Yougov.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
54% 
Page structure
58% 
Link structure
53% 
Server
98% 
External factors
100% 
SEO Score
Response time
0.13 s
File size
544.40 kB
Words
1212
Media files
27
Number of links
67 internal / 87 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
YouGov /Research Reality
The length of the page title is perfect. (237 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
YouGov is a global public opinion and data company. Explore what the world thinks, discover our solutions, and join our community to share your opinion.
The length of the meta description is perfect. (941 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: Netherlands
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
referrerno-referrer-when-downgrade
viewportwidth=device-width, initial-scale=1
robotsnoarchive
descriptionYouGov is a global public opinion and data company. Explore what the world thinks, discover our solutions, and join our community to share your opinion.
langen-gb
twitter:descriptionYouGov is a global public opinion and data company. Explore what the world thinks, discover our solutions, and join our community to share your opinion.
twitter:cardsummary
twitter:site@YouGov
twitter:titleYouGov /Research Reality
twitter:imagehttps://ygo-assets-websites-editorial-emea.yougov.net/original_images/LinkedIn_Thumbnail.max-800x600.jpg
og:titleYouGov /Research Reality
og:descriptionYouGov is a global public opinion and data company. Explore what the world thinks, discover our solutions, and join our community to share your opinion.
og:imagehttps://ygo-assets-websites-editorial-emea.yougov.net/original_images/LinkedIn_Thumbnail.max-800x600.jpg
og:urlhttps://yougov.co.uk/
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 6 text duplicates on this page:
  • Duplicate 1: Discover our public data, featuring a diverse range of survey results,...
  • Duplicate 2: The most timely, and relevant polling, trends and analysis on election...
  • Duplicate 3: Get intelligence from our ever-growing source of consumer data on 29 m...
This page contains 1212 words. That's ok.
27% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 15.53 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (544.4 kB).
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.
Image SEO
(Somewhat important)
17 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...65d10e/assets/images/svg/yougov-logo.svglogo
...b9-d1ec-11e8-81fd-471c69148856.jpg?pw=56No alt attribute provided
...26-d1f2-11e8-8a28-4ba81022b54f.jpg?pw=56No alt attribute provided
...47.jpg?zcw=500&zch=500&zct=0&zcl=0&pw=56No alt attribute provided
...19-d1f3-11e8-b048-2192047acf20.jpg?pw=56No alt attribute provided
....jpg?zcw=808&zch=808&zct=0&zcl=215&pw=56No alt attribute provided
...1-2d03-11e6-9570-cf1c514d3e57.jpg?pw=179England Women's National Football Team
....net/ec65d10e/assets/images/svg/fame.svgheader icon
...c65d10e/assets/images/svg/popularity.svgheader icon
...t.net/images/havas_logo.svg.original.pngNo alt attribute provided
...shot_2025-04-23_at_15.08.18.original.pngNo alt attribute provided
...oudfront.net/images/Vector1.original.pngNo alt attribute provided
...shot_2025-04-23_at_15.10.00.original.pngNo alt attribute provided
...front.net/images/Tiktok.svg.original.pngNo alt attribute provided
...nt.net/images/image_WLb9Osk.original.pngNo alt attribute provided
...shot_2025-04-23_at_15.08.59.original.pngNo alt attribute provided
...nt.net/images/image_q61tC3G.original.pngNo alt attribute provided
...net/images/Group_1000006562.original.pngNo alt attribute provided
...udfront.net/images/image_13.original.pngNo alt attribute provided
...images/Panel-Faces-M.original.png?pw=460No alt attribute provided
...riginal_images/Panel-Faces_1.webp?pw=760No alt attribute provided
...oudfront.net/original_images/YG_Logo.pnglogo
...net/original_images/ShareBtn-Bluesky.pngsocial image
...dfront.net/original_images/twitter-x.pngsocial image
...t.net/original_images/Group.original.pngsocial image
...oudfront.net/original_images/Group_5.pngsocial image
...g.cloudfront.net/original_images/rss.pngsocial image

