Petfoodinstitute.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
56% 
Page structure
95% 
Link structure
81% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.23 s
File size
155.70 kB
Words
473
Media files
19
Number of links
62 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Voice of U.S. Pet Food Makers - Pet Food Institute
There are word repetitions in the page title.
The length of the page title is perfect. (493 pixels out of 580 max pixel length)
Meta description
(Critically important)
We are committed to helping dogs & cats live longer, healthier lives through advocacy and sharing facts on pet food safety, care, and nutrition.
The length of the meta description is perfect. (870 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.petfoodinstitute.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionWe are committed to helping dogs & cats live longer, healthier lives through advocacy and sharing facts on pet food safety, care, and nutrition.
msvalidate.01A7A945143228CF6B8BF181DF383B7A6E
generatorwebp-uploads 2.5.1
facebook-domain-verificationnbdpz237uu19er760krfy2u10nr5kv
msapplication-TileImagehttps://www.petfoodinstitute.org/wp-content/uploads/2024/05/cropped-favicon-270x270.png
article:publisherhttps://www.facebook.com/PetFoodInstitute
article:modified_time2025-06-13T14:18:34+00:00
langen-us
twitter:cardsummary_large_image
twitter:titlePet Food Institute
twitter:descriptionThe Voice of U.S. Pet Food Makers
twitter:imagehttps://www.petfoodinstitute.org/wp-content/uploads/2024/05/cropped-favicon.png
twitter:site@uspetfood
og:localeen_US
og:typewebsite
og:titlePet Food Institute
og:descriptionThe Voice of U.S. Pet Food Makers
og:urlhttps://www.petfoodinstitute.org/
og:site_namePet Food Institute
og:imagehttps://www.petfoodinstitute.org/wp-content/uploads/2024/05/cropped-favicon.png
og:image:width512
og:image:height512
og:image:typeimage/png
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 473 words on this page. Good pages should have about 800 words of useful content.
25.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2024/04/logo.webpPet Food Institute
...ntent/uploads/2024/04/market-tracker.svgNo alt attribute provided
/wp-content/uploads/2024/04/news.svgNewspaper icon
...ploads/2024/04/home-hero-cat-scaled.webpPhoto looking down onto a white cat looking longingly at a bowl of kibble.
...uploads/2024/06/woman-comparing-food.jpgNo alt attribute provided
...ntent/uploads/2020/12/pet-food-types.jpgNo alt attribute provided
...2025/04/PFI-Blog-Header-3-takeaways.webpNo alt attribute provided
/wp-content/uploads/2024/06/who-we-are.jpgNo alt attribute provided
...nt/uploads/2024/06/food-facts-advice.jpgNo alt attribute provided
/wp-content/uploads/2024/06/advocacy.jpgNo alt attribute provided
...ntent/uploads/2024/05/member-01-png.webpNo alt attribute provided
/wp-content/uploads/2024/05/member-02.pngNo alt attribute provided
/wp-content/uploads/2024/05/member-03.pngNo alt attribute provided
/wp-content/uploads/2024/05/member-04.pngNo alt attribute provided
...ploads/2024/07/Reed-Howlett-and-Jack.jpgNo alt attribute provided
/wp-content/uploads/2024/05/member-06.pngNo alt attribute provided
...tent/uploads/2024/07/ruthann-journey.jpgNo alt attribute provided
/wp-content/uploads/2024/05/member-07.pngNo alt attribute provided
...ontent/uploads/2024/07/kelly-grendal.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Longer, healthier lives for the pets we love.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Longer, healthier lives for the pets we love.
H2 Topics
H2 Featured Articles
H2 Vet Talks
H2 Priorities
H2 Get Involved
H2 MOdernizing Pet Food Regulation
H2 About Us
H2 What’s New in Pet Food
H2 Pet Food Label Modernization
H2 A to Z of Pet Food: Oils & Omegas
H2 3 Key Takeaways from the 2025 Pet Food Production and Ingredient Analysis Report
H2 Explore By Topic
H2 Working for the health & safety of America’s pets.
