Healthdirect.gov.au - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
81% 
Page structure
70% 
Link structure
57% 
Server
29% 
External factors
100% 
SEO Score
Response time
1.68 s
File size
57.20 kB
Words
574
Media files
15
Number of links
130 internal / 24 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Trusted Health Advice | healthdirect
The length of the page title is perfect. (317 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
healthdirect provides easy access to trusted, quality health information and advice online and over the phone.
The length of the meta description is perfect. (670 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.healthdirect.gov.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-au
Server location: Germany
The following language is defined by HTML: en-au
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
apple-itunes-appapp-id=1021494621
descriptionhealthdirect provides easy access to trusted, quality health information and advice online and over the phone.
viewportwidth=device-width, initial-scale=1.0
referreralways
DC.Formattext/html
DC.Typetext/html
DC.TitleTrusted Health Advice
DC.CreatorHealthdirect Australia
DC.PublisherHealthdirect Australia
DC.Date2025-05-12T05:03:24.696Z
DC.Descriptionhealthdirect provides easy access to trusted, quality health information and advice online and over the phone.
DC.RightsHealthdirect Australia
DC.Languageen-AU
langen-au
og:titleTrusted Health Advice
og:typearticle
og:urlhttps://www.healthdirect.gov.au/
og:imagehttps://media.healthdirect.org.au/images/inline/original/healthdirect_logo.png
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
These Typos were found:
  • northen => northern
This page contains 574 words. That's ok.
32.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.38 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 8 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 83 characters this one is longer than 70 characters:
"it cannot give you a diagnosis and is not a substitute for professional healthcare."
The following tag is repeated too often: it cannot give you a diagnosis and is not a substitute for professional healthcare.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/assets/images/logo-hda.svghealthdirect australia logo
/assets/images/SC-landing_page.svgNo alt attribute provided
/assets/images/logo-hda.svgHealthdirect logo
/assets/images/logo-gov-dep-health.pngAustralian Government, health department logo
/assets/images/logo-gov-act.pngACT Government logo
/assets/images/logo-gov-nsw-health.pngNew South Wales government, health department logo
/assets/images/logo-gov-nt.pngNorthen Territory Government logo
/assets/images/logo-gov-qld.pngQueensland Government logo
/assets/images/logo-gov-sa.pngGovernment of South Australia, health department logo
/assets/images/logo-gov-tas.pngTasmanian government logo
/assets/images/logo-gov-vic.pngVictorian government logo
/assets/images/logo-gov-wa.pngGovernment of Western Australia, health department logo
/assets/images/app-apple-store.pngdownload from the App store
/assets/images/app-google-play.pngdownload from google play

