Firstdirect.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
75% 
Page structure
100% 
Link structure
68% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.38 s
File size
74.10 kB
Words
1248
Media files
27
Number of links
168 internal / 34 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Online and Personal Banking | first direct bank
The length of the page title is perfect. (414 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Straight-talking banking, in black and white. first direct helps over 1.7 million UK customers with current accounts, loans, credit cards, savings and mortgages.
The length of the meta description is perfect. (969 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.firstdirect.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionStraight-talking banking, in black and white. first direct helps over 1.7 million UK customers with current accounts, loans, credit cards, savings and mortgages.
viewportwidth=device-width, initial-scale=1.0
google-site-verificationy95VkyoyGt0edP6gbT0dQeGZdLEGeetwOjf2KHdiOsY
msapplication-config/etc/designs/fsdt/common/favicons/browserconfig.xml
theme-color#ffffff
facebook-domain-verificationxu1ejgfevacojmhaot3jsovl4awfrv
langen
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1248 words. That's ok.
32.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.28 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 80 characters this one is longer than 70 characters:
"app scams received per £million transactions: smaller uk banks and payment firms"
The following tag is repeated too often: first direct
Image SEO
(Somewhat important)
20 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...images/pwsredesign/Logo-Switch-White.svgNo alt attribute provided
...home-banner-balances-updated-435x800.pngNo alt attribute provided
...images/pwsredesign/Home-Banner-Cards.pngNo alt attribute provided
...ges/pwsredesign/Home-Banner-Insights.pngNo alt attribute provided
...wsredesign/17230-trustpilot-1280x720.pngRated excellent on Trustpilot on 6 May 2025 based 29,342 reviews
...media/images/pwsredesign/Icon-Bullet.svgNo alt attribute provided
...media/images/pwsredesign/Icon-Bullet.svgNo alt attribute provided
...media/images/pwsredesign/Icon-Bullet.svgNo alt attribute provided
...089-spending-insights-white-740x1518.jpgNo alt attribute provided
...media/images/pwsredesign/Icon-Bullet.svgNo alt attribute provided
...media/images/pwsredesign/Icon-Bullet.svgNo alt attribute provided
...media/images/pwsredesign/Icon-Bullet.svgNo alt attribute provided
...media/images/pwsredesign/Icon-Bullet.svgNo alt attribute provided
...media/images/pwsredesign/Icon-Bullet.svgNo alt attribute provided
...redesign/Transaction-Detail-PWS-Grey.pngNo alt attribute provided
...media/images/pwsredesign/Icon-Bullet.svgNo alt attribute provided
...media/images/pwsredesign/Icon-Bullet.svgNo alt attribute provided
...media/images/pwsredesign/Icon-Bullet.svgNo alt attribute provided
...media/images/pwsredesign/Icon-Bullet.svgNo alt attribute provided
...media/images/pwsredesign/Icon-Bullet.svgNo alt attribute provided
...ign/10089-get-started-white-740x1518.jpgNo alt attribute provided
...erall-service-quality-gb-fd-1064x894.jpgOverall Service Quality. We asked customers how likely they would be to recommend their personal current account provider to friends and family. Ranking: 1 Chase 81% 2 Monzo 80% 3 Starling Bank 79% 4 first direct 75% 5 Nationwide 69%
...-cycle-2-jul-24-hsbc-chart-1-550x350.jpgTotal authorised push payment fraud losses refunded: position one: TSB 88%, position two: Nationwide 87%, position three: HSBC and first direct 76% an increase of 5% since 2022, position four: NatWest, Royal Bank of Scotland, and Ulster Bank jointly 76%, and position five: Santander 73%
...-cycle-2-jul-24-hsbc-chart-2-550x350.jpgTotal authorised push payment fraud sent per million pounds of transactions: position one: Metro Bank £266, position two: TSB £266, position three: Lloyds bank, Bank of Scotland, and Halifax jointly £228, position four: Nationwide £219, position eight: HSBC UK and first direct £159 a decrease of 32% since 2022.
...-cycle-2-jul-24-hsbc-chart-3-550x350.jpgAmount of APP fraud received per million pounds of transactions for smaller UK banks and payment firms: position one: Skrill £18,550, position two: Zempler Bank £4,523, position three: PayrNet £2,814, position four: PPS An Edenred company £2,512, and position five: Modulr £1,210.
...-cycle-2-jul-24-hsbc-chart-4-550x350.jpgAmount of APP fraud received per million pounds of transactions for major UK banks and building societies: position nine: TSB £408, position ten: Metro Bank £319, position twelve: virgin Money and Clydesdale Bank jointly £285, position thirteen: Starling Bank £239, and position fifteen: HSBC UK and first direct £128 a decrease of 1% since 2022.
...t/en/media/images/logos/FSCS_220x204.jpgProtecting Your Money Fscs logo

