Firstdirect.com - SEO Checker

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Visión general del análisis SEO
Metadatos
100% 
Calidad de la página
75% 
Estructura
100% 
Enlazado
68% 
Servidor
83% 
Factores externos
100% 
Puntuación SEO
Tiempo de carga
0,75 s
Tamaño HTML
74,10 kB
Palabras
1248
Medios
27
Cantidad de enlaces
168 internos / 34 externos

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Metadatos

Título
(Extremadamente importante)
Online and Personal Banking | first direct bank
La longitud del título es óptima (414 píxeles de una longitud máxima de 580 píxeles).
No se repite ninguna palabra en el título.
Meta descripción
(Extremadamente importante)
Straight-talking banking, in black and white. first direct helps over 1.7 million UK customers with current accounts, loans, credit cards, savings and mortgages.
La longitud de la meta descripción es óptima (969 píxeles de una longitud máxima de 1000 píxeles).
Rastreabilidad
(Extremadamente importante)
No se detectan problemas para acceder al sitio web.
Redirección canónica
(Importante)
https://www.firstdirect.com/
La página tiene una redirección canónica correcta.
Idioma
(Poco importante)
Idioma reconocido automáticamente en el contenido: en
Idioma declarado en el código HTML: en
Ubicación geográfica del servidor: Estados Unidos de América
El idioma ha sido correctamente declarado en el código HTML: en.
Enlaces Alternate/Hreflang
(Poco importante)
No se ha encontrado ningún enlace alternativo (alternate) en esta página.
Otras Metaetiquetas
(Poco importante)
No se detecta ninguna metaetiqueta de paginación rel next en la página.
No se detecta ninguna metaetiqueta de paginación rel prev en la página.
Dominio
(Poco importante)
El dominio no es un subdominio.
La longitud del nombre del dominio es buena.
El dominio no contiene caracteres especiales.
URL de la página
(Poco importante)
No se detecta ningún parámetro dinámico en la URL.
No se detecta ningún ID de sesión en la URL.
La URL no contiene demasiados subdirectorios.
Codificación de caracteres
(Poco importante)
La codificación de caracteres (UTF-8) ha sido declarada correctamente.
Doctype
(Deseable)
La etiqueta doctype HTML 5 está configurada correctamente.
La declaración del doctype se ubica al inicio del código HTML.
Favicon
(Deseable)
El favicon está enlazado correctamente.

Metaetiquetas

NombreValor
descriptionStraight-talking banking, in black and white. first direct helps over 1.7 million UK customers with current accounts, loans, credit cards, savings and mortgages.
viewportwidth=device-width, initial-scale=1.0
google-site-verificationy95VkyoyGt0edP6gbT0dQeGZdLEGeetwOjf2KHdiOsY
msapplication-config/etc/designs/fsdt/common/favicons/browserconfig.xml
theme-color#ffffff
facebook-domain-verificationxu1ejgfevacojmhaot3jsovl4awfrv
langen
charsetutf-8

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Calidad de la página

Contenido
(Extremadamente importante)
Algunas palabras del encabezado H1 no se repiten en el cuerpo del texto.
El número total de palabras en la página es bueno: 1248 palabras.
Un 32.1% del contenido está constituido por palabras vacías.
Las palabras clave del título también se repiten en el texto del cuerpo.
La página contiene un listado, lo que indica una buena estructuración del contenido.
Se han encontrado 14 párrafos en esta página.
No se detecta ningún placeholder de texto ni imagen.
No se detecta contenido duplicado.
La cantidad media de palabras por frase es buena: 19.28 palabras.
Frames
(Extremadamente importante)
Esta página no utiliza ningún frameset.
Optimización para móviles
(Poco importante)
El valor de la etiqueta viewport es correcto: (width=device-width, initial-scale=1.0).
Al menos un icono de Apple-Touch ha sido especificado.
Etiquetas Bold y Strong
(Poco importante)
Algunas etiquetas de negritas son demasiado largas (más de 70 caracteres). Con 80 caracteres:
"app scams received per £million transactions: smaller uk banks and payment firms".
Algunas etiquetas se repiten, como por ejemplo: first direct.
Optimización de imágenes
(Poco importante)
No se detecta ninguna descripción del atributo ALT en 20 imágenes. El contenido de los atributos ALT también es evaluado como texto por los buscadores y es muy importante para la búsqueda de imágenes.
Redes Sociales
(Deseable)
Esta página está perfectamente optimizada para las redes sociales.
Etiquetas markup adicionales
(Deseable)
No se detecta ninguna etiqueta markup (de Schema.org) adicional.
HTTPS
(Poco importante)
El sitio utiliza HTTPS para transferir datos de forma segura.
Todos los archivos incluidos se transfieren a través de HTTPS.

