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Unitedutilities.com - SEO Checker

Overview of the SEO Check

Meta information

80%

Page quality

63%

Page structure

98%

Link structure

96%

Server

74%

External factors

100%

SEO Score

SEO Score Widget

Response time

0.30 s

File size

116.10 kB

Words

724

Media files

Number of links

90 internal / 16 external

Task list of SEO Improvements 5 Tasks

Try to reduce the number of used JavaScript files.Very important!
Improve the text of the meta description.Important!
The page title should be better suited to the content of the page.Important!
The H1 heading should suit better to the page content. (Words from the heading are rarely used in the text)Important!
Use good alternative descriptions (alt attributes) for your images.Important!

Meta specifications 80% achieved

Title

(Critically important)

United Utilities - Water for the North West

The length of the page title is perfect. (368 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

United Utilities provides water and wastewater services in the North West of England. Manage your account, pay your water bill, submit a water meter reading and get updates of current incidents in your area online.

The meta description is too long: 1317 pixels from max. 1000 pixels. Optimize description

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

No canonical link is specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: Sweden

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
description	United Utilities provides water and wastewater services in the North West of England. Manage your account, pay your water bill, submit a water meter reading and get updates of current incidents in your area online.
keywords	united utilities, united utilitis, united utilaties, uu website, unitedutilities.com, uu.com, water company, water bill, water meter, north west water, water and wastewater, water quality, priority services, water board
viewport	width=device-width, initial-scale=1
format-detection	telephone=no
msapplication-TileColor	#ffffff
msapplication-TileImage	/assets/img/favicon/mstile-144x144.png
msapplication-config	/assets/img/favicon/browserconfig.xml
theme-color	#ffffff
lang	en
x-ua-compatible	ie=edge
charset	utf-8

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Page quality 63% achieved

Content

(Critically important)

Some words from the page title are not used within the pages content

Words from the H1 heading are not used in the page content.

These Typos were found:

calculater => calculator

This page contains 724 words. That's ok.

34.5% of the text are stop words.

The page contains a listing, which indicates a good text layout.

6 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 16.83 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

This page loads 14 JavaScript files. This may affect the load time negatively.

A viewport "width=device-width, initial-scale=1" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

4 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
/assets/img/uu-logo.jpg	United Utilities Homepage
...sets/images/focus-window/dry-weather.jpg	Watering garden
/globalassets/images/icons/laptop.png	No alt attribute provided
...con-set_1_r247_g168_b000_money-coins.png	No alt attribute provided
...black-outline-icons/black-house-icon.png	No alt attribute provided
...-icons/uu-brand-blue-water-drop-icon.png	Water drop icon
...ons/corporate-purple-calculator-icon.png	Calculater
/globalassets/images/icons/tap.png	No alt attribute provided
/assets/img/uu-logo.jpg	United Utilities PLC
/assets/img/safe-spaces.png	Safe Spaces
...sets/images/logos/thumbnail_image002.png	ServiceMark with distinction - The Institute of Customer Service
/globalassets/images/bsi-logo2.jpg	Inclusive Service Water Services Provision Kitemark
/globalassets/shawtrust_accessible.gif	Our site is accessibile

Video URL	Width	Height
...MCw7Y8?controls=1&modestbranding=1&rel=0	100%	100%

Page structure 98% achieved

H1 heading

(Critically important)

Every drop counts

The H1 heading is too short (17 characters). It should be at least 20 Characters long.

H1-H6 headings

Headings

(Important)

The heading structure is perfect.

H1-H6 headings

Heading structure

Heading level	Content
H1	Every drop counts
H2	Cookie consent
H2	How can we help you today?
H2	More than great water
H3	Strictly necessary/functionality cookies
H3	Manage your account online
H3	Pay your water bill
H3	Moving home
H3	Report a leak
H3	Bill higher than expected?
H3	Issues with your water
H3	Save water, energy & money
H3	Register for Priority Services
H3	Cheaper with a meter
H3	Understanding your bill

Link structure 96% achieved

Internal links

(Important)

