Downtownlondon.ca - SEO Checker

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Overview of the SEO Check
Meta information
96% 
Page quality
45% 
Page structure
100% 
Link structure
66% 
Server
86% 
External factors
96% 
SEO Score
Response time
1.12 s
File size
68.70 kB
Words
458
Media files
11
Number of links
85 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Downtown London Ontario | Events, Dining & Shopping in London
The page title should be shorter than 580 pixels. It is 588 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Discover Downtown London's shops, restaurants, businesses, and events. Explore our stories and see what makes downtown London unique.
The length of the meta description is perfect. (874 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.downtownlondon.ca/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionDiscover Downtown London's shops, restaurants, businesses, and events. Explore our stories and see what makes downtown London unique.
google-site-verificationImAi0mxtF4pZ6vSC4bo7lSXSkYFM3XU26_amrfO_hEU
mpu-version1.2.7
msapplication-TileImagehttps://www.downtownlondon.ca/wp-content/uploads/2025/03/cropped-downtown_london_theme_favicon-270x270.png
msapplication-TileColor#ffffff
theme-color#ffffff
article:modified_time2025-03-17T15:56:57+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHomepage
og:descriptionDiscover Downtown London's shops, restaurants, businesses, and events. Explore our stories and see what makes downtown London unique.
og:urlhttps://www.downtownlondon.ca/
og:site_nameDowntown London
og:imagehttps://www.downtownlondon.ca/wp-content/uploads/2022/06/Richmond-Row-scaled.jpg
og:image:width2560
og:image:height1706
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 458 words on this page. Good pages should have about 800 words of useful content.
23.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...n-London-BA-Logo-BlackBlue-1-640x363.pngNo alt attribute provided
...owntown-London-BA-Logo-White-640x363.pngNo alt attribute provided
...n-London-BA-Logo-BlackBlue-1-640x363.pngNo alt attribute provided
...ent/uploads/2025/01/IMG_1954-640x480.jpgNo alt attribute provided
...ourism-photos-00014-scaled-1-640x427.jpgNo alt attribute provided
...ds/2025/02/THE-NEWS-IS-IN.-1-640x494.pngNo alt attribute provided
...oads/2024/10/Copy-of-ROR-20--640x427.jpgabove shot of the downtown core showing its beauty. Do business here
...content/uploads/2025/02/mission-icon.svgNo alt attribute provided
/wp-content/uploads/2025/02/vision-icon.svgNo alt attribute provided
...Downtown-London-BA-Logo-Blue-640x363.pngNo alt attribute provided
Video URLWidthHeight
...&loop=1&playlist=Rx6xCuqVRRY&disablekb=1640360