Page structure

H1 heading
(Critically important)
Get £175 for switching banks
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Get £175 for switching banks
H2 2 million customers, and loads of them have stayed with us for over a decade
H2 Banking in black and white
H2 Your money, on your mobile
H2 And that's not all we can offer
H2 Wherever you find yourself during the cost-of-living crisis, we're here to help you through it
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (34) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.firstdirect.com/Anchor Skip to content
https://www.firstdirect.com/A-TITLE first direct bank
https://www.firstdirect.com/Anchor Navigation menu
/contact-us/Contact us
/online/Online Banking opens in a new window
https://www.firstdirect.com/Home
/online/Online Banking
/online/Text duplicate Online Banking
/contact-us/Text duplicate Contact us
/banking/Banking
https://www.firstdirect.com/Anchor Skip to Mortgages
/banking/Bank accounts
/banking/current-account/1st Account
/banking/current-account/joint...Joint Account
/banking/current-account/overd...Overdrafts
/banking/switching-bank-accounts/Switching to first direct
/help/bank-accounts/payments-a...Payments and transfers
/help/bank-accounts/standing-o...Standing orders and Direct Debits
/travel-and-international/inte...International payments
/ways-to-bank/Ways to bank
/ways-to-bank/mobile-app/Our Mobile App
/ways-to-bank/online-banking/Text duplicate Online Banking
/ways-to-bank/apple-pay/Apple Pay
/ways-to-bank/google-pay/Google Pay
/ways-to-bank/samsung-pay/Samsung Pay
/ways-to-bank/telephone-banking/Phone Banking
/ways-to-bank/open-banking/Open Banking
/help/bank-accounts/Banking help
/help/bank-accounts/general/General bank account help
/help/bank-accounts/card-servi...Card services
/help/bank-accounts/card-servi...Forgotten your PIN?
/ways-to-bank/branch-facilities/Paying in cheques and cash
/help/bank-accounts/statements...Statements, balances and transactions
/help/banking-with-us/managing...Updating your personal details
/travel-and-international/trav...Using your card outside the UK
/mortgages/Mortgages
https://www.firstdirect.com/Anchor Skip to Credit cards
https://mortgages.firstdirect....External Subdomain My mortgage needs
/mortgages/first-time-buyers/Buying my first home
/mortgages/remortgaging/Remortgaging with first direct
https://mortgages.firstdirect....External Subdomain Moving to a new home
https://mortgages.firstdirect....External Subdomain How to apply?
https://mortgages.firstdirect....External Subdomain Existing mortgage customers
/mortgages/porting/Porting your mortgage
https://mortgages.firstdirect....External Subdomain Borrow more on your mortgage
https://mortgages.firstdirect....External Subdomain Support with mortgage payments
https://mortgages.firstdirect....External Subdomain Calculators
https://mortgages.firstdirect....External Subdomain Find a mortgage for you
https://mortgages.firstdirect....External Subdomain How much can I borrow?
https://mortgages.firstdirect....External Subdomain More calculators
https://mortgages.firstdirect....External Subdomain Mortgage types
https://mortgages.firstdirect....External Subdomain Repayment mortgages
https://mortgages.firstdirect....External Subdomain Mortgage rates and fees
https://mortgages.firstdirect....External Subdomain Our mortgage fees
https://mortgages.firstdirect....External Subdomain Our mortgage rates
https://mortgages.firstdirect....External Subdomain Fixed rate mortgages
https://mortgages.firstdirect....External Subdomain Tracker rate mortgages
https://mortgages.firstdirect....External Subdomain Standard variable rate mortgages
/loans-and-cards/Credit cards
https://www.firstdirect.com/Anchor Skip to Loans
/loans-and-cards/credit-cards/Our credit cards
/loans-and-cards/credit-cards/...Balance transfer cards
/loans-and-cards/credit-cards/...Purchase cards
/loans-and-cards/credit-cards/...Existing customers
/help/product-support/credit-c...Credit card help
/help/useful-information/credi...Credit scoring
/help/useful-information/respo...Responsible lending
/travel-and-international/trav...Text duplicate Using your card outside the UK
/loans-and-cards/personal-loans/Loans
https://www.firstdirect.com/Anchor Skip to Savings
/loans-and-cards/personal-loans/Our loans
/loans-and-cards/personal-loans/Personal Loan
/loans-and-cards/car-loans/Car loan
/loans-and-cards/home-improvem...Home improvement loan
/loans-and-cards/debt-consolid...Debt consolidation loan
/help/product-support/personal...Loans help
/help/product-support/personal...Personal loans help
/help/useful-information/credi...Text duplicate Credit scoring
