Employerbranding.org - SEO Checker

Overview of the SEO Check
Meta information
62% 
Page quality
66% 
Page structure
95% 
Link structure
62% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.15 s
File size
50.60 kB
Words
470
Media files
45
Number of links
54 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Employer Branding von der Strategie bis zur Umsetzung | DEBA GmbH | DEBA GmbH
The page title should be shorter than 580 pixels. It is 771 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Der Maßstab im Employer Branding seit 2006. ✓ Beratung ✓ Personalmarketing und das umfassende Weiterbildungsangebot der Deutschen Employer Branding Akad...
The meta description is too long: 1035 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.employerbranding.org/node/22
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: Germany
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
facebook-domain-verificationkvam8anbd5naff8m8rdurzrjsft9o8
google-site-verificationbf6zDokTy5sJEai279dBL844llZ6y2-I2_h6YEYWcAY
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
robotsindex, follow
descriptionDer Maßstab im Employer Branding seit 2006. ✓ Beratung ✓ Personalmarketing und das umfassende Weiterbildungsangebot der Deutschen Employer Branding Akad...
msapplication-config/themes/master_theme/website-icons/browserconfig.xml
msapplication-TileColor#000000
theme-color#ffffff
langde
og:titleEmployer Branding von der Strategie bis zur Umsetzung | DEBA GmbH
og:descriptionDer Maßstab im Employer Branding seit 2006. ✓ Beratung ✓ Personalmarketing und das umfassende Weiterbildungsangebot der Deutschen Employer Branding Akademie.
og:typeWebsite
og:urlhttps://www.employerbranding.org/node/22
og:site-nameDEBA GmbH
og:imagehttps://www.employerbranding.org/sites/default/files/media/images/default--og-image.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 470 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 8.69 words is low.
35.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/master_theme/logo.svgStartseite
/themes/master_theme/logo.svgStartseite
...8-2560x1440.jpg?h=d4b8457b&itok=CCspq2gwDEBA EMployer Branding – DEBA at Work
...eba-logo-a1-telekom-austria-01-weiss.svgDEBA Logo – A1 Telekom Austria
...s/media/images/deba-logo-airport-dus.svgDEBA Logo – Airport DUS
.../media/images/deba-logo-apollo-optik.svgDEBA Logo – Apollo Optik
...files/media/images/deba-logo-asfinag.svgDEBA Logo – ASFINAG
...s/media/images/deba-logo-axa-weiss_0.svgDEBA Logo AXA
...es/media/images/deba-logo-breuninger.svgDEBA Logo – breuninger
...les/media/images/deba-logo-capgemini.svgDEBA Logo – Cap Gemini
...files/media/images/deba-logo-draeger.svgDEBA Logo – Dräger
...lt/files/media/images/deba-logo-e-on.svgDEBA Logo – e.on
...ages/deba-logo-macdonalds-01-weiss_0.svgDEBA Logo – McDonalds
...s/media/images/deba-logo-migros-bank.svgDEBA Logo – Migros Bank
.../media/images/deba-logo-ravensburger.svgDEBA Logo – Ravensburger
...lt/files/media/images/deba-logo-rewe.svgDEBA Logo – REWE
...lt/files/media/images/deba-logo-ruag.svgDEBA Logo – RUAG
...a/images/deba-logo-samariterstiftung.svgDEBA Logo – Samariter Stiftung
...edia/images/deba-logo-sos-kinderdorf.svgDEBA Logo – SOS Kinderdorf
...les/media/images/deba-logo-sparkasse.svgDEBA Logo – Sparkasse
...dia/images/deba-logo-stadt-frankfurt.svgDEBA Logo – Stadt Frankfurt
...t/files/media/images/deba-logo_takko.svgsdfvbfbv
...les/media/images/deba-logo-techniker.svgDEBA Logo – TK
...files/media/images/deba-logo-telekom.svgDEBA Logo – Telekom
...media/images/deba-logo-uke-eppendorf.svgDEBA Logo – UKE Hamburg
...s/media/images/deba-logo-vanderlande.svgDEBA Logo – vanderlande
...es/media/images/deba-logo-vattenfall.svgDEBA Logo – Vattenfall
...s/media/images/deba-logo-volksbanken.svgDEBA Logo – Volksbanken Raiffeisenbanken
...files/media/images/deba-logo-vorwerk.svgDEBA Logo – Vorwerk
...dia/images/deba-logo-vw-infotainment.svgDEBA Logo – VW Infotainment
...s/media/images/deba-logo-westenergie.svgDEBA Logo – Westenergie
.../files/media/images/deba-logo-zurich.svgDEBA Logo – AXA
...-envelio-ann-sophie-kutter-1200x1065.jpgDEBA Employer Branding – envelio
...dia/images/DEBA_EBMOTY25_Logo_bunt_0.pngLogo EBMOTY 25 bunt
...les/media/images/DEBA_Academy_Störer.pngDEBA Academy Zertifizierung
...es/deba-www-lena-engelhardt-1200x900.jpgDEBA Employer Branding – Lena Engelhardt
...-2022-teaser-400x400px.jpg?itok=etuwIJbUDEBA Employer Branding – HERMES.Wirtschaft.Preis. 2022
..._EMERGE_Header-Magazin.png?itok=lT8w3p5xEMERGE Founders
...m--2vD8lIhdnw-unsplash.jpg?itok=Itb0sFHXJunge Frau beißt in Stift
..., in profile, within .jpeg?itok=MY9DMEPgHuman vs AI
...environment with good.jpeg?itok=vKoxMVo8Sprinter
...onal-2024-koeln-Teaser.png?itok=RBnXmYAOdeba-employer-branding-zukunft-personal-2024-koeln-Teaser
...geroftheyear-header-02.jpg?itok=GVy7wf8iEmployer Brand Manager of the Year 2024
...ower-of-people-400x400.jpg?itok=Z6bXSu2WDEBA Employer Branding – Magazin – Power of People
...nalm-teaser-01-400x400.jpg?itok=JJHVsGcDDEBA Employer Branding Magazin – HERMES Award 2023 Seitenalm

Page structure

H1 heading
(Critically important)
You'll never work alone
The H1 heading is perfect.
Headings
(Important)
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 You'll never work alone
H2 Horizontale Navigation
H2 Servicemenü
H2 Bist du Employer Brand Manager of the Year?
H2 Rock 'n' Roll statt Rocket Science!
H2 Employer-Branding-Magazin
H2 Diese Begriffe zum Employer Branding musst du kennen!
H2 Fußzeilenmenü
H3 It’s all about Give & Get!
H3 Mach Employer Branding zur Mission Possible!
H3 Trying sucks. Doing rocks.
H3 HERMES.Wirtschafts. Preis – DEBA stellt die Expertenjury für die Kategorie Employer Branding
H3 Von Haltung zu High-Tech: EMERGE bringt KI in die Arbeitgebermarke
H3 Was alles geht, wenn gar nichts mehr geht.
H3 Employer Branding mit KI - trotzdem noch einzigartig?
H3 Mit Tempo unterwegs - Employer Branding Sprints
H3 ZP Europe 2024 – World of Employer Branding
H3 Employer Brand Manager of the Year 2024
H3 Echt jetzt, Menschlichkeit zählt! Digitale Transformation hat die Arbeitswelt grundlegend verändert.
H3 HERMES Award 2023 – inhabergeführtes Familienhotel setzt sich gegen Größen ÖBB oder Coca Cola durch
H3 Newsletter
H3 DEBA Deutsche Employer Branding Akademie GmbH
H3 Kontakt
H3 Presseanfragen
H4 World of Employer Branding
H4 How we work
H4 Akademie
Some anchor texts are used more than once.
12 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.
LinkAttributesAnchor text
https://www.employerbranding.org/IMG-ALT Startseite
/world-employer-brandingWorld of Employer Branding
/how-we-workBeratung
/akademieAkademie
/ueber-unsÜber uns
/magazinMagazin
/newsletterNewsletter
/kontaktKontakt
https://www.employerbranding.org/Subdomain Text duplicate IMG-ALT Startseite
/node/22No Text
/node/22Mehr erfahren
/how-we-workNo Text
/how-we-workText duplicate Mehr erfahren
/akademieNo Text
/akademieText duplicate Mehr erfahren
/world-employer-branding/ebmotySubdomain Text duplicate Mehr erfahren
/akademieJetzt buchen
/magazinAlle anzeigen
/magazin/eventsEvents
/magazin/reiner-denktReiner denkt
/magazin/insightsInsights
/magazin/events/deba-employer-...No Text
/magazin/events/deba-employer-...Zum Artikel
A-TITLE DEBA Employer Branding HERMES.Wirtschafts.Preis 2025
/magazin/insights/von-haltung-...No Text
/magazin/insights/von-haltung-...Text duplicate Zum Artikel
A-TITLE Von Haltung zu High-Tech: EMERGE bringt KI in die Arbeitgebermarke
/magazin/insights/guerilla-ebNo Text
/magazin/insights/guerilla-ebText duplicate Zum Artikel
A-TITLE Fokusseite: Quick & Quality EVP
/magazin/reiner-denkt/ohne-ki-...No Text
/magazin/reiner-denkt/ohne-ki-...Text duplicate Zum Artikel
A-TITLE Ohne KI geht bald nichts mehr – doch was macht Employer Branding dann noch einzigartig?
/magazin/insights/eb-sprintsNo Text
/magazin/insights/eb-sprintsText duplicate Zum Artikel
A-TITLE EB Sprints
/magazin/events/zpeurope24No Text
/magazin/events/zpeurope24Text duplicate Zum Artikel
A-TITLE ZPEurope24
/magazin/insights/employer-bra...No Text
/magazin/insights/employer-bra...Text duplicate Zum Artikel
A-TITLE Employer Brand Manager of the Year 2024
/magazin/insights/echt-jetzt-m...No Text
/magazin/insights/echt-jetzt-m...Text duplicate Zum Artikel
A-TITLE Echt jetzt, Menschlichkeit zählt!
/magazin/insights/oesterreich-...No Text
/magazin/insights/oesterreich-...Text duplicate Zum Artikel
A-TITLE Österreich. Im Tourismus ein Vorbild. Im Employer Branding jetzt auch!
/glossar/employer-brandingEmployer Branding
/glossar/internes-employer-bra...Internes Employer Branding
/glossar/mitarbeiterbindungMitarbeiterbindung
/glossar/fachkraeftemangelFachkräftemangel
/glossar/cultural-fitCultural Fit
/glossar/arbeitgeberpositionie...Arbeitgeberpositionierung
/glossar/kulturelle-transforma...Kulturelle Transformation
/glossar/unternehmenskulturUnternehmenskultur
/newsletterJetzt anmelden
https://www.linkedin.com/compa...New window Nofollow External Subdomain LinkedIn
https://www.instagram.com/deba...New window Nofollow External Subdomain Instagram
https://www.facebook.com/DEBAG...New window Nofollow External Subdomain Facebook
/kontaktText duplicate Kontakt
/impressumImpressum
/datenschutzDatenschutz
/agbAGB
A-TITLE Allgemeine Geschäftsbedingungen
/beratung/strategieStrategie
/how-we-work/referenzenReferenzen

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.employerbranding.org/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.15 seconds.
The file size of the HTML document is fine (51 kB).

HTTP Response Header

NameValue
dateWed, 28 May 2025 06:31:05 GMT
serverApache
cache-controlmax-age=86400, public
x-drupal-dynamic-cacheUNCACHEABLE (poor cacheability)
content-languagede
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
last-modifiedWed, 28 May 2025 06:31:05 GMT
etag"1748413865"
content-length51798
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 55 referring domains.
This page has 101 backlinks.
This page has backlinks from 36 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Search preview

www.employerbranding.org
Employer Branding von der Strategie bis zur Umsetzung | DEBA GmbH |...
Der Maßstab im Employer Branding seit 2006. ✓ Beratung ✓ Personalmarketing und das umfassende Weiterbildungsangebot der Deutschen Employer Branding Akad...

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Branding81%Check
Employer Branding76%Check
Employer75%Check
World Employer Branding65%Check
Employer Brand Manager61%Check
work58%Check
DEBA56%Check
Employer Brand Manager Year56%Check
DEBA GmbH55%Check
Personal50%Check

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