Ulta.com - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
78% 
Page structure
58% 
Link structure
25% 
Server
54% 
External factors
100% 
SEO Score
Response time
1.06 s
File size
1,349.90 kB
Words
2024
Media files
108
Number of links
584 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products
The page title should be shorter than 580 pixels. It is 666 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.
The length of the meta description is perfect. (743 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ulta.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Germany
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
google-site-verification0iJgVZRwJEqcwh-DfHO3TnKtFasUWdJmJbVBo2j8eg0
viewportwidth=device-width,initial-scale=1
theme-color#e90b5a
descriptionShop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.
robotsindex, follow, max-image-preview:large,
langen-us
og:titleUlta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products
og:descriptionShop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
These Typos were found:
  • thru => through
The average number of words per sentence of 9.14 words is low.
This page contains 2024 words. That's ok.
21.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (1349.9 kB).
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 40 tags for this page.
Image SEO
(Somewhat important)
58 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Ulta Beauty Collection
data:[...] Base64No alt attribute provided
data:[...] Base64Charlotte Tilbury
data:[...] Base64Clinique
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64e.l.f. Cosmetics
data:[...] Base64No alt attribute provided
data:[...] Base64Shop MAC
data:[...] Base64Shop Redken
data:[...] Base64Sol de Janeiro
data:[...] Base64Tarte
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64ILIA
data:[...] Base64No alt attribute provided
data:[...] Base64Polite Society
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64BeautyStat Cosmetics
data:[...] Base64No alt attribute provided
data:[...] Base64BREAD BEAUTY SUPPLY
data:[...] Base64No alt attribute provided
data:[...] Base64Shop DONNA'S RECIPE
data:[...] Base64No alt attribute provided
data:[...] Base64Juvia's Place
data:[...] Base64No alt attribute provided
data:[...] Base64Shop TGIN
data:[...] Base64No alt attribute provided
data:[...] Base64Shop ROSEN
data:[...] Base64The Honey Pot Company
data:[...] Base64Smile Makers
data:[...] Base64Lemme
data:[...] Base64Shop LIQUID I.V.
data:[...] Base64No alt attribute provided
data:[...] Base64NEOM Wellbeing
data:[...] Base64Shop Moon Juice
data:[...] Base64Shop Nemat
data:[...] Base64Olly
data:[...] Base64No alt attribute provided
data:[...] Base64Shop Jolie
data:[...] Base64Shop GOLDE
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Free gift
data:[...] Base6430% off Bondi Boost
data:[...] Base64Free same day delivery
data:[...] Base64Free quilted carryall bag
data:[...] Base64Replenish & Save
data:[...] Base64Free gift
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64about-face Fractal Stardust Face Decals - I'm A Star
data:[...] Base64HALF MAGIC Rhinestone Fantasy
data:[...] Base64ULTA Beauty Collection Solar Flare Metallic Liquid Eyeliner
data:[...] Base64Rabanne Colorshot Metallic Liquid Eyeshadow
data:[...] Base64MILK MAKEUP Cooling Water Jelly Tint Lip + Cheek Blush Stain
data:[...] Base64HALLY Gem Pen Hair Gem Styling Set - Device & 60 Gems
data:[...] Base64Divi Dry Shampoo
data:[...] Base64Vacation Super Spritz SPF50 Face Mist
data:[...] Base64Kopari Beauty Golden Sunglaze Sheer Body Mist Sunscreen SPF 50
data:[...] Base64NOYZ The Solid Fragrance - Unmute
data:[...] Base64Touchland Power Mist Hydrating Hand Sanitizer
data:[...] Base64Each & Every After Glow Raspberry & Mandarin Natural Fragrance Deodorant
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Ulta Beauty Community
data:[...] Base64No alt attribute provided
data:[...] Base64The Salon at Ulta Beauty
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Diversity, Equity & Inclusion
data:[...] Base64Ways to shop
data:[...] Base64Corporate Responsibility
data:[...] Base64the possibilities are beautiful

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 176 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Featured in Makeup & Nails
H2 Featured in Skin Care
H2 Featured in Hair Care
H2 Featured in Fragrance
H2 Featured in Body Care
H2 Featured in Wellness
H2 Featured in Tools & Brushes
H2 Browse By
H2 Featured
H2 All New Arrivals
H2 All Brands
H2 Featured Deals
H2 Discover All
H2 All Services & Events
H2 Up to 40% off
H2 Featured big summer gifts & deals
H2 Today's Deals
H2 Discover isima
H2 On your radar
H2 COWBOY CARTER TOUR Looks
H2 Shop by Category
H2 All things Ulta Beauty
H2 Beauty Services
H2 Our corporate commitments
H2 Ulta Beauty Rewards®
H2 Ulta Beauty Rewards® Credit Card
H2 Get Help
H2 Our Company
H2 Social Media
H2 Download the App
H2 Sign up for news and special offers.