Page structure

H1 heading
(Critically important)
Healthdirect Free Australian health advice you can count on.
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Healthdirect Free Australian health advice you can count on.
H1 Get health information and advice
H1 Healthdirect 24hr 7 days a week hotline
H1 Government Accredited with over 140 information partners
H2 Symptom Checker
H2 About Symptom Checker
H2 Find a health service
H2 Health topics
H2 About
H2 Discover
H2 Resources in your language
H2 Support for this browser is being discontinued
H3 Get started
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 24 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.healthdirect.gov.au/IMG-ALT healthdirect australia logo
/account/joinJoin
/account/signinSign in
/search-results/{{url}}Nofollow {{label}}
https://www.healthdirect.gov.au/Home
/health-topics/conditionsConditions
/gastroenteritisGastroenteritis
/skin-conditionsSkin Conditions
/whooping-coughWhooping Cough
/health-topics/symptomsSymptoms
/abdominal-painAbdominal Pain
/bites-and-stingsBites and Stings
/diarrhoeaDiarrhoea
/health-topics/proceduresProcedures
/colonoscopyColonoscopy
/grommetsGrommets
/liposuctionLiposuction
/tubal-ligationTubal ligation
/life-stagesLife stages
/babies-and-toddlers-healthBabies and toddlers
/kids-healthKids
/seniors-healthSeniors
/health-topicsAll topics
/health-topics/AA
/health-topics/BB
/health-topics/CC
/health-topics/DD
/health-topics/EE
/health-topics/FF
/health-topics/GG
/health-topics/HH
/health-topics/II
/health-topics/JJ
/health-topics/KK
/health-topics/LL
/health-topics/MM
/health-topics/NN
/health-topics/OO
/health-topics/PP
/health-topics/QQ
/health-topics/RR
/health-topics/SS
/health-topics/TT
/health-topics/UU
/health-topics/VV
/health-topics/WW
/health-topics/XX
/health-topics/YY
/health-topics/ZZ
/medicinesMedicines
/symptom-checkerSymptom checker
/australian-health-servicesService finder
/search-results/{{url}}Nofollow Text duplicate {{label}}
https://www.healthdirect.gov.au/Text duplicate Home
/health-topics/conditionsText duplicate Conditions
/health-topics/symptomsText duplicate Symptoms
/health-topics/proceduresText duplicate Procedures
/life-stagesText duplicate Life stages
/health-topicsText duplicate All topics
/medicinesText duplicate Medicines
/symptom-checkerText duplicate Symptom checker
/australian-health-servicesText duplicate Service finder
/terms-of-useSubdomain Terms of Use
/privacy-policySubdomain Privacy Policy
/australian-health-servicesNeed more services?
/information-partnersinformation partners
/health-topics/conditionsText duplicate Conditions
/gastroenteritisText duplicate Gastroenteritis
/skin-conditionsText duplicate Skin Conditions
/whooping-coughText duplicate Whooping Cough
/health-topics/symptomsText duplicate Symptoms
/abdominal-painText duplicate Abdominal Pain
/bites-and-stingsText duplicate Bites and Stings
/diarrhoeaText duplicate Diarrhoea
/health-topics/proceduresText duplicate Procedures
/colonoscopyText duplicate Colonoscopy
/grommetsText duplicate Grommets
/liposuctionText duplicate Liposuction
/tubal-ligationText duplicate Tubal ligation
/life-stagesText duplicate Life stages
/babies-and-toddlers-healthText duplicate Babies and toddlers
/kids-healthText duplicate Kids
/seniors-healthText duplicate Seniors
/health-topicsText duplicate All topics
/health-topics/AText duplicate A
/health-topics/BText duplicate B
/health-topics/CText duplicate C
/health-topics/DText duplicate D
/health-topics/EText duplicate E
/health-topics/FText duplicate F
/health-topics/GText duplicate G
/health-topics/HText duplicate H
/health-topics/IText duplicate I
/health-topics/JText duplicate J
/health-topics/KText duplicate K
/health-topics/LText duplicate L
/health-topics/MText duplicate M
/health-topics/NText duplicate N
/health-topics/OText duplicate O
/health-topics/PText duplicate P
/health-topics/QText duplicate Q
/health-topics/RText duplicate R
/health-topics/SText duplicate S
/health-topics/TText duplicate T
/health-topics/UText duplicate U
/health-topics/VText duplicate V
/health-topics/WText duplicate W
/health-topics/XText duplicate X
/health-topics/YText duplicate Y
/health-topics/ZText duplicate Z
/search-results/{{url}}Nofollow Text duplicate {{label}}
https://www.health.gov.au/New window External Subdomain IMG-ALT Australian Government, health department logo
https://www.health.act.gov.au/New window External Subdomain IMG-ALT ACT Government logo
https://www.health.nsw.gov.au/New window External Subdomain IMG-ALT New South Wales government, health department logo
https://health.nt.gov.au/New window External Subdomain IMG-ALT Northen Territory Government logo
https://www.health.qld.gov.au/New window External Subdomain IMG-ALT Queensland Government logo
https://www.sahealth.sa.gov.au/New window External Subdomain IMG-ALT Government of South Australia, health department logo
https://www.health.tas.gov.au/New window External Subdomain IMG-ALT Tasmanian government logo
https://www2.health.vic.gov.au/New window External Subdomain IMG-ALT Victorian government logo
https://ww2.health.wa.gov.au/New window External Subdomain IMG-ALT Government of Western Australia, health department logo
/how-healthdirect-can-help-youSubdomain How we can help
/health-appOur mobile app
https://about.healthdirect.gov...New window External Subdomain Linking to us
/information-partnersInformation partners
https://healthdirect-serviceli...External Subdomain Register your service
/terms-of-useTerms of use
/privacy-policyPrivacy
/artificial-intelligence-trans...How we use AI
/contact-usContact us
https://about.healthdirect.gov...New window External Subdomain About us
/blogBlog
/bmi-calculatorBMI calculator
/health-and-wellbeing-appsHealth apps
/medicinesText duplicate Medicines
/australian-health-servicesText duplicate Service finder
/symptom-checkerText duplicate Symptom checker
/question-builderQuestion builder
/ar/resources-in-arabicArabic عربى
/bn/resources-in-bengaliবাংলা Bengali
/zh-hans/resources-in-chinese-...简体中文 Chinese Simplified
/zh-hant/resources-in-chinese-...繁體中文 Chinese Traditional
/vi/resources-in-vietnameseTiếng Việt Vietnamese
https://itunes.apple.com/au/ap...External Subdomain IMG-ALT download from the App store
https://play.google.com/store/...External Subdomain IMG-ALT download from google play
https://www.facebook.com/healt...New window External Subdomain No Text
https://www.instagram.com/heal...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://about.healthdirect.gov...New window External Subdomain clinical governance framework
https://policies.google.com/pr...New window External Subdomain Text duplicate Privacy Policy
https://policies.google.com/termsNew window External Subdomain Terms of Service
https://www.google.com.au/chrome/External Subdomain Chrome by Google
https://www.mozilla.org/en-US/...External Subdomain Firefox by Mozilla
https://www.microsoft.com/en-u...External Subdomain Microsoft Edge
https://support.apple.com/en_A...External Subdomain Safari by Apple

