Firstdirect.com - SEO Check

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Übersicht der SEO Analyse
Metaangaben
100% 
Seitenqualität
75% 
Seitenstruktur
100% 
Verlinkung
68% 
Server
100% 
Externe Faktoren
100% 
SEO Score
Antwortzeit
0,38 s
Dateigröße
74,10 kB
Wörter
1248
Medien
27
Anzahl Links
168 Intern / 34 Extern

To-do Liste mit SEO Optimierungen

Meta-Angaben im HTML

Titel
(Extrem wichtig)
Online and Personal Banking | first direct bank
Die Länge des Titels ist optimal. (414 Pixel von maximal 580 Pixel Länge)
Es gibt keine Wortwiederholungen im Titel.
Meta-Description
(Extrem wichtig)
Straight-talking banking, in black and white. first direct helps over 1.7 million UK customers with current accounts, loans, credit cards, savings and mortgages.
Die Meta-Description hat eine optimale Länge. (969 Pixel von maximal 1000 Pixel Länge)
Crawlbarkeit
(Extrem wichtig)
Es gibt keine Probleme beim Zugriff auf die Webseite.
Canonical Link
(Wichtig)
https://www.firstdirect.com/
Die Seite hat einen korrekten Canonical Link.
Sprache
(Wenig wichtig)
Im Text erkannte Sprache: en
Im HTML angegebene Sprache: en
Serverstandort: Vereinigte Staaten von Amerika
Die Sprache wird im HTML Code wie folgt angegeben: en
Alternate/Hreflang Links
(Wenig wichtig)
Die Seite nutzt keine Alternate Links.
Weitere Metatags
(Wenig wichtig)
Es gibt keinen rel next Meta Tag auf der Seite.
Es gibt keinen rel prev Meta Tag auf der Seite.
Domain
(Wenig wichtig)
Die Domain ist keine Subdomain.
Die Länge der Domain ist gut.
Die Domain enthält keine Umlaute.
Seiten URL
(Wenig wichtig)
In der URL wurden keine Parameter entdeckt.
In der URL wurde keine Session ID entdeckt.
Die URL hat nicht zu viele Unterverzeichnisse.
Zeichensatzkodierung
(Wenig wichtig)
Die Angaben zur Zeichensatzkodierung (UTF-8) sind fehlerfrei.
Doctype
(Nice to have)
Die Doctype Angabe HTML 5 ist korrekt angegeben.
Die Doctype Angabe befindet sich an erster Stelle im HTML-Code.
Favicon
(Nice to have)
Das Favoriten Icon (Favicon) ist korrekt verlinkt.

Meta Tags

NameWert
descriptionStraight-talking banking, in black and white. first direct helps over 1.7 million UK customers with current accounts, loans, credit cards, savings and mortgages.
viewportwidth=device-width, initial-scale=1.0
google-site-verificationy95VkyoyGt0edP6gbT0dQeGZdLEGeetwOjf2KHdiOsY
msapplication-config/etc/designs/fsdt/common/favicons/browserconfig.xml
theme-color#ffffff
facebook-domain-verificationxu1ejgfevacojmhaot3jsovl4awfrv
langen
charsetutf-8

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Seitenqualität

Inhalt
(Extrem wichtig)
Wörter aus der H1 Überschrift werden nicht im Text der Seite verwendet.
Der Inhalt ist mit 1248 Wörtern in Ordnung.
Der Text besteht zu 32.1% aus Füllwörtern.
Worte aus dem Titel werden im Text wiederholt.
Im Text befindet sich eine Aufzählung, dies deutet auf eine gute Textstruktur hin.
Es wurden 14 Fließtextblöcke auf der Seite gefunden.
Es wurden keine Platzhalter Texte bzw. Bilder gefunden.
Es befinden sich keine Duplikate auf der Seite.
Die durchschnittliche Satzlänge ist mit 19.28 Wörtern gut.
Frames
(Extrem wichtig)
Die Seite hat kein Frameset.
Mobile
(Wenig wichtig)
Der angegebene Viewport (width=device-width, initial-scale=1.0) ist korrekt.
Mindestens ein Apple-Touch Icon ist definiert.
Bold- und Strongtags
(Wenig wichtig)
Einige der Tags sind zu lang. Mit 80 Zeichen ist dieser länger als 70 Zeichen:
"app scams received per £million transactions: smaller uk banks and payment firms"
Einige Tags werden wiederholt. z.B.: first direct
Bilder Optimierung
(Wenig wichtig)
Bei 20 Bildern fehlt das Alt-Attribut. Der Inhalt von Alt-Attributen wird von Suchmaschinen auch als Text gewertet und ist wichtig für die Bildersuche.
Soziale Vernetzung
(Nice to have)
Die Seite ist optimal auf Soziale Netzwerke ausgerichtet.
Zusätzliches Markup
(Nice to have)
Es wurde kein zusätzliches Markup gefunden.
HTTPS
(Wenig wichtig)
Die Seite verwendet HTTPS um Daten sicher zu übertragen.
Alle eingebundenen Dateien werden ebenfalls über HTTPS ausgeliefert.

