Bbb.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
85% 
Page structure
100% 
Link structure
86% 
Server
86% 
External factors
100% 
SEO Score
Response time
0.70 s
File size
149.60 kB
Words
779
Media files
16
Number of links
84 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
BBB: The Sign of a Better Business | Better Business Bureau
There are word repetitions in the page title.
The length of the page title is perfect. (546 pixels out of 580 max pixel length)
Meta description
(Critically important)
BBB helps consumers and businesses in the United States and Canada. Find trusted BBB Accredited Businesses. Get BBB Accredited. File a complaint, leave a review, report a scam.
The meta description is too long: 1127 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bbb.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionBBB helps consumers and businesses in the United States and Canada. Find trusted BBB Accredited Businesses. Get BBB Accredited. File a complaint, leave a review, report a scam.
langen
fb:app_id1.632730786749034e+15
og:descriptionBBB helps consumers and businesses in the United States and Canada. Find trusted BBB Accredited Businesses. Get BBB Accredited. File a complaint, leave a review, report a scam.
og:titleBBB: The Sign of a Better Business | Better Business Bureau
og:urlhttps://www.bbb.org/
og:typewebsite
og:imagehttps://m.bbb.org/terminuscontent/hero/2023-q1/volunteers.jpg
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are 4 text duplicates on this page:
  • Duplicate 1: "For us, it's really important to be part of the BBB because it gives ...
  • Duplicate 2: The idea that BBB included website hosting and management in the membe...
This page contains 779 words. That's ok.
27.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 12.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...2025-q1/meeting.jpg?tx=q_auto:eco,w_1905Wide angle shot of a multiracial team of male and female entrepreneurs sitting in a glass-walled meeting room of a chic office.
...sContent/dist/img/header/us-flag-4x3.svgNo alt attribute provided
...ff93-4307-be7b-fee835c90b02.jpg?tx=w_354landscaper
...39c-4dc4-96d3-f361b8ff8ffa.jpeg?tx=w_354man mowing lawn
...946c-4e1e-848e-29a05289dbe4.jpg?tx=w_354No alt attribute provided
.../tsoabb-lockup-white-svg_2x.png?tx=w_205BBB: Accredited Business seal: the sign of a Better Business
...img/geohp-scamtracker-photo.png?tx=w_620Diverse group of young professionals smiling with arms around each others' shoulders
...amtracker/scam-tracker-logo.svg?tx=w_148BBB Scam Tracker
...nt/scamtracker/bbb-institute.png?tx=w_87BBB Institute for Marketplace Trust
...t/scamtracker/amazon-logo-3x.png?tx=w_60Amazon partner
...mtracker/capital-one-logo-3x.png?tx=w_69Capital One partner
...d1c0-4f3c-9259-3c9744160b38.jpg?tx=w_354No alt attribute provided
...6145-4c32-a0a3-a205c987c5c4.jpg?tx=w_354No alt attribute provided
...80bc-4f15-9c98-331c6c9179a8.jpg?tx=w_354hand holding mobile phone showing direct message
...rminuscontent/dist/img/logo.svg?tx=w_100BBB
...ent/dist/img/BBB_US_Torch_sm.svg?tx=w_85BBB

Page structure

H1 heading
(Critically important)
Find a Better Business
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Find a Better Business
H2 Navigation menu
H2 Find BBB® Accredited Businesses You Can Trust
H2 File a Complaint
H2 Start a Review
H2 Featured Content
H2 Popular Categories
H2 Business Resources
H2 Get Accredited
H2 BBB Scam Tracker
H2 Contact Your Local BBB
H2 Featured Content for Businesses
H2 BBB AUTO LINE ®
H2 BBB Military Line
H2 Welcome to the BBB!
H2 For Consumers
H2 For Businesses
H2 About BBB®
H3 BBB Tip: Finding the right landscaping and lawn care pro can save you time, money
H3 BBB Tip: Landscaping HQ
H3 BBB Tip: Hiring a lawyer
H3 BBB Business Tip: 5 ways to create a reward program for loyal customers
H3 BBB Business Tip: 5 reasons why small businesses need a modern website to grow
H3 BBB Business Scam Alert: Protect your business from this Instagram phishing scam
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.bbb.org/Anchor Skip to main content
https://www.bbb.org/Better Business Bureau® Homepage
/all/business-resourcesResources for Businesses
/manage-locationMy BBB
https://www.bbb.org/No Text
https://www.bbb.org/Anchor Menu
/account/registerConsumer Account
https://www.bbb.org/get-a-quoteGet a Quote
/leave-a-reviewStart a Review
/file-a-complaintFile a Complaint
https://www.bbb.org/scamtrackerBBB Scam Tracker
https://www.bbb.org/get-listedGet Your Business Listed
/get-accreditedBBB Accreditation
https://www.bbb.org/applyApply for Accreditation
/all/business-resourcesBusiness Resources
/all/consumer-resourcesFor Consumers
/all/employmentCareers
https://www.bbb.org/bbb-directoryBBB Directory
https://give.org/External Give.org
https://www.bbb.org/us/newsNews
https://www.bbb.org/all/about-bbbAbout BBB
/mission-and-visionMission and Vision
https://www.bbb.org/all/faqFAQs
/get-accreditedText duplicate BBB Accreditation
https://www.bbb.org/applyText duplicate Apply for Accreditation
https://www.bbb.org/get-listedList Your Business for Free
https://www.bbb.org/get-a-quoteRequest Consultation
/file-a-complaintText duplicate File a Complaint
/leave-a-reviewText duplicate Start a Review
https://www.bbb.org/us/newsSubdomain View AllFeatured Content
/article/news-releases/14102-b...Subdomain BBB Tip: Finding the right landscaping and lawn care pro can save you time, money
/article/news-releases/31963-b...Subdomain BBB Tip: Landscaping HQ
/article/news-releases/14099-b...Subdomain BBB Tip: Hiring a lawyer
/us/category/roofing-contractorsRoofing Contractors
/us/category/home-improvementHome Improvement
/us/category/auto-repairAuto Repairs
/us/category/general-contractorGeneral Contractor
/us/category/construction-serv...Construction Services
/us/category/home-buildersHome Builders
/us/category/heating-and-air-c...Heating and Air Conditioning
/us/category/used-car-dealersUsed Car Dealers
/us/category/tree-serviceTree Services
https://www.bbb.org/us/categoriesMore Categories
/all/business-resourcesSubdomain Learn Moreabout small business resources
/get-accreditedApply for BBB Accreditation
/scamtracker/reportscamLookup and Report Scams
/local-bbb/international-assoc...More About Your Local BBB
/us/news/businessSubdomain View AllFeatured Content for Businesses
/article/business/27314-bbb-bu...Subdomain BBB Business Tip: 5 ways to create a reward program for loyal customers
/article/business/27260-bbb-bu...Subdomain BBB Business Tip: 5 reasons why small businesses need a modern website to grow
/article/business/27323-bbb-sc...Subdomain BBB Business Scam Alert: Protect your business from this Instagram phishing scam
https://bbbprograms.org/progra...External Find out how BBB AUTO LINE can resolve your dispute.
https://www.bbbmarketplacetrus...External Subdomain Financial education resources for military veterans, active service members and their families
/get-accreditedGet accredited
/get-accreditedText duplicate Get accredited
/get-accreditedText duplicate Get accredited
/get-accreditedText duplicate Get accredited
/get-accreditedText duplicate Get accredited
/get-accreditedText duplicate Get accredited
https://bbbprograms.org/progra...External Trivial anchor text
click here
/privacy-policyPrivacy Policy
https://www.bbb.org/IMG-ALT BBB
/all/consumer-resourcesText duplicate For Consumers
/all/change-browser-languageLanguage Translation Information
https://www.bbb.org/searchSearch for a Business
https://www.bbb.org/get-a-quoteText duplicate Get a Quote
/leave-a-reviewText duplicate Start a Review
/file-a-complaintText duplicate File a Complaint
https://www.bbb.org/scamtrackerText duplicate BBB Scam Tracker
https://bbbprograms.org/progra...External File an Auto Warranty Complaint
https://signup.e2ma.net/signup...External Subdomain Sign up for Scam Alerts
https://www.bbb.org/all/faqFrequently Asked Questions (FAQ)
/all/consumer-hqConsumer HQ
/all/business-resourcesFor Businesses
https://www.bbb.org/searchSearch Business Profiles
/get-accreditedGet Accredited
https://bbbprograms.org/progra...External Data Privacy Framework Program
https://bbbprograms.org/progra...External Cross-Border Privacy Rules Certification
https://www.bbb.org/get-listedText duplicate Get Your Business Listed
/partner-code-of-conductPartner Code of Conduct
https://www.bbb.org/applyText duplicate Apply for BBB Accreditation
/all/your-business-hqBusiness HQ
https://www.bbb.org/all/about-bbbAbout BBB®
/mission-and-visionMission & Vision
https://www.bbb.org/bbb-directoryDirectory of Local BBBs
/local-bbb/international-assoc...International Association of Better Business Bureaus
https://www.bbbmarketplacetrus...External Subdomain BBB Institute for Marketplace Trust
/all/employmentText duplicate Careers
https://give.org/External BBB Wise Giving Alliance (Give.org)
https://bbbprograms.org/External BBB National Programs
https://www.facebook.com/Bette...New window External Subdomain our Facebook (opens in a new tab)
https://twitter.com/bbb_usNew window External our Twitter (opens in a new tab)
https://www.linkedin.com/compa...New window External Subdomain our LinkedIn (opens in a new tab)
https://www.youtube.com/channe...New window External Subdomain our YouTube (opens in a new tab)
https://www.bbb.org/terms-of-useTerms of Use
/all/privacy-policyText duplicate Privacy Policy
/all/privacy-policyYour Ad Choices
/all/trademarksTrademarks
https://www.bbb.org/hyperlinkingHyperlinking Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bbb.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.70 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (150 kB).

HTTP Response Header

NameValue
dateWed, 23 Jul 2025 02:41:45 GMT
content-typetext/html; charset=utf-8
cf-ray9637d20eb92e5ce6-CDG
cf-cache-statusDYNAMIC
set-cookie873 Characters
varyAccept-Encoding
cross-origin-embedder-policyrequire-corp; report-to="default";
cross-origin-opener-policysame-site; report-to="default";
cross-origin-resource-policycross-origin
permissions-policycamera=(), microphone=(), payment=()
referrer-policystrict-origin-when-cross-origin
x-content-type-optionsnosniff
x-html-minification-powered-byWebMarkupMin
x-xss-protection0
server-timingcfCacheStatus;desc="DYNAMIC"
servercloudflare
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 16,029 referring domains.
This page has 2,819,990 backlinks.
This page has backlinks from 9,494 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#fb external hits.
User-agent: facebookexternalhit
Allow: /*/public/insights/share/anniversary*?

#block all other user agents from the following
User-agent: *
Disallow: /cdn-cgi/
Disallow: /util/
Disallow: /authentication/*
Disallow: /business-reviews/*
Disallow: /get-listed/success
Disallow: /apply/thank-you
Disallow: /bbb-reports-on
Disallow: /contact-form
Disallow: /verify-sms
Disallow: /submit-review-expiration
Disallow: /submit-review-thank-you
Disallow: /dynamic-seal
Disallow: /leave-a-review/no-bid
Disallow: /leave-a-review/no-bid/thank-you
Disallow: /leave-a-review/no-bid/expiration
Disallow: /manage-location
Disallow: /file-a-complaint/*
Disallow: /accredited-business-directory/*?
Disallow: /test-all-page
Disallow: /*?
Allow: /scamtracker/*?
Allow: /us/*/*/profile/*/*?
Allow: /ca/*/*/profile/*/*?

sitemap: https://www.bbb.org/sitemap-business-profiles-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-business-profiles-index.xml
sitemap: https://www.bbb.org/sitemap-articles-index.xml
sitemap: https://www.bbb.org/sitemap-nearme-articles-index.xml
sitemap: https://www.bbb.org/sitemap-events-index.xml
sitemap: https://www.bbb.org/sitemap-ca-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-ca-categories-index.xml
sitemap: https://www.bbb.org/sitemap-us-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-us-categories-index.xml
sitemap: https://www.bbb.org/sitemap-ca-province-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-ca-province-categories-index.xml
sitemap: https://www.bbb.org/sitemap-us-state-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-us-state-categories-index.xml
sitemap: https://www.bbb.org/sitemap-ca-city-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-ca-city-categories-index.xml
sitemap: https://www.bbb.org/sitemap-us-city-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-us-city-categories-index.xml
sitemap: https://www.bbb.org/sitemap-ca-provinces-index.xml
sitemap: https://www.bbb.org/sitemap-us-states-index.xml
sitemap: https://www.bbb.org/sitemap-ca-cities-index.xml
sitemap: https://www.bbb.org/sitemap-us-cities-index.xml
sitemap: https://www.bbb.org/all/sitemap.xml
sitemap: https://www.bbb.org/local/sitemap.xml
sitemap: https://www.bbb.org/scamtracker/sitemap.xml

Similar sites

Search preview

www.bbb.org
BBB: The Sign of a Better Business | Better Business Bureau
BBB helps consumers and businesses in the United States and Canada. Find trusted BBB Accredited Businesses. Get BBB Accredited. File a complaint, leave a review, report a scam.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Business77%Check
BBB74%Check
Better Business73%Check
BBB Business72%Check
Find BBB68%Check
Find66%Check
Business Bureau64%Check
Better Business Bureau64%Check
BBB Accredited63%Check
Better62%Check
Show more keywords and terms

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