H3 Face
H3 Lips
H3 Eyes
H3 Nails
H3 Makeup Brushes & Tools
H3 Body Makeup
H3 Makeup Palettes
H3 Makeup Bags & Organizers
H3 Cleansers
H3 Moisturizers
H3 Eye Treatments
H3 Treatment & Serums
H3 Suncare
H3 Skincare Tools
H3 Shampoo & Conditioner
H3 Treatment
H3 Styling Products
H3 Hair Color
H3 Hair Styling Tools
H3 Accessories
H3 Brushes & Combs
H3 Kid's Haircare
H3 Women's Fragrance
H3 Men's Fragrance
H3 Unisex Fragrance
H3 Fragrance Gift Sets
H3 Candles & Home Fragrance
H3 Bath & Shower
H3 Body Moisturizers
H3 Hand & Foot Care
H3 Suncare Duplicate text
H3 Bath & Body Accessories
H3 Personal Care
H3 Body & Hair Mist
H3 Mother & Baby
H3 Supplements
H3 Everyday Care
H3 Supplements Duplicate text
H3 Relax & Renew
H3 Down There Care
H3 Intimate Wellness
H3 Hair Styling Tools Duplicate text
H3 Skincare Tools Duplicate text
H3 Makeup Brushes & Tools Duplicate text
H3 Accessories Duplicate text
H3 Hair Removal Tools
H3 Hair Brushes & Combs
H3 Makeup & Nails Under $20
H3 Skin Care Under $20
H3 Hair Care Under $20
H3 Fragrance Under $20
H3 Body Care Under $20
H3 Wellness Under $20
H3 Makeup & Nails
H3 Skin Care
H3 Hair
H3 Tools & Brushes
H3 Fragrance
H3 Body Care
H3 Men
H3 Ulta Beauty Collection
H3 Gifts
H3 Makeup
H3 Skin Care Duplicate text
H3 Hair Duplicate text
H3 Body Care Duplicate text
H3 Fragrance Duplicate text
H3 Men's Care
H3 By Category
H3 By Price
H3 Gift with Purchase
H3 Gift Cards
H3 Makeup & Nails Duplicate text
H3 Skin Care Duplicate text
H3 Suncare Duplicate text
H3 Body Care Duplicate text
H3 Candles
H3 Gifts & Value Sets
H3 Luxury Makeup
H3 Luxury Skin Care
H3 Luxury Fragrance
H3 Skin Care Duplicate text
H3 Shaving
H3 Body Care Duplicate text
H3 Hair Duplicate text
H3 Cologne
H3 Men's Gifts
H3 Travel Size Men's Care
H3 Makeup Guides
H3 Skin Care Guides
H3 Hair Care Guides
H3 Fragrance Guides
H3 Body Care Guides
H3 Wellness Guides
H3 Lifestyle Guides
H3 Foundation Quiz
H3 Mascara & Lash Quiz
H3 Skin Care Quiz
H3 Hair Care Quiz
H3 Makeup Try-On
H3 Hair Color & Style Try-On
H3 Clean Ingredients
H3 Cruelty Free
H3 Vegan
H3 Sustainable Packaging
H3 Positive Impact
H3 Pride
H3 Black Beauty
H3 Latin Heritage
H3 AAPI-Owned & Founded
H3 Over 90 free gifts
H3 Up to 40% off jumbos
H3 BOGO 40% off skin, sun & body care
H3 Up to 40% off fragrance
H3 30% off Vacation
H3 20% off MAËLYS
H3 BOGO 50% off curl brands
H3 30% off BYOMA
H3 Free gift
H3 30% off Bondi Boost
H3 Free same day delivery
H3 Free quilted carryall bag
H3 Replenish & Save
H3 Choose your free gift
H3 $20 and under faves
H3 On-the-go SPF
H3 K-Beauty must-haves
H3 about-face Fractal Stardust Face Decals - I'm A Star
H3 HALF MAGIC Rhinestone Fantasy
H3 ULTA Beauty Collection Solar Flare Metallic Liquid Eyeliner
H3 Rabanne Colorshot Metallic Liquid Eyeshadow
H3 MILK MAKEUP Cooling Water Jelly Tint Lip + Cheek Blush Stain
H3 HALLY Gem Pen Hair Gem Styling Set - Device & 60 Gems
H3 Divi Dry Shampoo
H3 Vacation Super Spritz SPF50 Face Mist
