Surepetcare.com - SEO Checker

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Overview of the SEO Check
Meta information
70% 
Page quality
48% 
Page structure
50% 
Link structure
85% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.19 s
File size
319.00 kB
Words
270
Media files
39
Number of links
73 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Sure Petcare | Award Winning Microchip Cat Flaps & Feeders from SureFlap
The page title should be shorter than 580 pixels. It is 684 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Microchip and app-controlled cat flaps and feeders. Life-changing pet technology from Sure Petcare, the award-winning smart pet product specialist.
The length of the meta description is perfect. (910 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.surepetcare.com/en-gb
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in HTTP-Equiv meta tag: english
Server location: Ireland
There are different language information within the page markup.
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The following language is defined by HTML: english
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
A country is specified wrong in alternate links: en-je
A country is specified wrong in alternate links: en-gg
An URL is specified multiple times in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verificationq0d2LQLGsy0GlCnpzPTsoyesVW4GvW5K8lJYK_Vg7SI
msvalidate.01D5ED98D2A0F1DF2FC8C60500B2E20FD6
cms-page-id1
descriptionMicrochip and app-controlled cat flaps and feeders. Life-changing pet technology from Sure Petcare, the award-winning smart pet product specialist.
keywordsCat Flap, Pet Door, Microchip Cat Flap, microchip pet door, electronic cat flap, electric cat flap, electronic dog door, electronic pet door, selective cat flap, Microchip Pet Feeder, Cat Bowl, Microchip Pet Door Connect, internet pet door
ownerSure Petcare
authorwww.surepetcare.com
distributionGLOBAL
revisit-after1 day
classificationmicrochip pet products, pet products, pet technology products, manufacturer, pet product inventions, pet
RATINGGeneral
ROBOTSindex, follow
facebook-domain-verification6oe0o7420iq3g37ex24y9554pts018
viewportwidth=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1, user-scalable=0
p:domain_verify3c1c323332258578c1720ffee1ff5ee8
langen
twitter:cardsummary_large_image
twitter:site@SurePetcare
twitter:titleSure Petcare | Award Winning Microchip Cat Flaps & Feeders from SureFlap
twitter:descriptionMicrochip and app-controlled cat flaps and feeders. Life-changing pet technology from Sure Petcare, the award-winning smart pet product specialist.
twitter:imagehttps://www.surepetcare.com/images/ogs/generic_og_images/image_og_standard.jpg
fb:app_id1748956235418152
og:titleSure Petcare | Award Winning Microchip Cat Flaps & Feeders from SureFlap
og:descriptionMicrochip and app-controlled cat flaps and feeders. Life-changing pet technology from Sure Petcare, the award-winning smart pet product specialist.
og:localeen_GB
og:urlhttps://www.surepetcare.com/en-gb
og:typearticle
og:imagehttps://www.surepetcare.com/images/image_og.png
og:image:secure_urlhttps://www.surepetcare.com/images/image_og.png
content-typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge,chrome=1
Content-Style-Typetext/css
Content-Script-Typetext/javascript
Content-LanguageEnglish

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 270 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 7.78 words is low.
21.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...tcare_logo_paw_landscape_rgb_438x171.pngSureFlap logo
/images/icon/app-login.pngNo alt attribute provided
/images/paw-logo.pngSureFlap logo
/images/icon/account-login.pngNo alt attribute provided
/images/icon/app-login.pngNo alt attribute provided
/images/arrow/chevron-m-grey.pngNo alt attribute provided
.../images/homepage_tiles/shopping-cart.png<?php echo $store[store_name]; ?> flag
.../images/homepage_tiles/shopping-cart.png<?php echo $store[store_name]; ?> flag
.../images/homepage_tiles/shopping-cart.png<?php echo $store[store_name]; ?> flag
.../images/homepage_tiles/shopping-cart.png<?php echo $store[store_name]; ?> flag
.../images/homepage_tiles/shopping-cart.png<?php echo $store[store_name]; ?> flag
.../images/homepage_tiles/shopping-cart.png<?php echo $store[store_name]; ?> flag
.../images/homepage_tiles/shopping-cart.png<?php echo $store[store_name]; ?> flag
.../images/homepage_tiles/shopping-cart.png<?php echo $store[store_name]; ?> flag
.../images/homepage_tiles/shopping-cart.png<?php echo $store[store_name]; ?> flag
.../images/homepage_tiles/shopping-cart.png<?php echo $store[store_name]; ?> flag
.../images/homepage_tiles/shopping-cart.png<?php echo $store[store_name]; ?> flag
.../images/homepage_tiles/shopping-cart.png<?php echo $store[store_name]; ?> flag
.../images/homepage_tiles/shopping-cart.png<?php echo $store[store_name]; ?> flag
.../images/homepage_tiles/shopping-cart.png<?php echo $store[store_name]; ?> flag
.../images/homepage_tiles/shopping-cart.png<?php echo $store[store_name]; ?> flag
.../images/homepage_tiles/shopping-cart.png<?php echo $store[store_name]; ?> flag
.../images/homepage_tiles/shopping-cart.png<?php echo $store[store_name]; ?> flag
/images/global/home-support.svgNo alt attribute provided
/images/global/home-petdoors.svgNo alt attribute provided
/images/global/Warranty-paw.pngNo alt attribute provided
...ts-protection_master-logo_purple_rgb.jpgNo alt attribute provided
...etcare.com/website/images/awards/ces.pngNo alt attribute provided
...re.com/website/images/awards/dogster.pngNo alt attribute provided
...re.com/website/images/awards/readers.pngNo alt attribute provided
...site/media/socialmediaicons/facebook.pngSure Petcare Facebook
...com/website/media/socialmediaicons/x.pngSure Petcare Twitter
...ite/media/socialmediaicons/instagram.pngSure Petcare Instagram
...bsite/media/socialmediaicons/youtube.pngSure Petcare YouTube
/style/select2-spinner.gifNo alt attribute provided
...ands/accessibility/img/accessibility.pngNo alt attribute provided
...n-gb/\images\icon\download_link_icon.pngOpens in new tab.
...gos/Surepetcare-center-fullcolor-msd.pngSureFlap logo
/images/global/close-icon.svgclose button

