Arts.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
83% 
Page quality
95% 
Page structure
95% 
Link structure
97% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
119.50 kB
Words
562
Media files
38
Number of links
54 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University of the Arts London
The length of the page title is perfect. (258 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
UAL is a world Top 2 university for art and design according to the QS World University Rankings® and Europe's largest specialist university for art and design.
There are more than one meta descriptions on the page. Only one is allowed.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.arts.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
apple-mobile-web-app-capableyes
viewportwidth=device-width, initial-scale=1.0, maximum-scale=3.0, minimum-scale=1.0
dcterms.titleUAL
dcterms.creatorUAL
dcterms.created2018-01-20T21:02:21+00:00
dcterms.modified2025-06-27T11:29:53+01:00
dcterms.issued2025-06-27T11:29:53+01:00
dcterms.formatHTML
dcterms.identifierhttps://www.arts.ac.uk
descriptionEmpty
Canonical.UrlEmpty
SEO.NoIndexEmpty
Short.Course.College.FooterEmpty
Page.Background.Colourdark--theme
Page.Sub.TitleEmpty
Hide.Child.Pagesshow-menu
hasChildrenEmpty
site.useful.links55756
imagehttps://www.arts.ac.uk/__data/assets/image/0025/390382/UDS-141-DDS-placeholder-images-16x9.jpg
langen
twitter:cardsummary
twitter:site@UAL
twitter:titleUAL
twitter:descriptionUAL is a world Top 2 university for art and design according to the QS World University Rankings® and Europe's largest specialist university for art and design.
twitter:imagehttps://www.arts.ac.uk/__data/assets/image/0025/390382/UDS-141-DDS-placeholder-images-16x9.jpg
og:titleUAL
og:typewebsite
og:urlhttps://www.arts.ac.uk
og:imagehttps://www.arts.ac.uk/__data/assets/image/0025/390382/UDS-141-DDS-placeholder-images-16x9.jpg
og:image:width1200
og:image:height630
og:descriptionUAL is a world Top 2 university for art and design according to the QS World University Rankings® and Europe's largest specialist university for art and design.
og:site_nameUAL
X-UA-CompatibleIE=edge
charsetutf-8

Automatically check arts.ac.uk including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
This page contains 562 words. That's ok.
23.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.43 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=3.0, minimum-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 75 characters this one is longer than 70 characters:
"livia raivio, 2023 ba graphic design communication, chelsea college of arts"
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/__data/assets/file/0035/199538/gb.svgEnglish language icon
/__data/assets/file/0035/199538/gb.svgEnglish language icon
/__data/assets/file/0039/199497/ar.svgArabic language icon
/__data/assets/file/0037/199486/cn.svgChinese lagnuage icon
/__data/assets/file/0037/199486/cn.svgChinese lagnuage icon
/__data/assets/file/0039/199488/fr.svgFrench lagnuage icon
/__data/assets/file/0032/199490/it.svgItalian lagnuage icon
/__data/assets/file/0033/199491/ja.svgJapanese lagnuage icon
/__data/assets/file/0034/199492/ko.svgKorean lagnuage icon
/__data/assets/file/0035/199493/pt.svgPortuguese lagnuage icon
/__data/assets/file/0037/199495/ru.svgRussian lagnuage icon
/__data/assets/file/0038/199487/es.svgSpanish lagnuage icon
/__data/assets/file/0038/199496/th.svgThai lagnuage icon
/__data/assets/file/0035/199538/gb.svgEnglish language icon
/__data/assets/file/0035/199538/gb.svgEnglish language icon
/__data/assets/file/0039/199497/ar.svgArabic language icon
/__data/assets/file/0037/199486/cn.svgChinese lagnuage icon
/__data/assets/file/0037/199486/cn.svgChinese lagnuage icon
/__data/assets/file/0039/199488/fr.svgFrench lagnuage icon
/__data/assets/file/0032/199490/it.svgItalian lagnuage icon
/__data/assets/file/0033/199491/ja.svgJapanese lagnuage icon
/__data/assets/file/0034/199492/ko.svgKorean lagnuage icon
/__data/assets/file/0035/199493/pt.svgPortuguese lagnuage icon
/__data/assets/file/0037/199495/ru.svgRussian lagnuage icon
/__data/assets/file/0038/199487/es.svgSpanish lagnuage icon
/__data/assets/file/0038/199496/th.svgThai lagnuage icon
...phic-Design-Communication,-Chelsea-2.PNGModel in blue costume with bright yellow wig and yellow telephone
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...0605115322_206108_1130611016_SZB8886.jpgTwo people wearing headphone at a tech exhibit
...ssets/image/0036/486549/GROWINK05@4x.pngPhoto credit: Peerasin Hutaphaet
..._data/assets/image/0028/486361/Gioie.jpgBlack and white photograph of a shop sign with an elongated letter style, reading, ‘Gioie e Regali, Milano’.
...0,500&s=9278dc2ad754375090cabc3504c533d6UAL Bereavement support group
...,1080&s=19966dcacd93665380903105ef354fccCreative Education Online (CEO) Series
...,1231&s=59060882a219a7371949c472e5e34e5fGrads: career one-to-ones
...0.005&s=11d426e007127403ad8c17d6fa328ea520/20: Reflections II
...6,448&s=6d0c07daf694972bcd110de58128da64Shows 2025: Postgraduate Design - Exhibition
...1592/45048735782_de9e0b9495_o_dmykqs.jpgCollege Tour: London College of Communication

