Unicef.org - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
78% 
Page structure
74% 
Link structure
75% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.45 s
File size
247.70 kB
Words
875
Media files
22
Number of links
136 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
UNICEF, for every child
The length of the page title is perfect. (210 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
UNICEF works in the world’s toughest places to reach the most disadvantaged children and to protect the rights of every child, everywhere.
The length of the meta description is perfect. (855 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.unicef.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionUNICEF works in the world’s toughest places to reach the most disadvantaged children and to protect the rights of every child, everywhere.
google-site-verificationGxUdwgvND2dvxuHiBj468fyTP4i_FNcqN9yRwLwM1zg
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary_large_image
twitter:site@unicef
twitter:creator@unicef
og:urlhttps://www.unicef.org/
og:titleUNICEF
og:descriptionUNICEF works in the world’s toughest places to reach the most disadvantaged children and adolescents – and to protect the rights of every child, everywhere
og:imagehttps://www.unicef.org/sites/default/files/styles/open_graph_image/public/UNI513813-HP.JPG.jpeg?itok=UxLvqDlO
x-ua-compatibleie=edge
charsetutf-8

Automatically check unicef.org including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
The average number of words per sentence of 25.29 words is high.
This page contains 875 words. That's ok.
31.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (30). We recommend using a maximum of 18 tags for this page.
Image SEO
(Somewhat important)
15 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../public/English_9.png.webp?itok=KaPGNxiUNo alt attribute provided
.../public/English_9.png.webp?itok=KaPGNxiUNo alt attribute provided
...nglish-Inverse_39.png.webp?itok=3TFo9NSpNo alt attribute provided
.../public/UN0296105.JPG.webp?itok=3uxuZSj5Convention on the Rights of the Child
...RC-UNI231370-hero.jpg.webp?itok=nGiDkAeKCore Commitments for Children
...UNICEF-Navigation.png.webp?itok=Qf4DzNjRSustainable Development Goals
...lic/UNI289186_alt.jpg.webp?itok=lcu5IlwKUNICEF Parenting
.../public/UN0121875.jpg.webp?itok=HiLunFzyU-Report, for youth
...blic/UNI513813-HP.JPG.webp?itok=K2I9h6pBNeveen, a 10-year-old girl from Syria, stands at a window pressing her hand to the glass while looking outside.
...za_Security_Council_1.webp?itok=MoZ1_8ChNo alt attribute provided
...arge/public/UNI820856.webp?itok=LAA557nfNo alt attribute provided
...arge/public/UNI756171.webp?itok=MiqQ2LPRNo alt attribute provided
...ge/public/UNI580588-1.webp?itok=UKUhqUdTNo alt attribute provided
...large/public/hero.png.webp?itok=sdJC0kqBNo alt attribute provided
...arge/public/UNI725194.webp?itok=1MJ7lmCRNo alt attribute provided
...arge/public/UNI554800.webp?itok=GrESXlfqNo alt attribute provided
...arge/public/UN0826264.webp?itok=ssoPnVVDNo alt attribute provided
...arge/public/UNI630167.webp?itok=OHjkPGyvNo alt attribute provided
...lic/UNI289186_alt.jpg.webp?itok=5VspHS43No alt attribute provided
...e/public/UN036679.jpg.webp?itok=Ov7pg-UBNo alt attribute provided
...N_SDG-Mosaic-Tile.jpg.webp?itok=uLWrOniUNo alt attribute provided
...blic/Smurfs banner-01.webp?itok=QqJ8HdI5group of smurfs

Page structure

H1 heading
(Critically important)
UNICEF
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (6 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 UNICEF
H2 Funding cuts are slashing children's lifelines
H2 UNICEF, for every child
H2 UNICEF’s work
H2 Spotlight
H2 UNICEF home
H2 About us
H2 Related UNICEF sites
H3 UNICEF Executive Director Catherine Russell’s remarks on the humanitarian situation for children in Gaza at the UN Security Council meeting
H3 Children in Gaza need life-saving support
H3 Global childhood vaccination holds steady, yet over 14 million infants remain unvaccinated – WHO, UNICEF
H3 Emergency response in Sudan
H3 How to talk to your children about conflict and war
H3 UNICEF Annual Report 2024
H3 The power of flexibility
H3 The lengths to which health workers go to reach every child
H3 Convention on the Rights of the Child
H3 UNICEF Parenting
H3 U-Report
H3 Sustainable Development Goals
H3 Together we can create a better world for every child
H4 Discover UNICEF's work for every child, everywhere.
