Firstaid.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
75% 
Page structure
100% 
Link structure
87% 
Server
91% 
External factors
54% 
SEO Score
Response time
0.38 s
File size
37.60 kB
Words
565
Media files
21
Number of links
52 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
First Aid Online | Shop first aid kits, supplies & safety products
There are word repetitions in the page title.
The length of the page title is perfect. (554 pixels out of 580 max pixel length)
Meta description
(Critically important)
Shop first aid kits and supplies for work, home, travel and sport at very competitive prices. Free delivery available. The UK’s no1 supplier!
The length of the meta description is perfect. (843 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.firstaid.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
keywordsEmpty
descriptionShop first aid kits and supplies for work, home, travel and sport at very competitive prices. Free delivery available. The UK’s no1 supplier!
robotsnoodp,noydir
viewportwidth=device-width,initial-scale=1
format-detectiontelephone=no
apple-mobile-web-app-titleFirst Aid Online | Shop first aid kits, supplies & safety products
application-nameFirst Aid Online | Shop first aid kits, supplies & safety products
msapplication-confighttps://www.safetyfirstaid.co.uk/images/favicons/browserconfig.xml?v=0
theme-color#ffffff
langen-gb
content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 565 words. That's ok.
28.7% of the text are stop words.
Words from the H1 heading are used in the page content.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.61 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 93 characters this one is longer than 70 characters:
"a leading uk supplier of first aid kits & supplies for the workplace, home, travel & leisure."
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/core/firstaid_logo.pngSafety First Aid Group
/images/articles/trustpilot-rating-2026.pngNo alt attribute provided
/images/homepage/FAO-Ramble-banner-B.jpgYour Trail Companion for the UnexpectedYour Trail Companion for the Unexpected
...O-Home-BS8599-12019+A12026 Compliant.jpgBritish Standard. Are Your Kits Compliant?British Standard. Are Your Kits Compliant?
/images/homepage/hp-banner-Eye-Wash-A.jpgNew Eye Wash StationsNew Eye Wash Stations
...s/homepage/homepage-banner-AED-range.jpgAre You Compliant With the British Standard for AEDs?Are You Compliant With the British Standard for AEDs?
/images/homepage/FAO-LifeVac-banner.jpgLifeVac Anti-Choking DeviceLifeVac Anti-Choking Device
...ges/homepage/FAO-workplace-first-aid.jpgWorkplace First AidWorkplace First Aid
...s/homepage/FAO-category-280px-trauma.jpgTrauma First Aid Kits & SuppliesTrauma First Aid Kits & Supplies
...homepage/FAO-category-sports-280px-1.jpgSports First AidSports First Aid
/images/homepage/FAO-category-AED-2025.jpgAEDsAEDs
...omepage/FAO-category-Dressings-280px.jpgPlasters & DressingsPlasters & Dressings
...epage/FAO-category-education-280px-1.jpgEducation First AidEducation First Aid
/images/homepage/Clearance-2023.jpgclearanceclearance
/images/homepage/New-products.jpgNew ProductsNew Products
/images/homepage/First-aid-advice.jpgAdvice, News, Tips and BloggingAdvice, News, Tips and Blogging
/images/core/loader.svgNo alt attribute provided
/images/core/linkedin.svgNo alt attribute provided
/images/core/facebook.svgNo alt attribute provided
/images/core/twitter.svgNo alt attribute provided
/images/core/firstad_footerlogo.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Safety First Aid Group
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Safety First Aid Group
H2 Your Trail Companion for the Unexpected
H2 British Standard. Are Your Kits Compliant?
H2 New Eye Wash Stations
H2 Are You Compliant With the British Standard for AEDs?
H2 LifeVac Anti-Choking Device
H2 Popular Categories
H2 Our Best-selling Products
H2 Welcome to firstaid.co.uk
H3 FIRSTAID.CO.UK
H3 About Us
H3 Our Policies
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
/quickorder/Quick Order
https://www.firstaid.co.uk/Safety First Aid Group
IMG-ALT Safety First Aid Group
/wishlist/Wishlist
A-TITLE My Wishlist
https://www.firstaid.co.uk/guest/Account
A-TITLE AS GUEST
/myaccount/Text duplicate Account
A-TITLE MY ACCOUNT
/login/?target=myaccount_pageText duplicate Account
A-TITLE LOGIN
/about-us/Leading UK First Aid manufacturer
/about-us/Over 1,000 products in stock now
/trustpilot-reviews/No Text
/first-aid-kit-for-walkers-ram...Shop the Ramblers Kit
/british-standard-first-aid/Shop British Standard
/evolution-eye-wash-station/Shop Now
/aed-cpr/Explore the range
/lifevac-anti-choking-devices/Text duplicate Shop Now
/workplace-first-aid-kits/IMG-ALT Workplace First Aid
/critical-injury-kits/IMG-ALT Trauma First Aid Kits & Supplies
/sports-first-aid/IMG-ALT Sports First Aid
https://www.firstaid.co.uk/aeds/IMG-ALT AEDs
/plasters-dressings/IMG-ALT Plasters & Dressings
/school-first-aid-kits/IMG-ALT Education First Aid
/clearance/IMG-ALT clearance
/new-products/IMG-ALT New Products
/our-blog/IMG-ALT Advice, News, Tips and Blogging
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
/workplace-first-aid-kits/workplace first aid kits
https://www.firstaid.co.uk/aeds/Text duplicate AEDs
/our-blog/first aid advice blog
/club-and-school-sports-first-...Club and School Sports First Aid: What Are the Legal Requirements?
/understanding-outdoor-first-aid/Understanding Outdoor First Aid
/what-should-be-in-a-first-aid...What Should be in a First Aid Bag? Benefits and Uses
/what-should-be-included-in-a-...What Should be Included in a Paediatric First Aid Kit?
/about-us/Trivial anchor text
Read More
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.facebook.com/first...New window External Subdomain No Text
https://twitter.com/FirstAid_ShopNew window External No Text
/about-us/About First Aid
/contact/Contact Us
/who-we-are/Meet the Team
/site-map/Site Map
/our-blog/First Aid Advice Blog
/frequently-asked-questions/FAQs
https://docs.google.com/forms/...External Subdomain Customer Survey
A-TITLE This opens up in a new window
/terms-conditions/Terms and Conditions
/privacy-policy/Privacy Policy
/cookie-policy/Cookie Policy
/delivery-policy/Delivery Policy
/returns-policy/Returns Policy
/weee-policy/WEEE Policy
https://www.safetyfirstaid.co....External Subdomain ISO 13485:2016
A-TITLE This opens up in a new window
https://www.safetyfirstaid.co....External Subdomain ISO 14001:2015
A-TITLE This opens up in a new window
/first-aid-kits-supplies/First Aid Kits & Supplies
/plasters-dressings/Text duplicate Plasters & Dressings
/lifevac-anti-choking-devices/LifeVac
/hot-cold-packs/Hot & Cold Packs
/burns-first-aid/Burns First Aid
/sports-first-aid/Text duplicate Sports First Aid
/hygiene/Hygiene
/safety-supplies/Safety Supplies
https://www.firstaid.co.uk/blogs/Advice Blog
https://www.firstaidtraining.c...New window External Subdomain Training Courses