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.healthdirect.gov.au/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is very slow (1.68 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 8 JavaScript files. This may affect the load time negatively.
This page only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (57 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
content-length58580
connectionkeep-alive
x-cache-statusHIT
cache-controlpublic, max-age=600, stale-if-error, stale-while-revalidate=600
content-security-policyframe-ancestors 'self' https://nch-dev-healthdirect.crm6.dynamics.com https://nch-healthdirect.crm6.dynamics.com https://nch-test-healthdirect.crm6.dynamics.com https://nch-trn-healthdirect.crm6.dynamics.com
strict-transport-securitymax-age=63072000;
dateThu, 24 Jul 2025 19:07:55 GMT
etagW/"e4d4-FsBudjXFetZgWx2/5do/MSz+45M"
x-cacheMiss from cloudfront
via1.1 1270eda8f49e8826b43258fcc9ef44d2.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P12
x-amz-cf-ide6W_VNSKDp5ICbCV28JU_Ilh73V-KeX-gSSLyHL8tKOFa_DUNrXClg==
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 1,690 referring domains.
This page has 94,532 backlinks.
This page has backlinks from 1,137 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
User-agent: *
Disallow: /medicines/___service
Disallow: /australian-health-services/___results
Disallow: /reference/item/
Disallow: /organisation/
Disallow: /service/
Disallow: /scccc19
Disallow: /national-covid-19-helpline-faqs
Disallow: /covid19-services

Sitemap: https://www.healthdirect.gov.au/sitemap.xml
Sitemap: https://www.healthdirect.gov.au/australian-health-services/sitemaps/sitemap-index-health-services.xml

Similar sites

Search preview

www.healthdirect.gov.au
Trusted Health Advice | healthdirect
healthdirect provides easy access to trusted, quality health information and advice online and over the phone.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
health95%Check
Healthdirect91%Check
Health Advice86%Check
advice77%Check
Trusted Health Advice76%Check
trusted health75%Check
Health Information74%Check
healthdirect Australia73%Check
Quality Health69%Check
Health Service65%Check
Show more keywords and terms

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