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 20 external links on this page.
LinkAttributesAnchor text
https://www.unicef.org/Anchor Skip to main content
https://www.unicef.org/A-TITLE UNICEF
https://www.unicef.org/Current language: English
https://www.unicef.org/frFrançais
https://www.unicef.org/esEspañol
https://www.unicef.org/arالعربية
https://www.unicef.org/zh中文
https://www.unicef.org/Text duplicate A-TITLE UNICEF
/media/press-centrePress centre
https://help.unicef.org/global...External Subdomain Donate
https://www.unicef.org/Text duplicate A-TITLE UNICEF
https://www.unicef.org/what-we-doWhat we do
https://www.unicef.org/Back
https://www.unicef.org/what-we-doText duplicate What we do
/adolescenceAdolescent development
https://www.unicef.org/protectionChild protection
/child-rights-conventionChild rights
/disabilitiesChildren with disabilities
/environment-and-climate-changeClimate change and environment
/early-childhood-developmentEarly childhood development
https://www.unicef.org/educationEducation
/gender-equalityGender
https://www.unicef.org/healthHealth
/emergenciesSubdomain Humanitarian emergencies
/immunizationImmunization
/children-uprootedMigrant and refugee children
https://www.unicef.org/nutritionNutrition
/social-and-behaviour-changeSocial and behaviour change
/social-policySocial policy
https://www.unicef.org/washWater, sanitation and hygiene
https://www.unicef.org/partners/Partnerships
https://www.unicef.org/innovationNew window Innovation
https://www.unicef.org/supplyNew window Supply and logistics
/young-peopleYoung people
https://www.unicef.org/appealsHumanitarian appeals
https://www.unicef.org/evaluationSubdomain Evaluation
/research-and-reportsResearch and reports
https://www.unicef.org/Text duplicate Back
/research-and-reportsText duplicate Research and reports
https://www.unicef.org/innocentiNew window Subdomain Innocenti - Research and Foresight
https://knowledge.unicef.org/New window External Subdomain Knowledge and technical resources
/reports/state-of-worlds-childrenState of the World’s Children
/reports/unicef-annual-reportAnnual Report
https://www.unicef.org/reportsPublications by topic
https://data.unicef.org/External Subdomain Data by topic and country
https://mics.unicef.org/External Subdomain Multiple Indicator Cluster Surveys (MICS)
https://www.unicef.org/storiesStories
https://www.unicef.org/Text duplicate Back
https://www.unicef.org/storiesText duplicate Stories
https://www.unicef.org/storiesStories of impact
https://www.unicef.org/storiesIssue explainers
https://www.unicef.org/storiesPhotography
/emergenciesAll emergencies
/emergencies/delivering-suppor...Afghanistan
https://www.unicef.org/drcongo/enNew window Subdomain Democratic Republic of Congo
/emergencies/children-gaza-nee...Gaza Strip
/emergencies/crisis-haitiHaiti
/emergencies/lebanon-emergencyLebanon
/emergencies/rohingya-crisisRohingya refugees
/emergencies/emergency-respons...Sudan
/emergencies/syrian-crisisSyria
/emergencies/conflict-ukraine-...Ukraine
/emergencies/yemen-crisisYemen
https://www.unicef.org/blogUNICEF Blog
https://data.unicef.org/data-f...New window External Subdomain Data Blog
https://www.voicesofyouth.org/External Subdomain U-Report
