaging Solutions
/author/marion/Subdomain Text duplicate byMarion Andrivet
A-TITLE View all posts by Marion Andrivet
/2025/06/mascots-b2b-branding-...Subdomain No Text
/2025/06/mascots-b2b-branding-...Subdomain Mascots in B2B: The Secret Weapon You’re Probably Ignoring
/author/daniel-incandela/Subdomain byDaniel Incandela
A-TITLE View all posts by Daniel Incandela
/2025/06/power-of-authentic-gr...Subdomain No Text
/2025/06/power-of-authentic-gr...Subdomain The Power of Authentic Greek Identity: How Greek Brands Can Stand Out Globally
/author/sissy-theofanopoulou/Subdomain bySissy Theofanopoulou
A-TITLE View all posts by Sissy Theofanopoulou
/2025/06/complete-guide-to-bra...Subdomain No Text
/2025/06/complete-guide-to-bra...Subdomain A Complete Guide To Brand Awareness, From Theory to Practice
/author/marion/Subdomain Text duplicate byMarion Andrivet
A-TITLE View all posts by Marion Andrivet
/2025/04/how-ai-and-algorithms...Subdomain No Text
/2025/04/how-ai-and-algorithms...Subdomain Who’s Branding Whom? How AI and Algorithms Quietly Shape Your Brand’s Identity
/author/dr-shamael-zaheer/Subdomain byDr. Shamael Zaheer Khan
A-TITLE View all posts by Dr. Shamael Zaheer Khan
/2025/04/brand-marketers-meet-...Subdomain No Text
/2025/04/brand-marketers-meet-...Subdomain Brand Marketers, Meet the Moment: How Empathy and Personalization Can Ease Consumer Anxiety During Tariff Turbulence
/author/rony-vexelman/Subdomain byRony Vexelman
A-TITLE View all posts by Rony Vexelman
/2025/04/steering-the-brand-jo...Subdomain No Text
/2025/04/steering-the-brand-jo...Subdomain Steering the Brand Journey: What To Do When Your Audience Takes the Wheel
/author/chris-prescher/Subdomain byChris Prescher
A-TITLE View all posts by Chris Prescher
/2025/04/top-brands-rise-brand...Subdomain No Text
/2025/04/top-brands-rise-brand...Subdomain How Top Brands Are Dominating the Global Stage: Rise in Brand Value, Key Strategies, and Future Outlook
/author/dr-waldemar-a-pfoertsch/Subdomain byDr. Waldemar Pfoertsch
A-TITLE View all posts by Dr. Waldemar Pfoertsch
/author/julian/Subdomain byJulian Oppelt
A-TITLE View all posts by Julian Oppelt
/2015/10/what-is-branding-defi...Subdomain No Text
/2015/10/what-is-branding-defi...Subdomain What Is Branding?
/2015/04/what-are-the-top-bran...Subdomain No Text
/2015/04/what-are-the-top-bran...Subdomain The Top Branding Agencies In The World [2025]
/2015/05/what-to-learn-from-tr...Subdomain No Text
/2015/05/what-to-learn-from-tr...Subdomain What to Learn From Tropicana’s Packaging Redesign Failure?
/2019/02/top-branding-books/Subdomain No Text
/2019/02/top-branding-books/Subdomain Top Branding Books [2025]
/2016/06/online-logo-generators/Subdomain No Text
/2016/06/online-logo-generators/Subdomain The Top Logo Makers [2025]
https://edu.thebrandingjournal...External Subdomain IMG-ALT video course homepage blue
https://edu.thebrandingjournal...External Subdomain IMG-ALT mini course homepage
/2014/04/super-gato-cat-food-b...Subdomain No Text
/2014/04/super-gato-cat-food-b...Subdomain Super Gato: The Cat Food Brand That Thought About the Box
/2014/07/airbnbs-consistent-re...Subdomain No Text
/2014/07/airbnbs-consistent-re...Subdomain Airbnb’s consistent rebrand focuses on the sense of belonging to a community
/2024/11/rebranding-historic-d...Subdomain No Text
/2024/11/rebranding-historic-d...Subdomain From Decline to Revival: How Downtown Ontario, California Successfully Rebranded Its Image
/2024/06/rebranding-anakena-wi...Subdomain No Text
/2024/06/rebranding-anakena-wi...Subdomain Lava, Land, and Labels: Rebranding Anakena Wines for the Global Market
/2016/05/etihad-airways-rebran...Subdomain No Text
/2016/05/etihad-airways-rebran...Subdomain Etihad Airways’ Rebranding – Has it paid off?
/2025/06/why-timeless-brands-w...Subdomain No Text
/2025/06/why-timeless-brands-w...Subdomain Text duplicate Why Timeless Brands Win in a World Addicted to Now
/2025/04/how-ai-and-algorithms...Subdomain No Text
/2025/04/how-ai-and-algorithms...Subdomain Text duplicate Who’s Branding Whom? How AI and Algorithms Quietly Shape Your Brand’s Identity
/2025/04/brand-marketers-meet-...Subdomain No Text
/2025/04/brand-marketers-meet-...Subdomain Text duplicate Brand Marketers, Meet the Moment: How Empathy and Personalization Can Ease Consumer Anxiety During Tariff Turbulence
/2022/01/brand-architecture/Subdomain No Text
/2022/01/brand-architecture/Subdomain What is Brand Architecture? Definition, Models, and Examples
/2025/03/brand-ambassadors-a-c...Subdomain No Text
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www.thebrandingjournal.com
The Branding Journal - Branding Strategies, Case Studies, and Resou...
The Branding Journal is an independent digital publication with an international scope, providing insights and resources about strategic branding.

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