H3 Kopari Beauty Golden Sunglaze Sheer Body Mist Sunscreen SPF 50
H3 NOYZ The Solid Fragrance - Unmute
H3 Touchland Power Mist Hydrating Hand Sanitizer
H3 Each & Every After Glow Raspberry & Mandarin Natural Fragrance Deodorant
H3 Try automatic delivery with Replenish & Save
H3 Join the Ulta Beauty Community today
H3 Find an in-store event near you
H3 Get a new piercing
H3 Try Kenra Professional
H3 Go for some tinsel
There are too many internal links (584) on this page.
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
28 links don't have an anchor text.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ulta.com/Anchor SKIP TO MAIN
https://www.ulta.com/Anchor SKIP TO FOOTER
/community/groupsSubdomain Community
/account/order-statusSubdomain Track an Order
https://www.ulta.com/storesSubdomain Find a Store
/guestservices/gift-cardsSubdomain Gift Cards
https://www.ulta.com/Subdomain No Text
https://www.ulta.com/shop/makeupSubdomain All Makeup & Nails
/shop/makeup/faceSubdomain Face
/shop/makeup/face/foundationSubdomain Foundation
/shop/makeup/face/bb-cc-creamsSubdomain BB & CC Creams
/shop/skin-care/moisturizers/t...Subdomain Tinted Moisturizer
/shop/makeup/face/concealerSubdomain Concealer
/shop/makeup/face/face-primerSubdomain Face Primer
/shop/makeup/face/blushSubdomain Blush
/shop/makeup/face/bronzerSubdomain Bronzer
/shop/makeup/face/highlighterSubdomain Highlighter
/shop/makeup/face/contouringSubdomain Contouring
/shop/makeup/face/color-correc...Subdomain Color Correcting
/shop/makeup/face/setting-spra...Subdomain Setting Spray & Powder
/shop/skin-care/cleansers/make...Subdomain Makeup Remover
/shop/makeup/lipsSubdomain Lips
/shop/makeup/lips/lipstickSubdomain Lipstick
/shop/makeup/lips/lip-glossSubdomain Lip Gloss
/shop/makeup/lips/lip-oilSubdomain Lip Oil
/shop/makeup/lips/lip-linerSubdomain Lip Liner
/shop/makeup/lips/lip-stainSubdomain Lip Stain
/shop/makeup/lips/lip-plumpersSubdomain Lip Plumpers
/shop/makeup/lips/lip-balms-tr...Subdomain Lip Balms & Treatments
/shop/makeup/eyesSubdomain Eyes
/shop/makeup/eyes/eyeshadow-pa...Subdomain Eyeshadow Palettes
/shop/makeup/eyes/mascaraSubdomain Mascara
/shop/makeup/eyes/eyelinerSubdomain Eyeliner
/shop/makeup/eyes/eyebrowsSubdomain Eyebrows
/shop/makeup/eyes/eyeshadowSubdomain Eyeshadow
/shop/makeup/eyes/eye-primer-baseSubdomain Eye Primer & Base
/shop/makeup/eyes/eyelashesSubdomain Eyelashes
/shop/makeup/eyes/lash-primer-...Subdomain Lash Primer & Serums
/shop/makeup/nailsSubdomain Nails
/shop/makeup/nails/nail-polishSubdomain Nail Polish
/shop/makeup/nails/gel-nail-po...Subdomain Gel Nail Polish
/shop/makeup/nails/top-base-coatsSubdomain Top & Base Coats
/shop/makeup/nails/nail-polish...Subdomain Nail Polish Stickers
/shop/makeup/nails/press-on-nailsSubdomain Press On Nails
/shop/makeup/nails/nail-art-de...Subdomain Nail Art & Design
/shop/makeup/nails/nail-careSubdomain Nail Care