https://www.unicef.org/who-we-areWho we are
https://www.unicef.org/Text duplicate Back
https://www.unicef.org/who-we-areText duplicate Who we are
https://www.unicef.org/who-we-areText duplicate Who we are
/where-we-workWhere we work
https://www.unicef.org/historyHistory
https://www.unicef.org/resultsSubdomain Results
/reports/unicef-strategic-plan...Subdomain Strategic Plan
/transparencyTransparency and accountability
https://www.unicef.org/careersSubdomain Work with us
/media/expertsExecutive leadership
/executiveboardExecutive Board
https://www.unicef.org/careers/Subdomain Staff
/child-rights-conventionSubdomain IMG-ALT Convention on the Rights of the Child
/child-rights-conventionSubdomain Text duplicate Convention on the Rights of the Child
/emergencies/core-commitments-...IMG-ALT Core Commitments for Children
/emergencies/core-commitments-...Text duplicate Core Commitments for Children
https://www.unicef.org/sdgsSubdomain IMG-ALT Sustainable Development Goals
https://www.unicef.org/sdgsSubdomain Text duplicate Sustainable Development Goals
/take-actionTake action
https://www.unicef.org/Text duplicate Back
/take-actionText duplicate Take action
https://donate.unicef.org/dona...External Subdomain Text duplicate Donate
https://www.unicef.org/partners/Partner with us
/take-action/subscribeSubscribe
/careers/volunteers-unicefVolunteer
https://www.unicef.org/careersText duplicate Work with us
/climate-actionAction on the climate crisis
/adolescent-girls-rightsAdolescent girls' rights
/children-under-attackChildren under attack
/child-rights-conventionText duplicate Child rights
/take-action/campaigns/immuniz...Immunization for all
https://www.unicef.org/appealsHumanitarian Action for Children
/take-action/campaigns/funding...Staying and delivering for children
/take-action/campaigns/world-c...World Children's Day
https://www.unicef.org/parentingSubdomain IMG-ALT UNICEF Parenting
https://www.unicef.org/parentingSubdomain Text duplicate UNICEF Parenting
https://www.voicesofyouth.org/External Subdomain IMG-ALT U-Report, for youth
https://www.voicesofyouth.org/External Subdomain Text duplicate U-Report, for youth
/take-action/campaigns/funding...Stay with UNICEF
/take-action/campaigns/funding...Text duplicate Stay with UNICEF
/press-releases/unicef-executi...UNICEF Executive Director Catherine Russell’s remarks on the humanitarian situation for children in Gaza at the UN Security Council meeting
/emergencies/children-gaza-nee...Children in Gaza need life-saving support
/press-releases/global-childho...Global childhood vaccination holds steady, yet over 14 million infants remain unvaccinated – WHO, UNICEF
/emergencies/emergency-respons...Emergency response in Sudan
/parenting/how-talk-your-child...New window Subdomain How to talk to your children about conflict and war
/reports/unicef-annual-report/...UNICEF Annual Report 2024
/stories/power-flexibilityThe power of flexibility
/stories/lengths-which-health-...The lengths to which health workers go to reach every child
https://www.unicef.org/what-we-doExplore what we do
/child-rights-conventionText duplicate Convention on the Rights of the Child