Lista de medios

URLAtributo ALTTítulo
...images/pwsredesign/Logo-Switch-White.svgCarece de atributo ALT
...home-banner-balances-updated-435x800.pngCarece de atributo ALT
...images/pwsredesign/Home-Banner-Cards.pngCarece de atributo ALT
...ges/pwsredesign/Home-Banner-Insights.pngCarece de atributo ALT
...wsredesign/17230-trustpilot-1280x720.pngRated excellent on Trustpilot on 6 May 2025 based 29,342 reviews
...media/images/pwsredesign/Icon-Bullet.svgCarece de atributo ALT
...media/images/pwsredesign/Icon-Bullet.svgCarece de atributo ALT
...media/images/pwsredesign/Icon-Bullet.svgCarece de atributo ALT
...089-spending-insights-white-740x1518.jpgCarece de atributo ALT
...media/images/pwsredesign/Icon-Bullet.svgCarece de atributo ALT
...media/images/pwsredesign/Icon-Bullet.svgCarece de atributo ALT
...media/images/pwsredesign/Icon-Bullet.svgCarece de atributo ALT
...media/images/pwsredesign/Icon-Bullet.svgCarece de atributo ALT
...media/images/pwsredesign/Icon-Bullet.svgCarece de atributo ALT
...redesign/Transaction-Detail-PWS-Grey.pngCarece de atributo ALT
...media/images/pwsredesign/Icon-Bullet.svgCarece de atributo ALT
...media/images/pwsredesign/Icon-Bullet.svgCarece de atributo ALT
...media/images/pwsredesign/Icon-Bullet.svgCarece de atributo ALT
...media/images/pwsredesign/Icon-Bullet.svgCarece de atributo ALT
...media/images/pwsredesign/Icon-Bullet.svgCarece de atributo ALT
...ign/10089-get-started-white-740x1518.jpgCarece de atributo ALT
...erall-service-quality-gb-fd-1064x894.jpgOverall Service Quality. We asked customers how likely they would be to recommend their personal current account provider to friends and family. Ranking: 1 Chase 81% 2 Monzo 80% 3 Starling Bank 79% 4 first direct 75% 5 Nationwide 69%
...-cycle-2-jul-24-hsbc-chart-1-550x350.jpgTotal authorised push payment fraud losses refunded: position one: TSB 88%, position two: Nationwide 87%, position three: HSBC and first direct 76% an increase of 5% since 2022, position four: NatWest, Royal Bank of Scotland, and Ulster Bank jointly 76%, and position five: Santander 73%
...-cycle-2-jul-24-hsbc-chart-2-550x350.jpgTotal authorised push payment fraud sent per million pounds of transactions: position one: Metro Bank £266, position two: TSB £266, position three: Lloyds bank, Bank of Scotland, and Halifax jointly £228, position four: Nationwide £219, position eight: HSBC UK and first direct £159 a decrease of 32% since 2022.
...-cycle-2-jul-24-hsbc-chart-3-550x350.jpgAmount of APP fraud received per million pounds of transactions for smaller UK banks and payment firms: position one: Skrill £18,550, position two: Zempler Bank £4,523, position three: PayrNet £2,814, position four: PPS An Edenred company £2,512, and position five: Modulr £1,210.
...-cycle-2-jul-24-hsbc-chart-4-550x350.jpgAmount of APP fraud received per million pounds of transactions for major UK banks and building societies: position nine: TSB £408, position ten: Metro Bank £319, position twelve: virgin Money and Clydesdale Bank jointly £285, position thirteen: Starling Bank £239, and position fifteen: HSBC UK and first direct £128 a decrease of 1% since 2022.
...t/en/media/images/logos/FSCS_220x204.jpgProtecting Your Money Fscs logo

Estructura de la página

Encabezado H1
(Extremadamente importante)
Get £175 for switching banks
El encabezado H1 es óptimo.
Encabezados
(Importante)
Los encabezados H están perfectamente ordenados.