Medienliste

URLALT-AttributeTitel
...images/pwsredesign/Logo-Switch-White.svgKein ALT-Attribut angegeben
...home-banner-balances-updated-435x800.pngKein ALT-Attribut angegeben
...images/pwsredesign/Home-Banner-Cards.pngKein ALT-Attribut angegeben
...ges/pwsredesign/Home-Banner-Insights.pngKein ALT-Attribut angegeben
...wsredesign/17230-trustpilot-1280x720.pngRated excellent on Trustpilot on 6 May 2025 based 29,342 reviews
...media/images/pwsredesign/Icon-Bullet.svgKein ALT-Attribut angegeben
...media/images/pwsredesign/Icon-Bullet.svgKein ALT-Attribut angegeben
...media/images/pwsredesign/Icon-Bullet.svgKein ALT-Attribut angegeben
...089-spending-insights-white-740x1518.jpgKein ALT-Attribut angegeben
...media/images/pwsredesign/Icon-Bullet.svgKein ALT-Attribut angegeben
...media/images/pwsredesign/Icon-Bullet.svgKein ALT-Attribut angegeben
...media/images/pwsredesign/Icon-Bullet.svgKein ALT-Attribut angegeben
...media/images/pwsredesign/Icon-Bullet.svgKein ALT-Attribut angegeben
...media/images/pwsredesign/Icon-Bullet.svgKein ALT-Attribut angegeben
...redesign/Transaction-Detail-PWS-Grey.pngKein ALT-Attribut angegeben
...media/images/pwsredesign/Icon-Bullet.svgKein ALT-Attribut angegeben
...media/images/pwsredesign/Icon-Bullet.svgKein ALT-Attribut angegeben
...media/images/pwsredesign/Icon-Bullet.svgKein ALT-Attribut angegeben
...media/images/pwsredesign/Icon-Bullet.svgKein ALT-Attribut angegeben
...media/images/pwsredesign/Icon-Bullet.svgKein ALT-Attribut angegeben
...ign/10089-get-started-white-740x1518.jpgKein ALT-Attribut angegeben
...erall-service-quality-gb-fd-1064x894.jpgOverall Service Quality. We asked customers how likely they would be to recommend their personal current account provider to friends and family. Ranking: 1 Chase 81% 2 Monzo 80% 3 Starling Bank 79% 4 first direct 75% 5 Nationwide 69%
...-cycle-2-jul-24-hsbc-chart-1-550x350.jpgTotal authorised push payment fraud losses refunded: position one: TSB 88%, position two: Nationwide 87%, position three: HSBC and first direct 76% an increase of 5% since 2022, position four: NatWest, Royal Bank of Scotland, and Ulster Bank jointly 76%, and position five: Santander 73%
...-cycle-2-jul-24-hsbc-chart-2-550x350.jpgTotal authorised push payment fraud sent per million pounds of transactions: position one: Metro Bank £266, position two: TSB £266, position three: Lloyds bank, Bank of Scotland, and Halifax jointly £228, position four: Nationwide £219, position eight: HSBC UK and first direct £159 a decrease of 32% since 2022.
...-cycle-2-jul-24-hsbc-chart-3-550x350.jpgAmount of APP fraud received per million pounds of transactions for smaller UK banks and payment firms: position one: Skrill £18,550, position two: Zempler Bank £4,523, position three: PayrNet £2,814, position four: PPS An Edenred company £2,512, and position five: Modulr £1,210.
...-cycle-2-jul-24-hsbc-chart-4-550x350.jpgAmount of APP fraud received per million pounds of transactions for major UK banks and building societies: position nine: TSB £408, position ten: Metro Bank £319, position twelve: virgin Money and Clydesdale Bank jointly £285, position thirteen: Starling Bank £239, and position fifteen: HSBC UK and first direct £128 a decrease of 1% since 2022.
...t/en/media/images/logos/FSCS_220x204.jpgProtecting Your Money Fscs logo

Seitenstruktur

H1 Überschrift
(Extrem wichtig)
Get £175 for switching banks
Die H1-Überschrift ist perfekt.
Überschriften
(Wichtig)
Die Überschriftenstruktur ist fehlerfrei.

Überschriftenstruktur

Überschriften HierarchieInhalt
H1 Get £175 for switching banks
H2 2 million customers, and loads of them have stayed with us for over a decade
H2 Banking in black and white
H2 Your money, on your mobile
H2 And that's not all we can offer
H2 Wherever you find yourself during the cost-of-living crisis, we're here to help you through it
Einige der Linktexte wiederholen sich.
Die Anzahl an internen Links ist ok.
Keiner der Linktexte ist zu lang.
Alle internen Links haben keine dynamischen Parameter.
Es befinden sich zu viele externe Links (34) auf der Seite.

Gefundene Links auf dieser Seite

LinkAttributeLinktext
https://www.firstdirect.com/Anchor Skip to content
https://www.firstdirect.com/A-TITLE first direct bank
https://www.firstdirect.com/Anchor Navigation menu
/contact-us/Contact us
/online/Online Banking opens in a new window
https://www.firstdirect.com/Home
/online/Online Banking
/online/Textduplikat Online Banking
/contact-us/Textduplikat Contact us
/banking/Banking
https://www.firstdirect.com/Anchor Skip to Mortgages
/banking/Bank accounts
/banking/current-account/1st Account
/banking/current-account/joint...Joint Account
/banking/current-account/overd...Overdrafts
/banking/switching-bank-accounts/Switching to first direct
/help/bank-accounts/payments-a...Payments and transfers
/help/bank-accounts/standing-o...Standing orders and Direct Debits
/travel-and-international/inte...International payments
/ways-to-bank/Ways to bank
/ways-to-bank/mobile-app/Our Mobile App
/ways-to-bank/online-banking/Textduplikat Online Banking
/ways-to-bank/apple-pay/Apple Pay
/ways-to-bank/google-pay/Google Pay
/ways-to-bank/samsung-pay/Samsung Pay
/ways-to-bank/telephone-banking/Phone Banking
/ways-to-bank/open-banking/Open Banking
/help/bank-accounts/Banking help
/help/bank-accounts/general/General bank account help
/help/bank-accounts/card-servi...Card services
/help/bank-accounts/card-servi...Forgotten your PIN?
/ways-to-bank/branch-facilities/Paying in cheques and cash
/help/bank-accounts/statements...Statements, balances and transactions
/help/banking-with-us/managing...Updating your personal details
/travel-and-international/trav...Using your card outside the UK
/mortgages/Mortgages
https://www.firstdirect.com/Anchor Skip to Credit cards
https://mortgages.firstdirect....Extern Subdomain My mortgage needs
/mortgages/first-time-buyers/Buying my first home
/mortgages/remortgaging/Remortgaging with first direct
https://mortgages.firstdirect....Extern Subdomain Moving to a new home
https://mortgages.firstdirect....Extern Subdomain How to apply?
https://mortgages.firstdirect....Extern Subdomain Existing mortgage customers
/mortgages/porting/Porting your mortgage
https://mortgages.firstdirect....Extern Subdomain Borrow more on your mortgage
https://mortgages.firstdirect....Extern Subdomain Support with mortgage payments
https://mortgages.firstdirect....Extern Subdomain Calculators
https://mortgages.firstdirect....Extern Subdomain Find a mortgage for you
https://mortgages.firstdirect....Extern Subdomain How much can I borrow?
https://mortgages.firstdirect....Extern Subdomain More calculators
https://mortgages.firstdirect....Extern Subdomain Mortgage types
https://mortgages.firstdirect....Extern Subdomain Repayment mortgages
https://mortgages.firstdirect....Extern Subdomain Mortgage rates and fees
https://mortgages.firstdirect....Extern Subdomain Our mortgage fees
https://mortgages.firstdirect....Extern Subdomain Our mortgage rates
https://mortgages.firstdirect....Extern Subdomain Fixed rate mortgages
https://mortgages.firstdirect....Extern Subdomain Tracker rate mortgages
https://mortgages.firstdirect....Extern Subdomain Standard variable rate mortgages
/loans-and-cards/Credit cards
https://www.firstdirect.com/Anchor Skip to Loans
/loans-and-cards/credit-cards/Our credit cards
/loans-and-cards/credit-cards/...Balance transfer cards
/loans-and-cards/credit-cards/...Purchase cards
/loans-and-cards/credit-cards/...Existing customers
/help/product-support/credit-c...Credit card help
/help/useful-information/credi...Credit scoring
/help/useful-information/respo...Responsible lending
/travel-and-international/trav...Textduplikat Using your card outside the UK
/loans-and-cards/personal-loans/Loans
https://www.firstdirect.com/Anchor Skip to Savings
/loans-and-cards/personal-loans/Our loans
/loans-and-cards/personal-loans/Personal Loan
/loans-and-cards/car-loans/Car loan
/loans-and-cards/home-improvem...Home improvement loan
/loans-and-cards/debt-consolid...Debt consolidation loan
/help/product-support/personal...Loans help
/help/product-support/personal...Personal loans help
/help/useful-information/credi...Textduplikat Credit scoring
/help/useful-information/respo...Textduplikat Responsible lending
/savings-and-investments/Savings
https://www.firstdirect.com/Anchor Skip to More products
/savings-and-investments/savings/Savings accounts
/savings-and-investments/savin...Regular Saver
/savings-and-investments/savin...Cash ISA
/savings-and-investments/savin...Bonus Savings Account
/savings-and-investments/savin...Fixed Rate Savings
/savings-and-investments/savin...Savings Account
/savings-and-investments/savin...Compare savings accounts
/help/product-support/savings-...Savings help
/savings-and-investments/savin...Personal savings allowance
/savings-and-investments/savings/Savings articles
/savings-and-investments/savin...Savings tips for 2025
/savings-and-investments/savin...What is a fixed term savings account?
/savings-and-investments/savin...How to build an emergency fund
/insurance/More products
https://www.firstdirect.com/Anchor Skip to Banking help
/savings-and-investments/share...Investing
/savings-and-investments/share...Sharedealing services
/savings-and-investments/share...Stocks and Shares ISA
/savings-and-investments/share...What you can trade in
/savings-and-investments/share...Textduplikat Existing customers
/help/product-support/sharedea...Sharedealing help
/insurance/Insurance
/insurance/homeinsurance/Home Insurance
/insurance/life-insurance/Life Insurance
/banking/first-directory/First directory
/travel-and-international/Travel and international
/banking/travel-debit-card/Travelling with your debit card
/travel-and-international/trav...Travel money
/travel-and-international/inte...Textduplikat International payments
/travel-and-international/inte...BIC and IBAN
/travel-and-international/trav...Textduplikat Using your card outside the UK
https://www.firstdirect.com/help/Textduplikat Banking help
https://www.firstdirect.com/Anchor Skip to Personal support
/help/bank-accounts/Your account
/help/bank-accounts/general/Textduplikat General bank account help
/banking/switching-bank-accounts/Textduplikat Switching to first direct
/help/bank-accounts/statements...Textduplikat Statements, balances and transactions
/help/bank-accounts/payments-a...Textduplikat Payments and transfers
/help/bank-accounts/standing-o...Textduplikat Standing orders and Direct Debits
/help/bank-accounts/card-servi...Textduplikat Card services
/help/banking-with-us/managing...Textduplikat Updating your personal details
/travel-and-international/trav...Textduplikat Using your card outside the UK
https://reset-help.firstdirect...Extern Subdomain Anchor Mobile and Online Banking
/ways-to-bank/register/Register for Mobile and Online Banking
https://reset-help.firstdirect...Extern Subdomain Anchor Get help logging on
/help/secure-key/restart/Set up our App on a new phone
/ways-to-bank/online-banking/Textduplikat Online Banking
/ways-to-bank/mobile-app/Banking on our App
/help/banking-with-us/paying-i...How to pay in a cheque using the app
/help/service-updates/Service updates
/help/fraud-and-security/Fraud and security
/help/secure-key/Secure Key help
/help/security-centre/fraud-aw...Fraud and common scams
/help/bank-accounts/debit-card...Card declined online
/help/useful-information/Useful information
/help/product-support/card-pay...How to claim a debit or credit card refund
/help/product-support/base-rate/Base rate updates
/help/useful-information/trans...Transaction history policy
/help/useful-information/self-...Self assessment tax payment
/help/life-events/Personal support
https://www.firstdirect.com/Anchor Skip to About us
/help/life-events/Life events
/help/life-events/bereavement/Bereavement
/help/life-events/financial-ab...Domestic and financial abuse
/help/security-centre/fraud-aw...Fraud and scams
/help/life-events/redundancy/Redundancy
/help/life-events/separation-a...Separation and divorce
/help/life-events/money-worries/Money worries
/help/life-events/dealing-with...Dealing with financial difficulty
/help/life-events/persistent-d...Persistent debt
/help/life-events/money-manage...Budgeting and money management
/help/life-events/dealing-with...Gambling support
/help/life-events/your-support...Your support needs
/accessibility/Accessibility