https://www.unicef.org/parentingNew window Subdomain Text duplicate UNICEF Parenting
https://www.voicesofyouth.org/New window External Subdomain Text duplicate U-Report
https://www.unicef.org/sdgsSubdomain Text duplicate Sustainable Development Goals
/child-rights-convention/conve...Join us
https://www.unicef.org/Subdomain UNICEF home
A-TITLE UNICEF home
https://www.unicef.org/what-we-doSubdomain Text duplicate What we do
A-TITLE What we do
https://www.unicef.org/reportsSubdomain Text duplicate Research and reports
A-TITLE Research and reports
https://www.unicef.org/storiesSubdomain Stories and features
A-TITLE Stories and features
/where-we-workSubdomain Text duplicate Where we work
A-TITLE Where we work
/media/press-centreText duplicate Press centre
A-TITLE Press centre
/take-actionSubdomain Text duplicate Take action
A-TITLE Take action
https://www.unicef.org/who-we-areAbout us
A-TITLE About us
https://www.unicef.org/careers/Subdomain Work for UNICEF
A-TITLE Work for UNICEF
/partnershipsSubdomain Partner with UNICEF
A-TITLE Partner with UNICEF
/executiveboard/Subdomain UNICEF Executive Board
A-TITLE UNICEF Executive Board
https://www.unicef.org/evaluationSubdomain Text duplicate Evaluation
A-TITLE Evaluation
https://www.unicef.org/ethicsSubdomain Ethics
A-TITLE Ethics
/auditandinvestigationSubdomain Internal Audit and Investigations
A-TITLE Internal Audit and Investigations
/transparencyNew window Text duplicate Transparency and accountability
A-TITLE Transparency and accountability
/safeguardingSafeguarding
A-TITLE Safeguarding
/sustainable-development-goalsNew window Text duplicate Sustainable Development Goals
A-TITLE Sustainable Development Goals
/about/frequently-asked-questionsFrequently asked questions (FAQ)
A-TITLE Frequently asked questions (FAQ)
https://data.unicef.org/External Subdomain UNICEF Data
A-TITLE UNICEF Data
https://www.unicef.org/parentingText duplicate UNICEF Parenting
A-TITLE UNICEF Parenting
https://www.voicesofyouth.org/External Subdomain Text duplicate U-Report, for youth
A-TITLE U-Report, for youth
https://www.unicef.org/gsscGlobal Shared Services Centre
A-TITLE Global Shared Services Centre
https://donate.unicef.org/dona...External Subdomain Support UNICEF
A-TITLE Support UNICEF
https://www.unicef.org/eca/ruNew window Subdomain ЮНИСЕФ на Русском
A-TITLE ЮНИСЕФ на Русском
https://help.unicef.org/global...External Subdomain Become a donor
https://www.facebook.com/unicef/New window External Subdomain Visit us on Facebook
https://twitter.com/unicefNew window External Visit us on Twitter
https://www.instagram.com/unicef/New window External Subdomain Visit us on Instagram
https://www.youtube.com/unicefNew window External Subdomain Visit us on YouTube
https://www.linkedin.com/compa...New window External Subdomain Visit us on LinkedIn
https://whatsapp.com/channel/0...External Visit us on WhatsApp
/about/contact-usContact us
https://www.unicef.org/legalSubdomain Legal
/report-wrongdoingSubdomain Report fraud, abuse, wrongdoing
/accessibilityAccessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.unicef.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.45 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (248 kB).

