Apt.london - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
83% 
Page structure
94% 
Link structure
66% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.44 s
File size
167.20 kB
Words
626
Media files
129
Number of links
72 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
This is Apt | Architects in London
The length of the page title is perfect. (293 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Apt is a London based architectural practice underpinned by a creative and collaborative approach. We create architecture that inspires through great design, innovation and craftsmanship. We work as a collective in a transparent and logical way. We do not have a ‘house’ style and look at every project afresh; creating desirable places to live and work that are richly detailed and diverse in character, celebrating the culture, customs and heritage of their setting, reinforcing a sense of identity and place. From our studio in the heart of London’s design district we work across multiple sectors including housing, commercial, heritage, arts and community projects of all shapes and sizes across London and the UK.
The meta description is too long: 4374 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow
descriptionApt is a London based architectural practice underpinned by a creative and collaborative approach. We create architecture that inspires through great design, innovation and craftsmanship. We work as a collective in a transparent and logical way. We do not have a ‘house’ style and look at every project afresh; creating desirable places to live and work that are richly detailed and diverse in character, celebrating the culture, customs and heritage of their setting, reinforcing a sense of identity and place. From our studio in the heart of London’s design district we work across multiple sectors including housing, commercial, heritage, arts and community projects of all shapes and sizes across London and the UK.
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theme-color#ffffff
article:published_timeEmpty
twitter:cardpage
twitter:sitehttps://apt.london/
twitter:titleThis is Apt | Architects in London
twitter:descriptionApt is a London based architectural practice underpinned by a creative and collaborative approach. We create architecture that inspires through great design, innovation and craftsmanship. We work as a collective in a transparent and logical way. We do not have a ‘house’ style and look at every project afresh; creating desirable places to live and work that are richly detailed and diverse in character, celebrating the culture, customs and heritage of their setting, reinforcing a sense of identity and place. From our studio in the heart of London’s design district we work across multiple sectors including housing, commercial, heritage, arts and community projects of all shapes and sizes across London and the UK.
twitter:imagehttps://apt.london/thumbnail/w500/2021/05/Apt Architects London Clerkenwell.jpg
twitter:creatorApt
og:titleThis is Apt | Architects in London
og:descriptionApt is a London based architectural practice underpinned by a creative and collaborative approach. We create architecture that inspires through great design, innovation and craftsmanship. We work as a collective in a transparent and logical way. We do not have a ‘house’ style and look at every project afresh; creating desirable places to live and work that are richly detailed and diverse in character, celebrating the culture, customs and heritage of their setting, reinforcing a sense of identity and place. From our studio in the heart of London’s design district we work across multiple sectors including housing, commercial, heritage, arts and community projects of all shapes and sizes across London and the UK.
og:typeog:page
og:urlhttps://apt.london/
og:imagehttps://apt.london/thumbnail/w500/2021/05/Apt Architects London Clerkenwell.jpg
og:site_nameThis is Apt | Architects in London
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: From our home in the heart of London’s design community we explore, de...
The average number of words per sentence of 25.18 words is high.
This page contains 626 words. That's ok.
21.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
125 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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Video URLWidthHeight
/drive/2021/04/shapes_1000x1393.mp4

Page structure

H1 heading
(Critically important)
This is Apt
The H1 heading is too short (11 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 This is Apt
H2 A practice to deliver the unexpected, we create architecture that inspires through great design, innovation & craftsmanship
Some anchor texts are used more than once.
7 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://apt.london/No Text
https://apt.london/No Text
https://apt.london/studioStudio
https://apt.london/projectsProjects
https://apt.london/peoplePeople
https://apt.london/publicationsPublications
https://apt.london/journalJournal
https://apt.london/contactContact
https://apt.london/projectsNo Text
https://apt.london/projectsView all projects
/project/lupin-houseLupin House View project
/project/oak-tree-houseOak Tree House View project
/project/1-new-street-square1 New Street Square View project
/project/project-hill-houseHill House View project
/project/the-earnshawThe Earnshaw View project
/project/4portalway4 Portal Way View project
/project/64-old-church-street64 Old Church Street View project
/project/400-and-450-longwater...400 & 450 Longwater Avenue View project
/project/chapter-houseChapter House View project
/project/1-merchant-square1 Merchant Square View project
/project/lambs-passageLamb's Passage View project
/project/the-design-centreThe Design Centre View project
/project/the-sloane-buildingThe Sloane Building View project
/project/aston-grangeAston Grange View project
/project/parkside-infinityParkside Infinity View project
/project/3-merchant-square3 Merchant Square View project
/project/66-hammersmith-road66 Hammersmith Road View project
/project/chapter-house-interiorsChapter House Interiors View project
/project/euston-houseEuston House View project
/project/2-trafalgar-way2 Trafalgar Way View project
/project/the-depotThe Depot View project
/project/merchant-square-maste...Merchant Square Masterplan View project
/project/auriens-st-johns-woodAuriens St John's Wood View project
/project/fulham-gasworksKing's Road Park View project
/project/lupin-houseText duplicate Lupin House View project
/project/oak-tree-houseText duplicate Oak Tree House View project
/project/1-new-street-squareText duplicate 1 New Street Square View project
/project/project-hill-houseText duplicate Hill House View project
/project/the-earnshawText duplicate The Earnshaw View project
/project/4portalwayText duplicate 4 Portal Way View project
/project/64-old-church-streetText duplicate 64 Old Church Street View project
/project/400-and-450-longwater...Text duplicate 400 & 450 Longwater Avenue View project
/project/chapter-houseText duplicate Chapter House View project
/project/1-merchant-squareText duplicate 1 Merchant Square View project
/project/lambs-passageText duplicate Lamb's Passage View project
/project/the-design-centreText duplicate The Design Centre View project
/project/the-sloane-buildingText duplicate The Sloane Building View project
/project/aston-grangeText duplicate Aston Grange View project
/project/parkside-infinityText duplicate Parkside Infinity View project
/project/3-merchant-squareText duplicate 3 Merchant Square View project
/project/66-hammersmith-roadText duplicate 66 Hammersmith Road View project
/project/chapter-house-interiorsText duplicate Chapter House Interiors View project
/project/euston-houseText duplicate Euston House View project
/project/2-trafalgar-wayText duplicate 2 Trafalgar Way View project
/project/the-depotText duplicate The Depot View project
/project/merchant-square-maste...Text duplicate Merchant Square Masterplan View project
/project/auriens-st-johns-woodText duplicate Auriens St John's Wood View project
/project/fulham-gasworksText duplicate King's Road Park View project
https://apt.london/journalNo Text
https://apt.london/journalSee all
/journal/Making-Space-2No Text
/journal/Making-Space-2Making Space II
/journal/Apprenticeship-Reflec...No Text
/journal/Apprenticeship-Reflec...Apprenticeship Reflections: My Journey at Apt, by Holly McLean
/journal/Venice-in-the-autumnNo Text
/journal/Venice-in-the-autumnVenice in the Autumn
/journal/Apt-in-FlorenceNo Text
/journal/Apt-in-FlorenceApt in Florence
/journal/Iver_Heath_Data_Park_...No Text
/journal/Iver_Heath_Data_Park_...Apt’s plans for Iver Heath Data Park approved
https://apt.london/No Text
https://www.linkedin.com/compa...New window External Subdomain Linkedin
https://www.instagram.com/this...New window External Subdomain Instagram
https://x.com/thisisaptlondonNew window External X
https://apt.london/cookiesCookies
https://intranet.apt.london/New window External Subdomain Intranet
https://thegreenspace.com/New window External Greenspace
https://baako.com/New window External Baako

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://apt.london/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.44 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is fine (167 kB).

HTTP Response Header

NameValue
servernginx/1.24.0 (Ubuntu)
dateFri, 13 Feb 2026 19:12:21 GMT
content-typetext/html; charset=UTF-8
set-cookie46 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 77 referring domains.
This page has 108 backlinks.
This page has backlinks from 75 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /
Sitemap: http://www.apt.london/sitemap.xml

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Search preview

apt.london
This is Apt | Architects in London
Apt is a London based architectural practice underpinned by a creative and collaborative approach. We create architecture that inspires through great design, innovation and craftsmanship. We work as a collective in a transparent and logical way. We do not have a ‘house’ style and look at every project afresh; creating desirable places to live and work that are richly detailed and diverse in character, celebrating the culture, customs and heritage of their setting, reinforcing a sense of identity and place. From our studio in the heart of London’s design district we work across multiple sectors including housing, commercial, heritage, arts and community projects of all shapes and sizes across London and the UK.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Apt95%Check
London80%Check
Architects London67%Check
design55%Check
practice55%Check
architecture55%Check
great55%Check
create55%Check
inspires55%Check
innovation55%Check
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