Ofwat.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
65% 
Page quality
88% 
Page structure
66% 
Link structure
78% 
Server
90% 
External factors
100% 
SEO Score
Response time
0.59 s
File size
93.20 kB
Words
642
Media files
15
Number of links
106 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Ofwat
The page title is too short. (124 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Water Services Regulation Authority, or Ofwat, is the body responsible for economic regulation of the privatised water and sewerage industry in England and Wales. The Environment Agency is responsible for environmental regulation, and the Drinking Water Inspectorate for regulating drinking water quality.
The meta description is too long: 1912 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ofwat.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: Canada
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe Water Services Regulation Authority, or Ofwat, is the body responsible for economic regulation of the privatised water and sewerage industry in England and Wales. The Environment Agency is responsible for environmental regulation, and the Drinking Water Inspectorate for regulating drinking water quality.
article:modified_time2025-05-28T06:31:59+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleHome - Ofwat
og:descriptionThe Water Services Regulation Authority, or Ofwat, is the body responsible for economic regulation of the privatised water and sewerage industry in England and Wales. The Environment Agency is responsible for environmental regulation, and the Drinking Water Inspectorate for regulating drinking water quality.
og:urlhttps://www.ofwat.gov.uk/
og:site_nameOfwat
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 642 words. That's ok.
29.3% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: publication date:30 may 2025 - publication
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../ofwat/assets/images/ofwat_logo_blue.svgOfwatOfwat
.../ofwat/assets/images/ofwat_logo_blue.svgOfwatOfwat
.../uploads/2020/12/New_Hero_Background.jpgNew Hero BackgroundNew Hero Background
.../uploads/2020/12/New_Hero_Background.jpgNew Hero BackgroundNew Hero Background
.../uploads/2020/12/New_Hero_Background.jpgNew Hero BackgroundNew Hero Background
...ads/2025/05/Thames-web-slider-yellow.pngThames Water logo
...5/05/Smart_Skies_Healthy_Waters_Home.jpgSmart Skies Healthy Waters Home
.../2024/08/investigation-web-home-page.pnginvestigation web home page
/wp-content/uploads/2020/09/ki-post_1.jpgA person in a water treatment workski-post_1
...ontent/uploads/2023/04/Washing-hands.pngWashing handsWashing hands
/wp-content/uploads/2020/09/ki-post_3.jpgMan standing in his place of work, next to machineryki-post_3
/wp-content/uploads/2020/09/ki-post_4.jpgShoots growing in the groundki-post_4
...hemes/ofwat/assets/images/oval-shape.pngEnquiriesEnquiries
...ontent/uploads/2020/09/ico-ofwat-enq.pngNo alt attribute providedico-ofwat-enq
...ofwat/assets/images/ofwat_logo_white.svgOfwatOfwat

Page structure

H1 heading
(Critically important)
Improving life through water
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Improving life through water
H1 Improving life through water Duplicate text
H2 Featured Updates
H2 Key information for
H2 Ofwat's latest documents
H2 Publications
H2 Consultations
H2 Looking for help
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ofwat.gov.uk/Anchor Skip to Content
https://www.ofwat.gov.uk/Anchor Accessibility Tool
https://www.ofwat.gov.uk/Subdomain IMG-ALT Ofwat
A-TITLE Ofwat
/regulated-companies/price-rev...Subdomain PR24 documents
https://www.ofwat.gov.uk/Subdomain Text duplicate IMG-ALT Ofwat
A-TITLE Ofwat
/regulated-companies/price-rev...Subdomain Text duplicate PR24 documents
/about-us/Subdomain About us
/about-us/Text duplicate About us
/about-us/vision/Our vision
/about-us/our-strategy/Our strategy
/about-us/who-we-work-with/Who we work with
/about-us/our-duties/Our duties
/about-us/plans/Our plans
/jobs/careers-at-ofwat/Subdomain Careers at Ofwat
/about-us/our-performance/Our performance
/about-us/our-values/Our values
/about-us/ofwat-and-the-enviro...Subdomain Ofwat and the environment
/about-us/who-we-are/Who we are
/about-us/equality-diversity-a...Equality, Diversity and Inclusion (EDI)
/about-us/our-purpose-improvin...Subdomain Our purpose – improving life through water
/about-us/customer-research/Subdomain Our Customer Research
/regulated-companies/Subdomain Regulated companies
/regulated-companies/Text duplicate Regulated companies
/regulated-companies/markets/Markets
/regulated-companies/ofwat-ind...Water sector overview
/regulated-companies/company-o...Regulating monopolies
/regulated-companies/company-o...Subdomain Water company performance
/regulated-companies/investiga...Investigations
/regulated-companies/price-rev...Price Reviews
/regulated-companies/open-data...Subdomain Open data in the water industry
/regulated-companies/resilienc...Resilience
/regulated-companies/vulnerabi...Vulnerability
/regulated-companies/customer-...Customer engagement
/regulated-companies/innovatio...Innovation in the water sector
/regulated-companies/water-eff...Water efficiency fund
/regulated-companies/rapid/RAPID
/regulated-companies/major-pro...Subdomain Major Projects
/households/Subdomain Residential customers
/households/Text duplicate Residential customers
/households/your-water-bill/Your water bill
/households/customer-assistance/Customer assistance
/households/supply-and-standards/Supply and standards
/households/your-water-company/Your water company
/households/conservingwater/Conserving water
/households/introducing-discov...Discover water dashboard
/about-us/customer-research/Subdomain Text duplicate Our Customer Research
/nonhouseholds/Subdomain Business customers
/nonhouseholds/Text duplicate Business customers
/nonhouseholds/yourwaterbill/Text duplicate Your water bill
/nonhouseholds/supply-and-stan...Text duplicate Supply and standards
/nonhouseholds/surface-water-d...Surface water drainage
/nonhouseholds/becoming-self-s...Becoming a self-supply licensee
/nonhouseholds/reselling-water/Reselling water
/nonhouseholds/choosing-your-s...Choosing your water retailer
/developers/Subdomain Developers
/investor/Subdomain Investors
/investor/Text duplicate Investors
/investor/investor-information/Investor information
/investor/pr19/PR19
/investor/pr14/PR14
/investor/investors-annual-pub...Annual publications
/investor/water-sector-ukrn-pe...Water sector – UKRN Performance scorecard
/investor/contact/Contact
/investor/pr24/Subdomain PR24
/?page_id=40791Subdomain Information for RAPID investors and the supply chain
/news-centre/Subdomain News Centre
/publications/Subdomain Publications
/consultations/Subdomain Consultations
/about-us/our-purpose-improvin...Subdomain Improving life through water
/about-us/our-purpose-improvin...Subdomain Text duplicate Improving life through water
/ofwat-fines-thames-water-near...Subdomain Ofwat fines Thames Water nearly £123m following two investigations into the company
/satellites-robots-drones-and-...Subdomain Satellites, Robots, Drones and AI among winners of Ofwat’s fifth Water Breakthrough Challenge
/yorkshire-water-to-pay-40m-en...Subdomain Yorkshire Water to pay £40m enforcement package following Ofwat wastewater investigation
/regulated-companies/Text duplicate Regulated companies
/households/Text duplicate Residential customers
/nonhouseholds/Text duplicate Business customers
/investor/Text duplicate Investors
/publication/board-meeting-min...Subdomain Board meeting minutes – 27 March 2025
/publication/board-meeting-min...Subdomain Board meeting minutes – 27 February 2025
/publication/incident-research...Subdomain Incident research 6 questionnaire
/publications/Subdomain View all publications
/consultation/consultation-on-...Subdomain Consultation on rules for bulk charges for new appointees
/consultation/consultation-und...Subdomain Consultation under section 12A of the Water Industry Act 1991 on proposed modifications to Conditions B, N and T of Thames Water’s licence
/consultation/consultation-on-...Subdomain Consultation on Ofwat’s approach to mergers and Statement of Methods
/consultations/Subdomain View all consulations
/contact-us/Enquiries
https://www.ofwat.gov.uk/New window Subdomain Text duplicate IMG-ALT Ofwat
A-TITLE Ofwat
/subscribeNew window Sign up
https://twitter.com/OfwatNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://m.youtube.com/channel/...New window External Subdomain No Text
/jobs/drop-into-ofwat/Working for Ofwat
/jobs/make-a-splash/Job vacancies
/contact-us/Contact us
/news-centre/media/Press Office
/publications/Text duplicate Publications
/consultations/Text duplicate Consultations
/regulated-companies/investiga...Text duplicate Investigations
/news-centre/blog/Blog
https://www.ccwater.org.uk/New window External Subdomain CCW
http://www.dwi.gov.uk/New window External Subdomain Drinking Water Inspectorate
https://www.gov.uk/government/...New window External DEFRA
https://www.water.org.uk/New window External Subdomain Water UK
https://naturalresources.wales/New window External NRW
/regulated-companies/Text duplicate Regulated companies
/households/Residential
/nonhouseholds/Businesses
/investor/Text duplicate Investors
/publication/privacy-policy/Subdomain Privacy policy
https://www.ofwat.gov.uk/cymraeg/Subdomain Cymraeg
https://www.ofwat.gov.uk/cookies/Subdomain Cookies
/ofwat-accessibility/Subdomain Accessibility
https://www.ofwat.gov.uk/foi/Subdomain Freedom of Information
https://www.ofwat.gov.uk/Anchor Top
A-TITLE Click here to go to the top of the page

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ofwat.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.59 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (93 kB).

HTTP Response Header

NameValue
dateSat, 31 May 2025 11:39:18 GMT
content-typetext/html; charset=UTF-8
link<https://www.ofwat.gov.uk/wp-json/>; rel="https://api.w.org/", <https://www.ofwat.gov.uk/wp-json/wp/v2/pages/2>; rel="alternate"; title="JSON"; type="application/json", <https://www.ofwat.gov.uk/>; rel=shortlink
access-control-allow-originhttps://www.ofwat.gov.uk
x-forwarded-hostwww.ofwat.gov.uk
cache-controlno-store
expiresMon, 30 Jun 2025 11:39:18 GMT
varyAccept-Encoding
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
cf-cache-statusDYNAMIC
strict-transport-securitymax-age=15552000; includeSubDomains; preload
servercloudflare
cf-ray9486309ffaf66f02-CDG
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 483 referring domains.
This page has 1,316 backlinks.
This page has backlinks from 369 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Disallow: /trackback/
Disallow: /xmlrpc.php
Disallow: /feed/
Allow: /wp-admin/admin-ajax.php
Sitemap: https://www.ofwat.gov.uk/sitemap_index.xml

Similar sites

Search preview

www.ofwat.gov.uk
Home - Ofwat
The Water Services Regulation Authority, or Ofwat, is the body responsible for economic regulation of the privatised water and sewerage industry in England and Wales. The Environment Agency is responsible for environmental regulation, and the Drinking Water Inspectorate for regulating drinking water quality.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Ofwat79%Check
water70%Check
Drinking Water59%Check
water industry59%Check
Thames Water55%Check
Drinking Water Inspectorate55%Check
improving54%Check
life54%Check
Improving Life54%Check
water sector53%Check
Show more keywords and terms

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