HTTP Response Header

NameValue
dateWed, 23 Jul 2025 01:57:43 GMT
content-typetext/html; charset=UTF-8
cache-controlpublic, max-age=57600
content-languageen
content-security-policyobject-src 'self' *.youtube.com; frame-ancestors 'self'
edge-cache-tagdf_c_block_list,df_c_access_unpublished.settings,df_block_content_6,df_block_content_11,df_c_klaro.settings,df_c_klaro.texts,df_n_151,df_n_programee_breadcrumbs,df_u_transl,df_c_klaro.klaro_app.analytics,df_c_klaro.klaro_app.advertising,df_c_klaro.klaro_app.cms,df_c_klaro.klaro_app.required,df_b,df_b_unicef_footer_statement,df_b_unicef_cookie_settings,df_c_sm.footer-tertiary,df_b_mb,df_b_mb_footer-tertiary,df_n_60786,df_c_sm.footer-secondary,df_b_mb_footer-secondary,df_n_44176,df_c_sm.social,df_b_mb_social,df_b_block_content,df_b_block_content_52244231-a9d7-4a8a-a1b1-366e38c85994,df_c_sm.footer,df_b_mb_footer,df_n_16726,df_n_80681,df_n_43506,df_n_81251,df_n_26436,df_n_27086,df_n_25621,df_m_171291,df_n_23471,df_n_26291,df_n_26256,df_n_26246,df_CACHE_MISS_IF_UNCACHEABLE_HTTP_METHOD_form,df_m_231,df_file_331,df_n_25276,df_m_296,df_file_326,df_n_87456,df_n_74746,df_n_87426,df_n_61401,pt_n_976,df_n_86536,df_n_86621,df_n_86406,df_m_251,df_file_351,df_m_186,df_file_291,df_n_68411,df_m_286,df_file_341,df_m_74311,df_m_236,df_file_336,df_m_98391,df_c_sm.unicef-programme-menu,df_b_mb_unicef-programme-menu,df_m_168381,df_b_search_popup_solr_form_block,df_b_search_popup_block,df_c_sm.meganav-3---en,df_meganav_block,df_b_mb_meganav-3---en,df_n_79186,df_n_876,df_n_26146,df_n_62316,df_n_26331,df_n_54811,df_n_57616,df_n_73736,df_n_73596,df_n_73636,df_n_76406,df_n_61611,df_n_59121,df_n_19116,df_n_34361,df_n_221,df_n_44071,df_n_62186,df_n_23011,df_n_22961,df_n_45351,df_n_54581,df_n_78301,df_n_82601,df_n_23516,df_n_22771,df_n_22506,df_n_52536,df_n_886,df_n_43566,df_n_21131,df_n_23861,df_n_43626,df_n_42926,df_n_86186,df_n_83106,df_n_53026,df_n_82646,df_n_27571,df_n_85891,df_n_85326,df_n_83241,df_n_60231,df_b_block_content_951a6552-0770-4f35-8661-ed083992e8b5,df_c_sm.secondary,df_b_mb_secondary,df_c_system.site,df_cl_en,df_b_system_branding_block,df_c_sm.global-links,df_b_mb_global-links,df_c_simple_block.simple_block.audiences_survey_december_2023_en,df_b_simple_block,df_b_simple_block_audiences_survey_december_2023_en,df_b_system_messages_block,df_b_views_block,df_b_views_block_unicef_emergency_alert-emergency_alert_block,df_c_shield.settings,df_b_language_block,df_b_language_block_language_interface
expiresWed, 23 Jul 2025 17:57:43 GMT
last-modifiedWed, 23 Jul 2025 01:55:33 GMT
referrer-policystrict-origin-when-cross-origin
strict-transport-securitymax-age=31536000; includeSubDomains; preload
varyX-Consumer-ID,Accept-Encoding
viavarnish
x-ah-environmentprod
x-cacheHIT
x-cache-hits11
x-consumer-id364ce3bd-36f2-40c3-9cd3-ee0afc435d20
x-content-type-optionsnosniff
x-drupal-dynamic-cacheMISS
x-frame-optionsSAMEORIGIN
x-request-idv-1e58a4dc-6768-11f0-99b0-179df77c2594
x-xss-protection1
cf-cache-statusMISS
server-timingcfCacheStatus;desc="MISS"
servercloudflare
cf-ray9637918feaeb3d5d-CDG
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 11,945 referring domains.
This page has 7,417,419 backlinks.
This page has backlinks from 8,468 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/
Disallow: /search/
Disallow: /topics/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
Disallow: /*unicef-component-mosaic

Search preview

www.unicef.org
UNICEF, for every child
UNICEF works in the world’s toughest places to reach the most disadvantaged children and to protect the rights of every child, everywhere.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
UNICEF87%Check
UNICEF works65%Check
Child62%Check
UNICEF Parenting62%Check
UNICEF Executive60%Check
Children56%Check
work54%Check
Child rights54%Check
World Children54%Check
rights52%Check

Automatically check unicef.org including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions