Wave-utilities.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
63% 
Page structure
75% 
Link structure
58% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.38 s
File size
67.50 kB
Words
725
Media files
11
Number of links
66 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Business Water Supplier | Wave Utilities
The length of the page title is perfect. (356 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Wave Utilities provides water solutions for businesses across the UK. Save time and money with simple, straightforward services.
The length of the meta description is perfect. (796 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.wave-utilities.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWave Utilities provides water solutions for businesses across the UK. Save time and money with simple, straightforward services.
robotsindex, follow
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
turbolinks-cache-controlno-cache
langen
twitter:cardsummary_large_image
twitter:descriptionEvery business is individual and we have a range of services and products which can be tailored to meet your specific needs.
twitter:site@waveutilitiesuk
twitter:titleWave Utilities - How Refreshing
og:site_nameWave Utilities
og:urlhttps://www.wave-utilities.co.uk/
og:titleWave Utilities - How Refreshing
og:descriptionEvery business is individual and we have a range of services and products which can be tailored to meet your specific needs.
og:image:altWave Utilities - How Refreshing
og:localeen_GB
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 725 words. That's ok.
34.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...mes/custom/nwgb_theme/logo-wave.svg?waveLogo
...2-12/iStock-1057500044.jpg?itok=skWqF84jWoman watering plants in large garden centre
...22-10/iStock-497975685.jpg?itok=Z34JTnlSMan investigating water
...2-12/iStock-1254602723.jpg?itok=eU8MWfx9Shaking hands
...-1172587378.jpg?h=119335f7&itok=Z0-U_MHXNo alt attribute provided
...anding bill.jpg?h=d1ee6398&itok=gP6kQDG_No alt attribute provided
...171288692_0.jpg?h=97383aad&itok=ERHJtqPONo alt attribute provided
...ault/files/inline-images/tisc-report.pngTisc report
...nline-images/Waterwise-Supporter-rgb.pngWater Wise Supporter
...custom/nwgb_theme/logo-wave-reversed.svgWave
Video URLWidthHeight
...8?autoplay=1&start=0&rel=0&enablejsapi=1854480

Page structure

H1 heading
(Critically important)
Wave helps you keep your business flowing
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Wave helps you keep your business flowing
H2 Header Navigation
H2 Empty heading
H2 Get things done
H2 Get a quote from us
H2 Large or multi-site organisations
H2 Not a Drop to Waste
H2 Your water efficiency goals
H2 Work with us
H2 Explore Wave
H2 Site Links
H2 Contact Us
H2 Follow Us
H2 TISC Report
H4 Parts of the UK are already in drought. As temperatures increase, so does the amount of water we use. Count on us to help you use less.
H4 Make a Payment
H4 Set up Direct Debit
H4 Submit a Read
H4 I'm Moving Premises
H4 FAQs: What are my current contract prices, terms & conditions?
H4 Understanding my water and wastewater bills
H4 Enter our prize draw when you pledge to make a difference
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.wave-utilities.co.uk/Anchor Skip to main content
/financial-difficultyFinancial Difficulty
A-TITLE With costs rising across the UK, and the price of utilities reaching new heights, we understand that businesses may be finding it difficult to budget for all...
/mywholesalerWater Emergency?
https://www.wave-utilities.co.uk/Anchor Accessibility
/about/contactContact Us
https://www.wave-utilities.co.uk/IMG-ALT Logo
A-TITLE Home
https://www.wave-utilities.co.uk/Anchor Menu
/servicesWhat we do
/services/small-businessesSmall businesses
/services/large-businessesLarge businesses
/services/tpis-brokersTPIs & brokers
/services/water-efficiencyWater efficiency
/trade-effluentSubdomain Trade Effluent
/services/public-sectorPublic Sector
/aboutAbout us
/aboutText duplicate About us
/about/careersCareers
/about/pressPress
/about/contactContact
/sustainabilitySustainability
/business-termsTerms & Conditions
A-TITLE Terms & conditions
/advice-guidanceHelp & Guides
/advice-guidance?type=guideGuides
/advice-guidance?type=newsNews
/advice-guidance?type=blogBlog
/advice-guidance?type=storyCase Studies
/advice-guidance?type=faqFAQs
/advice-guidance/guide/how-pay...Subdomain How to pay
A-TITLE Ways to pay your bill
/business-termsSubdomain Pricing & Charges
A-TITLE Pricing & Charges
/accountMy Account
/user/login?current=/Sign In
/why-sign-up-for-my-accountWhy sign up?
/onboardingRegister
/water-waste/submit-meter-readSubmit Reading
/payments/make-a-paymentMake a Payment
/direct-debitSet up Direct Debit
/switch-usSwitch to us
/about/press/wave-becomes-thre...Subdomain find out why.
/switchnowNew window Subdomain Text duplicate Switch to us
/advice-guidance/guide/help-en...New window Subdomain Tips for managing during drought
/payments/make-a-paymentText duplicate Make a Payment
/direct-debitText duplicate Set up Direct Debit
/submit-meter-readSubmit a Read
/moving-premisesI'm Moving Premises
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
https://www.open-water.org.uk/External Subdomain water retailer?
/user/login?current=/user/loginSubdomain online account management
/services/water-efficiency/lea...Subdomain leakage find and fix services
/switchnowNew window Subdomain Get a quote
https://www.open-water.org.uk/External Subdomain choose a water retailer and a tariff
/services/large-businessesNew window Subdomain Find out more
/notadropSubdomain Text duplicate Find out more
/services/water-efficiencyNew window Subdomain Explore our services
/services/tpis-brokersNew window Subdomain Discover how we work with TPIs
/business-termsFAQs: What are my current contract prices, terms & conditions? Rates for the Northumbrian and Anglian Water regions If you're a customer in the Northumbrian ...
/my-bill-guideUnderstanding my water and wastewater bills We try to make your business water bills as straightforward as possible, but as with all utilities, there may be ...
/advice-guidance/blog/enter-ou...Enter our prize draw when you pledge to make a difference Climate change is real, and we’re all responsible for doing our bit to beat it. Every day more than...
/advice-guidance?type=faqText duplicate FAQs
/privacy-policyPrivacy Notice
/system/files/account_files/Wa...Subdomain Environmental policy
/sites/default/files/2024-09/W...New window Subdomain Modern slavery statement
/system/files/account_files/20...Subdomain Anti-Bribery policy
A-TITLE Wave's Anti-Bribery policy
https://gender-pay-gap.service...External Subdomain Gender Pay Gap
/tax-strategySubdomain Tax strategy
https://www.ofwat.gov.uk/custo...External Subdomain Customer Protection Code of Practice
/vulnerability-reporting-policyVulnerability Reporting Policy
A-TITLE This policy is intended to give security researchers clear guidelines for conducting vulnerability discovery activities and to convey our preferences in how ...
/pagePage
A-TITLE Page
/terms-conditionsTerms of use
/cookie-policyCookie policy
/accessibilityText duplicate Accessibility
/about/careersText duplicate Careers
https://wave.watercore.net/External Subdomain WaterCore
https://www.facebook.com/WaveU...New window External Subdomain A-TITLE Facebook
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Linkedin
https://instagram.com/waveutil...New window External A-TITLE Instagram
https://www.waterwise.org.uk/External Subdomain IMG-ALT Water Wise Supporter

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.wave-utilities.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.38 seconds.
The file size of the HTML document is fine (68 kB).

HTTP Response Header

NameValue
dateWed, 23 Jul 2025 09:34:17 GMT
content-typetext/html; charset=UTF-8
servercloudflare
cache-controlmax-age=60, public, s-maxage=86400
x-drupal-dynamic-cacheUNCACHEABLE (poor cacheability)
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedWed, 23 Jul 2025 08:55:04 GMT
server-timingcfCacheStatus;desc="DYNAMIC"
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
content-security-policyconnect-src 'self' data: https://*.google-analytics.com https://*.niceincontact.com https://*.popt.in wss://chat-gw-de-uk1.niceincontact.com https://www.googletagmanager.com https://*.bamboohr.com https://www.google.com wss://ws.hotjar.com https://*.hotjar.io https://poptin.com https://d3lopmpcew67el.cloudfront.net https://api.reciteme.com https://events.reciteme.com https://*.googletagmanager.com https://*.analytics.google.com; frame-src 'self' https://www.googletagmanager.com https://meter.ie https://www.youtube.com https://youtube-nocookie.com https://*.doubleclick.net https://*.niceincontact.com https://pay.sandbox.realexpayments.com https://pay.realexpayments.com https://widget.trustpilot.com https://*.zohopublic.eu/ https://*.popt.in; script-src 'self' 'unsafe-inline' 'unsafe-eval' https://www.googletagmanager.com https://www.google-analytics.com https://*.doubleclick.net https://cdn.popt.in https://static.hotjar.com https://js-agent.newrelic.com https://forms.zoho.eu https://script.hotjar.com https://widget.trustpilot.com https://*.niceincontact.com https://static.cloudflareinsights.com https://*.popt.in https://poptin.com https://d3lopmpcew67el.cloudfront.net https://cdn.jsdelivr.net https://cdnjs.cloudflare.com https://maps.googleapis.com https://polyfill-fastly.io https://unpkg.com https://www.youtube.com https://*.googletagmanager.com https://*.google-analytics.com https://*.analytics.google.com; script-src-elem 'self' 'unsafe-inline' https://www.googletagmanager.com https://www.google-analytics.com https://*.doubleclick.net https://static.cloudflareinsights.com https://widget.trustpilot.com https://cdn.popt.in https://nwgb.bamboohr.com https://cdn.userway.org https://*.niceincontact.com https://*.hotjar.com https://forms.zoho.eu https://api.reciteme.com https://cdn.jsdelivr.net https://cdnjs.cloudflare.com https://maps.googleapis.com https://polyfill-fastly.io https://unpkg.com https://www.youtube.com https://*.googletagmanager.com https://*.google-analytics.com https://*.analytics.google.com; style-src 'self' 'unsafe-inline' https://*.popt.in https://poptin.com https://api.reciteme.com https://cdnjs.cloudflare.com; style-src-elem 'self' 'unsafe-inline' https://nwgb.bamboohr.com https://*.niceincontact.com https://*.popt.in https://tctguyhimcwcyexxgullu3seem0fkhrh.lambda-url.us-west-2.on.aws https://api.reciteme.com https://cdnjs.cloudflare.com
x-xss-protection0
strict-transport-securitymax-age=31536000; includeSubDomains; preload
referrer-policyno-referrer
x-permitted-cross-domain-policiesnone
x-request-idv-b956e374-67a2-11f0-9317-cb1e4859fe20
x-ah-environmentprod
age2352
viavarnish
x-cacheHIT
x-cache-hits172
permissions-policyaccelerometer=(), ambient-light-sensor=(), autoplay=(), battery=(), camera=(), cross-origin-isolated=(), display-capture=(), document-domain=(), encrypted-media=(), execution-while-not-rendered=(), execution-while-out-of-viewport=(), fullscreen=(self), geolocation=(), gyroscope=(), keyboard-map=(self), magnetometer=(), microphone=(), midi=(), navigation-override=(), payment=(self "https://pay.realexpayments.com"), picture-in-picture=(), publickey-credentials-get=(), screen-wake-lock=(), sync-xhr=(), usb=(), web-share=(), xr-spatial-tracking=(), clipboard-read=(self), clipboard-write=(self), gamepad=(), speaker-selection=(), conversion-measurement=(), focus-without-user-activation=(), hid=(), idle-detection=(), interest-cohort=(), serial=(), sync-script=(), trust-token-redemption=(), unload=(), window-placement=(), vertical-scroll=()
cf-cache-statusDYNAMIC
content-encodingbr
cf-ray963a2e5d2fbaf52a-CDG
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 119 referring domains.
This page has 1,992 backlinks.
This page has backlinks from 104 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
# OEmbed Rules
Disallow: /media/oembed
Disallow: /*/media/oembed
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Similar sites

Search preview

www.wave-utilities.co.uk
Business Water Supplier | Wave Utilities
Wave Utilities provides water solutions for businesses across the UK. Save time and money with simple, straightforward services.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Wave93%Check
Wave Utilities80%Check
business78%Check
business water78%Check
Water74%Check
utilities66%Check
Anglian Water Business63%Check
Water Efficiency58%Check
Water Retailer58%Check
water bills58%Check
Show more keywords and terms

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Cookie Policy

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Contact | Privacy

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