Supplier.io - SEO Checker

Overview of the SEO Check
Meta information
78% 
Page quality
80% 
Page structure
79% 
Link structure
28% 
Server
86% 
External factors
100% 
SEO Score
Response time
0.51 s
File size
247.60 kB
Words
1530
Media files
120
Number of links
120 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Supplier.io: Supplier Intelligence Solution
The domain is used in the page's title.
There are word repetitions in the page title.
Meta description
(Critically important)
Build a stronger supplier base with supplier intelligence software. Unlock the benefits of small, diverse, and sustainable suppliers with Supplier.io’s supplier intelligence platform.
The meta description is too long: 1082 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://supplier.io/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
mobile-web-app-capableyes
viewportwidth=device-width
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionBuild a stronger supplier base with supplier intelligence software. Unlock the benefits of small, diverse, and sustainable suppliers with Supplier.io’s supplier intelligence platform.
generatorSite Kit by Google 1.157.0
google-site-verificationIXKdOsfEepAiU7MYHCcIElvMl5UQ0OVmVDv9TQ2pyjg
msapplication-TileImagehttps://supplier.io/wp-content/uploads/2025/07/cropped-SIO_Favicon-192x192-1.webp
article:modified_time2025-07-25T08:49:01+00:00
langen-us
twitter:cardsummary_large_image
twitter:titleHome page
og:localeen_US
og:typewebsite
og:titleSupplier.io: Supplier Intelligence Software
og:descriptionEnsure your procurement team can easily track and source with local, small, and diverse suppliers.
og:urlhttps://supplier.io/
og:site_nameSupplier.io
og:imagehttps://supplier.io/wp-content/uploads/2025/07/SupplierIO-OG.jpg
og:image:width1200
og:image:height630
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1530 words. That's ok.
28.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
29 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.52 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 31 tags for this page.
Image SEO
(Somewhat important)
117 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/supplier.io/assets/img/logo-footer.svgSupplier.io
.../06/SIO-icon-2025Diversity-Analytics.pngDashboards
...AdobeStock_218061716-e1751988680977.jpegNo alt attribute provided
...sk-of-Manual-Supplier-Data-blog-post.pngNo alt attribute provided
...content/uploads/2025/07/HP-hero-main.pngNo alt attribute provided
...content/uploads/2025/07/HP-hero-main.pngNo alt attribute provided
...ent/uploads/2025/07/HP-hero-1-circle.pngNo alt attribute provided
...ent/uploads/2025/07/HP-hero-circle-2.pngNo alt attribute provided
...ent/uploads/2025/07/HP-hero-circle-3.pngNo alt attribute provided
...e-street-logo-e1751469818846-300x100.pngNo alt attribute provided
...unilever-logo-e1751469800693-293x300.pngNo alt attribute provided
...son-coors-logo-e1751469780726-300x81.pngNo alt attribute provided
...ploads/2025/07/Intuit-Logo-1-300x169.pngNo alt attribute provided
...07/nmsdc-logo-e1751469711117-300x207.pngNo alt attribute provided
...al-group-logo-e1751469690839-300x239.pngNo alt attribute provided
...vs-health-logo-e1751469671847-300x49.pngNo alt attribute provided
...5/07/cdw-logo-e1751469648833-300x141.pngNo alt attribute provided
...nited-air-logo-e1751469628619-300x52.pngNo alt attribute provided
...5/07/ups-logo-e1751469578521-271x300.pngNo alt attribute provided
...5/07/aon-logo-e1751469608718-300x116.pngNo alt attribute provided
...ent/uploads/2025/07/pge-logo-300x300.pngNo alt attribute provided
...scellular-logo-e1751469530863-300x60.pngNo alt attribute provided
...logitech-logo-e1751469510549-300x102.pngNo alt attribute provided
...-mobility-logo-e1751469492752-300x42.pngNo alt attribute provided
...7/aramark-logo-e1751469472172-300x76.pngNo alt attribute provided
...ner-store-logo-e1751469436201-300x37.pngNo alt attribute provided
.../07/hyatt-logo-e1751469406352-300x80.pngNo alt attribute provided
.../07/eaton-logo-e1751469382756-300x81.pngNo alt attribute provided
...07/apollo-logo-e1751469362712-300x50.pngNo alt attribute provided
...e-street-logo-e1751469818846-300x100.pngNo alt attribute provided
...unilever-logo-e1751469800693-293x300.pngNo alt attribute provided
...son-coors-logo-e1751469780726-300x81.pngNo alt attribute provided
...ploads/2025/07/Intuit-Logo-1-300x169.pngNo alt attribute provided
...07/nmsdc-logo-e1751469711117-300x207.pngNo alt attribute provided
...al-group-logo-e1751469690839-300x239.pngNo alt attribute provided
...vs-health-logo-e1751469671847-300x49.pngNo alt attribute provided
...5/07/cdw-logo-e1751469648833-300x141.pngNo alt attribute provided
...nited-air-logo-e1751469628619-300x52.pngNo alt attribute provided
...5/07/ups-logo-e1751469578521-271x300.pngNo alt attribute provided
...5/07/aon-logo-e1751469608718-300x116.pngNo alt attribute provided
...ent/uploads/2025/07/pge-logo-300x300.pngNo alt attribute provided
...scellular-logo-e1751469530863-300x60.pngNo alt attribute provided
...logitech-logo-e1751469510549-300x102.pngNo alt attribute provided
...-mobility-logo-e1751469492752-300x42.pngNo alt attribute provided
...7/aramark-logo-e1751469472172-300x76.pngNo alt attribute provided
...ner-store-logo-e1751469436201-300x37.pngNo alt attribute provided
.../07/hyatt-logo-e1751469406352-300x80.pngNo alt attribute provided
.../07/eaton-logo-e1751469382756-300x81.pngNo alt attribute provided
...07/apollo-logo-e1751469362712-300x50.pngNo alt attribute provided
...e-street-logo-e1751469818846-300x100.pngNo alt attribute provided
...unilever-logo-e1751469800693-293x300.pngNo alt attribute provided
...son-coors-logo-e1751469780726-300x81.pngNo alt attribute provided
...ploads/2025/07/Intuit-Logo-1-300x169.pngNo alt attribute provided
...07/nmsdc-logo-e1751469711117-300x207.pngNo alt attribute provided
...al-group-logo-e1751469690839-300x239.pngNo alt attribute provided
...vs-health-logo-e1751469671847-300x49.pngNo alt attribute provided
...5/07/cdw-logo-e1751469648833-300x141.pngNo alt attribute provided
...nited-air-logo-e1751469628619-300x52.pngNo alt attribute provided
...5/07/ups-logo-e1751469578521-271x300.pngNo alt attribute provided
...5/07/aon-logo-e1751469608718-300x116.pngNo alt attribute provided
...ent/uploads/2025/07/pge-logo-300x300.pngNo alt attribute provided
...scellular-logo-e1751469530863-300x60.pngNo alt attribute provided
...logitech-logo-e1751469510549-300x102.pngNo alt attribute provided
...-mobility-logo-e1751469492752-300x42.pngNo alt attribute provided
...7/aramark-logo-e1751469472172-300x76.pngNo alt attribute provided
...ner-store-logo-e1751469436201-300x37.pngNo alt attribute provided
.../07/hyatt-logo-e1751469406352-300x80.pngNo alt attribute provided
.../07/eaton-logo-e1751469382756-300x81.pngNo alt attribute provided
...07/apollo-logo-e1751469362712-300x50.pngNo alt attribute provided
...e-street-logo-e1751469818846-300x100.pngNo alt attribute provided
...unilever-logo-e1751469800693-293x300.pngNo alt attribute provided
...son-coors-logo-e1751469780726-300x81.pngNo alt attribute provided
...ploads/2025/07/Intuit-Logo-1-300x169.pngNo alt attribute provided
...07/nmsdc-logo-e1751469711117-300x207.pngNo alt attribute provided
...al-group-logo-e1751469690839-300x239.pngNo alt attribute provided
...vs-health-logo-e1751469671847-300x49.pngNo alt attribute provided
...5/07/cdw-logo-e1751469648833-300x141.pngNo alt attribute provided
...nited-air-logo-e1751469628619-300x52.pngNo alt attribute provided
...5/07/ups-logo-e1751469578521-271x300.pngNo alt attribute provided
...5/07/aon-logo-e1751469608718-300x116.pngNo alt attribute provided
...ent/uploads/2025/07/pge-logo-300x300.pngNo alt attribute provided
...scellular-logo-e1751469530863-300x60.pngNo alt attribute provided