/help/useful-information/respo...Text duplicate Responsible lending
/savings-and-investments/Savings
https://www.firstdirect.com/Anchor Skip to More products
/savings-and-investments/savings/Savings accounts
/savings-and-investments/savin...Regular Saver
/savings-and-investments/savin...Cash ISA
/savings-and-investments/savin...Bonus Savings Account
/savings-and-investments/savin...Fixed Rate Savings
/savings-and-investments/savin...Savings Account
/savings-and-investments/savin...Compare savings accounts
/help/product-support/savings-...Savings help
/savings-and-investments/savin...Personal savings allowance
/savings-and-investments/savings/Savings articles
/savings-and-investments/savin...Savings tips for 2025
/savings-and-investments/savin...What is a fixed term savings account?
/savings-and-investments/savin...How to build an emergency fund
/insurance/More products
https://www.firstdirect.com/Anchor Skip to Banking help
/savings-and-investments/share...Investing
/savings-and-investments/share...Sharedealing services
/savings-and-investments/share...Stocks and Shares ISA
/savings-and-investments/share...What you can trade in
/savings-and-investments/share...Text duplicate Existing customers
/help/product-support/sharedea...Sharedealing help
/insurance/Insurance
/insurance/homeinsurance/Home Insurance
/insurance/life-insurance/Life Insurance
/banking/first-directory/First directory
/travel-and-international/Travel and international
/banking/travel-debit-card/Travelling with your debit card
/travel-and-international/trav...Travel money
/travel-and-international/inte...Text duplicate International payments
/travel-and-international/inte...BIC and IBAN
/travel-and-international/trav...Text duplicate Using your card outside the UK
https://www.firstdirect.com/help/Text duplicate Banking help
https://www.firstdirect.com/Anchor Skip to Personal support
/help/bank-accounts/Your account
/help/bank-accounts/general/Text duplicate General bank account help
/banking/switching-bank-accounts/Text duplicate Switching to first direct
/help/bank-accounts/statements...Text duplicate Statements, balances and transactions
/help/bank-accounts/payments-a...Text duplicate Payments and transfers
/help/bank-accounts/standing-o...Text duplicate Standing orders and Direct Debits
/help/bank-accounts/card-servi...Text duplicate Card services
/help/banking-with-us/managing...Text duplicate Updating your personal details
/travel-and-international/trav...Text duplicate Using your card outside the UK
https://reset-help.firstdirect...External Subdomain Anchor Mobile and Online Banking
/ways-to-bank/register/Register for Mobile and Online Banking
https://reset-help.firstdirect...External Subdomain Anchor Get help logging on
/help/secure-key/restart/Set up our App on a new phone
/ways-to-bank/online-banking/Text duplicate Online Banking
/ways-to-bank/mobile-app/Banking on our App
/help/banking-with-us/paying-i...How to pay in a cheque using the app
/help/service-updates/Service updates
/help/fraud-and-security/Fraud and security
/help/secure-key/Secure Key help
/help/security-centre/fraud-aw...Fraud and common scams
/help/bank-accounts/debit-card...Card declined online
/help/useful-information/Useful information
/help/product-support/card-pay...How to claim a debit or credit card refund
/help/product-support/base-rate/Base rate updates
/help/useful-information/trans...Transaction history policy
/help/useful-information/self-...Self assessment tax payment
/help/life-events/Personal support
https://www.firstdirect.com/Anchor Skip to About us
/help/life-events/Life events
/help/life-events/bereavement/Bereavement
/help/life-events/financial-ab...Domestic and financial abuse
/help/security-centre/fraud-aw...Fraud and scams
/help/life-events/redundancy/Redundancy
/help/life-events/separation-a...Separation and divorce
/help/life-events/money-worries/Money worries
/help/life-events/dealing-with...Dealing with financial difficulty
/help/life-events/persistent-d...Persistent debt
/help/life-events/money-manage...Budgeting and money management
/help/life-events/dealing-with...Gambling support
/help/life-events/your-support...Your support needs
/accessibility/Accessibility
/help/life-events/mental-healt...Mental health and support
/help/life-events/someone-else...Managing someone else's money
/help/life-events/someone-else...Power of attorney
/uncovered/About us
https://www.firstdirect.com/Anchor Text duplicate Skip to content
/uncovered/About first direct
/uncovered/who-we-are/Who we are
/uncovered/first-direct-arena/first direct bank arena
/uncovered/partnerships/Our charity partners