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.firstaid.co.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.38 seconds.
The file size of the HTML document is fine (38 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html
content-encodinggzip
varyUser-Agent,Accept-Encoding
serverMicrosoft-IIS/10.0
customallowcacheTrue
set-cookie283 Characters
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=15552001; includeSubDomains; preload
content-security-policydefault-src https: data: 'unsafe-inline' 'unsafe-eval'
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
dateSun, 18 Oct 2026 15:25:15 GMT
content-length12063
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 18 referring domains.
This page only has 57 backlinks.
This page only has few backlinks from 17 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /xt_*
Disallow: /ajx_*
Disallow: /search/
Disallow: /login/
Disallow: /basket/
Disallow: /feeds/wholesale_product_feed.txt
Sitemap: https://www.firstaid.co.uk/sitemap_index_firstaid.xml

Similar sites

Search preview

www.firstaid.co.uk
First Aid Online | Shop first aid kits, supplies & safety produ...
Shop first aid kits and supplies for work, home, travel and sport at very competitive prices. Free delivery available. The UK’s no1 supplier!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
First95%Check
Aid95%Check
First Aid95%Check
First Aid kits87%Check
Aid Kits83%Check
shop first aid82%Check
first aid kits supplies80%Check
Shop first aid kits79%Check
Sports First Aid78%Check
Paediatric First Aid76%Check
Show more keywords and terms

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Cookie Policy

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