Page structure

H1 heading
(Critically important)
Working with UK Pet Charities
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Working with UK Pet Charities
H1 Latest Awards
H2 Outstanding Customer Care
H2 Find the Right Pet Door
H2 Warranty
H4 Change Country
H4 Sign Up
Baselink: /en-gb/
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.surepetcare.com/IMG-ALT SureFlap logo
/felaqua-connectFELAQUA
/pet-doorsPET DOORS
/pet-feederFEEDERS
/accessoriesACCESSORIES
/advice-newsBLOG
/supportSUPPORT
https://surepetcaresupport.for...New window External Subdomain Community
/en-gb/my-account/loginLogin
https://www.surepetcare.io/External Subdomain Sure Petcare App
/checkout/proceedGo to checkout
https://www.surepetcare.com/Text duplicate IMG-ALT SureFlap logo
/checkout/proceedText duplicate Go to checkout
/en-gb/felaqua-connectText duplicate FELAQUA
/en-gb/pet-doorsText duplicate PET DOORS
/en-gb/pet-feederText duplicate FEEDERS
/en-gb/accessoriesText duplicate ACCESSORIES
/en-gb/advice-newsText duplicate BLOG
/en-gb/supportText duplicate SUPPORT
https://surepetcaresupport.for...New window External Subdomain COMMUNITY
/en-gb/my-account/loginText duplicate Login
https://www.surepetcare.io/External Subdomain Text duplicate Sure Petcare App
/en-gb/tradetrade
/nl-be/startpaginaBelgium (Dutch)
IMG-ALT <?php echo $store[store_name]; ?> flag
/fr-be/accueilBelgium (French)
IMG-ALT <?php echo $store[store_name]; ?> flag
/en-xc/homeChannel Islands
IMG-ALT <?php echo $store[store_name]; ?> flag
/da-dk/hjemDenmark
IMG-ALT <?php echo $store[store_name]; ?> flag
/de-de/startseiteGermany
IMG-ALT <?php echo $store[store_name]; ?> flag
/es-es/homeSpain
IMG-ALT <?php echo $store[store_name]; ?> flag
/fr-fr/accueilFrance
IMG-ALT <?php echo $store[store_name]; ?> flag
/en-ie/homeIreland
IMG-ALT <?php echo $store[store_name]; ?> flag
/it-it/homeItaly
IMG-ALT <?php echo $store[store_name]; ?> flag
/nl-nl/startpaginaNetherlands
IMG-ALT <?php echo $store[store_name]; ?> flag
/no-no/homeNorway
/de-at/startseiteAustria
IMG-ALT <?php echo $store[store_name]; ?> flag
/pl-pl/homePoland
IMG-ALT <?php echo $store[store_name]; ?> flag
/pt-pt/homePortugal
/en-eu/homeRest of Europe
IMG-ALT <?php echo $store[store_name]; ?> flag
/de-ch/startseiteSwitzerland (German)
/fr-ch/accueilSwitzerland (French)
/fi-fi/homeFinland
/se-se/homeSweden
/en-gb/homeUnited Kingdom
IMG-ALT <?php echo $store[store_name]; ?> flag
/en-ca/homeCanada (English)
/fr-ca/accueilCanada (French)
/en-us/homeUnited States
IMG-ALT <?php echo $store[store_name]; ?> flag
/en-za/homeSouth Africa
/en-au/homeAustralia
IMG-ALT <?php echo $store[store_name]; ?> flag
/en-nz/homeNew Zealand
IMG-ALT <?php echo $store[store_name]; ?> flag
/pt-br/homeBrazil
/pet-doorsPet Doors Pet Doors
/pet-feederPet Feeders Pet Feeders
/pet-doors/microchip-cat-flap-...Cat Flap Connect Cat Flap Connect
/en-gb/sure-petcare-newsletterSubdomain Newsletter signup Newsletter signup
/felaqua-connectFelaqua Connect Felaqua Connect
/en-gb/supportOutstanding Customer Care Our team of dedicated pet lovers are here to help with your query!
/en-gb/pet-doorsFind the Right Pet Door View our pet door comparison chart to find the right product for you and your pet.
/en-gb/warrantyWarranty Register your warranty for peace of mind!
/awardsNo Text
/awardsNo Text
/awardsNo Text
/awardsAs seen in
/awardsText duplicate As seen in
https://www.facebook.com/surep...External Subdomain IMG-ALT Sure Petcare Facebook
A-TITLE Sure Petcare Facebook
https://twitter.com/surepetcareExternal IMG-ALT Sure Petcare Twitter
A-TITLE Sure Petcare Twitter
https://www.instagram.com/sure...External Subdomain IMG-ALT Sure Petcare Instagram
A-TITLE Sure Petcare Instagram
https://www.youtube.com/c/sure...External Subdomain IMG-ALT Sure Petcare YouTube
A-TITLE Sure Petcare YouTube
/en-gb/about/the-story-so-farAbout
A-TITLE About
/en-gb/contactContact
/en-gb/warrantyWarranty
A-TITLE Warranty
/en-gb/where-to-buy/recommende...Installers
A-TITLE Installers
https://status.surepetcare.io/New window External Subdomain Server status
A-TITLE Server status
/en-gb/deliveryDelivery
/en-gb/return-policyReturns
/en-gb/awardsAwards
A-TITLE Awards
/careersCareers
A-TITLE Careers
https://www.levelaccess.com/a/msdNew window External Subdomain No Text
https://www.msd.com/our-commit...New window External Subdomain Accessibility
/en-gb/terms-and-conditionsT&C's
/en-gb/modern-slaveryNew window Modern Slavery
/en-gb/privacyPrivacy
/en-gb/ecdocDoC
/en-gb/recyclingRecycling
/en-gb/covid-19Covid 19

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.surepetcare.com/en-gb"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.19 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (319 kB).

HTTP Response Header

NameValue
dateMon, 30 Jun 2025 06:40:42 GMT
content-typetext/html; charset=UTF-8
servernginx
set-cookie76 Characters
etagPYrflDnYukPK1GTINvubfqUSJx0=
cache-controlprivate, must-revalidate
content-encodinggzip
varyAccept-Encoding
x-frame-optionssameorigin
referrer-policyorigin-when-cross-origin
content-security-policyframe-ancestors 'self'
strict-transport-securitymax-age=31536000; includeSubdomains; preload
x-content-type-optionsnosniff
x-xss-protection1; mode=block
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 136 referring domains.
This page has 436 backlinks.
This page has backlinks from 90 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /admin
Disallow: /manual-sales
Disallow: /animo-gps-notify-me

Similar sites

Search preview

www.surepetcare.com › en-gb
Sure Petcare | Award Winning Microchip Cat Flaps & Feeders from...
Microchip and app-controlled cat flaps and feeders. Life-changing pet technology from Sure Petcare, the award-winning smart pet product specialist.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
PET87%Check
Pet Product68%Check
Sure67%Check
Petcare67%Check
Sure Petcare67%Check
Pet Doors63%Check
Pet Products62%Check
Pet Lovers62%Check
Flap59%Check
Cat58%Check
Show more keywords and terms

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Cookie Policy

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