Page structure

H1 heading
(Critically important)
Trusted by the world
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Trusted by the world
H2 Explore YouGov's freely accessible data
H2 Discover Key Insights on the UK General Election 2024
H2 Helping the world's most recognised brands, media owners and agencies
H2 Members
H2 Business
H2 Members Duplicate text
H2 Business Duplicate text
H2 Explore YouGov's freely accessible data Duplicate text
H2 Discover Key Insights on the UK General Election 2024 Duplicate text
H2 Helping the world's most recognised brands, media owners and agencies Duplicate text
H2 Members Duplicate text
H2 Business Duplicate text
H2 Members Duplicate text
H2 Business Duplicate text
H2 Britain's mood, measured weekly
H2 Government approval
H2 Women's football clubs
H2 British attitudes to the Israel-Gaza conflict: July 2025 update
H2 How have Britons reacted to age verification?
H2 Empty heading
H2 Do you think parents who can afford to do so should or should not help their children to buy a home?
H2 How old do you expect to be when you die?
H2 "The best survey app ever"
H3 Surveys
H3 Audience Intelligence
H3 Campaign Activation
H3 Brands & Campaigns
H3 Surveys Duplicate text
H3 Audience Intelligence Duplicate text
H3 Campaign Activation Duplicate text
H3 Brands & Campaigns Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (87) on this page.