Estructura de los encabezados

Jerarquía de encabezadosContenido
H1 Get £175 for switching banks
H2 2 million customers, and loads of them have stayed with us for over a decade
H2 Banking in black and white
H2 Your money, on your mobile
H2 And that's not all we can offer
H2 Wherever you find yourself during the cost-of-living crisis, we're here to help you through it
Algunos textos ancla se repiten más de una vez en varios enlaces.
La cantidad de enlaces internos es adecuada.
Ningún texto ancla es excesivamente largo.
Ningún enlace interno contiene parámetros dinámicos.
Hay demasiados enlaces externos (34) en esta página.

Enlaces detectados en esta página

EnlacePropiedadesTexto ancla
https://www.firstdirect.com/Texto ancla Skip to content
https://www.firstdirect.com/A-TITLE first direct bank
https://www.firstdirect.com/Texto ancla Navigation menu
/contact-us/Contact us
/online/Online Banking opens in a new window
https://www.firstdirect.com/Home
/online/Online Banking
/online/Texto duplicado Online Banking
/contact-us/Texto duplicado Contact us
/banking/Banking
https://www.firstdirect.com/Texto ancla Skip to Mortgages
/banking/Bank accounts
/banking/current-account/1st Account
/banking/current-account/joint...Joint Account
/banking/current-account/overd...Overdrafts
/banking/switching-bank-accounts/Switching to first direct
/help/bank-accounts/payments-a...Payments and transfers
/help/bank-accounts/standing-o...Standing orders and Direct Debits
/travel-and-international/inte...International payments
/ways-to-bank/Ways to bank
/ways-to-bank/mobile-app/Our Mobile App
/ways-to-bank/online-banking/Texto duplicado Online Banking
/ways-to-bank/apple-pay/Apple Pay
/ways-to-bank/google-pay/Google Pay
/ways-to-bank/samsung-pay/Samsung Pay
/ways-to-bank/telephone-banking/Phone Banking
/ways-to-bank/open-banking/Open Banking
/help/bank-accounts/Banking help
/help/bank-accounts/general/General bank account help
/help/bank-accounts/card-servi...Card services
/help/bank-accounts/card-servi...Forgotten your PIN?
/ways-to-bank/branch-facilities/Paying in cheques and cash
/help/bank-accounts/statements...Statements, balances and transactions
/help/banking-with-us/managing...Updating your personal details
/travel-and-international/trav...Using your card outside the UK
/mortgages/Mortgages
https://www.firstdirect.com/Texto ancla Skip to Credit cards
https://mortgages.firstdirect....Externo Subdominio My mortgage needs
/mortgages/first-time-buyers/Buying my first home
/mortgages/remortgaging/Remortgaging with first direct
https://mortgages.firstdirect....Externo Subdominio Moving to a new home
https://mortgages.firstdirect....Externo Subdominio How to apply?
https://mortgages.firstdirect....Externo Subdominio Existing mortgage customers
/mortgages/porting/Porting your mortgage
https://mortgages.firstdirect....Externo Subdominio Borrow more on your mortgage
https://mortgages.firstdirect....Externo Subdominio Support with mortgage payments
https://mortgages.firstdirect....Externo Subdominio Calculators
https://mortgages.firstdirect....Externo Subdominio Find a mortgage for you
https://mortgages.firstdirect....Externo Subdominio How much can I borrow?
https://mortgages.firstdirect....Externo Subdominio More calculators
https://mortgages.firstdirect....Externo Subdominio Mortgage types
https://mortgages.firstdirect....Externo Subdominio Repayment mortgages
https://mortgages.firstdirect....Externo Subdominio Mortgage rates and fees
https://mortgages.firstdirect....Externo Subdominio Our mortgage fees
https://mortgages.firstdirect....Externo Subdominio Our mortgage rates
https://mortgages.firstdirect....Externo Subdominio Fixed rate mortgages
https://mortgages.firstdirect....Externo Subdominio Tracker rate mortgages
https://mortgages.firstdirect....Externo Subdominio Standard variable rate mortgages
/loans-and-cards/Credit cards
https://www.firstdirect.com/Texto ancla Skip to Loans
/loans-and-cards/credit-cards/Our credit cards
/loans-and-cards/credit-cards/...Balance transfer cards
/loans-and-cards/credit-cards/...Purchase cards
/loans-and-cards/credit-cards/...Existing customers
/help/product-support/credit-c...Credit card help
/help/useful-information/credi...Credit scoring
/help/useful-information/respo...Responsible lending
/travel-and-international/trav...Texto duplicado Using your card outside the UK
/loans-and-cards/personal-loans/Loans
https://www.firstdirect.com/Texto ancla Skip to Savings
/loans-and-cards/personal-loans/Our loans
/loans-and-cards/personal-loans/Personal Loan
