Nykaa.com - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
44% 
Page structure
100% 
Link structure
45% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.49 s
File size
677.90 kB
Words
65
Media files
10
Number of links
15 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Nykaa Pink Sale is Live! Grab Best Deals on Beauty & Cosmetics Online
The page title should be shorter than 580 pixels. It is 650 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Get the best Nykaa offers during the ongoing Nykaa pink sale. Shop online now for amazing deals on beauty, haircare, and wellness essentials before time runs out!
The meta description is too long: 1008 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nykaa.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1.0,maximum-scale=5.0
theme-color#fff
authorNykaaFrontendTeam
descriptionGet the best Nykaa offers during the ongoing Nykaa pink sale. Shop online now for amazing deals on beauty, haircare, and wellness essentials before time runs out!
og:descriptionGet the best Nykaa offers during the ongoing Nykaa pink sale. Shop online now for amazing deals on beauty, haircare, and wellness essentials before time runs out!
keywordsnykaa Nykaa Online Nykaa sale nykaa offers
al:android:packagecom.fsn.nykaa
al:android:app_nameNykaa: Beauty Shopping App
al:ios:app_store_id1022363908
al:ios:app_nameNykaa – Makeup/Beauty Shopping
langen
twitter:descriptionGet the best Nykaa offers during the ongoing Nykaa pink sale. Shop online now for amazing deals on beauty, haircare, and wellness essentials before time runs out!
twitter:titleNykaa Pink Sale is Live! Grab Best Deals on Beauty & Cosmetics Online
twitter:cardsummary_large_image
og:titleNykaa Pink Sale is Live! Grab Best Deals on Beauty & Cosmetics Online
og:typewebsite
og:site_nameNykaa
og:urlhttps://www.nykaa.com/
charsetutf-8

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Page quality

Content
(Critically important)
There are only 65 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
No paragraphs were detected.
33.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (677.9 kB).
A viewport "width=device-width,initial-scale=1.0,maximum-scale=5.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...fbe99f16-a128-453b-be4d-b0767eef53f6.gifmain kv
...280d20f7bce0.jpg?tr=cm-pad_resize,w-1200flash-sale
...a09f7a1b-efba-4169-9ee4-f27758f75827.gifL'Oreal Professionnel
...e68d29c8-8b17-47e5-a3aa-591a2d49f1f4.gifDeconstruct
...ddf01b39c11d.jpg?tr=cm-pad_resize,w-1200premium_platinum_header
...-51ab1d445921.jpg?tr=cm-pad_resize,w-600L'Oreal Paris
...-b9996c1246a9.jpg?tr=cm-pad_resize,w-600Maybelline New York
...-4a0dbb0822af.jpg?tr=cm-pad_resize,w-600Nykaa Cosmetics
...-bce1acca8c27.jpg?tr=cm-pad_resize,w-600Lakme Makeup
...824b8f86f256.jpg?tr=cm-pad_resize,w-1200title strip

Page structure

H1 heading
(Critically important)
Nykaa - The Online Beauty Store
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Nykaa - The Online Beauty Store
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nykaa.com/?root=logoA-TITLE logo
https://www.nykaa.com/categories
https://www.nykaa.com/brands
https://www.nykaa.com/Popular
https://www.nykaa.com/Luxe
https://www.nykaa.com/Only At Nykaa
https://www.nykaa.com/New Launches
/sp/pink-sale-offers/pink-sale...New window Subdomain IMG-ALT main kv
http://www.nykaa.com/New window Subdomain IMG-ALT flash-sale
/l-oreal-professional-hair-pro...New window Subdomain IMG-ALT L'Oreal Professionnel
/brands/deconstruct/c/21754?tr...New window Subdomain IMG-ALT Deconstruct
/brands/loreal-paris/c/595?tra...New window Subdomain IMG-ALT L'Oreal Paris
/brands/maybelline-new-york/c/...New window Subdomain IMG-ALT Maybelline New York
/brands/nykaa-cosmetics/c/1937...New window Subdomain IMG-ALT Nykaa Cosmetics
/lakme-makeup-online-sale/c/18...New window Subdomain IMG-ALT Lakme Makeup

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nykaa.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.49 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (678 kB).

HTTP Response Header

NameValue
x-xss-protection1; mode=block
content-typetext/html; charset=utf-8
etagW/"a97b6-0thEHJY3doYgQOyMo55CkM+Kuww"
content-security-policyimg-src 'self' data: *.nykaa.com *.naikaa.com fsnecommerce.sc.omtrdc.net evbk.gamooga.com webevbk.gamooga.com www.google-analytics.com www.google.com www.google.co.in www.facebook.com stats.g.doubleclick.net cm.everesttech.net www.googletagmanager.com *.criteo.net *.criteo.com www.youtube.com dpm.demdex.net cm.g.doubleclick.net www.gstatic.com m.youtube.com cdn-jp.gsecondscreen.com *.googlesyndication.com googleads.g.doubleclick.net d286adtp3hdk00.cloudfront.net;script-src 'self' 'unsafe-inline' 'unsafe-eval' *.nykaa.com *.naikaa.com assets.adobedtm.com www.googletagmanager.com www.google-analytics.com www.googleadservices.com *.criteo.net *.criteo.com connect.facebook.net cdn-jp.gsecondscreen.com googleads.g.doubleclick.net apis.google.com *.netcoresmartech.com ae.gsecondscreen.com evbk.gamooga.com webevbk.gamooga.com *.speedcurve.com nykaa.verloop.io cdn-ops.verloop.io cdn.speedcurve.com lux.speedcurve.com cdn.nykaaman.com https://11310639.fls.doubleclick.net/activityi googleads.g.doubleclick.net *.googlesyndication.com connect.facebook.net *.clarity.ms traqkar.com cakecdn.com/jssdk/lib.js https://script.mfilterit.net/v3/v/client/web.nykaabeauty.cpv.js accounts.google.com https://www.artfut.com/static/tracking.min.js https://www.artfut.com/static/tagtag.min.js https://www.artfut.com/static/crossdevice.min.js https://ad.admitad.com/tt/ https://cdn.mxpnl.com/libs/mixpanel-js-wrapper.js https://cdn.mxpnl.com/libs/mixpanel-2-latest.min.js https://js-agent.newrelic.com https://bam.nr-data.net www.gstatic.com https://www.google.com/recaptcha/api.js http://static.clevertap.com/js/clevertap.min.js https://in1.clevertap-prod.com https://d2r1yp2w7bby2u.cloudfront.net/js/clevertap.min.js https://static.zdassets.com https://pod-29.zendesk.com https://bat.bing.com/bat.js https://bat.bing.com/p/action/187147406.js;frame-ancestors 'self' ;upgrade-insecure-requests;form-action 'self' ;object-src 'none' ;
x-frame-optionssameorigin
x-content-type-optionsnosniff
varyAccept-Encoding
content-encodingbr
dateMon, 21 Jul 2025 15:07:31 GMT
set-cookie75 Characters
alt-svch3=":443"; ma=93600
ak-ray0.cbd5ce17.1753110450.521696ad
pragmano-cache
expires-1
cache-controlno-store, no-cache, must-revalidate, max-age=0
strict-transport-securitymax-age=31536000 ; includeSubDomains ; preload
akamai-cache-statusMiss from child, Miss from child, Miss from parent from parent
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,083 referring domains.
This page has 7,115 backlinks.
This page has backlinks from 909 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /

Disallow: /search/
Disallow: /blog/
Disallow: /nykaa-professional
Disallow: /catalog/
Disallow: /*purearth*
Disallow: /luxe/brands/purearth*
Disallow: /ReactConfig.php
Disallow: /productquestion/*
Disallow: /advancereview/product/allreviews/*
Disallow: /ajaxaddcart/index/options/product_id/
Disallow: /simplebundle/cart/addtocartpopup/bundle_id/
Disallow: /nykaad/*
Disallow: /top-bestsellers-ranked/


Sitemap: https://www.nykaa.com/sitemap-v2/sitemap-index.xml

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Search preview

www.nykaa.com
Nykaa Pink Sale is Live! Grab Best Deals on Beauty & Cosmetics ...
Get the best Nykaa offers during the ongoing Nykaa pink sale. Shop online now for amazing deals on beauty, haircare, and wellness essentials before time runs out!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Nykaa89%Check
beauty72%Check
Online72%Check
Online Beauty71%Check
Nykaa pink56%Check
Beauty Advice53%Check
Store50%Check
Beauty Cosmetics Online49%Check
Cosmetics Online43%Check
Shop Online41%Check
Show more keywords and terms

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