Bettersleep.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
72% 
Page structure
58% 
Link structure
25% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.65 s
File size
254.70 kB
Words
870
Media files
16
Number of links
145 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Better Sleep Council | Start every day with a good night’s sleep
The page title should be shorter than 580 pixels. It is 634 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Better Sleep Council’s mission is simple: Help people understand how a quality mattress aids in better sleep. Visit our website to learn more.
The length of the meta description is perfect. (890 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://bettersleep.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe Better Sleep Council’s mission is simple: Help people understand how a quality mattress aids in better sleep. Visit our website to learn more.
facebook-domain-verification47wvz4jhm6vv1j71dsjedkjmceat5j
google-site-verification-Ue0bpssl24dpRcBf8NupNxQuYHm8-KiSmQ5Lvsgl6M
generatorElementor 3.30.4; features: e_font_icon_svg, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-swap
msapplication-TileImagehttps://bettersleep.org/wp-content/uploads/2018/04/cropped-favicon-1-270x270.png
article:publisherhttps://www.facebook.com/BetterSleepOrg/
article:modified_time2025-02-03T22:31:15+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@BetterSleepOrg
og:localeen_US
og:typewebsite
og:titleHome - Better Sleep Council | Start every day with a good night’s sleep
og:descriptionThe Better Sleep Council’s mission is simple: Help people understand how a quality mattress aids in better sleep. Visit our website to learn more.
og:urlhttps://bettersleep.org/
og:site_nameBetter Sleep Council | Start every day with a good night’s sleep
og:imagehttps://bettersleep.org/wp-content/uploads/2021/02/Man-Shopping-For-Bed.png
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 4 text duplicates on this page:
  • Duplicate 1: The latest research from industry experts, helping you see the relatio...
  • Duplicate 2: The Better Sleep Council (BSC) provides research, insights and educati...
This page contains 870 words. That's ok.
29.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 17.87 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2023/04/bettersleep.svgNo alt attribute provided
...Sleep-Council-Reverse-Footer-Logo@2x.pngBetter-Sleep-Council-Reverse-Footer-Logo@2xBetter-Sleep-Council-Reverse-Footer-Logo@2x
...uploads/2021/02/Man-Shopping-For-Bed.pngMan Shopping for Bed
...24/03/daylight-savings-2024-1030x687.jpgNo alt attribute provided
...-dogs-on-bed-2022-05-02-15-33-28-utc.jpgEnhancing Sleep Quality with Pet Therapy
...uble-concept-2022-11-16-08-54-07-utc.jpgInsomnia problem and sleeping trouble concept. Alarm clock, glass of water, ear plugs and pills on blue background
...24/03/daylight-savings-2024-1030x687.jpgNo alt attribute provided
...-dogs-on-bed-2022-05-02-15-33-28-utc.jpgEnhancing Sleep Quality with Pet Therapy
...uble-concept-2022-11-16-08-54-07-utc.jpgInsomnia problem and sleeping trouble concept. Alarm clock, glass of water, ear plugs and pills on blue background
...ouple_love_relaxing_home_1-1030x687.webpNo alt attribute provided
...ouple_love_relaxing_home_1-1030x687.webpNo alt attribute provided
...na_pomegranate_tray_rose_1-1030x687.webpNo alt attribute provided
...kid_spending_time_home_1-1-1030x687.webpNo alt attribute provided
...Sleep-Council-Reverse-Footer-Logo@2x.pngNo alt attribute provided
...Sleep-Council-Reverse-Footer-Logo@2x.pngNo alt attribute provided
...Sleep-Council-Reverse-Footer-Logo@2x.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Wake Up to Better Sleep
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 34 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Wake Up to Better Sleep
H2 Shopping for a Mattress?
H2 Latest Industry Research
H2 Better Sleep. Better You. Learn How.
H2 BSC In The News
H2 Need Expert Insight for Your Story?
H2 Insights from the BSC Team
H2 Insights from the BSC Team Duplicate text
H3 Learn About Mattress
H3 Get Better Sleep Every Night
H3 Explore Industry Research
H3 Discover Sleep Extras
H3 Learn About Mattress Duplicate text
H3 Get Better Sleep Every Night Duplicate text
H3 Explore Industry Research Duplicate text
H3 Discover Sleep Extras Duplicate text
H3 Daylight Saving Time: Your Guide to Navigating Time Changes
H3 Sleep and Partners Research 2023
H3 BSC’s 2023 Report: Sleep Habits and Bed Activities
H3 Daylight Saving Time: Your Guide to Navigating Time Changes Duplicate text
H3 Sleep and Partners Research 2023 Duplicate text
H3 BSC’s 2023 Report: Sleep Habits and Bed Activities Duplicate text
H3 The Bedtime Beverage Guide: Drinks That Help You Sleep (and Ones That Don’t)
H3 The Bedtime Beverage Guide: Drinks That Help You Sleep (and Ones That Don’t) Duplicate text
H3 The Sleep-Diet Connection: How Your Meals Impact Your Zzzz’s
H3 The Sound Palette: Why Noise Colors Matter for Sleep and Focus
H4 15 tips for nodding off
H4 Sleep positions and your personality
H4 Sleep your way to better health
H4 Children and bedtime
H4 Keys to restful sleep
H4 Bedroom design tips
H6 ABOUT THE BETTER SLEEP COUNCIL
H6 ABOUT THE BETTER SLEEP COUNCIL Duplicate text
Some anchor texts are used more than once.
There are 10 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://bettersleep.org/Anchor Skip to content
https://bettersleep.org/No Text
https://bettersleep.org/Anchor No Text
/mattress-education/Mattress Education
/mattress-sizes/Mattress Sizes
/mattress-education/mattress-t...Mattress Types
/mattress-education/choosing-t...Choosing the Best Mattress
/mattress-education/replacing-...Replacing a Mattress
/mattress-education/caring-for...Caring for a Mattress
/mattress-education/mattress-d...Mattress Disposal
/mattress-education/mattress-a...Mattress Accessories
/mattress-education/adjustable...Adjustable Beds
/mattress-sizes/Text duplicate Mattress Sizes
/mattress-education/mattress-t...Text duplicate Mattress Types
/mattress-education/choosing-t...Text duplicate Choosing the Best Mattress
/mattress-education/replacing-...Text duplicate Replacing a Mattress
/mattress-education/caring-for...Text duplicate Caring for a Mattress
/mattress-education/mattress-d...Text duplicate Mattress Disposal
/mattress-education/mattress-a...Text duplicate Mattress Accessories
/mattress-education/adjustable...Text duplicate Adjustable Beds
/better-sleep/Better Sleep
/better-sleep/sleep-positions/Sleep Positions
/better-sleep/better-sleep-guide/Better Sleep Guide
/better-sleep/how-to-sleep-bet...How to Sleep Better
/better-sleep/tips-for-survivi...Tips for Surviving Daylight Saving Time
/better-sleep/the-ideal-bedroom/The Ideal Bedroom
/research/relationships-sleep/Survey: Relationships & Sleep
/better-sleep/children-and-sleep/Children & Sleep
/better-sleep/sleep-myths/Sleep Myths
/resources/Resources
https://bettersleep.org/blog/Blog
https://bettersleep.org/research/Research
https://bettersleep.org/press/Press Releases
/sleep-extras/Extras
/sleep-extras/the-science-of-s...The Science of Sleep
/sleep-extras/stages-of-sleep/Stages of Sleep
/sleep-extras/sleep-disorders/Sleep Disorders
/sleep-extras/sleep-safety/Sleep Safety
/sleep-extras/consequences-of-...Consequences of Poor Sleep
/sleep-extras/bedroom-evolution/Bedroom Evolution
/sleep-extras/history-of-the-m...History of the Mattress
/media-room/Media Room
https://bettersleep.org/IMG-ALT Better-Sleep-Council-Reverse-Footer-Logo@2x
https://www.betterbedquiz.org/...New window External Subdomain Take the Quizzz
https://bettersleep.org/Anchor No Text
/mattress-education/Learn About Mattress
/mattress-education/Learn More
/better-sleep/Text duplicate Learn More
/resources/Text duplicate Learn More
/sleep-extras/Text duplicate Learn More
/mattress-education/Text duplicate Learn About Mattress
/mattress-education/Text duplicate Learn More
/better-sleep/Text duplicate Learn More
/resources/Text duplicate Learn More
/sleep-extras/Text duplicate Learn More
https://www.betterbedquiz.org/...New window External Subdomain Take Quiz
/category/blog/Text duplicate Blog
/category/research/Text duplicate Research
/blog/daylight-saving/New window Daylight Saving Time: Your Guide to Navigating Time Changes
/blog/daylight-saving/Trivial anchor text
Read More
/category/research/Text duplicate Research
/research/sleep-and-partners-r...New window Sleep and Partners Research 2023
/research/sleep-and-partners-r...Text duplicate Trivial anchor text
Read More
/category/research/Text duplicate Research
/research/research-on-sleep-ha...New window BSC’s 2023 Report: Sleep Habits and Bed Activities
/research/research-on-sleep-ha...Text duplicate Trivial anchor text
Read More
/category/blog/Text duplicate Blog
/category/research/Text duplicate Research
/blog/daylight-saving/New window Text duplicate Daylight Saving Time: Your Guide to Navigating Time Changes
/blog/daylight-saving/New window Text duplicate Trivial anchor text
Read More
/category/research/Text duplicate Research
/research/sleep-and-partners-r...New window Text duplicate Sleep and Partners Research 2023
/research/sleep-and-partners-r...New window Text duplicate Trivial anchor text
Read More
/category/research/Text duplicate Research
/research/research-on-sleep-ha...New window Text duplicate BSC’s 2023 Report: Sleep Habits and Bed Activities
/research/research-on-sleep-ha...New window Text duplicate Trivial anchor text
Read More
https://bettersleep.org/research/View All
/better-sleep/top-15-better-sl...15 tips for nodding off
/better-sleep/sleep-positions/Sleep positions and your personality
/blog/sleep-mental-health/Sleep your way to better health
/better-sleep/children-and-sleep/Children and bedtime
/better-sleep/how-to-sleep-bet...Keys to restful sleep
/better-sleep/the-ideal-bedroom/Bedroom design tips
https://bettersleep.org/pressText duplicate View All
/media-roomVisit Media Room
https://bettersleep.org/blog/Text duplicate View All
/category/blog/Text duplicate Blog
/blog/the-bedtime-beverage-gui...New window The Bedtime Beverage Guide: Drinks That Help You Sleep (and Ones That Don’t)
/blog/the-bedtime-beverage-gui...Text duplicate Trivial anchor text
Read More
https://bettersleep.org/blog/Text duplicate View All
/category/blog/Text duplicate Blog
/blog/the-bedtime-beverage-gui...New window Text duplicate The Bedtime Beverage Guide: Drinks That Help You Sleep (and Ones That Don’t)
/blog/the-bedtime-beverage-gui...New window Text duplicate Trivial anchor text
Read More
/category/blog/Text duplicate Blog
/blog/the-sleep-diet-connectio...New window The Sleep-Diet Connection: How Your Meals Impact Your Zzzz’s
/blog/the-sleep-diet-connectio...New window Text duplicate Trivial anchor text
Read More
/category/blog/Text duplicate Blog
/blog/the-sound-palette-why-no...New window The Sound Palette: Why Noise Colors Matter for Sleep and Focus
/blog/the-sound-palette-why-no...New window Text duplicate Trivial anchor text
Read More
https://bettersleep.org/No Text
https://www.instagram.com/bett...New window External Subdomain Instagram
https://www.facebook.com/Bette...New window External Subdomain Icon-facebook-2
https://twitter.com/BetterSlee...New window External Twitter
https://www.pinterest.com/bett...New window External Subdomain Pinterest
https://www.youtube.com/user/B...New window External Subdomain Youtube
https://www.betterbedquiz.org/...New window External Subdomain Text duplicate Take the Quizzz
/mattress-education/Text duplicate Mattress Education
/better-sleep/Text duplicate Better Sleep
/resources/Text duplicate Resources
/sleep-extras/Text duplicate Extras
/media-room/Text duplicate Media Room
/privacy-policy/Privacy Policy
/confidentiality-statement/Confidentiality Statement
https://bettersleep.org/No Text
https://www.betterbedquiz.org/...New window External Subdomain Text duplicate Take the Quizzz
/mattress-education/Text duplicate Mattress Education
/better-sleep/Text duplicate Better Sleep
/resources/Text duplicate Resources
/sleep-extras/Text duplicate Extras
/media-room/Text duplicate Media Room
https://www.instagram.com/bett...New window External Subdomain Text duplicate Instagram
https://www.facebook.com/Bette...New window External Subdomain Text duplicate Icon-facebook-2
https://twitter.com/BetterSlee...New window External Text duplicate Twitter
https://www.pinterest.com/bett...New window External Subdomain Text duplicate Pinterest
https://www.youtube.com/user/B...New window External Subdomain Text duplicate Youtube
/privacy-policy/Text duplicate Privacy Policy
/confidentiality-statement/Text duplicate Confidentiality Statement
https://bettersleep.org/No Text
https://www.betterbedquiz.org/...New window External Subdomain Text duplicate Take the Quizzz
/mattress-education/Text duplicate Mattress Education
/mattress-sizes/Text duplicate Mattress Sizes
/mattress-education/mattress-t...Text duplicate Mattress Types
/mattress-education/choosing-t...Text duplicate Choosing the Best Mattress
/mattress-education/replacing-...Text duplicate Replacing a Mattress
/mattress-education/caring-for...Text duplicate Caring for a Mattress
/mattress-education/mattress-d...Text duplicate Mattress Disposal
/mattress-accessories/Mattress-accessories
/mattress-education/adjustable...Text duplicate Adjustable Beds
/better-sleep/Text duplicate Better Sleep
/blog/sleep-positions-facial-w...Text duplicate Sleep Positions
/better-sleep/better-sleep-guide/Text duplicate Better Sleep Guide
/better-sleep/how-to-sleep-bet...Text duplicate How to Sleep Better
/better-sleep/tips-for-survivi...Text duplicate Tips for Surviving Daylight Saving Time
/better-sleep/the-ideal-bedroom/Text duplicate The Ideal Bedroom
/research/relationships-sleep/Text duplicate Survey: Relationships & Sleep
/better-sleep/children-and-sleep/Text duplicate Children & Sleep
/better-sleep/sleep-myths/Text duplicate Sleep Myths
/resources/Text duplicate Resources
https://bettersleep.org/blog/Text duplicate Blog
https://bettersleep.org/research/Text duplicate Research
https://bettersleep.org/press/Press
/sleep-extras/Text duplicate Extras
/sleep-extras/the-science-of-s...Text duplicate The Science of Sleep
/sleep-extras/stages-of-sleep/Text duplicate Stages of Sleep
/sleep-extras/sleep-disorders/Text duplicate Sleep Disorders
/sleep-extras/sleep-safety/Text duplicate Sleep Safety
/sleep-extras/consequences-of-...Text duplicate Consequences of Poor Sleep
/sleep-extras/bedroom-evolution/Text duplicate Bedroom Evolution
/sleep-extras/history-of-the-m...Text duplicate History of the Mattress
/media-room/Text duplicate Media Room
https://www.instagram.com/bett...New window External Subdomain Text duplicate Instagram
https://www.facebook.com/Bette...New window External Subdomain Facebook-square
https://twitter.com/BetterSlee...New window External Text duplicate Twitter
https://www.pinterest.com/bett...New window External Subdomain Text duplicate Pinterest
https://www.youtube.com/user/B...New window External Subdomain Text duplicate Youtube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://bettersleep.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.65 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (255 kB).

HTTP Response Header

NameValue
dateThu, 31 Jul 2025 05:51:35 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://bettersleep.org/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 3
x-cache-groupnormal
cf-cache-statusDYNAMIC
servercloudflare
cf-ray967ad3240d09154c-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 484 referring domains.
This page has 1,924 backlinks.
This page has backlinks from 298 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# This virtual robots.txt file was created by the Virtual Robots.txt WordPress plugin: https://www.wordpress.org/plugins/pc-robotstxt/
User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Disallow: /wp-includes/
Allow: /wp-includes/js/
Allow: /wp-includes/images/
Disallow: /trackback/
Disallow: /wp-login.php
Disallow: /wp-register.php
Disallow: /thank-you

Similar sites

Search preview

bettersleep.org
Home - Better Sleep Council | Start every day with a good night’s s...
The Better Sleep Council’s mission is simple: Help people understand how a quality mattress aids in better sleep. Visit our website to learn more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Better95%Check
Sleep87%Check
Better Sleep87%Check
Better Sleep Council79%Check
Council72%Check
Sleep Disorders60%Check
Sleep Health60%Check
Sleep Positions60%Check
sleep habits60%Check
Sleep Products60%Check
Show more keywords and terms

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