Sja.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
89% 
Page structure
62% 
Link structure
82% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.30 s
File size
101.30 kB
Words
842
Media files
18
Number of links
125 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
England's First Aid Charity | St John Ambulance
The length of the page title is perfect. (425 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Teaching and providing first aid and medical services across the UK. Get advice, volunteer, donate, or fundraise with St John Ambulance.
The length of the meta description is perfect. (842 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.sja.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: Sweden
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale=1.0, maximum-scale=1.0, minimum-scale=1.0, user-scalable=no, width=device-width
msapplication-TileColor#1ea5a0
msapplication-TileImage/mstile-144x144.png
theme-color#ffffff
robotsindex, follow
keywordsSt John Ambulance, St John
descriptionTeaching and providing first aid and medical services across the UK. Get advice, volunteer, donate, or fundraise with St John Ambulance.
format-detectiontelephone=no
langen-gb
twitter:site@StJohnAmbulance
twitter:titleFirst Aid Courses, Advice & Volunteering
twitter:descriptionAs the nation's leading first aid charity, St John Ambulance offers training courses, advice, volunteering opportunities, event support, products and more.
twitter:imagehttps://www.sja.org.uk/globalassets/test/global-assets/st_john_ambulance_logo.png
twitter:cardsummary_large_image
og:typewebsite
og:titleFirst Aid Courses, Advice & Volunteering
og:descriptionAs the nation's leading first aid charity, St John Ambulance offers training courses, advice, volunteering opportunities, event support, products and more.
og:imagehttps://www.sja.org.uk/globalassets/test/global-assets/st_john_ambulance_logo.png
og:urlhttps://www.sja.org.uk/
X-UA-CompatibleIE=Edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 842 words. That's ok.
27.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "initial-scale=1.0, maximum-scale=1.0, minimum-scale=1.0, user-scalable=no, width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Some tags are too long. With 89 characters this one is longer than 70 characters:
"learn to save a life with the nation's trusted first aid experts - book your training now"
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ized1.png?w=198&h=70&anchor=middlecenterNo alt attribute providedSt John Ambulance logo
...2.jpg?preset=900_900&anchor=middlecenterEnglands-first-aid-charity2Englands-first-aid-charity2
...s/images/fundraising/cpr-hands_green.pngNo alt attribute provided
...45f998b20d3131f1a3b1/first-aid_green.pngNo alt attribute provided
/globalassets/green_pound-sign.pngNo alt attribute provided
/globalassets/green_queuing-2.pngNo alt attribute provided
/globalassets/green_running-shoes.pngNo alt attribute provided
/Static/dist/images/spacer.gifRoss-Comer-900x600pxRoss-Comer-900x600px
/Static/dist/images/spacer.gifDylan-MurphyDylan-Murphy
...tic/dist/images/sja-assets/LongArrow.svgNo alt attribute provided
https://www.sja.org.uk/globalassets/bar.pngbar.png
/globalassets/2024-marathon.jpg2024 Marathon.JPG
https://www.sja.org.uk/globalassets/bar.pngbar.png
https://www.sja.org.uk/globalassets/bar.pngbar.png
...ed4-32c2-482e-bdb8-77eda9147db7/en/whiteFundraising Regulator badge with validation link
...mages/sja-assets/web-icons/info-icon.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
England's first aid charity
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 39 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 England's first aid charity
H2 Utility navigation
H2 Search
H2 Search Duplicate text
H2 User navigation
H2 Business navigation
H2 Donate navigation
H2 Do you work with young people?
H2 Footer navigation
H2 Social navigation
H3 Workplace First Aid Courses
H3 Mental health and wellbeing courses
H3 E-Learning Courses
H3 Why train with us?
H3 Other courses
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Working out what you need
H3 Volunteer with us
H3 Youth programmes
H3 Fundraise
H3 Donate
H3 In the community
H3 Our services
H3 How we work
H3 About St John Ambulance
H3 Ross: I couldn't just do nothing
H3 Dylan: Without St John, my mum wouldn't be here anymore
H3 Latest news
H3 Empty heading
H3 St John launches mental health campaign aimed at builders
H3 Empty heading
H3 St John Ambulance names its National Cadet of the Year for 2025
H3 bar.png
H3 St John Ambulance appoints new Chief Operating Officer
H3 Item added to basket
H3 These items are available now
H3 You might also be interested in
H3 ${product.title}
H3 Log into your account
H3 Don't have an account?
H3 Forgot your password?
H3 Major Accounts
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
/register/my-account/Your account
https://www.sja.org.uk/basket/BASKET (${total})
https://www.sja.org.uk/St John Ambulance Home
A-TITLE Return to Homepage
https://www.sja.org.uk/donate/Donate
https://www.sja.org.uk/Home
https://www.sja.org.uk/courses/First Aid Courses
/courses/workplace-first-aid/Workplace First Aid Courses
/courses/workplace-mental-heal...Mental health and wellbeing courses
/course-information/e-learning/E-Learning Courses
https://www.sja.org.uk/courses/Other courses
/courses/workplace-first-aid/Text duplicate Workplace First Aid Courses
/courses/workplace-first-aid/h...First Aid at work
/courses/workplace-first-aid/e...Emergency first aid at work
/courses/workplace-first-aid/f...First aid at work requalification
/courses/workplace-first-aid/a...Annual refresher training
/courses/workplace-first-aid/s...First Response Emergency Care Level 3 (FREC 3)
/courses/workplace-first-aid/s...First Responder on Scene (FROS)
/courses/workplace-first-aid/s...First Responder Emergency Care (FREC 3) Requalification
/courses/workplace-first-aid/s...First Responder On Scene (FROS) Requalification
/courses/workplace-mental-heal...Text duplicate Mental health and wellbeing courses
/courses/workplace-mental-heal...Mental Health First Aid (2 Days)
/courses/workplace-mental-heal...Mental Health: Workplace First Responder (1 Day)
/courses/workplace-mental-heal...Mental Heath Awareness (1/2 Day)
/course-information/mental-hea...Mental Health: Creating a supportive workplace
/courses/workplace-mental-heal...Mental Health Manager - supporting your team
/course-information/e-learning/Text duplicate E-Learning Courses
/course-information/e-learning...Homeworking
/course-information/e-learning...IOSH Managing Safely
/course-information/e-learning...Online Annual Refresher
/course-information/e-learning/View all our eLearning courses
/course-information/training-v...Our training venues
/course-information/guidance-a...Working out what you need
/course-information/guidance-a...In-house / On-site training
/course-information/guidance-a...Renewing your certificate tool
/course-information/blog/Training blog
/course-information/70-off-cou...Get up-to 70% OFF Training
/national-account-services/How do I become a National Account Customer?
https://www.sja.org.uk/courses/Text duplicate Other courses
/courses/workplace-health-safety/Fire, health and safety courses
/courses/schools-first-aid/Courses for schools
/get-advice/Online Advice
/get-advice/first-aid-advice/u...CPR Hub
/get-advice/first-aid-advice/First Aid Advice
/get-advice/free-first-aid-app/Free First Aid Apps
/get-advice/how-to/How-To Guides
/get-advice/free-resources/Free Resources
/get-advice/i-need-to-know/Need to Know
/get-advice/View all
/first-aid-supplies/First Aid Supplies
/first-aid-supplies/defibrilla...Defibrillators, Accessories and Training Models
/first-aid-supplies/first-aid-...First Aid Kits
/first-aid-supplies/first-aid-...First Aid Supplies & Consumables
/first-aid-supplies/health-and...Health & Safety Equipment
/first-aid-supplies/personal-p...Personal Protective Equipment
/first-aid-supplies/specialist...Specialist Equipment
/first-aid-supplies/training-a...Training Manikins & Equipment
/first-aid-supplies/moving-and...Moving & Handling Equipment
/first-aid-supplies/manuals-an...Manuals & Guides
/get-advice/i-need-to-know/Text duplicate Working out what you need
/get-advice/i-need-to-know/def...Defibrillator buying guide
/get-advice/i-need-to-know/wha...What to put in a first aid kit
/get-advice/i-need-to-know/wor...Workplace First Aid Rooms
/get-advice/i-need-to-know/the...The Circuit - National Defibrillator Network
/national-account-services/Text duplicate How do I become a National Account Customer?
/get-involved/Get Involved
/get-involved/volunteer-opport...Volunteer with us
/get-involved/young-people/Youth programmes
/get-involved/donate-and-fundr...Fundraise
https://www.sja.org.uk/donate/Text duplicate Donate
/get-involved/Text duplicate View all
/get-involved/volunteer-opport...Text duplicate Volunteer with us
/get-involved/volunteer-opport...Find an opportunity
/get-involved/volunteer-opport...Volunteer roles
/get-involved/volunteer-opport...Meet our volunteers
/get-involved/volunteer-opport...Student Volunteering
/get-involved/young-people/Text duplicate Youth programmes
/get-involved/young-people/bad...Badgers (5-10)
/get-involved/young-people/cad...Cadets (11-17)
/get-involved/young-people/you...Young Responders
/get-involved/young-people/nhs...NHS Cadets
/get-involved/donate-and-fundr...Text duplicate Fundraise
/get-involved/fundraising-events/Fundraising events
/get-involved/donate-and-fundr...Organise your own fundraiser
https://www.sja.org.uk/donate/Text duplicate Donate
/get-involved/ways-to-donate/Ways to give
/what-we-do/What We Do
/what-we-do/impact-report/Annual Report and Accounts
/what-we-do/our-work-in-the-co...Community work
/real-life-stories/Real life stories
/what-we-do/ambulance-operations/Ambulance operations
/event-medical-cover/Event medical cover
/get-involved/donate-and-fundr...Where your money goes
/careers-at-sja/Work for us
/what-we-do/governance-and-lea...Our leadership team
/what-we-do/impact-report/Text duplicate Annual Report and Accounts
/what-we-do/our-culture-and-va...Our culture and values
/what-we-do/our-policies/envir...Our commitment to sustainability
/what-we-do/celebrity-ambassad...Our celebrity ambassadors
/get-involved/donate-and-fundr...Become a corporate supporter
https://www.sja.org.uk/donate/Text duplicate Donate
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
https://www.sja.org.uk/courses/Book your training now
https://www.sja.org.uk/courses/Book a first aid course
/first-aid-supplies/Buy first aid supplies
/get-involved/ways-to-donate/Text duplicate Donate
/get-involved/volunteer-opport...Text duplicate Volunteer with us
/get-involved/fundraising-events/Event sign-up
/real-life-stories/ross-comer/Ross: I couldn't just do nothing Ross Comer, a trainer for St John Ambulance, was driving across a bridge when he saw a man on the wrong side of the barriers.
IMG-ALT Ross-Comer-900x600px
/real-life-stories/dylan-murphy/Dylan: Without St John, my mum wouldn't be here anymore Dylan, 15, saved his mum’s life when she suddenly collapsed at home.
IMG-ALT Dylan-Murphy
/donate/donation-appeal/Donate now to save lives
/get-involved/young-people/you...Do you work with young people? Our Young Responders programme teaches 11-25 year olds life-saving first aid skills.
/press-centre/press-releases/Read our latest news.
/press-centre/press-releases/h...Read more >
/press-centre/press-releases/s...Text duplicate Read more >
/press-centre/press-releases/s...Text duplicate Read more >
https://www.sja.org.uk/basket/Go to basket
/privacy-policy/Privacy and Cookies
https://www.sja.org.uk/tcs/T&Cs
https://www.sja.org.uk/sitemap/Sitemap
/careers-at-sja/Careers
/press-centre/Press Centre
/contact-us/Contact Us
/modern-slavery-statement/Modern Slavery Act
/legal-and-site-information/Legal and site information
https://stjohn.sharepoint.com/...New window External Subdomain SJA Connect
https://www.facebook.com/SJANew window External Subdomain No Text
https://twitter.com/stjohnambu...New window External No Text
https://www.instagram.com/stjo...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/user/s...New window External Subdomain No Text
https://www.fundraisingregulat...New window External Subdomain IMG-ALT Fundraising Regulator badge with validation link
https://www.sja.org.uk/basket/proceed to the checkout
https://www.sja.org.uk/register/Register here
https://myportal.sja.org.uk/Us...External Subdomain major accounts portal.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.sja.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.30 seconds.
The file size of the HTML document is fine (101 kB).

HTTP Response Header

NameValue
dateWed, 28 May 2025 17:21:36 GMT
content-typetext/html; charset=utf-8
content-length25869
access-control-expose-headersRequest-Context
cache-controlprivate
content-encodinggzip
set-cookie102 Characters
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains
x-frame-optionsSameOrigin
x-content-type-optionsnosniff
x-download-optionsnoopen
x-xss-protection1; mode=block
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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,432 referring domains.
This page has 5,654 backlinks.
This page has backlinks from 662 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# robots.txt for www.sja.org.uk
# all robots are welcome

User-agent: *
Allow: /
Disallow: /shared/
Disallow: /*?sortBy=
Disallow: /*?currentPageNumber=
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Sitemap: https://www.sja.org.uk/sitemap.xml

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Search preview

www.sja.org.uk
England's First Aid Charity | St John Ambulance
Teaching and providing first aid and medical services across the UK. Get advice, volunteer, donate, or fundraise with St John Ambulance.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
First88%Check
Aid88%Check
First Aid88%Check
first aid charity82%Check
St John78%Check
St John Ambulance74%Check
First Aid Courses72%Check
First Aid Supplies72%Check
Health First Aid72%Check
Workplace First Aid72%Check
Show more keywords and terms

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