Online.hbs.edu - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
75% 
Page structure
75% 
Link structure
6% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.39 s
File size
214.50 kB
Words
1880
Media files
28
Number of links
159 internal / 40 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Harvard Business School Online Courses & Learning Platforms
The length of the page title is perfect. (564 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Harvard Business School Online offers a unique way to learn business concepts, enabling learners to transform their careers, organizations, and their lives.
The length of the meta description is perfect. (954 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://online.hbs.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionHarvard Business School Online offers a unique way to learn business concepts, enabling learners to transform their careers, organizations, and their lives.
google-site-verificationrWcCMw2rNuqcNrVxQmfG3G_x4gMHBhdZ4Y4tefZorG0
viewportwidth=device-width,initial-scale=1
HBSSearchUrl/search
PageBuildDateTimeWed, 23 Jul 2025 05:23:38 GMT on
langen
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge

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Page quality

Content
(Critically important)
This page contains 1880 words. That's ok.
30.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
33 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.61 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The following tag is repeated too often: $1,850
Some tags are too long. With 86 characters this one is longer than 70 characters:
"we offer self-paced programs (with weekly deadlines) on the hbs online course platform"
Image SEO
(Somewhat important)
24 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...mework/1.0/images/HBS-Online-Stacked.svgHBS Online
...101/96C091115A1E47EE5398B0232FBF8D3F.jpgLearner on computer exploring HBS Online business lessons
...101/4DE35B5C45AC4C2D5896971F169CF03C.jpgHBS Online Parlor Room podcast logo
...101/E312D046211DEAD6A46E0A972D7F5FB5.jpgNo alt attribute provided
...101/1B0B952F09080B16263D9644CCCA9EFB.jpgNo alt attribute provided
...101/1B0B952F09080B16263D9644CCCA9EFB.jpgNo alt attribute provided
...101/176586340EE4EED70E32AECA017E7B2F.jpgNo alt attribute provided
...shingImages/zero-degrees/Certificate.svgNo alt attribute provided
...101/FAFF951D46AA7EE6345188B9D3AFA5E1.jpgNo alt attribute provided
...shingImages/zero-degrees/Certificate.svgNo alt attribute provided
...101/B97048C9840DAC34031CFD0610988827.jpgNo alt attribute provided
...shingImages/zero-degrees/Certificate.svgNo alt attribute provided
...101/70A74DA0184462468BAE1DCA3AD57DCF.jpgNo alt attribute provided
...shingImages/zero-degrees/Certificate.svgNo alt attribute provided
...101/B6170B20AA170893F9427DF8F2052F3D.jpgNo alt attribute provided
...shingImages/zero-degrees/Certificate.svgNo alt attribute provided
...101/EAE493F8FD24FCF819FE24AF1BC5009B.jpgNo alt attribute provided
...ishingImages/zero-degrees/Credential.svgNo alt attribute provided
...101/115C7D99A11A4202D38DC96E800DBA52.jpgNo alt attribute provided
...shingImages/zero-degrees/Certificate.svgNo alt attribute provided
...101/E35D4664D1081E2EFC38E8A2006ECC49.jpgNo alt attribute provided
...ishingImages/zero-degrees/Credential.svgNo alt attribute provided
...mages/icons/2020/icons_globeV2_96x96.svgNo alt attribute provided
...s/icons/2020/icons_TurningGear_96x96.svgNo alt attribute provided
...mages/icons/2020/icons_network_96x96.svgNo alt attribute provided
...101/7A1977A881C91C045779D7257ABC170B.jpgNo alt attribute provided
...101/49FC454C51491A9A4DB8F810D1E0CD63.jpgNo alt attribute provided
/Style%20Library/hbs/images/hbs-logo.pngHarvard Business School

Page structure

H1 heading
(Critically important)
HBS Online
The H1 heading is too short (10 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 34 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 HBS Online
H2 Learn online from the leaders in business education
H2 Now Offering Launching Tech Ventures On-Demand – Start Anytime
H2 Launching Tech Ventures
H2 Featured Courses
H2 Most Comprehensive Business Program
H2 Credential of Leadership, Impact, and Management in Business (CLIMB)
H2 What sets HBS Online apart?
H2 Latest HBS Online Insights
H2 Need More Information?
H3 Transforming Customer Experiences
H3 Dynamic Teaming
H3 Strategic Financial Analysis
H3 Entrepreneurial Marketing
H3 Credential of Readiness (CORe)
H3 Personal Branding
H3 Real-World Cases
H3 Active
H3 Social
H3 Enroll Now
H3 Which HBS Online Entrepreneurship & Innovation Course is Right for You?
H3 Top FAQs
H3 Sign up for News & Announcements
H3 Subject Areas
H3 Quick Links
H3 About
H3 Legal
H4 How are HBS Online courses delivered?
H4 Are HBS Online programs available in languages other than English?
H4 Do I need to come to campus to participate in HBS Online programs?
H4 How do I enroll in a course?
H4 Does Harvard Business School Online offer an online MBA?
H4 What are my payment options?
H4 What are the policies for refunds and deferrals?
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
9 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (40) on this page.

Found links on this page

LinkAttributesAnchor text
https://online.hbs.edu/Anchor Skip to Main Content
https://online.hbs.edu/IMG-ALT HBS Online
https://online.hbs.edu/courses/Courses
/subjects/business-essentials/Business Essentials
/courses/core/Credential of Readiness (CORe)
/courses/business-analytics/Business Analytics
/courses/economics-for-managers/Economics for Managers
/courses/financial-accounting/Financial Accounting
/subjects/leadership-management/Leadership & Management
/courses/leadership-principles/Leadership Principles
/courses/management-essentials/Management Essentials
/courses/negotiation/Negotiation Mastery
/courses/organizational-leader...Organizational Leadership
/courses/strategy-execution/Strategy Execution
/courses/power-influence-posit...Power and Influence for Positive Impact
/courses/leadership-ethics-cor...Leadership, Ethics, and Corporate Accountability
/courses/leading-change-organi...Leading Change and Organizational Renewal
/courses/dynamic-teaming/Dynamic Teaming
/courses/transforming-customer...Transforming Customer Experiences
/courses/climb/Credential of Leadership, Impact, and Management in Business (CLIMB)
/courses/digital-innovation-st...Credential of Digital Innovation and Strategy
/subjects/entrepreneurship-inn...Entrepreneurship & Innovation
/courses/entrepreneurship-esse...Entrepreneurship Essentials
/courses/disruptive-strategy/Disruptive Strategy
/courses/negotiation/Text duplicate Negotiation Mastery
/courses/design-thinking-innov...Design Thinking and Innovation
/courses/launching-tech-ventures/Launching Tech Ventures
/courses/winning-with-digital-...Winning with Digital Platforms
/courses/leading-change-organi...Text duplicate Leading Change and Organizational Renewal
/courses/entrepreneurial-marke...Entrepreneurial Marketing
/courses/transforming-customer...Text duplicate Transforming Customer Experiences
/subjects/strategy/Strategy
/courses/strategy-execution/Text duplicate Strategy Execution
/courses/business-strategy/Business Strategy
/courses/economics-for-managers/Text duplicate Economics for Managers
/courses/disruptive-strategy/Text duplicate Disruptive Strategy
/courses/global-business/Global Business
/courses/sustainable-business-...Sustainable Business Strategy
/subjects/marketing/Marketing
/courses/digital-marketing-str...Digital Marketing Strategy
/courses/creating-brand-value/Creating Brand Value
/courses/entrepreneurial-marke...Text duplicate Entrepreneurial Marketing
/courses/personal-branding/Personal Branding
/subjects/digital-transformation/Digital Transformation
/courses/winning-with-digital-...Text duplicate Winning with Digital Platforms
/courses/ai-essentials-for-bus...AI Essentials for Business
/subjects/finance-accounting/Finance & Accounting
/courses/financial-accounting/Text duplicate Financial Accounting
/courses/leading-with-finance/Leading with Finance
/courses/alternative-investments/Alternative Investments
/courses/sustainable-investing/Sustainable Investing
/courses/strategic-financial-a...Strategic Financial Analysis
/subjects/business-society/Business in Society
/courses/sustainable-business-...Text duplicate Sustainable Business Strategy
/courses/global-business/Text duplicate Global Business
/courses/sustainable-investing/Text duplicate Sustainable Investing
/courses/power-influence-posit...Text duplicate Power and Influence for Positive Impact
/courses/leadership-ethics-cor...Text duplicate Leadership, Ethics, and Corporate Accountability
/courses/business-climate-change/Business and Climate Change
https://online.hbs.edu/courses/All Courses
/organizations/For Organizations
/organizations/corporate-trainingCorporate Learning
/organizations/academic-solutionsAcademic Solutions
/more-info/faqsFrequently Asked Questions
https://online.hbs.edu/contactContact Us
https://online.hbs.edu/blog/Insights
https://online.hbs.edu/blog/Business Insights Blog
/blog/?topic=Career+DevelopmentCareer Development
/blog/?topic=CommunicationCommunication
/blog/?topic=Decision-MakingDecision-Making
/blog/?topic=Earning+Your+MBAEarning Your MBA
/blog/?topic=Entrepreneurship+...Text duplicate Entrepreneurship & Innovation
/blog/?topic=FinanceFinance
/blog/?topic=LeadershipLeadership
/blog/?topic=ManagementManagement
/blog/?topic=NegotiationNegotiation
/blog/?topic=StrategyText duplicate Strategy
https://online.hbs.edu/blog/All Topics
/free-online-business-courses/Sample Business Lessons and E-Books
https://online.hbs.edu/podcast/New window Podcast
https://online.hbs.edu/more-info/More Info
/more-info/learning-model/Learning Experience
/more-info/certificates-creden...Certificates, Credentials, & Credits
/more-info/learning-tracksLearning Tracks
/more-info/employer-reimbursementEmployer Reimbursement
/more-info/payment-financial-aid/Payment & Financial Aid
/more-info/policies/Policies
/more-info/student-stories/Student Stories
/more-info/communityCommunity
/more-info/faqsText duplicate Frequently Asked Questions
/request-more-informationRequest Information
https://account.myhbx.org/onli...External Subdomain Support Portal
https://login.myhbx.org/login?...External Subdomain Enroll Now
https://online.hbs.edu/searchNo Text
https://courses.myhbx.org/External Subdomain My Courses
https://account.myhbx.org/s/lo...External Subdomain My Account
https://www.hbs.edu/External Subdomain HBS Home
https://www.hbs.edu/aboutExternal Subdomain About HBS
https://www.hbs.edu/about/acad...External Subdomain Academic Programs
https://www.alumni.hbs.edu/External Subdomain Alumni
https://www.hbs.edu/facultyExternal Subdomain Faculty & Research
https://www.library.hbs.edu/External Subdomain Baker Library
https://www.alumni.hbs.edu/givingExternal Subdomain Giving
https://hbr.org/External Harvard Business Review
https://www.hbs.edu/about/init...External Subdomain Initiatives
https://www.hbs.edu/newsExternal Subdomain News
https://www.hbs.edu/recruitingExternal Subdomain Recruit
https://www.hbs.edu/maps/External Subdomain Map / Directions
https://online.hbs.edu/Text duplicate HBS Online
https://online.hbs.edu/courses/Text duplicate Courses
/subjects/business-essentials/Text duplicate Business Essentials
/subjects/leadership-management/Text duplicate Leadership & Management
/courses/climb/Text duplicate Credential of Leadership, Impact, and Management in Business (CLIMB)
/courses/digital-innovation-st...Text duplicate Credential of Digital Innovation and Strategy
/subjects/entrepreneurship-inn...Text duplicate Entrepreneurship & Innovation
/subjects/strategy/Text duplicate Strategy
/subjects/marketing/Text duplicate Marketing
/subjects/digital-transformation/Text duplicate Digital Transformation
/subjects/finance-accounting/Text duplicate Finance & Accounting
/subjects/business-society/Text duplicate Business in Society
/organizations/Text duplicate For Organizations
https://online.hbs.edu/blog/Text duplicate Insights
https://online.hbs.edu/more-info/Text duplicate More Info
https://online.hbs.edu/about/About
https://account.myhbx.org/onli...External Subdomain Text duplicate Support Portal
/about/media-coverageMedia Coverage
/about/donorsFounding Donors
/about/leadership-teamLeadership Team
/about/careersCareers
https://courses.myhbx.org/External Subdomain Text duplicate My Courses
https://account.myhbx.org/s/lo...External Subdomain Text duplicate My Account
https://account.myhbx.org/s/lo...External Subdomain Text duplicate Enroll Now
https://online.hbs.edu/courses/Explore All Courses
https://www.hbs.edu/about/vide...New window External Subdomain No Text
https://www.hbs.edu/about/vide...External Subdomain No Text
/subjects/digital-transformation/Text duplicate Digital Transformation
/subjects/marketing/Text duplicate Marketing
/subjects/business-essentials/Text duplicate Business Essentials
/subjects/leadership-management/Text duplicate Leadership & Management
/subjects/entrepreneurship-inn...Text duplicate Entrepreneurship & Innovation
/subjects/strategy/Text duplicate Strategy
/subjects/finance-accounting/Text duplicate Finance & Accounting
/subjects/business-society/Text duplicate Business in Society
/courses/launching-tech-ventures/No Text
/courses/transforming-customer...No Text
/courses/dynamic-teaming/No Text
/courses/strategic-financial-a...No Text
/courses/entrepreneurial-marke...No Text
/courses/core/No Text
/courses/personal-branding/No Text
https://online.hbs.edu/courses/Explore all Courses
/courses/climb/No Text
/more-info/learning-model/Learn More about the HBS Online Learning Model
https://online.hbs.edu/courses/Nofollow Subdomain Text duplicate Enroll Now
https://online.hbs.edu/courses/Nofollow Subdomain Explore our Programs
https://info.email.online.hbs....Nofollow External Subdomain Which HBS Online Entrepreneurship & Innovation Course is Right for You?
https://info.email.online.hbs....Nofollow External Subdomain Access Your Free Flowchart
/request-more-informationRequest More Info
/more-info/faqsAll FAQs
/more-info/learning-model/New window HBS Online course platform
https://account.myhbx.org/s/lo...External Subdomain online enrollment form
https://account.myhbx.org/s/lo...New window External Subdomain account page
/courses/core/Subdomain CORe
/courses/climb/Subdomain CLIMB
https://account.myhbx.org/s/lo...External Subdomain You can apply for and enroll in programs here
https://account.myhbx.org/s/lo...New window External Subdomain Text duplicate account page
/more-info/payment-financial-aid/Text duplicate Payment & Financial Aid
/more-info/policies/Program Policies page
/courses/core/undergraduate-cr...undergraduate credit option
https://twitter.com/online_HBSNew window External No Text
https://facebook.com/onlineHBSNew window External No Text
https://linkedin.com/school/on...New window External No Text
https://www.youtube.com/c/HBSO...New window External Subdomain No Text
https://instagram.com/onlineHBSNew window External No Text
https://www.tiktok.com/@onlinehbsNew window External Subdomain No Text
/subjects/business-essentials/Text duplicate Business Essentials
/subjects/leadership-management/Text duplicate Leadership & Management
/subjects/entrepreneurship-inn...Text duplicate Entrepreneurship & Innovation
/subjects/strategy/Text duplicate Strategy
/subjects/marketing/Text duplicate Marketing
/subjects/finance-accounting/Text duplicate Finance & Accounting
/subjects/business-society/Business & Society
/subjects/digital-transformation/Text duplicate Digital Transformation
/more-info/faqsFAQs
https://online.hbs.edu/contactText duplicate Contact Us
/request-more-informationRequest Info
https://account.myhbx.org/s/lo...External Subdomain Text duplicate Enroll Now
https://account.myhbx.org/onli...External Subdomain Text duplicate Support Portal
https://online.hbs.edu/about/About Us
/about/media-coverageText duplicate Media Coverage
/about/donorsText duplicate Founding Donors
/about/leadership-teamText duplicate Leadership Team
/about/careersCareers @ HBS Online
https://online.hbs.edu/legal/Legal
/more-info/policies/Text duplicate Policies
https://www.hbs.edu/External Subdomain IMG-ALT Harvard Business School
https://www.hbs.edu/siteindex/External Subdomain Site Map
https://trademark.harvard.edu/...External Subdomain Trademark Notice
https://accessibility.huit.har...External Subdomain Digital Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://online.hbs.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.39 seconds.
The file size of the HTML document is fine (215 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=utf-8
dateWed, 23 Jul 2025 05:23:38 GMT
x-hbs-network-calls0
x-hbs-cache-namespace0c4bcae85
cache-controlmax-age=3600,stale-if-error=7200
content-languageen
x-hbs-trace-idRoot=1-688071da-029c7a0706d78f40200f2cd0
x-hbs-version1.0.15
serverwebdev-engine
strict-transport-securitymax-age=86400
x-hbs-branchmaster
x-hbs-page-quota6
x-hbs-rate-keyonlinepagesDE
x-hbs-concurrent1
x-pagebuilddatetimeWed, 23 Jul 2025 05:23:38 GMT
x-hbs-duration154
content-encodinggzip
varyaccept-encoding
x-cacheMiss from cloudfront
via1.1 6ea9fcffa719a56ee2be748a73d37974.cloudfront.net (CloudFront)
x-amz-cf-popFRA50-C1
x-amz-cf-idrMb2l_jdjsgFxgyoW28OrbMzoQzA6YOsRoACHK1RrAVUDWGTXALtWQ==
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 447 referring domains.
This page has 1,696 backlinks.
This page has backlinks from 393 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /Documents/
Disallow: *.pdf
Disallow: /more-info/student-stories/?*
Allow: /Documents/sitemap_pages.xml
Allow: /sites/online/favicon.ico
Crawl-delay: 1

Similar sites

Search preview

online.hbs.edu
Harvard Business School Online Courses & Learning Platforms
Harvard Business School Online offers a unique way to learn business concepts, enabling learners to transform their careers, organizations, and their lives.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Online97%Check
HBS Online86%Check
School Online82%Check
Online Business82%Check
Business School Online77%Check
Online Courses76%Check
Harvard Business School Online75%Check
HBS Online courses75%Check
HBS74%Check
HBS Online programs73%Check
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