Some anchor texts are used more than once.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 16 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
/privacy/cookies/		Find out more about our cookies
https://www.unitedutilities.com/	Anchor	Skip to content
https://www.unitedutilities.com/	Anchor	Skip to menu
https://www.unitedutilities.com/		IMG-ALT United Utilities Homepage
https://myaccount.unitedutilit...	External Subdomain	My Account
/my-account/your-bill/		Your bill
/my-account/your-bill/is-your-...		Is your water bill higher than expected?
/my-account/your-bill/pay-your...		Pay your water bill
/my-account/your-bill/difficul...		Difficulty paying your bill?
/my-account/your-bill/understa...		Understanding your bill
/my-account/your-bill/billing-...		Billing FAQs
/my-account/moving-home/		Moving home
/my-account/moving-home/existi...		Existing customer
/my-account/moving-home/a-new-...		New customer?
/my-account/moving-home/moving...		Moving out of your home
/my-account/moving-home/landlo...		Landlords
/my-account/moving-home/moving...		Moving home FAQs
/my-account/all-about-water-me...		Water meters
/my-account/all-about-water-me...		Apply for a water meter
/my-account/all-about-water-me...		I have a water meter
/my-account/all-about-water-me...		Submit a meter reading
/my-account/all-about-water-me...		Getting smart with your water use
https://myaccount.unitedutilit...	External Subdomain	Login
https://myaccount.unitedutilit...	External Subdomain	Register
/help-and-support/		Help & Support
/help-and-support/contact-us/		Contact us
/help-and-support/priority-ser...		Tell us about a bereavement
/help-and-support/contact-us/p...		Popular leaflets
/help-and-support/your-water-s...		Your water supply
/help-and-support/your-water-s...		Your Water
/help-and-support/your-water-s...		Your Pipes
/help-and-support/your-water-s...		Your reservoirs
/help-and-support/wastewater-s...		Your wastewater services
/help-and-support/wastewater-s...		Sewers and drains explained
/help-and-support/wastewater-s...		Sewer improvement work in your area
/help-and-support/wastewater-s...		Stop the Block!
/help-and-support/wastewater-s...		Wastewater pollution
/help-and-support/wastewater-s...		Manhole covers
/help-and-support/priority-ser...		Priority Services
https://myaccount.unitedutilit...	External Subdomain	Register for Priority Services
/help-and-support/priority-ser...		About Priority Services
/help-and-support/priority-ser...		Help with your water supply
/help-and-support/priority-ser...		Translation services
/help-and-support/priority-ser...		Bogus callers
/help-and-support/save-water/		Save water
/help-and-support/save-water/r...		Reduce your water bill
/help-and-support/save-water/s...		Reduce your energy bills
/help-and-support/save-water/l...		Leaky Loos
/help-and-support/save-water/r...		Save water in the garden
/Business-services/leakage-adv...		Advice for businesses
/builders-developers/		Building & Developing
/builders-developers/guidance/...		Application forms & guidance
https://propertysearches.unite...	External Subdomain	Maps of our assets
/builders-developers/your-deve...		Building over or near our pipes
/builders-developers/wastewate...		Building over a public sewer
/help-and-support/your-water-s...		Replace your lead pipes
/emergencies/		Emergencies
/emergencies/got-a-problem/		Got a problem?
/emergencies/got-a-problem/low...		Low pressure or no water?
/help-and-support/wastewater-s...		Reporting pollution
/emergencies/got-a-problem/flo...		Flooding
/emergencies/got-a-problem/bur...		Burst water pipe?
/emergencies/got-a-problem/nee...		Need a plumber?
/emergencies/leaks/		Leaks? We're on it
/emergencies/how-we-manage-inc...		How we manage incidents
/my-local-area/		My Local Area
/emergencies/up-my-street/		Issues in your area
/help-and-support/your-water-s...		About your water
/my-local-area/parks-and-reser...		Parks and reservoirs
/my-local-area/news-in-your-area/		News in your area
/my-local-area/news-in-your-ar...		Cheshire
/my-local-area/news-in-your-ar...		Cumbria
/my-local-area/news-in-your-ar...		Greater Manchester
/my-local-area/news-in-your-ar...		Lancashire
/my-local-area/news-in-your-ar...		Merseyside
https://myaccount.unitedutilit...	External Subdomain	LOG IN / REGISTER
/corporate	New window	Corporate A-TITLE Corporate
/builders-developers/	New window	Building and developing A-TITLE Building and developing
/Business-services/	New window	Business A-TITLE Business
https://myaccount.unitedutilit...	External Subdomain Text duplicate	LOG IN / REGISTER
https://myaccount.unitedutilit...	External Subdomain	Manage your account online
/my-account/your-bill/pay-your...	Text duplicate	Pay your water bill
/my-account/moving-home/	Text duplicate	Moving home
/emergencies/report-a-problem/		Report a leak
/my-account/your-bill/is-your-...		Bill higher than expected?
/emergencies/up-my-street/		Issues with your water
/link/cfdad6aaf0e941dca173de0d...		Start saving
https://www.google.com/search?...	New window External Subdomain Anchor	No Text
/help-and-support/save-water/	Text duplicate	Start saving A-TITLE Save water, energy & money
/help-and-support/priority-ser...		Register now A-TITLE Register for Priority Services
/my-account/all-about-water-me...		Apply now A-TITLE Cheaper with a meter
/my-account/your-bill/understa...		Find out more A-TITLE Understanding your bill
https://www.unitedutilities.com/	Subdomain	IMG-ALT United Utilities PLC
https://www.facebook.com/Offic...	New window External Subdomain	facebook A-TITLE Opens in new window
https://twitter.com/unitedutil...	New window External	twitter A-TITLE Opens in new window
https://www.youtube.com/user/u...	New window External Subdomain	youtube A-TITLE Opens in new window
https://www.instagram.com/unit...	New window External Subdomain	instagram A-TITLE Opens in new window
https://myaccount.unitedutilit...	External Subdomain Text duplicate	My Account A-TITLE My Account
/help-and-support/contact-us/	Subdomain Text duplicate	Contact us A-TITLE Contact us
https://unitedutilities.thewow...	New window External Subdomain	Send us a WOW award A-TITLE Send us a WOW award (opens in a new window)
/corporate/careers/	Subdomain	Careers A-TITLE Careers
/globalassets/documents/pdf/an...	New window Subdomain	Anti-Slavery Statement A-TITLE Anti-Slavery Statement
/accessibility/	Subdomain	Accessibility A-TITLE Accessibility
/sitemap/	Subdomain	Sitemap A-TITLE Sitemap
/privacy/	Subdomain	Privacy A-TITLE Privacy
https://www.accessibility-serv...	New window External Subdomain	IMG-ALT Our site is accessibile

Server configuration 74% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.unitedutilities.com/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

This page loads 14 JavaScript files. This may affect the load time negatively.

The page response time is excellent with 0.30 seconds.

This page only loads 2 CSS files. That's ok.

The file size of the HTML document is fine (116 kB).

Page Speed

HTTP Response Header

Name	Value
date	Thu, 10 Jul 2025 20:43:12 GMT
content-type	text/html; charset=utf-8
connection	close
access-control-allow-origin	Origin
access-control-expose-headers	Request-Context
cache-control	private
set-cookie	111 Characters
request-context	appId=cid-v1:7e4c134b-68c9-48e3-ae06-2ffacef9fab5
referrer-policy	origin-when-cross-origin
x-content-type-options	nosniff
origin	http://localhost:41885
cf-cache-status	DYNAMIC
server	cloudflare
cf-ray	95d2e45d4fd2d554-CDG
content-encoding	gzip
alt-svc	h3=":443"; ma=86400
statuscode	200
http_version	HTTP/1.1

External factors 100% achieved

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 702 referring domains.

This page has 3,403 backlinks.

This page has backlinks from 503 different ip addresses.

Backlinks

Links from Wikipedia

United Utilities

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /EPiServer/CMS/
Disallow: /Util/
Disallow: /globalassets/documents/pdf/our-complaints-procedure-web-acc.pdf/
Disallow: /corporate/corporate-search-page
Disallow: /api/filtersearch

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Search preview

www.unitedutilities.com

United Utilities - Water for the North West

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
United Utilities	73%	Check
water	70%	Check
water bill	62%	Check
water meter	61%	Check
Save water	55%	Check
bill	54%	Check
United Utilities Group PLC	54%	Check
water supply	53%	Check
services	52%	Check
manage	50%	Check
meter	50%	Check
Account	50%	Check
online	50%	Check
Pay	50%	Check
account online	50%	Check
wastewater services	49%	Check
bill higher	48%	Check
meter reading	48%	Check
area	46%	Check
wastewater	46%	Check
Submit	46%	Check
reading	46%	Check
incidents	46%	Check
Priority Services	45%	Check
manage cookies	44%	Check

Show more keywords and terms

Automatically check unitedutilities.com including all subpages at once!

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Unitedutilities.com - SEO Checker

Task list of SEO Improvements 5 Tasks

Meta specifications 80% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check unitedutilities.com including all subpages at once!

Page quality 63% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 98% achieved

(Critically important)

(Important)

Heading structure

Link structure 96% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 74% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

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