Lush.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
53% 
Page structure
64% 
Link structure
92% 
Server
79% 
External factors
100% 
SEO Score
Response time
0.86 s
File size
448.60 kB
Words
262
Media files
6
Number of links
64 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
LUSH Fresh Handmade Cosmetics | Vegetarian & Cruelty Free | LUSH
The page title should be shorter than 580 pixels. It is 633 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Inventors of the bath bomb and the home of bath art. We're here to create a cosmetics revolution and leave the world lusher than we found it.
The length of the meta description is perfect. (864 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.lush.com/uk/en
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: Canada
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=5
descriptionInventors of the bath bomb and the home of bath art. We're here to create a cosmetics revolution and leave the world lusher than we found it.
og:titleLUSH Fresh Handmade Cosmetics | Vegetarian & Cruelty Free | LUSH
og:descriptionInventors of the bath bomb and the home of bath art. We're here to create a cosmetics revolution and leave the world lusher than we found it.
next-head-count21
google-site-verificationnLx35r_CwI4hGz-pQpTNgjcczBaIsqhpcBT1SdtHrVM
langen-gb
twitter:cardsummary
twitter:titleLUSH Fresh Handmade Cosmetics | Vegetarian & Cruelty Free | LUSH
twitter:descriptionInventors of the bath bomb and the home of bath art. We're here to create a cosmetics revolution and leave the world lusher than we found it.
twitter:site@LushLtd
twitter:creator@LushLtd
twitter:imagehttps://res.cloudinary.com/lush/image/upload/f_auto,q_auto/v1535031873/lush_com/social.jpg
og:typewebsite
og:titleLUSH Fresh Handmade Cosmetics | Vegetarian & Cruelty Free | LUSH
og:descriptionInventors of the bath bomb and the home of bath art. We're here to create a cosmetics revolution and leave the world lusher than we found it.
og:site_nameLush
og:urlhttps://www.lush.com/uk/en?t=1747562603399
og:imagehttps://res.cloudinary.com/lush/image/upload/f_auto,q_auto/v1535031873/lush_com/social.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
There are only 262 words on this page. Good pages should have about 800 words of useful content.
21.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=5" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
data:[...] Base64LUSH
...com/site_assets/flags/flag_square/uk.svgUnited Kingdom - Flag
...ctions/Skincare 2025/Ocean_salt_2025.jpgSkin Care
...ections/WBBD/Sticky_Dates_WBBD_group.jpgTrending Now
...com/site_assets/flags/flag_square/uk.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Skin Care
Too many H1 headings
The H1 heading is too short (9 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Skin Care
H1 Trending Now
H2 Want more LUSH?
H2 Customer Service
H2 We Are Lush
H3 Skincare By Needs
H3 Skincare By Ingredients
H3 Moisturisers
H3 Face Masks
H3 Cleansers
H3 Toners
H3 Facial Serums
H3 Face Scrubs & Exfoliators
H3 Fresh
H3 Self-Preserving Skincare
H3 Sticky Dates
H3 Bestsellers
H3 New Products
H3 Lush × Hello Kitty And Friends
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.lush.com/uk/enAnchor Skip to content
/uk/en/faq/delivery-informationSubdomain Free standard delivery on orders over £50+
https://www.lush.com/uk/enIMG-ALT LUSH
/api/auth/login?returnTo=undef...Login
/uk/en/c/bath-bombsBath Bombs
/uk/en/c/new-productsNew Products
/uk/en/c/trending-nowTrending Now
/uk/en/c/shower-productsShower Products
/uk/en/c/collaborationsCollaborations
/uk/en/c/fragrancesFragrances
/uk/en/c/spa-treatmentsSpa Treatments
/uk/en/c/eid-giftsEID Gifts
/uk/en/c/bestsellersBestsellers
/uk/en/c/giftsGifts
/uk/en/c/skincareSkincare
/uk/en/c/body-careBody Care
/uk/en/c/hair-careHair Care
/uk/en/c/handmade-soapHandmade Soap
/uk/en/c/bubble-barsBubble Bath Bars
/uk/en/c/bath-productsBath Products
/uk/en/c/cruelty-free-makeupMakeup
/uk/en/c/scent-familiesScent Families
/uk/en/p/lush-kitchen-boxSubdomain Lush Kitchen Beauty Subscription Box
/uk/en/p/fresh-and-flowers-sub...Subdomain Fresh & Flowers Subscription Box
/uk/en/c/oral-careOral Care
/uk/en/c/lifestyleLifestyle
/uk/en/c/customised-lush-giftsCustomised Lush Gifts
https://wwws-uk1.givex.com/cws...New window External Subdomain Gift Cards
/uk/en/c/vegan-cosmeticsVegan
https://forms.lush.com/uk-newsNew window External Subdomain Newsletter Sign-Up
/uk/en/c/bring-it-backBring it Back
/uk/en/c/knot-wrap-archiveKnot Wrap Archive
/uk/en/p/lush-delivery-passSubdomain Lush Delivery Pass
https://www.lush.com/uk/en/shopsSubdomain Shop Finder
/uk/en/c/skincareSkin Care
/uk/en/c/skincare-by-needsSkincare By Needs
/uk/en/c/shop-by-ingredientsSkincare By Ingredients
/uk/en/c/moisturisersMoisturisers
/uk/en/c/face-masksFace Masks
/uk/en/c/cleansersCleansers
/uk/en/c/tonersToners
/uk/en/c/facial-oilsFacial Serums
/uk/en/c/face-scrubs-exfoliatorsFace Scrubs & Exfoliators
/uk/en/c/freshFresh
/uk/en/c/self-preserving-skincareSelf-Preserving Skincare
/uk/en/c/trending-nowText duplicate Trending Now
/uk/en/c/sticky-datesSticky Dates
/uk/en/c/bestsellersText duplicate Bestsellers
/uk/en/c/new-productsText duplicate New Products
/uk/en/c/lush-x-hello-kitty-an...Lush × Hello Kitty And Friends
https://weare.lush.com/lush-li...External Subdomain Naked products
https://weare.lush.com/lush-li...External Subdomain Fighting animal testing
https://weare.lush.com/lush-li...External Subdomain Fresh cosmetics
https://weare.lush.com/lush-li...External Subdomain 100% vegetarian
https://weare.lush.com/lush-li...External Subdomain Ethical buying
https://weare.lush.com/lush-li...External Subdomain Handmade with love
https://www.lush.com/uk/en/faqPrivacy Notice
https://www.lush.com/uk/en/faqTerms and Conditions
/uk/en/faq/delivery-informationDelivery Information
/uk/en/faq/returns-and-refundsReturns and Refunds
/uk/en/faq/privacy-noticeText duplicate Privacy Notice
/uk/en/faq/contact-usContact Us
https://www.lush.com/uk/en/faqSubdomain FAQs
/uk/en/faq/cookie-policyCookie Policy
https://wwws-uk1.givex.com/cws...New window External Subdomain Text duplicate Gift Cards
/uk/en/faq/terms-and-condition...Subdomain Terms & Conditions
/uk/en/faq/klarna-frequently-a...Klarna FAQs
https://www.lush.com/uk/en/shopsText duplicate Shop Finder
https://weare.lush.com/lush-li...New window External Subdomain Who We Are
https://weare.lush.com/lush-li...New window External Subdomain Our Values
https://weare.lush.com/lush-li...New window External Subdomain Our Impact
https://lush.pinpointhq.com/New window External Subdomain Careers
/uk/en/l/friends-of-lushSubdomain Become a Friend of Lush
https://weare.lush.com/press-a...New window External Subdomain Press Room
https://www.lush.com/uk/en/aSubdomain Our Articles
https://www.lush.com/uk/en/iSubdomain Our Ingredients
https://weare.lush.com/lush-li...New window External Subdomain Our Policies
/uk/en/a/download-the-appSubdomain Download Our App
https://weare.lush.com/lush-li...New window External Subdomain Modern Slavery Statement
https://weare.lush.com/lush-li...New window External Subdomain Privacy Notice for Employees, Workers and Contractors
/uk/en/a/international-busines...Subdomain International Business Partnership Enquiries