/loans-and-cards/car-loans/Car loan
/loans-and-cards/home-improvem...Home improvement loan
/loans-and-cards/debt-consolid...Debt consolidation loan
/help/product-support/personal...Loans help
/help/product-support/personal...Personal loans help
/help/useful-information/credi...Texto duplicado Credit scoring
/help/useful-information/respo...Texto duplicado Responsible lending
/savings-and-investments/Savings
https://www.firstdirect.com/Texto ancla Skip to More products
/savings-and-investments/savings/Savings accounts
/savings-and-investments/savin...Regular Saver
/savings-and-investments/savin...Cash ISA
/savings-and-investments/savin...Bonus Savings Account
/savings-and-investments/savin...Fixed Rate Savings
/savings-and-investments/savin...Savings Account
/savings-and-investments/savin...Compare savings accounts
/help/product-support/savings-...Savings help
/savings-and-investments/savin...Personal savings allowance
/savings-and-investments/savings/Savings articles
/savings-and-investments/savin...Savings tips for 2025
/savings-and-investments/savin...What is a fixed term savings account?
/savings-and-investments/savin...How to build an emergency fund
/insurance/More products
https://www.firstdirect.com/Texto ancla Skip to Banking help
/savings-and-investments/share...Investing
/savings-and-investments/share...Sharedealing services
/savings-and-investments/share...Stocks and Shares ISA
/savings-and-investments/share...What you can trade in
/savings-and-investments/share...Texto duplicado Existing customers
/help/product-support/sharedea...Sharedealing help
/insurance/Insurance
/insurance/homeinsurance/Home Insurance
/insurance/life-insurance/Life Insurance
/banking/first-directory/First directory
/travel-and-international/Travel and international
/banking/travel-debit-card/Travelling with your debit card
/travel-and-international/trav...Travel money
/travel-and-international/inte...Texto duplicado International payments
/travel-and-international/inte...BIC and IBAN
/travel-and-international/trav...Texto duplicado Using your card outside the UK
https://www.firstdirect.com/help/Texto duplicado Banking help
https://www.firstdirect.com/Texto ancla Skip to Personal support
/help/bank-accounts/Your account
/help/bank-accounts/general/Texto duplicado General bank account help
/banking/switching-bank-accounts/Texto duplicado Switching to first direct
/help/bank-accounts/statements...Texto duplicado Statements, balances and transactions
/help/bank-accounts/payments-a...Texto duplicado Payments and transfers
/help/bank-accounts/standing-o...Texto duplicado Standing orders and Direct Debits
/help/bank-accounts/card-servi...Texto duplicado Card services
/help/banking-with-us/managing...Texto duplicado Updating your personal details
/travel-and-international/trav...Texto duplicado Using your card outside the UK
https://reset-help.firstdirect...Externo Subdominio Texto ancla Mobile and Online Banking
/ways-to-bank/register/Register for Mobile and Online Banking
https://reset-help.firstdirect...Externo Subdominio Texto ancla Get help logging on
/help/secure-key/restart/Set up our App on a new phone
/ways-to-bank/online-banking/Texto duplicado Online Banking
/ways-to-bank/mobile-app/Banking on our App
/help/banking-with-us/paying-i...How to pay in a cheque using the app
/help/service-updates/Service updates
/help/fraud-and-security/Fraud and security
/help/secure-key/Secure Key help
/help/security-centre/fraud-aw...Fraud and common scams
/help/bank-accounts/debit-card...Card declined online
/help/useful-information/Useful information
/help/product-support/card-pay...How to claim a debit or credit card refund
/help/product-support/base-rate/Base rate updates
/help/useful-information/trans...Transaction history policy
/help/useful-information/self-...Self assessment tax payment
/help/life-events/Personal support
https://www.firstdirect.com/Texto ancla Skip to About us
/help/life-events/Life events
/help/life-events/bereavement/Bereavement
/help/life-events/financial-ab...Domestic and financial abuse
/help/security-centre/fraud-aw...Fraud and scams
/help/life-events/redundancy/Redundancy
/help/life-events/separation-a...Separation and divorce
/help/life-events/money-worries/Money worries
/help/life-events/dealing-with...Dealing with financial difficulty
/help/life-events/persistent-d...Persistent debt
/help/life-events/money-manage...Budgeting and money management
/help/life-events/dealing-with...Gambling support
/help/life-events/your-support...Your support needs