Page structure

H1 heading
(Critically important)
Explore Downtown London today!
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Explore Downtown London today!
H2 Discover all that Downtown London has to offer.
H2 Getting Downtown
H2 Downtown Events
H2 Interactive Map of Downtown
H2 About Downtown London BIA
H2 Our Mission
H2 Our Vision
H2 Together, We Make a Big Impact
H2 Downtown Dollars – Gift Cards
H2 Meet the Downtown London team!
H3 800+
H3 1.18 M+
H3 2,199
H3 1,169
H3 1,474
H3 Explore Downtown
H3 About Our BIA
H3 Land Acknowledgement
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
/explore-downtown/Subdomain Explore Downtown
/discover-businesses/business-...Subdomain Business Directory
/getting-downtown/Subdomain Getting Downtown
/explore-downtown/downtown-map/Subdomain Downtown Map
/holiday-window-contest/Subdomain Holiday Window Contest
/explore-downtown/events/Subdomain Events
/sponsorship-opportunities/Subdomain Event Sponsorship Opportunities
/trails/Subdomain Downtown London Trails
/member-resources-2/Subdomain Member Services
/member/Subdomain Are You a Member?
/member-grants-discounts/Subdomain Member Grants & Discounts
/member-perks/Subdomain Member Perks
/resources/Subdomain Member Resources
/updates/Subdomain Updates
/explore-downtown/downtown-dol...Subdomain Downtown Dollar Gift Cards
https://mydowntowngiftcards.ca...External Purchase
/about-downtown-london-bia/Subdomain About Our BIA
/about-us/Subdomain About Us
/board-matters/Subdomain Board Matters
/2024-annual-general-meeting/Subdomain Annual General Meeting
/2023-agm-business-awards/Subdomain 2024 Annual General Meeting Business Awards
/about-downtown-london-bia/res...Subdomain Research and Reports
/join-the-team/Subdomain Join the Team
/do-business-here/Subdomain Do Business Here
/do-business-here/why-downtown...Subdomain Why Downtown London
/do-business-here/available-co...Subdomain Available Commercial Properties
/do-business-here/business-res...Subdomain Business Resources
/about-downtown-london-bia/res...Subdomain Text duplicate Research and Reports
/contact-us/Subdomain Contact Us
https://www.downtownlondon.ca/Subdomain No Text
https://www.downtownlondon.ca/Subdomain .
https://www.downtownlondon.ca/Subdomain No Text
/explore-downtown/Subdomain Text duplicate Explore Downtown
/discover-businesses/business-...Subdomain Text duplicate Business Directory
/getting-downtown/Subdomain Text duplicate Getting Downtown
/explore-downtown/downtown-map/Subdomain Text duplicate Downtown Map
/explore-downtown/events/Subdomain Text duplicate Events
/sponsorship-opportunities/Subdomain Text duplicate Event Sponsorship Opportunities
/trails/Subdomain Text duplicate Downtown London Trails
/member-services/Subdomain Text duplicate Member Services
/member/Subdomain Text duplicate Are You a Member?
/member-grants-discounts/Subdomain Text duplicate Member Grants & Discounts
/member-perks/Subdomain Text duplicate Member Perks
/resources/Subdomain Text duplicate Member Resources
/updates/Subdomain Text duplicate Updates
/explore-downtown/downtown-dol...Subdomain Downtown Gift Cards
https://mydowntowngiftcards.ca...External Text duplicate Purchase
/about-downtown-london-bia/Subdomain Text duplicate About Our BIA
/about-us/Subdomain Text duplicate About Us
/board-matters/Subdomain Text duplicate Board Matters
/about-downtown-london-bia/mee...Subdomain Meet the Boards
/board-meeting-matters/Subdomain Board Meeting Matters
/2024-annual-general-meeting/Subdomain Text duplicate Annual General Meeting
/2023-agm-business-awards/Subdomain Text duplicate 2024 Annual General Meeting Business Awards
/about-downtown-london-bia/res...Subdomain Text duplicate Research and Reports
/join-the-team/Subdomain Text duplicate Join the Team
/do-business-here/Subdomain Text duplicate Do Business Here
/do-business-here/why-downtown...Subdomain Text duplicate Why Downtown London
/do-business-here/available-co...Subdomain Text duplicate Available Commercial Properties
/do-business-here/business-res...Subdomain Text duplicate Business Resources
/about-downtown-london-bia/res...Subdomain Text duplicate Research and Reports
/contact-us/Subdomain Text duplicate Contact Us
/explore-downtown/getting-here/New window Subdomain Directions & Parking
/explore-downtown/events/New window Subdomain Monthly Event Calendars
/explore-downtown/downtown-map/New window Subdomain Explore the Map
/explore-downtown/downtown-dol...New window Subdomain Learn More
/contact-us/New window Subdomain Text duplicate Contact Us
https://www.downtownlondon.ca/Subdomain No Text
https://www.facebook.com/Downt...New window External Subdomain Downtown London Facebook
A-TITLE Downtown London Facebook
https://www.instagram.com/down...New window External Subdomain Downtown London Instagram
A-TITLE Downtown London Instagram
https://ca.linkedin.com/compan...New window External Subdomain Downtown London LinkedIn
A-TITLE Downtown London LinkedIn
/discover-businesses/business-...Subdomain Text duplicate Business Directory
/getting-downtown/Subdomain Text duplicate Getting Downtown
/explore-downtown/downtown-map/Subdomain Text duplicate Downtown Map
/explore-downtown/events/Subdomain Text duplicate Events
/trails/Subdomain Text duplicate Downtown London Trails
/member/Subdomain Text duplicate Are You a Member?
/member-grants-discounts/Subdomain Text duplicate Member Grants & Discounts
/member-perks/Subdomain Text duplicate Member Perks
/resources/Subdomain Text duplicate Member Resources
/updates/Subdomain Text duplicate Updates
/media-kit/Subdomain Media Kit
/contact-us/Subdomain Text duplicate Contact Us
https://mailchi.mp/downtownlon...External Sign up for Downtowner!
/about-us/Subdomain Text duplicate About Us
/board-matters/Subdomain Text duplicate Board Matters
/2024-annual-general-meeting/Subdomain Text duplicate Annual General Meeting
/about-downtown-london-bia/res...Subdomain Text duplicate Research and Reports
/join-the-team/Subdomain Text duplicate Join the Team
/explore-downtown/downtown-dol...Subdomain Text duplicate Downtown Dollar Gift Cards
https://mydowntowngiftcards.ca...External Text duplicate Purchase
https://nctr.ca/New window External Text duplicate Learn More
/wp-content/uploads/2021/01/Sh...Subdomain Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.downtownlondon.ca/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.12 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (69 kB).