/shop/makeup/nails/manicure-pe...Subdomain Manicure & Pedicure Tools
/shop/tools-brushes/makeup-bru...Subdomain Makeup Brushes & Tools
/shop/tools-brushes/makeup-bru...Subdomain Brush Sets
/shop/tools-brushes/makeup-bru...Subdomain Makeup Brushes
/shop/tools-brushes/makeup-bru...Subdomain Sponges & Applicators
/shop/tools-brushes/makeup-bru...Subdomain Brush Cleaner
/shop/tools-brushes/makeup-bru...Subdomain Brow & Lash Tools
/shop/tools-brushes/makeup-bru...Subdomain Mirrors
/shop/makeup/body-makeupSubdomain Body Makeup
/shop/makeup/makeup-palettesSubdomain Makeup Palettes
/shop/makeup/makeup-bags-organ...Subdomain Makeup Bags & Organizers
/promotion/sale?category=makeupSubdomain Makeup on Sale
/shop/new-beauty-products?cate...Subdomain New in Makeup
/shop/skin-care/k-beautySubdomain K-Beauty
/shop/makeup/travel-size-makeupSubdomain Travel Size Makeup
/shop/luxury-at-ulta-beauty/ma...Subdomain Luxury Makeup
/brand/ulta-beauty-collection?...Subdomain Ulta Beauty Collection
/shop/gifts/by-category/makeup...Subdomain Makeup & Nail Gifts
/vba/foundation/Subdomain Foundation Quiz
https://www.ulta.com/vba/mascara/Subdomain Mascara & Lash Quiz
/featured/blackownedbrands?cat...Subdomain Black-Owned & Founded
/discover/makeupSubdomain Makeup Guides
/p/chromaplus-6-pan-eyeshadow-...Subdomain No Text
/p/chromaplus-6-pan-eyeshadow-...Subdomain Shop now
/shop/skin-careSubdomain All Skin Care
/shop/skin-care/cleansersSubdomain Cleansers
/shop/skin-care/cleansers/face...Subdomain Face Wash
/shop/skin-care/cleansers/clea...Subdomain Cleansing Balms & Oils
/shop/skin-care/cleansers/face...Subdomain Face Wipes
/shop/skin-care/cleansers/clea...Subdomain Cleansing Exfoliators
/shop/skin-care/cleansers/tonerSubdomain Toner
/shop/skin-care/cleansers/make...Subdomain Text duplicate Makeup Remover
/shop/tools-brushes/skincare-t...Subdomain Cleansing Brushes
/shop/skin-care/moisturizersSubdomain Moisturizers
/shop/skin-care/moisturizers/f...Subdomain Face Moisturizer
/shop/skin-care/moisturizers/n...Subdomain Night Cream
/shop/skin-care/moisturizers/f...Subdomain Face Oils
/shop/skin-care/moisturizers/f...Subdomain Face Mists & Essences
/shop/skin-care/moisturizers/n...Subdomain Neck Cream
/shop/skin-care/moisturizers/t...Subdomain Text duplicate Tinted Moisturizer
/shop/makeup/lips/lip-balms-tr...Subdomain Text duplicate Lip Balms & Treatments
/shop/skin-care/eye-treatmentsSubdomain Eye Treatments
/shop/skin-care/eye-treatments...Subdomain Eye Cream
/shop/skin-care/eye-treatments...Subdomain Eye Serums
/shop/skin-care/eye-treatments...Subdomain Eye Masks
/shop/skin-care/treatment-serumsSubdomain Treatment & Serums
/shop/skin-care/treatment-seru...Subdomain Face Serums
/shop/skin-care/treatment-seru...Subdomain Face Peels & Exfoliators
/shop/skin-care/treatment-seru...Subdomain Face Masks
/shop/skin-care/treatment-seru...Subdomain Sheet Masks
/shop/skin-care/treatment-seru...Subdomain Acne & Blemish Treatments