/careers/Careers
/press-releases/Press and media
/banking/current-account/Find out more View our current account
/banking/current-account/Find out more
/ways-to-bank/mobile-app/Text duplicate Find out more
/banking/current-account/About our Current Account
/help/rising-cost-of-living/Learn more
/service-quality/information/SQI page
/service-quality/survey-results/See full results >
http://www.psr.org.uk/app-frau...External Subdomain www.psr.org.uk/app-fraud-data Opens an overlay [Will show a security message first]
https://www.psr.org.uk/app-fra...New window External Subdomain IMG-ALT Total authorised push payment fraud losses refunded: position one: TSB 88%, position two: Nationwide 87%, position three: HSBC and first direct 76% an increa...
https://www.psr.org.uk/app-fra...New window External Subdomain See full results Opens in new window [will show overlay first]
https://www.psr.org.uk/app-fra...New window External Subdomain IMG-ALT Total authorised push payment fraud sent per million pounds of transactions: position one: Metro Bank £266, position two: TSB £266, position three: Lloyds ba...
https://www.psr.org.uk/app-fra...New window External Subdomain Text duplicate See full results Opens in new window [will show overlay first]
https://www.psr.org.uk/app-fra...New window External Subdomain IMG-ALT Amount of APP fraud received per million pounds of transactions for smaller UK banks and payment firms: position one: Skrill £18,550, position two: Zempler B...
https://www.psr.org.uk/app-fra...New window External Subdomain Text duplicate See full results Opens in new window [will show overlay first]
https://www.psr.org.uk/app-fra...New window External Subdomain IMG-ALT Amount of APP fraud received per million pounds of transactions for major UK banks and building societies: position nine: TSB £408, position ten: Metro Bank ...
https://www.psr.org.uk/app-fra...New window External Subdomain Text duplicate See full results Opens in new window [will show overlay first]
https://www.firstdirect.com/fscs/IMG-ALT Protecting Your Money Fscs logo
https://www.firstdirect.com/fscs/Text duplicate Find out more
/legals/Legals
/privacy/Privacy
/cookies/Cookies
/accessibility/Text duplicate Accessibility
/help/fraud-and-security/Security
/rates-and-charges/Rates
/legals/terms-and-conditions/Terms & Conditions
/help/life-events/your-support...Text duplicate Your support needs
/careers/New window Careers Opens in new window
/sitemap/Sitemap
/contact-us/Text duplicate Contact us
/help/service-updates/Text duplicate Service updates
https://www.facebook.com/first...New window External Subdomain Visit our facebook page, opens an overlay
https://twitter.com/firstdirectNew window External Visit our Twitter page, opens an overlay
https://www.instagram.com/firs...New window External Subdomain Visit our Instagram page, opens an overlay
https://www.tiktok.com/@firstd...New window External Subdomain Visit our TikTok page, opens an overlay
https://www.youtube.com/user/F...New window External Subdomain Visit our Youtube page, opens an overlay
/legals/site-terms/This website is designed for use in the United Kingdom.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.firstdirect.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.38 seconds.
The file size of the HTML document is fine (74 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
content-length11263
dateWed, 23 Jul 2025 01:45:20 GMT
serverApache
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last-modifiedTue, 22 Jul 2025 18:36:07 GMT
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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 193 referring domains.
This page has 413 backlinks.
This page has backlinks from 137 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *  
Disallow: /1/2/* 
Disallow: /1/3/* 
Disallow: /clp/*
Disallow: /1/PA_esf-ca-app-content/*
Disallow: /content_static/*
Disallow: /interstitial-pages/*
Disallow: /*.pdf$
Disallow: /messages/
 
#Introduce Sitemaps  
Sitemap: https://www.firstdirect.com/sitemaps.xml

Similar sites

Search preview

www.firstdirect.com
Online and Personal Banking | first direct bank
Straight-talking banking, in black and white. first direct helps over 1.7 million UK customers with current accounts, loans, credit cards, savings and mortgages.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Bank84%Check
first76%Check
Banking Bank74%Check
Bank Account70%Check
Bank Accounts66%Check
Banking62%Check
Bank PLC61%Check
Bank Arena61%Check
Personal Banking57%Check
million56%Check
Show more keywords and terms

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