Page structure

H1 heading
(Critically important)
University of the Arts London
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 University of the Arts London
H2 Stories
H2 6 Colleges, 1 University
H2 6 Colleges, 1 University Duplicate text
H2 What's on
H2 Open Days
H3 Neuro-AI multisensory design - Emotion Oasis of Tomorrow
H3 The Mills Fabrica Innovation Award 2025
H3 Into the Central Lettering Record
H3 UAL Bereavement support group
H3 Creative Education Online (CEO) Series
H3 Grads: career one-to-ones
H3 20/20: Reflections II
H3 Shows 2025: Postgraduate Design - Exhibition
H3 College Tour: London College of Communication
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.
LinkAttributesAnchor text
https://www.arts.ac.uk/Anchor Skip to main content
https://www.arts.ac.uk/Subdomain No Text
https://www.arts.ac.uk/subjectsSubdomain Subjects
https://www.arts.ac.uk/coursesSubdomain Courses
https://www.arts.ac.uk/collegesSubdomain Colleges and Institutes
https://www.arts.ac.uk/subjectsSubdomain Text duplicate Subjects
https://www.arts.ac.uk/coursesSubdomain Text duplicate Courses
https://www.arts.ac.uk/collegesSubdomain Text duplicate Colleges and Institutes
/study-at-ualSubdomain Study at UAL
https://www.arts.ac.uk/studentsSubdomain Students
/alumni-and-friendsSubdomain Alumni and friends
https://www.arts.ac.uk/about-ualSubdomain About UAL
/knowledge-exchangeSubdomain Knowledge Exchange
https://www.arts.ac.uk/researchSubdomain Research
https://www.arts.ac.uk/storiesSubdomain Stories
https://www.arts.ac.uk/whats-onSubdomain What's on
https://www.arts.ac.uk/peopleSubdomain People
/partnershipsSubdomain Educational and global partnerships
/study-at-ual/clearingSubdomain Clearing 2025/26
/study-at-ual/postgraduate-studySubdomain Postgraduate study
/study-at-ual/online-coursesSubdomain Online courses
/study-at-ual/pre-degree-and-u...Subdomain Our prospectus
/students/ual-shows-2025Subdomain UAL Shows 2025
https://graduateshowcase.arts....External Subdomain UAL Showcase
/study-at-ual/pre-degree-and-u...Subdomain Discover our prospectus Order your copy of our Pre-degree and Undergraduate Prospectus or Postgraduate Guide.
/study-at-ual/askastudentSubdomain Chat to a student Got questions about studying with us? Our student ambassadors are here to help.
/study-at-ual/postgraduate-stu...Subdomain Neuro-AI multisensory design - Emotion Oasis of Tomorrow
/colleges/central-saint-martin...Subdomain The Mills Fabrica Innovation Award 2025
/students/library-services/spe...Subdomain Into the Central Lettering Record
https://www.arts.ac.uk/storiesSubdomain See more stories
/colleges/camberwell-college-o...Subdomain Camberwell College of Arts
/colleges/central-saint-martinsSubdomain Central Saint Martins
/colleges/chelsea-college-of-artsSubdomain Chelsea College of Arts
/colleges/london-college-of-co...Subdomain London College of Communication
/colleges/london-college-of-fa...Subdomain London College of Fashion
/colleges/wimbledon-college-of...Subdomain Wimbledon College of Arts
https://www.arts.ac.uk/collegesDiscover our colleges
/whats-on/ual-bereavement-supp...Subdomain UAL Bereavement support group
/whats-on/creative-education-o...Subdomain Creative Education Online (CEO) Series
/whats-on/grads-career-one-to-...Subdomain Grads: career one-to-ones
/whats-on/2020-reflections-2025Subdomain 20/20: Reflections II
/whats-on/shows-2025-postgradu...Subdomain Shows 2025: Postgraduate Design - Exhibition
/whats-on/college-tour-london-...Subdomain College Tour: London College of Communication
https://www.arts.ac.uk/whats-onSubdomain See more events
https://www.arts.ac.uk/open-daysSubdomain See all open days
/privacy-informationSubdomain Privacy information
/about-ual/public-informationSubdomain Public information
https://jobs.arts.ac.uk/External Subdomain Working at UAL
/accessibility-statementSubdomain Accessibility statement
https://www.arts.ac.uk/cookiesSubdomain Cookies
https://www.arts.ac.uk/contact-usSubdomain Contact us
/study-at-ual/pre-degree-and-u...Subdomain UAL Prospectus
https://www.arts.ac.uk/disclaimerSubdomain Disclaimer
/about-ual/press-officeSubdomain Press Office
/about-ual/public-information/...Subdomain Modern slavery statement
/ual-and-ual-short-courses-pri...Subdomain UAL and UAL Short Courses Ltd Privacy Notice
https://www.instagram.com/unio...External Subdomain No Text
https://www.facebook.com/Unive...External Subdomain No Text
https://twitter.com/UALExternal No Text
https://www.linkedin.com/schoo...External Subdomain No Text
https://www.youtube.com/user/u...External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.arts.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (120 kB).