/shop/skin-care/treatment-seru...Subdomain Body Treatments
/shop/body-care/suncareSubdomain Suncare
/shop/body-care/suncare/sunscreenSubdomain Sunscreen
/shop/body-care/suncare/self-t...Subdomain Self-Tanning & Bronzing
/shop/body-care/suncare/after-...Subdomain After Sun Care
/shop/tools-brushes/skincare-t...Subdomain Skincare Tools
/shop/tools-brushes/skincare-t...Subdomain Text duplicate Cleansing Brushes
/shop/tools-brushes/skincare-t...Subdomain Anti-Aging
/shop/tools-brushes/skincare-t...Subdomain Facial Rollers
/promotion/sale?category=skin-...Subdomain Skin Care on Sale
/shop/new-beauty-products?cate...Subdomain New in Skin Care
/shop/skin-care/dermatologist-...Subdomain Dermatologist Recommended
/shop/skin-care/k-beautySubdomain Text duplicate K-Beauty
/discover/skin/fsa-eligible-sk...Subdomain HSA/FSA Eligible
/shop/skin-care/travel-size-sk...Subdomain Travel Size Skin Care
/shop/luxury-at-ulta-beauty/sk...Subdomain Luxury Skin Care
/brand/ulta-beauty-collection?...Subdomain Text duplicate Ulta Beauty Collection
/shop/gifts/by-category/skin-g...Subdomain Skin Care Gifts
/vba/skincare/Subdomain Skin Care Quiz
/featured/blackownedbrands?cat...Subdomain Text duplicate Black-Owned & Founded
/discover/skinSubdomain Skin Care Guides
/brand/drunk-elephantSubdomain No Text
/brand/drunk-elephantSubdomain Text duplicate Shop now
https://www.ulta.com/shop/hairSubdomain All Hair Care
/shop/hair/shampoo-conditionerSubdomain Shampoo & Conditioner
/shop/hair/shampoo-conditioner...Subdomain Shampoo
/shop/hair/shampoo-conditioner...Subdomain Dry Shampoo
/shop/hair/shampoo-conditioner...Subdomain Conditioner
/shop/hair/shampoo-conditioner...Subdomain Co-Wash
/shop/hair/shampoo-conditioner...Subdomain Leave-In Conditioner
/shop/hair/treatmentSubdomain Treatment
/shop/hair/treatment/oils-serumsSubdomain Oils & Serums
/shop/hair/treatment/masksSubdomain Masks
/shop/hair/treatment/hair-thin...Subdomain Hair Thinning & Hair Loss
/shop/hair/treatment/leave-in-...Subdomain Leave-In Treatment
/shop/hair/treatment/scalp-careSubdomain Scalp Care
/shop/hair/styling-productsSubdomain Styling Products
/shop/hair/styling-products/ha...Subdomain Hairspray
/shop/hair/styling-products/vo...Subdomain Volume & Texture
/shop/hair/styling-products/he...Subdomain Heat Protectant
/shop/hair/styling-products/gl...Subdomain Gloss & Shine
/shop/hair/styling-products/sm...Subdomain Smoothing
/shop/hair/styling-products/cu...Subdomain Curl Enhancing
/shop/hair/styling-products/wa...Subdomain Wax & Pomade
/shop/hair/hair-colorSubdomain Hair Color
/shop/hair/hair-color/root-tou...Subdomain Root Touch Up
/shop/hair/hair-color/hair-col...Subdomain Hair Color & Bleach
/shop/hair/hair-color/trend-colorSubdomain Trend Color
/shop/tools-brushes/hair-styli...Subdomain Hair Styling Tools
/shop/tools-brushes/hair-styli...Subdomain Flat Irons
/shop/tools-brushes/hair-styli...Subdomain Hair Dryers
/shop/tools-brushes/hair-styli...Subdomain Curling Iron & Stylers
/shop/tools-brushes/hair-styli...Subdomain Hot Brushes
/shop/tools-brushes/hair-styli...Subdomain Hair Rollers
/shop/tools-brushes/accessoriesSubdomain Accessories
/shop/tools-brushes/accessorie...Subdomain Hair Extensions
/shop/tools-brushes/accessorie...Subdomain Elastics
/shop/tools-brushes/accessorie...Subdomain Headbands
/shop/tools-brushes/accessorie...Subdomain Clips & Bobby Pins
/shop/tools-brushes/accessorie...Subdomain Hair Cutting Tools
/shop/tools-brushes/accessorie...Subdomain Styling Accessories
/shop/hair/hair-brushes-combsSubdomain Brushes & Combs
/shop/hair/kids-haircareSubdomain Kid's Haircare
/promotion/sale?category=hairSubdomain Hair Care on Sale
/shop/new-beauty-products?cate...Subdomain New in Hair Care
/shop/hair/travel-size-hair-careSubdomain Travel Size Hair Care
/shop/gifts/by-category/hair-g...Subdomain Hair Care Gifts
/vba/haircare/Subdomain Hair Quiz
/innovation/experiences/hair?p...Subdomain Hair Analysis
/innovation/experiences/hair/Subdomain Hair Style Try-On
/featured/blackownedbrands?cat...Subdomain Text duplicate Black-Owned & Founded
/discover/hairSubdomain Hair Care Guides
https://www.ulta.com/brand/isimaSubdomain No Text
https://www.ulta.com/brand/isimaSubdomain Text duplicate Shop now
/shop/fragranceSubdomain All Fragrance
/shop/fragrance/womens-fragranceSubdomain Women's Fragrance
/shop/fragrance/womens-fragran...Subdomain Perfume
/shop/fragrance/womens-fragran...Subdomain Body Lotions
/shop/fragrance/womens-fragran...Subdomain Body & Hair Mist
/shop/fragrance/womens-fragran...Subdomain Bath & Shower
/shop/fragrance/mens-fragranceSubdomain Men's Fragrance
/shop/men/cologneSubdomain Cologne
/shop/men/shaving/aftershaveSubdomain Aftershave
/shop/fragrance/mens-fragrance...Subdomain Text duplicate Bath & Shower
/shop/fragrance/unisex-fragranceSubdomain Unisex Fragrance
/shop/fragrance/fragrance-gift...Subdomain Fragrance Gift Sets
/shop/fragrance/fragrance-gift...Subdomain Perfume Gift Sets
/shop/fragrance/fragrance-gift...Subdomain Cologne Gift Sets
/shop/fragrance/candles-home-f...Subdomain Candles & Home Fragrance
/promotion/sale?category=fragr...Subdomain Fragrance on Sale
/shop/new-beauty-products?cate...Subdomain New in Fragrance
/shop/fragrance/travel-size-fr...Subdomain Travel Size Fragrance
/shop/luxury-at-ulta-beauty/fr...Subdomain Luxury Fragrance
/discover/fragrance-finderSubdomain Fragrance Finder
/discover/fragrance-perfume-crushSubdomain Fragrance Crush
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/company/corporate-responsibilitySubdomain IMG-ALT Corporate Responsibility
/company/corporate-responsibilitySubdomain Text duplicate Learn more
https://www.ulta.com/rewards/allSubdomain Become a Member
https://www.ulta.com/rewards/allSubdomain About Rewards
/rewards/credit-cardSubdomain Earn 2 Points per $1² + 20% off the first purchase¹ on your new card at Ulta Beauty. Learn More & Apply.