...logitech-logo-e1751469510549-300x102.pngNo alt attribute provided
...-mobility-logo-e1751469492752-300x42.pngNo alt attribute provided
...7/aramark-logo-e1751469472172-300x76.pngNo alt attribute provided
...ner-store-logo-e1751469436201-300x37.pngNo alt attribute provided
.../07/hyatt-logo-e1751469406352-300x80.pngNo alt attribute provided
.../07/eaton-logo-e1751469382756-300x81.pngNo alt attribute provided
...07/apollo-logo-e1751469362712-300x50.pngNo alt attribute provided
...icon-2025-neutralAnalytics-Reporting.pngNo alt attribute provided
...ploads/2025/06/AdobeStock_220105682.jpegNo alt attribute provided
...dsupplier-explorer-largest-database.webpNo alt attribute provided
...-backgrounddata-enrichment-overview.webpNo alt attribute provided
...kgrounddiversity-analytics-overview.webpNo alt attribute provided
...backgroundcarbon-analytics-overview.webpNo alt attribute provided
...pplier-explorer-potential-suppliers.webpNo alt attribute provided
...ackgroundsupplier-explorer-overview.webpNo alt attribute provided
...art-backgroundbenchmarking-overview.webpNo alt attribute provided
...roundsupplier-registration-overview.webpNo alt attribute provided
...kgroundeconomic-impact-jobs-created.webpNo alt attribute provided
...-backgroundeconomic-impact-overview.webpNo alt attribute provided
...art-backgroundtier-2-spend-overview.webpNo alt attribute provided
...5/06/AdobeStock_238495011-1-cropped.jpegNo alt attribute provided
...AdobeStock_345656874-e1751431499450.jpegFAQ, online data enrichment
...ploads/2025/07/AdobeStock_227360110.jpegNo alt attribute provided
...AdobeStock_325834984-e1751431511811.jpegNo alt attribute provided
...2025/07/logitech-logo-e1751469510549.pngNo alt attribute provided
...ds/2025/07/hyatt-logo-e1751469406352.pngNo alt attribute provided
...25/07/united-air-logo-e1751469628619.pngNo alt attribute provided
...25/07/uscellular-logo-e1751469530863.pngNo alt attribute provided
...ent/uploads/2025/06/itu-otu-headshot.jpgNo alt attribute provided
...ent/uploads/2025/07/Anne-Hanch-Hyatt.jpgNo alt attribute provided
...t/uploads/2025/06/suzi-cabo-headshot.jpgNo alt attribute provided
...06/Chris-Cooley-US-Cellular-Headshot.jpgNo alt attribute provided
...lier-Diversity-featued-image-768x472.pngNo alt attribute provided
...all-suppliers-webinar-pop-up-768x472.pngNo alt attribute provided
...nual-Supplier-Data-blog-post-768x472.pngNo alt attribute provided
...spotlight-proactive-insights-768x472.pngNo alt attribute provided
...s/supplier.io/assets/img/logo-footer.svgNo alt attribute provided
/wp-content/uploads/2025/06/image-1.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Supplier intelligence solution
H2 Supplier data insights from
H2 The leader in supplier intelligence
H2 SUPPLIER DIVERSITY MANAGEMENT SOFTWARE
H2 Supplier intelligence platform leader
H2 Hear what leaders say about Supplier.io
H2 Be seen by over 2,000 active corporate buyers
H2 Insights
H3 Powering the most successful and resilient supply chains
H3 Supplier data
H3 Data Enrichment
H3 Spend Analytics and Reporting
H3 Carbon Analytics
H3 Supplier sourcing
H3 Supplier Explorer
H3 Benchmarking
H3 Supplier Registration
H3 Impact measurement
H3 Economic Impact Analysis
H3 Tier 2 Spend Reporting
H3 Our differentiators
H3 Testimonials
H3 Are you a supplier?
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
11 links don't have an anchor text.
The number of internal links is ok.
There are 7 external links on this page.
LinkAttributesAnchor text
https://supplier.io/For procurement
/diverse-supplier-registrationFor suppliers
https://supplier.io/IMG-ALT Supplier.io
/why-supplierio-for-supplier-d...Why us
https://supplier.io/platformPlatform
https://supplier.io/platformPlatform Supplier.io provides a Supplier Intelligence Platform for tracking, finding, and measuring the impact of sourcing with small, diverse and sustainabl...
IMG-ALT Dashboards
/platform/supplier-databaseSupplier data Analyze your supplier data to see who you're doing business with.
/supplier-diversity-software/d...Data Enrichment
/supplier-diversity-software/s...Analytics & Reporting
/supplier-diversity-software/s...Carbon Analytics
/supplier-diversity-software/s...Supplier Explorer Emissions
/platform/supplier-sourcingSupplier sourcing Find new small, diverse, and sustainable suppliers.
/supplier-explorerSupplier Explorer
/supplier-diversity-software/g...Supplier Registration
/supplier-diversity-software/b...Benchmarking
/supplier-diversity-software/e...Impact measurement Analyze the impact of your spend on suppliers and the community.
/supplier-diversity-software/e...Economic Impact Analysis
/supplier-diversity-software/t...Tier 2 Spend Reporting
/talk-to-an-expertGet a demo Find solutions to fit your business need.
/supplier-diversity-softwareSupplier Diversity Software
/solutions/supply-chain-visibi...Supplier Visibility and Data
/supplier-diversity-software/g...Supplier Discovery and Vetting
/supplier-diversity-software/e...Measure Program Impact
/solutions/responsible-sourcin...Manage Responsible Sourcing
https://supplier.io/solutions/esgSustainability and ESG Reporting
/solutions/industry/manufacturingManufacturing
/solutions/industry/business-s...Business Services
/solutions/industry/financial-...Financial Services
/solutions/industry/energy-uti...Energy & Utilities
/solutions/industry/retail-hos...Retail & Hospitality
/solution-by-role-chief-procur...Chief Procurement Officer
/solution-by-role-buyer-strate...Strategic Sourcing/Buyer
/solution-by-role-responsible-...Responsible Sourcing Leader
/resource-libraryInsights
/resources/blog/the-high-risk-...The High Risk of Manual Supplier Data The latest blog from CEO Aylin Basom.
https://supplier.io/blog-indexBlog
https://supplier.io/webinar-indexWebinars
/resource-library?media-type=r...Reports
https://supplier.io/news-indexNewsroom
/resource-libraryKnowledge Center
/resource-library?media-type=c...Customer stories
/resource-library?media-type=w...Whitepapers
/resource-librarySearch all resources
https://explorer.supplier.io/L...External Subdomain Sign in
/talk-to-an-expertBook a demo
/supplier-diversity-softwareSupplier diversity software
/solutions/supply-chain-visibi...Supplier visibility and data
/supplier-diversity-software/g...Supplier discovery and vetting
/supplier-diversity-software/e...Measure program impact
/solutions/responsible-sourcin...Manage responsible sourcing
https://supplier.io/solutions/esgSustainability and ESG reporting
/resources/report/best-practic...Download now
https://supplier.io/platformPlatform overview
/supplier-diversity-software/d...Text duplicate Data Enrichment
/supplier-diversity-software/s...Spend Analytics and Reporting
/supplier-diversity-software/s...Text duplicate Carbon Analytics
/supplier-explorerText duplicate Supplier Explorer
/supplier-diversity-software/b...Text duplicate Benchmarking
/supplier-diversity-software/g...Text duplicate Supplier Registration
/supplier-diversity-software/e...Text duplicate Economic Impact Analysis
/supplier-diversity-software/t...Text duplicate Tier 2 Spend Reporting
/platform/supplier-databaseNo Text
/supplier-diversity-software/d...No Text
/supplier-diversity-software/s...No Text
/supplier-diversity-software/s...No Text
/platform/supplier-sourcingNo Text
/supplier-explorerNo Text
/supplier-diversity-software/b...No Text
/supplier-diversity-software/g...No Text
/supplier-diversity-software/e...No Text
/supplier-diversity-software/e...No Text
/supplier-diversity-software/t...No Text
/supplier-diversity-software/Learn more
/solutions/supply-chain-intell...Text duplicate Learn more
/platform/supplier-sourcing/Text duplicate Learn more
/solutions/supply-chain-sustai...Text duplicate Learn more
https://supplierone.co/External Text duplicate Learn more
/resource-libraryView all resources
/resources/report/best-practic...Blog Best Practices Best Practices for Supplier Diversity in 2025 Read more
/resources/webinar/source-smar...Blog Finding Diverse Suppliers Thought Leadership How to Source Smarter with Small Suppliers Webinar Watch now
/resources/blog/the-high-risk-...Blog Thought Leadership Trends The High Risk of Manual Supplier Data Read more
/resources/webinar/product-spo...Blog Maturing a Program Metrics & Reporting Supplier Diversity 101 Product Spotlight: Find the Right Suppliers with Proactive Insights Webinar Watch now
/resource-libraryText duplicate View all resources
https://supplier.io/No Text
https://supplierio.zendesk.com/New window External Subdomain Support
/supplier-diversity-software/d...Text duplicate Data Enrichment
/supplier-diversity-software/s...Text duplicate Analytics & Reporting
/supplier-diversity-software/s...Text duplicate Carbon Analytics
/supplier-diversity-software/b...Text duplicate Benchmarking
/supplier-diversity-software/s...Text duplicate Supplier Explorer Emissions
/supplier-explorerText duplicate Supplier Explorer
/supplier-diversity-software/g...Text duplicate Supplier Registration
/supplier-diversity-software/t...Text duplicate Tier 2 Spend Reporting
/supplier-diversity-software/e...Text duplicate Economic Impact Analysis
/online-data-enrichmentOnline Data Enrichment
/solutions/supply-chain-visibi...Text duplicate Supplier Visibility and Data
/supplier-diversity-software/e...Text duplicate Measure Program Impact
https://supplier.io/solutions/esgText duplicate Sustainability and ESG Reporting
/solution-by-role-chief-procur...Text duplicate Chief Procurement Officer
/solution-by-role-buyer-strate...Strategic Sourcing
/solution-by-role-responsible-...Text duplicate Responsible Sourcing Leader
/solutions/industry/manufacturingText duplicate Manufacturing
/solutions/industry/business-s...Text duplicate Business Services
/solutions/industry/financial-...Text duplicate Financial Services
/solutions/industry/energy-uti...Text duplicate Energy & Utilities
/solutions/industry/retail-hos...Text duplicate Retail & Hospitality
https://supplier.io/aboutAbout
/why-supplierio-for-supplier-d...Text duplicate Why us
https://supplier.io/careersCareers
https://supplier.io/news-indexText duplicate Newsroom
https://supplier.io/contact-usContact us
https://supplierio.zendesk.com/External Subdomain Customer support
https://supplier.io/pricingPricing
https://explorer.supplier.io/L...External Subdomain Text duplicate Sign in
https://supplier.io/blog-indexResources library
https://supplier.io/webinar-indexText duplicate Webinars
https://supplier.io/blog-indexText duplicate Blog
/resource-library?media-type=r...Text duplicate Reports
https://supplier.io/glossaryGlossary
/diverse-supplier-registrationText duplicate For suppliers
https://supplierone.co/External Register your diverse business
/unified-tier-2-reporting-plat...Unitier (Tier 2 Reporting)
/supplier-diversity-software/g...Text duplicate Supplier Registration
https://www.takeoffnyc.com/New window External Subdomain Takeoff®
/privacy-policyPrivacy policy
https://supplier.io/terms-of-useTerms of use
/do-not-sell-my-personal-infor...Do not sell my personal information

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://supplier.io/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.51 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (248 kB).

HTTP Response Header

NameValue
dateMon, 28 Jul 2025 11:32:18 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://supplier.io/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 13
x-cache-groupnormal
cf-cache-statusDYNAMIC
servercloudflare
cf-ray96640e1d79fe019e-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 211 referring domains.
This page has 1,126 backlinks.
This page has backlinks from 161 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

supplier.io
Supplier.io: Supplier Intelligence Solution
Build a stronger supplier base with supplier intelligence software. Unlock the benefits of small, diverse, and sustainable suppliers with Supplier.io’s supplier intelligence platform.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Supplier75%Check
Supplier Intelligence69%Check
Intelligence66%Check
Supplier Intelligence Platform61%Check
Supplier intelligence solution61%Check
Intelligence Platform60%Check
Intelligence Software60%Check
Intelligence Solution60%Check
Supplier data59%Check
Supplier Diversity55%Check

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