Found links on this page

LinkAttributesAnchor text
https://yougov.co.uk/IMG-ALT logo
https://yougov.co.uk/Anchor Skip to main content
https://au.yougov.com/New window External Subdomain Australia
https://fr.yougov.com/New window External Subdomain France
https://yougov.de/New window External Germany
https://it.yougov.com/New window External Subdomain Italy
https://es.yougov.com/New window External Subdomain Spain
https://sg.yougov.com/New window External Subdomain Singapore
https://today.yougov.com/New window External Subdomain United States
/topics/economyEconomy & business
/topics/entertainmentEntertainment, arts, & culture
/topics/healthHealth & science
/topics/internationalInternational
/topics/politicsPolitics & current affairs
/topics/consumerRetail & consumer
/topics/societySociety
https://yougov.co.uk/topics/sportSport
/topics/technologyTechnology, digital & media
/topics/travelTravel & transport
/topics/overview/listAll Topics
https://au.yougov.com/election...New window External Subdomain Australian Federal Elections 2025
https://yougov.de/elections/de...New window External Bundestagwahl 2025
https://today.yougov.com/elect...New window External Subdomain U.S. Presidential Election 2024
https://today.yougov.com/elect...New window External Subdomain Canadian Election 2025
/elections/uk/2024UK General Election 2024
/topics/politics/trackers/voti...Voting Intention
https://business.yougov.com/pr...New window External Subdomain Self-serve Surveys
https://business.yougov.com/pr...New window External Subdomain Serviced Surveys
https://business.yougov.com/pr...New window External Subdomain Custom Research
https://business.yougov.com/so...New window External Subdomain NEW: Shopper intelligence
https://platform.yougov.com/pr...New window External Subdomain FREE Profiles Lite
https://business.yougov.com/pr...New window External Subdomain Global Profiles
https://business.yougov.com/pr...New window External Subdomain Profiles
https://business.yougov.com/pr...New window External Subdomain Audience Data
https://platform.yougov.com/br...New window External Subdomain FREE BrandIndex Lite
https://business.yougov.com/pr...New window External Subdomain BrandIndex
https://business.yougov.com/pr...New window External Subdomain Custom Trackers
https://business.yougov.com/?u...New window External Subdomain YouGov for Business
https://account.yougov.com/gb-...New window External Subdomain Sign in as a member
https://platform.yougov.com/?u...New window External Subdomain Sign in as a client
https://account.yougov.com/gb-...New window External Subdomain Sign up as a member
https://platform.yougov.com/?u...New window External Subdomain Sign up as a client
/topics/economyText duplicate Economy & business
/topics/entertainmentText duplicate Entertainment, arts, & culture
/topics/healthText duplicate Health & science
/topics/internationalText duplicate International
/topics/politicsText duplicate Politics & current affairs
/topics/consumerText duplicate Retail & consumer
/topics/societyText duplicate Society
https://yougov.co.uk/topics/sportText duplicate Sport
/topics/technologyText duplicate Technology, digital & media
/topics/travelText duplicate Travel & transport
/topics/overview/listText duplicate All Topics
https://au.yougov.com/election...New window External Subdomain Text duplicate Australian Federal Elections 2025
https://yougov.de/elections/de...New window External Text duplicate Bundestagwahl 2025
https://today.yougov.com/elect...New window External Subdomain Text duplicate U.S. Presidential Election 2024
https://today.yougov.com/elect...New window External Subdomain Text duplicate Canadian Election 2025
/elections/uk/2024Text duplicate UK General Election 2024
/topics/politics/trackers/voti...Text duplicate Voting Intention
https://business.yougov.com/pr...New window External Subdomain Text duplicate Self-serve Surveys
https://business.yougov.com/pr...New window External Subdomain Text duplicate Serviced Surveys
https://business.yougov.com/pr...New window External Subdomain Text duplicate Custom Research
https://business.yougov.com/so...New window External Subdomain Text duplicate NEW: Shopper intelligence
https://platform.yougov.com/pr...New window External Subdomain Text duplicate FREE Profiles Lite
https://business.yougov.com/pr...New window External Subdomain Text duplicate Global Profiles
https://business.yougov.com/pr...New window External Subdomain Text duplicate Profiles
https://business.yougov.com/pr...New window External Subdomain Text duplicate Audience Data
https://platform.yougov.com/br...New window External Subdomain Text duplicate FREE BrandIndex Lite
https://business.yougov.com/pr...New window External Subdomain Text duplicate BrandIndex
https://business.yougov.com/pr...New window External Subdomain Text duplicate Custom Trackers
https://business.yougov.com/?u...New window External Subdomain Text duplicate YouGov for Business
https://account.yougov.com/gb-...New window External Subdomain Text duplicate Sign in as a member
https://platform.yougov.com/?u...New window External Subdomain Text duplicate Sign in as a client
https://account.yougov.com/gb-...New window External Subdomain Text duplicate Sign up as a member
https://platform.yougov.com/?u...New window External Subdomain Text duplicate Sign up as a client
/topics/international/explore/...Palestine
/topics/politics/trackers/voti...New window Voting intention
/topics/travel/explore/topic/T...Trains
/topics/entertainment/explore/...Brian Cox
https://business.yougov.com/so...New window External Subdomain Launch a survey
/topics/economy/explore/profes...Civil service
/topics/travel/explore/brand/H...Heathrow Airport
/topics/entertainment/explore/...Danny Dyer
/topics/sport/explore/sports_t...England national cricket team
https://business.yougov.com/so...New window External Subdomain Audience intelligence
/topics/travel/explore/place/Y...Yorkshire
/society/articles/52513-how-do...New window Baby names
/topics/entertainment/explore/...News tracker
/topics/health/explore/issue/M...Medicine
/topics/sport/explore/sports_p...Harry Redknapp
/topics/entertainment/explore/...The Traitors
https://business.yougov.com/so...New window External Subdomain Brand tracking
/topics/entertainment/explore/...Celeste
/topics/politics/explore/topic...Housing
/topics/politics/trackers/brit...Britain's mood, measured weekly
/topics/politics/trackers/gove...Government approval
/ratings/sport/popularity/wome...Women's football clubs Ranked by popularity in the UK 1 Brighton & Hove Albion Women F.C. 31% 2 Chelsea F.C. Women 30% 3 Arsenal Women F.C. 25% 4 Liverpool F...
/international/articles/52694-...British attitudes to the Israel-Gaza conflict: July 2025 update Half of Britons say Israel’s actions in Gaza are unjustified
/technology/articles/52693-how...How have Britons reacted to age verification? Most Britons support the new rules, even though only a small minority think they will be effective
/topics/sport/explore/sports_t...England Women's National Football Team The 2nd most popular and the 2nd most famous national football team Fame 94% Popularity 59%
IMG-ALT England Women's National Football Team
/topics/politics/survey-result...Do you think parents who can afford to do so should or should not help their children to buy a home?
/topics/society/survey-results...How old do you expect to be when you die?
https://business.yougov.com/co...External Subdomain "...YouGov has a global reach and connected data capabilities which has enabled us to integrate their data at a respondent level into our data and tech platf...
https://uk.trustpilot.com/revi...External Subdomain Bonnie Brittain Member of the Panel (US) Their surveys are thought-provoking and current. Not only do I give my opinion, but I learn something new. I enjoy t...
https://business.yougov.com/co...External Subdomain “This was a great collaboration between MFUSE and YouGov. The speed with which the project was delivered was unprecedented and ensured we could deliver to a ...
https://uk.trustpilot.com/revi...External Subdomain Lisa Member of the Panel (US) YouGov surveys are interesting and informative. I have been a member for years and I enjoy participating in each survey that is...
https://business.yougov.com/co...External Subdomain How Allison+Partners used audience insights to inform TikTok’s campaign launch with YouGov RealTime Case Study
https://uk.trustpilot.com/revi...External Subdomain Rhonda Member of the Panel (US) I thoroughly enjoy the surveys. They are not biased at all. The questions lend to my belief that they truly want honest answe...
https://yougov.co.uk/cambridgeThe YouGov-Cambridge Centre for Public Opinion Research is a joint research centre run by YouGov and the Cambridge University POLIS Department, which promote...
https://business.yougov.com/co...External Subdomain With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketin...
https://business.yougov.com/co...External Subdomain “YouGov's brand tracking let us quickly, accurately and objectively show the positive brand impact that our FIFA World Cup advertising partners obtained.” Da...
https://account.yougov.com/gb-...New window External Subdomain Join the community
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
https://yougov.co.uk/about/New window About
https://yougov.co.uk/peopleOur team
https://yougov.co.uk/about/panel/Our panel
/about/panel-methodologyMethodology
https://jobs.yougov.com/External Subdomain Careers
https://corporate.yougov.com/i...New window External Subdomain Investor relations
https://yougov.zendesk.com/hc/...New window External Subdomain Support
/about/contact/Contact us
https://au.yougov.com/New window External Subdomain Text duplicate Australia
https://fr.yougov.com/New window External Subdomain Text duplicate France
https://yougov.de/New window External Text duplicate Germany
https://it.yougov.com/New window External Subdomain Text duplicate Italy
https://sg.yougov.com/en-sg/New window External Subdomain Text duplicate Singapore
https://es.yougov.com/New window External Subdomain Text duplicate Spain
https://business.yougov.com/de...New window External Subdomain Switzerland
https://today.yougov.com/New window External Subdomain Text duplicate United States
https://bsky.app/profile/yougo...New window External IMG-ALT social image
https://twitter.com/YouGovNew window External Text duplicate IMG-ALT social image
https://www.facebook.com/YouGovNew window External Subdomain Text duplicate IMG-ALT social image
https://www.instagram.com/youg...New window External Subdomain Text duplicate IMG-ALT social image
/news/feeds/latest/New window Text duplicate IMG-ALT social image
https://yougov.co.uk/about/New window Text duplicate About
https://yougov.co.uk/peopleText duplicate Our team
https://yougov.co.uk/about/panel/Text duplicate Our panel
/about/panel-methodologyText duplicate Methodology
https://jobs.yougov.com/External Subdomain Text duplicate Careers
https://corporate.yougov.com/i...New window External Subdomain Text duplicate Investor relations
https://yougov.zendesk.com/hc/...New window External Subdomain Text duplicate Support
/about/contact/Text duplicate Contact us
https://au.yougov.com/New window External Subdomain Text duplicate Australia
https://fr.yougov.com/New window External Subdomain Text duplicate France
https://yougov.de/New window External Text duplicate Germany
https://it.yougov.com/New window External Subdomain Text duplicate Italy
https://sg.yougov.com/en-sg/New window External Subdomain Text duplicate Singapore
https://es.yougov.com/New window External Subdomain Text duplicate Spain
https://business.yougov.com/de...New window External Subdomain Text duplicate Switzerland
https://today.yougov.com/New window External Subdomain Text duplicate United States
https://yougov.co.uk/about/policyPrivacy & cookie policy
https://yougov.co.uk/about/termsTerms and conditions
/about/public-data-licensePublic data license
https://corporate.yougov.com/m...New window External Subdomain Modern slavery act

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://yougov.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (544 kB).
The page response time is excellent with 0.13 seconds.

HTTP Response Header

NameValue
etagW/"88108-F5/jaLkBjX9y/iSrn2v8g2BzYB8"
content-typetext/html; charset=utf-8
content-length106524
content-encodinggzip
cache-controlmax-age=0
dateSat, 02 Aug 2025 04:21:32 GMT
content-security-policyframe-ancestors 'self' https://*.inconvo.chat https://*.yougov.chat
set-cookie186 Characters
strict-transport-securitymax-age=31536000
x-cdnImperva
x-iinfo62-315914588-0 0cNN RT(1754108493156 7) q(0 -1 -1 0) r(0 -1)
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,423 referring domains.
This page has 32,932 backlinks.
This page has backlinks from 1,656 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /
Disallow: /api/
Disallow: /refer/
Disallow: /(popup:*
Disallow: /account*
Sitemap: https://yougov.co.uk/sitemap.xml
Sitemap: https://yougov.co.uk/sitemap-rankings.xml
Sitemap: https://yougov.co.uk/sitemap-rated-entities.xml
Sitemap: https://yougov.co.uk/sitemap-topic-entities.xml

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Search preview

yougov.co.uk
YouGov /Research Reality
YouGov is a global public opinion and data company. Explore what the world thinks, discover our solutions, and join our community to share your opinion.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
YouGov79%Check
world66%Check
Explore YouGov66%Check
Data54%Check
Explore54%Check
Discover54%Check
Public Data52%Check
World Cup52%Check
think50%Check
UK General48%Check
Show more keywords and terms

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