HTTP Response Header

NameValue
dateMon, 21 Jul 2025 16:05:16 GMT
content-typetext/html; charset=UTF-8
cf-ray962bf0570d76bb64-CDG
cf-cache-statusBYPASS
cache-controlpublic, max-age=0, s-maxage=3600
content-encodingbr
link<https://www.downtownlondon.ca/wp-json/>; rel="https://api.w.org/", <https://www.downtownlondon.ca/wp-json/wp/v2/pages/16>; rel="alternate"; title="JSON"; type="application/json", <https://www.downtownlondon.ca/>; rel=shortlink
set-cookie116 Characters
varyAccept-Encoding
cache-tagcadb2993-0805-4474-be21-ae61d221cb69,f27aa107e95c3d7cdbfeface0283f9a16e251072112d6b095aeb8281243e3031
ki-cache-tagcadb2993-0805-4474-be21-ae61d221cb69,f27aa107e95c3d7cdbfeface0283f9a16e251072112d6b095aeb8281243e3031
ki-cache-typeEdge
ki-cf-cache-statusSAVING
ki-edgev=21.1.1;mv=5.0.10
x-content-type-optionsnosniff
x-edge-location-klb1
x-kinsta-cacheHIT
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=SUCFE7unkR4RZFm8toAKWGRjz2VekjYWoQuZOj4fUvoXVrqAUWv6PnYtBeYLR3%2FJoCuoA9KTOJax%2FYDxIskowh6ooHmBBVveSTTxk24caxER8GWqCsjopYq9aPIUOaKDhQW%2B%2FjQABA%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
servercloudflare
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is very well linked from other websites.
This page has backlinks from 32 referring domains.
This page has 88 backlinks.
This page has backlinks from 30 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.downtownlondon.ca/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

www.downtownlondon.ca
Downtown London Ontario | Events, Dining & Shopping in London
Discover Downtown London's shops, restaurants, businesses, and events. Explore our stories and see what makes downtown London unique.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
London91%Check
Downtown88%Check
Downtown London88%Check
Explore Downtown76%Check
Downtown London BIA73%Check
Downtown London Ontario73%Check
Downtown Events72%Check
London Ontario70%Check
Downtown London represents69%Check
Explore66%Check
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