Insights.com - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
65% 
Page structure
58% 
Link structure
85% 
Server
40% 
External factors
100% 
SEO Score
Response time
5.49 s
File size
80.30 kB
Words
1188
Media files
79
Number of links
117 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Global leader in learning and development solutions | Insights
The length of the page title is perfect. (550 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
For over 20 years, we've provided tailored learning and development solutions that help global businesses get the very best from their people at work.
The length of the meta description is perfect. (919 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.insights.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionFor over 20 years, we've provided tailored learning and development solutions that help global businesses get the very best from their people at work.
ServerNamedw2mdwk0005C6
SiteMetaTaginsights_eu
BuildVersionRelease-10-20190712.1
viewportwidth=device-width, initial-scale=1.0, user-scalable=yes, maximum-scale=5
msapplication-confighttps://insights-media.azureedge.net/assets/images/browserconfig.xml?v=2.0.46
msvalidate.01D2A657648EBF30637BD3BE030023FC1C
theme-color#ffffff
google-site-verificationLMDAqjwN_sYcR2j5xtph5oPVYLzKAyPklLjDtdVx8RA
facebook-domain-verificationar5e8nqkz4bkyg1q9rkrtk45997zsv
og:titleGlobal leader in learning and development solutions - Insights
og:descriptionFor over 20 years, we've provided tailored learning and development solutions to help global businesses get the very best from their people.
langen
twitter:cardsummary_large_image
twitter:titleGlobal leader in learning and development solutions - Insights
twitter:descriptionFor over 20 years, we've provided tailored learning and development solutions to help global businesses get the very best from their people.
twitter:imagehttps://www.insights.com/media/1647/new_website-linkedin-link-image.jpg
og:titleGlobal leader in learning and development solutions - Insights
og:descriptionFor over 20 years, we've provided tailored learning and development solutions to help global businesses get the very best from their people.
og:urlhttps://www.insights.com/
og:imagehttps://www.insights.com/media/1647/new_website-linkedin-link-image.jpg
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Insights Discovery accreditation is our flagship program. When you are...
This page contains 1188 words. That's ok.
37.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
26 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 22.59 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, user-scalable=yes, maximum-scale=5" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.
Image SEO
(Somewhat important)
67 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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...c8da8f434d382361e2564fe53d8729f8bd30.pngNo alt attribute provided
...caba89a2e6181d779984ae7e70ee94c38198.pngNo alt attribute provided
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...6d92ed2db45bfbd26effea1d081e922075f0.jpgNo alt attribute provided
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...ceb34f01791564fa72fd589853db65f8a4ba.pngNo alt attribute provided
...ceb34f01791564fa72fd589853db65f8a4ba.pngNo alt attribute provided
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...2ec09142ce25f3a0f9d88119ab2cdc69538b.pngNo alt attribute provided
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...3077e09889c68af22dc846edc39e04a1eb67.pngInsights

Page structure

H1 heading
(Critically important)
Build teams that connect, communicate and collaborate
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Build teams that connect, communicate and collaborate
H2 About Insights Discovery and our products
H2 What we do
H2 Facing business challenges together
H2 CLIENT SPOTLIGHT
H2 CLIENT SPOTLIGHT Duplicate text
H2 CLIENT SPOTLIGHT Duplicate text
H2 Latest blogs
H2 Let us help your business today. Contact us now to start your journey.
H3 Teamwork
H3 Teamwork Duplicate text
H3 Employee Engagement
H3 Employee Engagement Duplicate text
H3 Leadership Development
H3 Leadership Development Duplicate text
H3 Sales and Service
H3 Sales and Service Duplicate text
H3 Change Management
H3 Change Management Duplicate text
H3 Improving employee engagement
H3 Sparking internal communication
H3 Reducing staff turnover
H3 Insights recognised as UK’s Best Managed Company by Deloitte
H3 News section
H3 Empty heading
H3 Upcoming events
H3 Follow us
H4 Insights Appoints Ian Doherty as Customer Success Director
H4 Insights celebrates prestigious Gazelle Award win
H4 Insights Discovery Accreditation
H4 Insights Discovery Accreditation Duplicate text
H4 Global headquarters
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
/what-we-do/global-offices/View our global coverage
/what-we-do/global-offices/Brazil
https://www.insights.com/ca/Canada
/what-we-do/global-offices/Colombia
/what-we-do/global-offices/Mexico
https://www.insights.com/us/United States
/what-we-do/global-offices/Australia
/what-we-do/global-offices/China
/what-we-do/global-offices/Hong Kong
/what-we-do/global-offices/India
/what-we-do/global-offices/Indonesia
/what-we-do/global-offices/Japan
/what-we-do/global-offices/Malaysia
/what-we-do/global-offices/New Zealand
/what-we-do/global-offices/Singapore
/what-we-do/global-offices/Ghana
/what-we-do/global-offices/Israel
/what-we-do/global-offices/Kenya
/what-we-do/global-offices/Nigeria
/what-we-do/global-offices/South Africa
/what-we-do/global-offices/United Arab Emirates
/what-we-do/global-offices/Uganda
/what-we-do/global-offices/Saudi Arabia
/what-we-do/global-offices/Austria
https://www.insightsbenelux.com/External Subdomain Belgium & Luxembourg
/what-we-do/global-offices/Bosnia & Herzegovina
/what-we-do/global-offices/Bulgaria
/what-we-do/global-offices/Croatia
/what-we-do/global-offices/Czech Republic
https://www.insights.com/dk/Denmark
/what-we-do/global-offices/Finland
https://www.insights.com/fr/France
/what-we-do/global-offices/Georgia
https://www.insights.com/de/Germany
/what-we-do/global-offices/Hungary
/what-we-do/global-offices/Ireland
https://www.insights.com/itSubdomain Italy
/what-we-do/global-offices/Moldova
/what-we-do/global-offices/Montenegro
https://www.insightsbenelux.com/External Subdomain Netherlands
/what-we-do/global-offices/Norway
/what-we-do/global-offices/North Macedonia
http://www.insights.pl/External Subdomain Poland
/what-we-do/global-offices/Romania
/what-we-do/global-offices/Serbia
/what-we-do/global-offices/Slovakia
/what-we-do/global-offices/Slovenia
https://www.insights.com/es/Spain
https://www.insights.com/se/Sweden
https://www.insights.com/ch/Switzerland
/what-we-do/global-offices/Turkey
/what-we-do/global-offices/Ukraine
https://www.insights.com/United Kingdom
/grow-your-business-with-insig...Become a Partner
/knowledge-hub/Knowledge Hub
https://www.insights.com/careers/Careers
/customer-login/Login
https://twitter.com/InsightsNew window External No Text
https://www.facebook.com/Insig...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/c/insi...New window External Subdomain No Text
https://www.insights.com/No Text
/contact-us/Contact Us
/what-we-do/What we do
/solutions/Solutions
/insights-discovery-accreditat...Accreditation
/products/Products
/case-studies/Case studies
/resources/Resources
https://www.insights.com/blog/Blog
/contact-us/Text duplicate Contact Us
/what-we-do/our-story/Our story
/what-we-do/why-insights/Why Insights?
/what-we-do/validity/Validity
/what-we-do/global-offices/Global coverage
/what-we-do/leadership-team/Leadership team
/what-we-do/csr/CSR
/solutions/virtual-solutions/Virtual
/solutions/teamwork/Teamwork
/solutions/employee-engagement/Employee Engagement
/solutions/leadership-developm...Leadership Development
/solutions/change-management/Managing Change
/solutions/sales-and-service/Sales and Service
/insights-discovery-accreditat...Virtual Accreditation Calendar
/insights-discovery-accreditat...Face-to-Face Accreditation Calendar
/insights-discovery-accreditat...Practitioner Development
/products/insights-discovery/Insights Discovery
/products/insights-discovery-f...Discovery Full Circle
/products/insights-explore/Insights Explore
/products/self-aware-leader/Self-Aware Leader
/products/insights-team-effect...Team Effectiveness
/products/insights-sales-effec...Sales Effectiveness
/products/insights-api/Insights API
/contact-us/Text duplicate Contact Us
/products/insights-discovery/Discover the Impact
https://www.insights.com/Anchor No Text
https://www.youtube.com/watch?...External Subdomain No Text
/products/insights-discovery/Learn more about Insights Discovery
/products/Explore all Products
/what-we-do/More about what we do
/what-we-do/our-story/Find out more about who we are
/solutions/teamwork/Teamwork Teamwork We help people understand why they choose to work the way they do, why others may make different choices, and what that might mean for the ...
/solutions/employee-engagement/Employee Engagement Employee Engagement We create engaged organisations one employee at a time by making engagement part of everyone's conversation. FIND OUT...
/solutions/leadership-developm...Leadership Development Leadership Development By shining a light on the relationships that each leader has with those around them, we help you see that a goo...
/solutions/sales-and-service/Sales and Service Sales and Service The key to success in any organisation lies in the strength of the relationships that people build – and nowhere is that ...
/solutions/change-management/Change Management Change Management Change is no longer an event that happens to people, teams or organisations – it’s a constant state of being. FIND OUT MORE
https://www.insights.com/Anchor No Text
https://www.insights.com/Anchor No Text
https://www.insights.com/Anchor No Text
https://www.youtube.com/watch?...External Subdomain No Text
/case-studies/nhs-hub/NHS hub
https://www.youtube.com/watch?...External Subdomain No Text
/case-studies/View our latest case studies
https://www.youtube.com/watch?...External Subdomain No Text
/case-studies/Text duplicate View our latest case studies
https://blog.insights.com/en-g...External Subdomain View all
/our-media/news/insights-recog...No Text
/our-media/news/insights-recog...Trivial anchor text
Read more
/our-media/news/insights-appoi...Insights Appoints Ian Doherty as Customer Success Director
/our-media/news/Text duplicate View all
/our-media/news/insights-celeb...Insights celebrates prestigious Gazelle Award win
/our-media/events/Text duplicate View all
/our-media/events/28-31-octobe...Insights Discovery Accreditation
/our-media/events/15-18-july-2...Text duplicate Insights Discovery Accreditation
/contact-us/Contact us
https://twitter.com/InsightsNew window External No Text
https://www.facebook.com/Insig...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/c/insi...New window External Subdomain No Text
https://instagram.com/insightsNew window External No Text
https://uk.pinterest.com/WeAre...New window External Subdomain No Text
/general-privacy-notice/General Privacy Notice
/legal-notices/Legal notices
/accessibility/Accessibility
/security-compliance/Security & Compliance

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.insights.com/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is very slow (5.49 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (80 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateWed, 02 Jul 2025 00:36:31 GMT
access-control-expose-headersRequest-Context
cache-controlprivate
set-cookie87 Characters
content-length82244
strict-transport-securitymax-age=31536000
x-html-minification-powered-byWebMarkupMin
request-contextappId=cid-v1:f1bdf88e-f6a1-4f8b-be3d-d2ae6f00041b
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection1; mode=block
referrer-policyno-referrer-when-downgrade
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 350 referring domains.
This page has 7,775 backlinks.
This page has backlinks from 271 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-Agent: *
Disallow: /umbraco/
Disallow: /umbraco_client/
Disallow: /Config/
Disallow: /media/2059/

SITEMAP: https://www.insights.com/sitemap

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Search preview

www.insights.com
Global leader in learning and development solutions | Insights
For over 20 years, we've provided tailored learning and development solutions that help global businesses get the very best from their people at work.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Insights68%Check
Development65%Check
development solutions63%Check
Global62%Check
Global Leader60%Check
learning58%Check
Solutions56%Check
Insights Discovery55%Check
work54%Check
business54%Check
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