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.lush.com/uk/en"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.86 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (449 kB).

HTTP Response Header

NameValue
dateSun, 18 May 2025 10:03:48 GMT
content-typetext/html; charset=utf-8
cf-ray941a86db7c80bb6f-CDG
cf-cache-statusHIT
age24
cache-controlpublic, max-age=0, must-revalidate
expiresSun, 18 May 2025 14:03:48 GMT
last-modifiedSun, 18 May 2025 10:03:24 GMT
set-cookie510 Characters
strict-transport-securitymax-age=0; includeSubDomains
permissions-policycamera=(), microphone=(), geolocation=()
referrer-policyorigin-when-cross-origin
x-bot-verifiedtrue
x-cache-taghomepage,TWVudTo0ODk=,UGFnZToyNjM3,UGFnZToyMTgw,TWVudTo2,TWVudTo3
x-client-cache-controlpublic, max-age=0, must-revalidate
x-content-type-optionsnosniff
x-dns-prefetch-controlon
x-edge-cache-stale-at1747566204399
x-edge-cache-statusHIT
x-edge-origin-cache-controlpublic, s-maxage=3600, stale-while-revalidate=59
x-frame-optionsDENY
x-origin-cf-cache-statusDYNAMIC
varyAccept-Encoding
servercloudflare
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,059 referring domains.
This page has 32,380 backlinks.
This page has backlinks from 831 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

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Disallow: */us/hu/*
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Disallow: */us/ja/*
Disallow: */us/nl/*
Disallow: */us/pl/*
Disallow: */us/pt/*
Disallow: */us/sv/*
Disallow: */us/zh_hk/*
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Disallow: */tw/en/*
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Disallow: */tw/cs/*
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Disallow: */tw/de_at/*
Disallow: */tw/es/*
Disallow: */tw/fr/*
Disallow: */tw/fr_ca/*
Disallow: */tw/hu/*
Disallow: */tw/it/*
Disallow: */tw/ja/*
Disallow: */tw/nl/*
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Disallow: */tw/pt/*
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LUSH Fresh Handmade Cosmetics | Vegetarian & Cruelty Free | LUSH
Inventors of the bath bomb and the home of bath art. We're here to create a cosmetics revolution and leave the world lusher than we found it.

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