Wilsonbuildingwgtn.co.nz - SEO Checker

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Overview of the SEO Check
Meta information
59% 
Page quality
52% 
Page structure
70% 
Link structure
73% 
Server
82% 
External factors
0% 
SEO Score
Response time
0.78 s
File size
119.50 kB
Words
330
Media files
22
Number of links
66 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Commercial & Residential Builder, Wellington | Wilson Building | Master Builder
The page title should be shorter than 580 pixels. It is 704 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.wilsonbuildingwgtn.co.nz/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionEmpty
langen-us
twitter:titleCommercial & Residential Builder, Wellington | Wilson Building | Master Builder
twitter:imagehttp://static1.squarespace.com/static/5b906409266c07bfcbbf238b/t/5b9066b2352f533ad5396908/1536190141685/Wilson+2016.jpg?format=1500w
twitter:urlhttps://www.wilsonbuildingwgtn.co.nz
twitter:cardsummary
twitter:descriptionProfile
og:site_nameCommercial & Residential Builder, Wellington | Wilson Building | Master Builder
og:titleCommercial & Residential Builder, Wellington | Wilson Building | Master Builder
og:urlhttps://www.wilsonbuildingwgtn.co.nz
og:typewebsite
og:descriptionProfile
og:imagehttp://static1.squarespace.com/static/5b906409266c07bfcbbf238b/t/5b9066b2352f533ad5396908/1536190141685/Wilson+2016.jpg?format=1500w
og:image:width1500
og:image:height610
X-UA-CompatibleIE=edge,chrome=1
Accept-CHSec-CH-UA-Platform-Version, Sec-CH-UA-Model
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 330 words on this page. Good pages should have about 800 words of useful content.
These Typos were found:
  • creche => crèche
32.1% of the text are stop words.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.9 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...4OP25KRU2CW/Wilson+2016.jpg?format=1500wCommercial & Residential Builder, Wellington | Wilson Building | Master Builder
...B5NIPA1LPVP12Z4H5C5/RMBF+Logo+Member.jpgRMBF Logo Member.jpg
...IEXLY7Z4EHWC7/LBP+Logo+green+version.jpgLBP Logo green version.jpg
...4135825888-JMREP6K2G0Z44OTM0HMD/test.jpgtest.jpg
...55f6-492f-ba36-b4ac49b15e29/IMG_5322.JPGNo alt attribute provided
...-ace5-f4d9a3d66117/WW-7286-2-8-23_mx.jpgNo alt attribute provided
...-8R0FQXR4BPKAJKVJGWFC/NMMacfarlane17.jpgNMMacfarlane17.jpg
...699334-FG6UZ3T9WY6RV5WMJRX6/DSC05356.jpgDSC05356.jpg
...931450-JYJ3P1JKHN6AMHTNE46C/DSC04862.jpgDSC04862.jpg
...945427-R7EI5DX6E6WUTN4ENYEG/DSC08911.jpgDSC08911.jpg
...ee1c-49fe-86a1-171d0145cfce/IMG_0806.jpgNo alt attribute provided
...F2Q32TVOWVAZSYR1B06P/Creche+finished.jpgCreche finished.jpg
...YRAZ7XVRRHTR9S/318-oriental-scaffold.jpg318-oriental-scaffold.jpg
...33045331-1QZ67PV8QLKGG8R2O34Q/NMIB6B.jpgNMIB6B.jpg
...309744-JLJIB4QPX835I94MP3S3/DSC04424.jpgDSC04424.jpg
...52290-GETWF179KWFOKOFEW1Y2/649956215.jpg649956215.jpg
...829386-X67X88PVDWWY9VGQEHGI/DSC05384.jpgDSC05384.jpg
...342286-DVO02ZND7O924DZVOQFV/DSC04585.jpgDSC04585.jpg
...Z6BJQTTIV/McFarlane+finished+400x300.jpgMcFarlane+finished+400x300.jpg
...529323-ZGPWVUMT0F3DD8E4UAZC/DSC09026.jpgDSC09026.jpg

Page structure

H1 heading
(Critically important)
Commercial & Residential Builder, Wellington | Wilson Building | Master Builder
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Commercial & Residential Builder, Wellington | Wilson Building | Master Builder
H1 We are a Wellington-based construction company where delivery and communication count.
H2 Our Team
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 1 external links on this page.

Found links on this page

LinkAttributesAnchor text
/samoahighcommissionSamoa High Commission
/iconic-lambton-quayIconic Lambton Quay
/dwellhousingtrustprojectDwell Housing Trust Project
/roxburgh-street-new-buildRoxburgh Street New Build
/rostrevor-houseRostrevor House
/clydequayhousesClyde Quay Houses
/huttvalleywarehouseHutt Valley Warehouse
/homeofcompassioncrecheHome of Compassion Creche
/308orientalparade308 Oriental Parade
/belmont-homeBelmont Home
/mountvictoriatownhousesMount Victoria Townhouses
/the-esplanadeThe Esplanade
/mountvictoriavillaMount Victoria Villa
/318orientalparade318 Oriental Parade
/jackson-streetJackson Street
/adelaideroadAdelaide Road
/our-peopleOur People
/health-and-safetyHealth and Safety
/testimonialsWhat People Say About us
/inourcommunityIn our Community
/work-for-usWork for us
/contactContact
/Home
/IMG-ALT Commercial & Residential Builder, Wellington | Wilson Building | Master Builder
/samoahighcommissionText duplicate Samoa High Commission
/iconic-lambton-quayText duplicate Iconic Lambton Quay
/dwellhousingtrustprojectText duplicate Dwell Housing Trust Project
/roxburgh-street-new-buildText duplicate Roxburgh Street New Build
/rostrevor-houseText duplicate Rostrevor House
/clydequayhousesText duplicate Clyde Quay Houses
/huttvalleywarehouseText duplicate Hutt Valley Warehouse
/homeofcompassioncrecheText duplicate Home of Compassion Creche
/308orientalparadeText duplicate 308 Oriental Parade
/belmont-homeText duplicate Belmont Home
/mountvictoriatownhousesText duplicate Mount Victoria Townhouses
/the-esplanadeText duplicate The Esplanade
/mountvictoriavillaText duplicate Mount Victoria Villa
/318orientalparadeText duplicate 318 Oriental Parade
/jackson-streetText duplicate Jackson Street
/adelaideroadText duplicate Adelaide Road
/our-peopleText duplicate Our People
/health-and-safetyText duplicate Health and Safety
/testimonialsText duplicate What People Say About us
/inourcommunityText duplicate In our Community
/work-for-usText duplicate Work for us
/contactText duplicate Contact
/Text duplicate Home
/iconic-lambton-quayNo Text
/roxburgh-street-new-buildNo Text
/clydequayhousesIMG-ALT NMMacfarlane17.jpg
/belmont-homeIMG-ALT DSC05356.jpg
/mountvictoriatownhousesIMG-ALT DSC04862.jpg
/jackson-streetIMG-ALT DSC08911.jpg
/samoahighcommissionSubdomain No Text
/homeofcompassioncrecheIMG-ALT Creche finished.jpg
/318orientalparadeIMG-ALT 318-oriental-scaffold.jpg
/the-esplanadeIMG-ALT NMIB6B.jpg
/dwellhousingtrustprojectIMG-ALT DSC04424.jpg
/rostrevor-houseIMG-ALT 649956215.jpg
/huttvalleywarehouseIMG-ALT DSC05384.jpg
/308orientalparadeIMG-ALT DSC04585.jpg
/mountvictoriavillaIMG-ALT McFarlane+finished+400x300.jpg
/adelaideroadIMG-ALT DSC09026.jpg
/Anchor Back to Top
/work-for-us-1Text duplicate Work for us
/contactusText duplicate Contact
http://www.squarespace.com/?ch...New window External Subdomain Squarespace

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.wilsonbuildingwgtn.co.nz/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.78 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (120 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age52865
content-encodinggzip
content-typetext/html;charset=utf-8
dateThu, 24 Jul 2025 22:27:09 GMT
etagW/"52c9048058c0a31351c56e003816fa7a"
expiresThu, 01 Jan 1970 00:00:00 GMT
serverSquarespace
set-cookie72 Characters
strict-transport-securitymax-age=0
varyAccept-Encoding
x-content-type-optionsnosniff
x-contextid9okGCJFQ/nR7NMvw7
content-length14179
statuscode200
http_versionHTTP/2

External factors

We didn't find any backlinks to this page.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Squarespace Robots Txt

User-agent: Amazonbot
User-agent: anthropic-ai
User-agent: Applebot-Extended
User-agent: CCBot
User-agent: ChatGPT-User
User-agent: Claude-Web
User-agent: ClaudeBot
User-agent: cohere-ai
User-agent: DuckAssistBot
User-agent: FacebookBot
User-agent: Google-CloudVertexBot
User-agent: Google-Extended
User-agent: GPTBot
User-agent: Meta-ExternalAgent
User-agent: meta-externalagent
User-agent: PerplexityBot
User-agent: Quora-Bot
User-agent: AdsBot-Google
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google-Mobile-Apps
User-agent: *
Disallow: /config
Disallow: /search
Disallow: /account$
Disallow: /account/
Disallow: /commerce/digital-download/
Disallow: /api/
Allow: /api/ui-extensions/
Disallow: /static/
Disallow:/*?author=*
Disallow:/*&author=*
Disallow:/*?tag=*
Disallow:/*&tag=*
Disallow:/*?month=*
Disallow:/*&month=*
Disallow:/*?view=*
Disallow:/*&view=*
Disallow:/*?format=json
Disallow:/*&format=json
Disallow:/*?format=page-context
Disallow:/*&format=page-context
Disallow:/*?format=main-content
Disallow:/*&format=main-content
Disallow:/*?format=json-pretty
Disallow:/*&format=json-pretty
Disallow:/*?format=ical
Disallow:/*&format=ical
Disallow:/*?reversePaginate=*
Disallow:/*&reversePaginate=*

Sitemap: https://www.wilsonbuildingwgtn.co.nz/sitemap.xml

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Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Build75%Check
building74%Check
Wellington71%Check
Master Builder63%Check
Master62%Check
Wilson Building59%Check
New Build55%Check
Master Builders48%Check
construction43%Check
deliver43%Check
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