/accessibility/Accessibility
/help/life-events/mental-healt...Mental health and support
/help/life-events/someone-else...Managing someone else's money
/help/life-events/someone-else...Power of attorney
/uncovered/About us
https://www.firstdirect.com/Texto ancla Texto duplicado Skip to content
/uncovered/About first direct
/uncovered/who-we-are/Who we are
/uncovered/first-direct-arena/first direct bank arena
/uncovered/partnerships/Our charity partners
/careers/Careers
/press-releases/Press and media
/banking/current-account/Find out more View our current account
/banking/current-account/Find out more
/ways-to-bank/mobile-app/Texto duplicado Find out more
/banking/current-account/About our Current Account
/help/rising-cost-of-living/Learn more
/service-quality/information/SQI page
/service-quality/survey-results/See full results >
http://www.psr.org.uk/app-frau...Externo Subdominio www.psr.org.uk/app-fraud-data Opens an overlay [Will show a security message first]
https://www.psr.org.uk/app-fra...Nueva ventana Externo Subdominio IMG-ALT Total authorised push payment fraud losses refunded: position one: TSB 88%, position two: Nationwide 87%, position three: HSBC and first direct 76% an increa...
https://www.psr.org.uk/app-fra...Nueva ventana Externo Subdominio See full results Opens in new window [will show overlay first]
https://www.psr.org.uk/app-fra...Nueva ventana Externo Subdominio IMG-ALT Total authorised push payment fraud sent per million pounds of transactions: position one: Metro Bank £266, position two: TSB £266, position three: Lloyds ba...
https://www.psr.org.uk/app-fra...Nueva ventana Externo Subdominio Texto duplicado See full results Opens in new window [will show overlay first]
https://www.psr.org.uk/app-fra...Nueva ventana Externo Subdominio IMG-ALT Amount of APP fraud received per million pounds of transactions for smaller UK banks and payment firms: position one: Skrill £18,550, position two: Zempler B...
https://www.psr.org.uk/app-fra...Nueva ventana Externo Subdominio Texto duplicado See full results Opens in new window [will show overlay first]
https://www.psr.org.uk/app-fra...Nueva ventana Externo Subdominio IMG-ALT Amount of APP fraud received per million pounds of transactions for major UK banks and building societies: position nine: TSB £408, position ten: Metro Bank ...
https://www.psr.org.uk/app-fra...Nueva ventana Externo Subdominio Texto duplicado See full results Opens in new window [will show overlay first]
https://www.firstdirect.com/fscs/IMG-ALT Protecting Your Money Fscs logo
https://www.firstdirect.com/fscs/Texto duplicado Find out more
/legals/Legals
/privacy/Privacy
/cookies/Cookies
/accessibility/Texto duplicado Accessibility
/help/fraud-and-security/Security
/rates-and-charges/Rates
/legals/terms-and-conditions/Terms & Conditions
/help/life-events/your-support...Texto duplicado Your support needs
/careers/Nueva ventana Careers Opens in new window
/sitemap/Sitemap
/contact-us/Texto duplicado Contact us
/help/service-updates/Texto duplicado Service updates
https://www.facebook.com/first...Nueva ventana Externo Subdominio Visit our facebook page, opens an overlay
https://twitter.com/firstdirectNueva ventana Externo Visit our Twitter page, opens an overlay
https://www.instagram.com/firs...Nueva ventana Externo Subdominio Visit our Instagram page, opens an overlay
https://www.tiktok.com/@firstd...Nueva ventana Externo Subdominio Visit our TikTok page, opens an overlay
https://www.youtube.com/user/F...Nueva ventana Externo Subdominio Visit our Youtube page, opens an overlay
/legals/site-terms/This website is designed for use in the United Kingdom.

Configuración del servidor

Redirecciones HTTP
(Extremadamente importante)
Esta página redirige a "https://www.firstdirect.com/".
Cabecera HTTP
(Importante)
La cabecera X-Powered-by no se envía en la cabecera de la página.
El servidor web transmite la página web (HTML) comprimida.
Rendimiento
(Poco importante)
Con 0,75 segundos, el tiempo de respuesta de la página es superior al límite recomendado de 0,4 segundos. Un tiempo de respuesta elevado ralentiza innecesariamente el rastreo de los buscadores y propicia una mala experiencia de uso.
El tamaño HTML de la página es adecuado: 74 kB.

Cabecera HTTP

NombreValor
content-typetext/html; charset=utf-8
content-length11263
dateThu, 31 Jul 2025 17:24:40 GMT
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Online and Personal Banking | first direct bank
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