Storyofstuff.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
67% 
Page structure
100% 
Link structure
77% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.07 s
File size
79.80 kB
Words
408
Media files
16
Number of links
45 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Rethinking Stuff, Building a Better Future
The length of the page title is perfect. (364 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Uncover how our consumption impacts the planet. Watch films, access resources, and join a global movement for environmental and social change.
The length of the meta description is perfect. (908 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.storyofstuff.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionUncover how our consumption impacts the planet. Watch films, access resources, and join a global movement for environmental and social change.
google-site-verificationFBu5SiOb5y-ACcOXA2uaz5YvBs_Mem8P2xfOyBK3xCs
article:modified_time2025-07-22T15:39:17+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHomepage
og:descriptionUncover how our consumption impacts the planet. Watch films, access resources, and join a global movement for environmental and social change.
og:urlhttps://www.storyofstuff.org/
og:site_nameStory of Stuff
og:imagehttps://www.storyofstuff.org/wp-content/uploads/2025/07/story-of-stuff-with-annie-leonard-video-thumbnail-1024x581-1-1.webp
og:image:width1024
og:image:height581
og:image:typeimage/webp
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 408 words on this page. Good pages should have about 800 words of useful content.
34.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.13 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...assets/story-stuff-logo-new-Cm6qj0bQ.pngThe Story of Stuff Project
...pping-cart-story-stuff-sos-DUMpS8d6.webpNo alt attribute provided
...family-green-jobs-now-sign-vOsUV1PH.webpNo alt attribute provided
...arbage-can-story-stuff-sos-CPj5Wlp2.webpNo alt attribute provided
...n-protestors-holding-signs-XwgIHeO6.webpNo alt attribute provided
...eonard-video-thumbnail-1024x581-1-1.webpStory-of -stuff
...wing-people-chalkboard-1024x682-1-1.webpdrawing-people-chalkboard-1024x682
.../2025/07/comms-toolkit-1024x685-1-2.webpdrawing-people-chalkboard-1024x682
...-water-per-cup-of-coffee-1024x898-1.webpdrawing-gallons-of-water-per-cup-of-coffee-1024x898
...6.26.58-PM-1-e1749157009530-1024x512.pngScreen Shot 2025-04-15 at 6.26.58 PM
...hot-2025-05-22-at-5.59.12-PM-768x529.pngScreen Shot 2025-05-22 at 5.59.12 PM
...ot-2025-05-22-at-5.56.36-PM-768x510.webpScreen-Shot-2025-05-22-at-5.56.36-PM
.../NXF3F6ATDII6FP5X4EUSMO67YY-768x603.webpNXF3F6ATDII6FP5X4EUSMO67YY
...sets/story-stuff-logo-black-_VieyTpL.svgStory of Stuff Project
...old-transparency-2024-badge-B7f6vVEU.pngCandid 2024 Gold Transparency Badge
Video URLWidthHeight
...deo-story-stuff-sos-800x450-BYLV6G6K.mp41052

Page structure

H1 heading
(Critically important)
Rethinking Stuff, Building a Better Future
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Rethinking Stuff, Building a Better Future
H2 We’re building a world where people and the planet come before profit.
H2 Watch the original short film
H2 Watch our movies
H2 What Kind of Changemaker Are You?
H2 GET TO KNOW THE ISSUES
H2 Make a Donation to the Story of Stuff Project
H2 Featured Campaign
H2 Latest Updates
H2 Stay Updated
H3 Serve up reuse
H3 Building a Pathway towards a Refillable Beverage System in California
H3 Governor Newsom: Don’t Back Down
H3 Story of Stuff Community Newsletter: July – September 2024
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 19 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.storyofstuff.org/?sSubdomain No Text
/about/Subdomain About
/blog/Subdomain News
/grassroots-grants/Subdomain Grants
https://action.storyofstuff.or...External Subdomain Subscribe
https://www.youtube.com/user/s...New window External Subdomain No Text
https://instagram.com/storyofs...New window External No Text
https://www.facebook.com/story...New window External Subdomain No Text
https://twitter.com/storyofstuffNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.storyofstuff.org/Subdomain IMG-ALT The Story of Stuff Project
/movies/Subdomain Movies
https://action.storyofstuff.or...External Subdomain Host a Screening
/campaigns/quick-action/Subdomain Quick Actions
/campaigns/fight-plastic-pollu...Subdomain Fight Plastic Pollution
/campaigns/catalog-choice/Subdomain Stop Junk Mail
/campaigns/right-to-repair/Subdomain Repair More, Waste Less
/campaigns/unbottle-water/Subdomain Unbottle Water
/campaigns/our-reports/Subdomain Our Reports
/campaigns/learning-tools/Subdomain Learning Tools
https://action.storyofstuff.or...External Subdomain Donate
/movies/Subdomain Text duplicate Movies
https://action.storyofstuff.or...External Subdomain Text duplicate Host a Screening
/campaigns/quick-action/Subdomain Text duplicate Quick Actions
/campaigns/fight-plastic-pollu...Subdomain Text duplicate Fight Plastic Pollution
/campaigns/catalog-choice/Subdomain Text duplicate Stop Junk Mail
/campaigns/right-to-repair/Subdomain Text duplicate Repair More, Waste Less
/campaigns/unbottle-water/Subdomain Text duplicate Unbottle Water
/campaigns/our-reports/Subdomain Text duplicate Our Reports
/campaigns/learning-tools/Subdomain Text duplicate Learning Tools
https://action.storyofstuff.or...External Subdomain Text duplicate Donate
/about/Subdomain Text duplicate About
/blog/Subdomain Text duplicate News
/grassroots-grants/Subdomain Text duplicate Grants
https://action.storyofstuff.or...External Subdomain Text duplicate Subscribe
https://www.storyofstuff.org/?sSubdomain No Text
https://www.youtube.com/user/s...New window External Subdomain No Text
https://instagram.com/storyofs...New window External No Text
https://www.facebook.com/story...New window External Subdomain No Text
https://twitter.com/storyofstuffNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/campaigns/quick-action/Subdomain Join us
/movies/story-of-stuff/Subdomain IMG-ALT Story-of -stuff
/movies/Subdomain watch our films
https://action.storyofstuff.or...External Subdomain TAKE THE QUIZ
/campaigns/fight-plastic-pollu...Subdomain view our campaigns
https://action.storyofstuff.or...External Subdomain Donate Now
/campaigns/serve-up-reuse/Subdomain Join this campaign
/blog/new-report-integrating-r...Subdomain Building a Pathway towards a Refillable Beverage System in California
/blog/governor-newsom-dont-bac...Subdomain Governor Newsom: Don’t Back Down
/blog/story-of-stuff-community...Subdomain Story of Stuff Community Newsletter: July – September 2024
/blog/Subdomain See all news
https://www.storyofstuff.org/Subdomain IMG-ALT Story of Stuff Project
https://www.storyofstuff.org/faq/Subdomain FAQs
/movies/Subdomain Watch
/campaigns/quick-action/Subdomain Take Action
/learn/Subdomain Learn
/contact/Subdomain Contact Us
https://action.storyofstuff.or...External Subdomain Text duplicate Donate
/about/Subdomain Text duplicate About
/blog/Subdomain Text duplicate News
/grassroots-grants/Subdomain Text duplicate Grants
/privacy/Subdomain Privacy Policy
/jobs/Subdomain Jobs

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.storyofstuff.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.07 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (80 kB).

HTTP Response Header

NameValue
dateTue, 29 Jul 2025 05:30:25 GMT
content-typetext/html; charset=UTF-8
servercloudflare
varyAccept-Encoding
x-powered-byWP Engine
link<https://www.storyofstuff.org/wp-json/>; rel="https://api.w.org/"
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 5
x-cache-groupnormal
report-to{"group":"cf-nel","max_age":604800,"endpoints":[{"url":"https://a.nel.cloudflare.com/report/v4?s=3JYZ1Gcsxamz76caKOwPe0poex4MZRGr3l5FJmtQJdrWfXbC3YBmWGA3gG1vWe%2BuMhJygXFY3x3TMe9Kfd8TKhwggo3ct6r9TYxZ2VjmTXZPO%2FsF"}]}
nel{"report_to":"cf-nel","success_fraction":0.0,"max_age":604800}
cf-cache-statusDYNAMIC
access-control-allow-origin*
content-encodingzstd
cf-ray966a39621a486fe8-CDG
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 389 referring domains.
This page has 1,950 backlinks.
This page has backlinks from 348 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Crawl-delay: 10
# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.storyofstuff.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

www.storyofstuff.org
Rethinking Stuff, Building a Better Future
Uncover how our consumption impacts the planet. Watch films, access resources, and join a global movement for environmental and social change.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Stuff81%Check
Rethinking Stuff73%Check
Story Stuff70%Check
Building66%Check
Better62%Check
Rethinking62%Check
Better Future62%Check
Stuff Project62%Check
Future61%Check
Watch59%Check
Show more keywords and terms

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