https://d.comenity.net/ultamat...External Subdomain Manage my card
/account/order-statusSubdomain Text duplicate Track an Order
/guestservices/allSubdomain Anchor Shipping and Delivery
/guestservices/allSubdomain Anchor Returns
/guestservices/gift-cardsSubdomain Text duplicate Gift Cards
/guestservices/ways-to-shop/allSubdomain Ways to Shop
/guestservices/allSubdomain Guest Services Center
/guestservices/allSubdomain Anchor Contact Us
/guestservices/allSubdomain Anchor Product Submissions
/discover/beauty-education/allSubdomain Beauty Education
/company/about-usSubdomain About Us
https://www.ulta.com/company/deiSubdomain Text duplicate Diversity, Equity & Inclusion
https://careers.ulta.com/careers/External Subdomain Careers
https://www.ulta.com/investorSubdomain Investors
/company/corporate-responsibilitySubdomain Text duplicate Corporate Responsibility
/company/affiliateSubdomain Affiliate Program
/company/supply-chain-transpar...Subdomain Supply Chain Transparency
/company/prisma-venturesSubdomain Prisma Ventures
/company/ubmediaSubdomain UB Media
/company/marketplaceSubdomain Marketplace
https://www.facebook.com/UltaB...External Subdomain No Text
https://www.instagram.com/ulta...External Subdomain No Text
https://www.pinterest.com/ulta...External Subdomain No Text
https://www.tiktok.com/search?...External Subdomain No Text
https://twitter.com/ultabeauty...External No Text
https://www.youtube.com/user/u...External Subdomain No Text
https://play.google.com/store/...External Subdomain No Text
https://apps.apple.com/us/app/...External Subdomain No Text
/email/sign-upSubdomain Sign up
/company/quaziNew window Subdomain Powered by Quazi™
/company/privacyNew window Subdomain Privacy Policy
/company/terms-and-conditionsNew window Subdomain Terms & Conditions
/company/accessibilityNew window Subdomain Accessibility
/company/privacyNew window Subdomain Anchor WA Health Privacy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ulta.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.06 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (1,350 kB).

HTTP Response Header

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set-cookie141 Characters
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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,963 referring domains.
This page has 38,814 backlinks.
This page has backlinks from 2,843 different ip addresses.

Links from Wikipedia

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Robots.txt

#Disallow the following URLs

User-agent: *
Disallow: /common/inc/productDetail_price.jsp
Disallow: /quazi/images

Disallow: /stores/*?workspace=*

User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google
Allow: /featured
Allow: *cmpid=*
Allow: *cawelaid=*

#Sitemaps
Sitemap: https://www.ulta.com/sitemap/index.xml
Sitemap: https://www.ulta.com/stores/sitemap.xml
Sitemap: https://www.ulta.com/l/brand_filter_sitemap.xml
Sitemap: https://www.ulta.com/l/category_filter_sitemap.xml
Sitemap: https://www.ulta.com/l/promotion_filter_sitemap.xml
Sitemap: https://www.ulta.com/investor/sitemap.xml
Sitemap: https://www.ulta.com/community/storefront/sitemap.xml

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www.ulta.com
Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty ...
Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.

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Ulta Beauty78%Check
Beauty72%Check
Ulta Beauty Rewards71%Check
Join Ulta Beauty70%Check
Ulta Beauty Collection66%Check
Ulta Beauty Rewards Credit65%Check
Beauty Products63%Check
beauty brands60%Check
Rewards59%Check
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