HTTP Response Header

NameValue
dateSat, 26 Jul 2025 17:57:44 GMT
content-typetext/html; charset=utf-8
content-encodingbr
cf-ray9655c7f7ce54d646-CDG
cf-cache-statusHIT
age351
cache-controlprivate, max-age=0
expiresSun, 27 Jul 2025 17:51:52 GMT
varyAccept-Encoding, Accept-Encoding
pragmacache
warningResponse is stale
x-backenddynamic:https://https-saas-mirror
x-cdn-cached-at1753552313
x-cdn-expires-at1753552493
x-cdn-original-ttl180
x-content-type-optionsnosniff
x-edge-version4dee25d9
x-frame-optionsSAMEORIGIN
x-upgrade-enabledoff
set-cookie280 Characters
servercloudflare
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,245 referring domains.
This page has 10,285 backlinks.
This page has backlinks from 1,015 different ip addresses.

Robots.txt

# Disallow some matrix defaults
User-agent: *

Disallow: /_designs/
Disallow: /design/
Disallow: /our-brand/
Disallow: /our-brand
Disallow: /students/disciplinary-hearing-panel-decision
Disallow: /*?sq_content_src=
Disallow: /*_recache
Disallow: /*_edit
Disallow: /*_admin
Disallow: /*_login
Disallow: /*_performance
Disallow: /*_design
Disallow: /*_web_services
Disallow: /study-at-ual/language-centre/learn-english/english-plus-summer-arts-courses/english-plus-summer-arts-courses-campaign/
Disallow: /study-at-ual/language-centre/learn-english/english-plus-year-round-courses/english-plus-year-round-courses-campaign/ 
Disallow: /study-at-ual/short-courses/kmg/digital-marketing-online-short-courses-ppc
Disallow: /study-at-ual/short-courses/kmg/graphic-design-online-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/textiles-and-materials-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/short-courses-for-teenagers-ppc
Disallow: /courses/short-courses/ual-short-courses/residential-short-courses-for-teenagers-ppc
Disallow: /courses/short-courses/ual-short-courses/performance-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/pattern-cutting-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/illustration-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/film-and-television-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/fashion-marketing-and-communications-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/fashion-business-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/digital-marketing-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/digital-design-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/curating-and-culture-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/architecture-spatial-and-interior-design-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/photography-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/footwear-bags-millinery-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/graphic-design-short-courses-ppc
Disallow: /courses/short-courses/ual-short-courses/fine-art-short-courses-ppc
Disallow: /my-account-basket
Disallow: /my-account-checkout
Disallow: /my-account-login
Disallow: /my-account
Disallow: /stillio-subjects-xml/
Disallow: /study-at-ual/short-courses/kmg/*
Disallow: /study-at-ual/short-courses/marketing/mailing-list-confirmation
Disallow: /study-at-ual/short-courses/marketing
Disallow: /study-at-ual/language-centre/how-to-apply-english-course/how-to-pay
Disallow: /subjects/open-courses
Disallow: /ceramics
Disallow: /assets
Disallow: /assets/*
Disallow: /pattern-library
Disallow: /pattern-library/*
Disallow: /templates/*
Disallow: /__data/*

Disallow: /search
Disallow: /search/*

Search preview

www.arts.ac.uk
University of the Arts London
UAL is a world Top 2 university for art and design according to the QS World University Rankings® and Europe's largest specialist university for art and design.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
university art86%Check
Arts80%Check
University Arts80%Check
University77%Check
University Arts London76%Check
London68%Check
Art and Design68%Check
Design63%Check
World University63%Check
UAL58%Check

Automatically check arts.ac.uk including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions