Stats.govt.nz - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
68% 
Page quality
52% 
Page structure
58% 
Link structure
0% 
Server
95% 
External factors
100% 
SEO Score
Response time
5.28 s
File size
85.10 kB
Words
0
Media files
0
Number of links
0 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Stats NZ
The page title is too short. (148 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Stats NZ is New Zealand's official data agency. We collect information from people and organisations through censuses and surveys, and use it to provide insights and data about New Zealand.
The meta description is too long: 1182 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language defined in HTML: en-nz
Server location: United States of America
The following language is defined by HTML: en-nz
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
generatorSilverstripe CMS 5.3
descriptionStats NZ is New Zealand's official data agency. We collect information from people and organisations through censuses and surveys, and use it to provide insights and data about New Zealand.
viewportwidth=device-width, initial-scale=1, user-scalable=0, maximum-scale=1, minimum-scale=1
theme-color#ffffff
langen-nz
X-UA-CompatibleIE=edge
Content-Typetext/html; charset=UTF-8
charsetutf-8

Automatically check stats.govt.nz including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
There are only 0 words on this page. Use at least 250 words to provide useful information.
No paragraphs were detected.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, user-scalable=0, maximum-scale=1, minimum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
Baselink: https://www.stats.govt.nz/
This page seems to be an entry page, because only very few links were found.
There are no external links on this page.

Found links on this page

No internal links were found.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.stats.govt.nz/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (5.28 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (85 kB).

HTTP Response Header

NameValue
servernginx
dateFri, 25 Jul 2025 12:01:51 GMT
content-typetext/html; charset=utf-8
x-frame-optionsSAMEORIGIN
content-security-policy-report-onlybase-uri 'self'; connect-src 'self' https://adservice.google.com https://www.google.com https://*.doubleclick.net https://www.google-analytics.com https://*.appcues.com https://*.appcues.net wss://*.appcues.net wss://*.appcues.com statsnzprod.azure-api.net https://*.googletagmanager.com https://*.google-analytics.com https://*.analytics.google.com https://analytics.google.com https://www.google.co.nz https://www.google.com.au https://www.google.com.vn *.hotjar.com *.hotjar.io wss://*.hotjar.com *.livechatinc.com https://app.optimalworkshop.com performance.typekit.net; default-src 'self'; form-action 'self' export.highcharts.com govt.us9.list-manage.com; img-src 'self' https: https://www.googletagmanager.com https://ssl.gstatic.com https://www.gstatic.com https://www.google-analytics.com https://googleads.g.doubleclick.net https://www.google.com *.ytimg.com https://*.appcues.com https://*.appcues.net res.cloudinary.com cdn.jsdelivr.net https://*.googletagmanager.com https://*.google-analytics.com *.hotjar.com *.hotjar.io *.livechatinc.com shielded.co.nz staticcdn.co.nz p.typekit.net; media-src 'self' *.livechatinc.com; object-src 'self' *.livechatinc.com; font-src 'self' https://fonts.gstatic.com data: use.fontawesome.com *.hotjar.com *.hotjar.io staticcdn.co.nz data://* use.typekit.net; upgrade-insecure-requests; frame-src https://*.doubleclick.net https://stats.g.doubleclick.net https://www.googletagmanager.com https://bid.g.doubleclick.net player.vimeo.com *.youtube.com 'self' https://*.appcues.com *.hotjar.com *.hotjar.io *.livechatinc.com staticcdn.co.nz helpline.homecaremedical.co.nz *.office.com *.shinyapps.io statsnz.maps.arcgis.com statsmaps.cloud.eaglegis.co.nz; script-src https://www.googletagmanager.com 'unsafe-eval' https://tagmanager.google.com https://www.google-analytics.com https://ssl.google-analytics.com https://www.googleadservices.com https://www.google.com https://googleads.g.doubleclick.net player.vimeo.com www.youtube.com s.ytimg.com 'self' https://*.appcues.com https://*.appcues.net https://*.googletagmanager.com *.hotjar.com *.hotjar.io 'unsafe-inline' *.livechatinc.com s3.amazonaws.com staticcdn.co.nz helpline.homecaremedical.co.nz use.typekit.net cdnjs.cloudflare.com; style-src https://tagmanager.google.com https://fonts.googleapis.com 'self' https://*.appcues.com https://*.appcues.net https://fonts.google.com 'unsafe-inline' stackpath.bootstrapcdn.com use.fontawesome.com *.livechatinc.com cdn-images.mailchimp.com use.typekit.net; child-src player.vimeo.com 'self' *.livechatinc.com; script-src-elem https://*.googletagmanager.com https://*.google-analytics.com *.hotjar.com *.hotjar.io 'self' 'unsafe-inline' 'unsafe-eval' *.livechatinc.com staticcdn.co.nz helpline.homecaremedical.co.nz use.typekit.net cdnjs.cloudflare.com; manifest-src 'self'; report-uri https://report-to-api.raygun.com/reports-csp?apikey=fUCNIUtmo6N5JyZrZmL9g
csp-nameContentSecurityPolicy
cache-controlpublic, must-revalidate, max-age=120
expiresFri, 25 Jul 2025 12:03:51 GMT
etag"98ba385c2db905ff585fac95d80338a9-gzip"
x-xss-protection1; mode=block
varyAccept-Encoding
content-encodinggzip
strict-transport-securitymax-age=300
set-cookie101 Characters
x-cdnImperva
x-iinfo6-40045031-40033221 2NNN RT(1753444910248 6) q(0 0 0 0) r(20 20)
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,035 referring domains.
This page has 5,483 backlinks.
This page has backlinks from 711 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Similar sites

        
                    

                    

                        
Search preview

            www.stats.govt.nz
Home | Stats NZ

Stats NZ is New Zealand's official data agency. We collect information from people and organisations through censuses and surveys, and use it to provide insights and data about New Zealand.
Most important keywords

            
Following keywords were found. You can check the keyword optimization of this page for each keyword.
KeywordResultRecheck
Stats34%Check
Stats NZ34%Check
New11%Check
Zealand11%Check
data11%Check
official11%Check
agency11%Check
collect11%Check
information11%Check
people11%Check
  
      Show more keywords and terms  
            

                

                    
                    

                        
                    

                    

                        
                    

                

            

            
                    

                

            


                    

            

                

                    

                    

                        Automatically check stats.govt.nz including all subpages at once!                    

                    

                        
                        

                            Try for free

                            Guaranteed free of charge during trial period.
                        

                    


                

            

        

        
        

    











    




        

        

        

            
            

                
Cookie Policy

                

                    We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.                


                

                    Contact | Privacy
                


                

                    


                        

                        
We need these so the site can function properly

                    

                    

                        
                        
So we can better understand how visitors use our website

                    

                    

                        
                        
So we can serve you tailored ads and promotions