/help/life-events/mental-healt...Mental health and support
/help/life-events/someone-else...Managing someone else's money
/help/life-events/someone-else...Power of attorney
/uncovered/About us
https://www.firstdirect.com/Anchor Textduplikat Skip to content
/uncovered/About first direct
/uncovered/who-we-are/Who we are
/uncovered/first-direct-arena/first direct bank arena
/uncovered/partnerships/Our charity partners
/careers/Careers
/press-releases/Press and media
/banking/current-account/Find out more View our current account
/banking/current-account/Find out more
/ways-to-bank/mobile-app/Textduplikat Find out more
/banking/current-account/About our Current Account
/help/rising-cost-of-living/Learn more
/service-quality/information/SQI page
/service-quality/survey-results/See full results >
http://www.psr.org.uk/app-frau...Extern Subdomain www.psr.org.uk/app-fraud-data Opens an overlay [Will show a security message first]
https://www.psr.org.uk/app-fra...Neues Fenster Extern Subdomain IMG-ALT Total authorised push payment fraud losses refunded: position one: TSB 88%, position two: Nationwide 87%, position three: HSBC and first direct 76% an increa...
https://www.psr.org.uk/app-fra...Neues Fenster Extern Subdomain See full results Opens in new window [will show overlay first]
https://www.psr.org.uk/app-fra...Neues Fenster Extern Subdomain IMG-ALT Total authorised push payment fraud sent per million pounds of transactions: position one: Metro Bank £266, position two: TSB £266, position three: Lloyds ba...
https://www.psr.org.uk/app-fra...Neues Fenster Extern Subdomain Textduplikat See full results Opens in new window [will show overlay first]
https://www.psr.org.uk/app-fra...Neues Fenster Extern Subdomain IMG-ALT Amount of APP fraud received per million pounds of transactions for smaller UK banks and payment firms: position one: Skrill £18,550, position two: Zempler B...
https://www.psr.org.uk/app-fra...Neues Fenster Extern Subdomain Textduplikat See full results Opens in new window [will show overlay first]
https://www.psr.org.uk/app-fra...Neues Fenster Extern Subdomain IMG-ALT Amount of APP fraud received per million pounds of transactions for major UK banks and building societies: position nine: TSB £408, position ten: Metro Bank ...
https://www.psr.org.uk/app-fra...Neues Fenster Extern Subdomain Textduplikat See full results Opens in new window [will show overlay first]
https://www.firstdirect.com/fscs/IMG-ALT Protecting Your Money Fscs logo
https://www.firstdirect.com/fscs/Textduplikat Find out more
/legals/Legals
/privacy/Privacy
/cookies/Cookies
/accessibility/Textduplikat Accessibility
/help/fraud-and-security/Security
/rates-and-charges/Rates
/legals/terms-and-conditions/Terms & Conditions
/help/life-events/your-support...Textduplikat Your support needs
/careers/Neues Fenster Careers Opens in new window
/sitemap/Sitemap
/contact-us/Textduplikat Contact us
/help/service-updates/Textduplikat Service updates
https://www.facebook.com/first...Neues Fenster Extern Subdomain Visit our facebook page, opens an overlay
https://twitter.com/firstdirectNeues Fenster Extern Visit our Twitter page, opens an overlay
https://www.instagram.com/firs...Neues Fenster Extern Subdomain Visit our Instagram page, opens an overlay
https://www.tiktok.com/@firstd...Neues Fenster Extern Subdomain Visit our TikTok page, opens an overlay
https://www.youtube.com/user/F...Neues Fenster Extern Subdomain Visit our Youtube page, opens an overlay
/legals/site-terms/This website is designed for use in the United Kingdom.

Serverkonfiguration

HTTP-Weiterleitungen
(Extrem wichtig)
Die Seite leitet weiter auf "https://www.firstdirect.com/"
HTTP-Header
(Wichtig)
Es wird kein X-Powered HTTP-Header mitgesendet.
Der Webserver überträgt die Webseite (HTML) komprimiert.
Performance
(Wenig wichtig)
Die Antwortzeit der HTML-Seite ist mit 0,38 Sekunden unter der Zielmarke von 0,40 Sekunden.
Die Dateigröße des HTML-Dokuments ist mit 74 kB in Ordnung.

HTTP-Header

NameWert
content-typetext/html; charset=utf-8
content-length11263
dateWed, 23 Jul 2025 01:45:20 GMT
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www.firstdirect.com
Online and Personal Banking | first direct bank
Straight-talking banking, in black and white. first direct helps over 1.7 million UK customers with current accounts, loans, credit cards, savings and mortgages.

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