H2 Our Members
H2 Advocating For Pet Food For 60+ Years
H2 About Us Duplicate text
H2 Connect
H2 JOIN & ENGAGE
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.petfoodinstitute.org/Subdomain IMG-ALT Pet Food Institute
/facts-and-advice/Subdomain Food Facts & Advice
/facts-and-advice/food-safetyFood Safety
/facts-and-advice/ingredientsIngredients
/facts-and-advice/health-and-n...Health & Nutrition
/facts-and-advice/care-and-wel...Care & Wellbeing
/facts-and-advice/new-pet-ownersNew Pet Owners
/facts-and-advice/vet-talksVet Talks
/how-pet-food-is-made/Subdomain How Pet Food is Made
/how-to-read-pet-food-labels/Subdomain Reading Pet Food Labels
/pet-feeding-guidelines/Subdomain Pet Feeding Guidelines
/feeding-and-treating-tips/Subdomain Feeding & Treating Tips
/facts-and-advice/vet-talks/Learn More
/advocacy/Subdomain Advocacy
/advocacy/pet-food-safety/Subdomain Pet Food Safety
/advocacy/labeling-and-regulat...Subdomain Labeling & Regulations
/advocacy/market-access/Subdomain Market Access
/advocacy/global-trade/Subdomain Global Trade
/advocacy/sustainability/Subdomain Sustainability
/newsroom/public-comments/Subdomain Public Comments Weighing in on regulations
/advocacy/advocacy-campaigns/Subdomain Campaigns Urging action on pressing issues
/advocacy/labeling-and-regulat...Subdomain Text duplicate Learn More
/membership/Subdomain Membership
/about-us/who-we-are/Subdomain Who We Are
/about-us/who-we-are/Subdomain Text duplicate Who We Are
/about-us/members/Subdomain Members
/about-us/staff/Subdomain Staff
/about-us/board/Subdomain Board
/about-us/contact-us/Subdomain Contact Us
https://members.petfoodinstitu...New window External Subdomain Member Portal
/market-tracker/Subdomain Market Tracker
/newsroom/Subdomain News
IMG-ALT Newspaper icon
/facts-and-advice/Subdomain See All Articles
/advocacy/labeling-and-regulat...Subdomain Read More: Pet Food Label Modernization
/facts-and-advice/a-to-z-of-pe...Subdomain A to Z of Pet Food
/facts-and-advice/health-and-n...Subdomain Text duplicate Health & Nutrition
/facts-and-advice/ingredients/Subdomain Text duplicate Ingredients
/pet-food-institute-a-to-z-of-...Subdomain Read More: A to Z of Pet Food: Oils & Omegas
/facts-and-advice/ingredients/Subdomain Text duplicate Ingredients
/3-key-takeaways-from-the-2025...Subdomain Read More: 3 Key Takeaways from the 2025 Pet Food Production and Ingredient Analysis Report
/facts-and-advice/a-to-z-of-pe...Subdomain Text duplicate A to Z of Pet Food
/facts-and-advice/care-and-wel...Subdomain Text duplicate Care & Wellbeing
/facts-and-advice/food-safety/Subdomain Text duplicate Food Safety
/facts-and-advice/global-trade/Subdomain Text duplicate Global Trade
/facts-and-advice/health-and-n...Subdomain Text duplicate Health & Nutrition
/facts-and-advice/ingredients/Subdomain Text duplicate Ingredients
/facts-and-advice/new-pet-owners/Subdomain Text duplicate New Pet Owners
/facts-and-advice/vet-talks/Subdomain Text duplicate Vet Talks
/facts-and-advice/Subdomain Text duplicate See All Articles
/about-us/who-we-are/Subdomain Text duplicate Who We Are
/facts-and-advice/Subdomain Text duplicate Food Facts & Advice
/advocacy/Subdomain Text duplicate Advocacy
/about-us/members/Subdomain See Our Members
/membership/Text duplicate Membership
/about-us/who-we-are/Subdomain Text duplicate Who We Are
/about-us/members/Subdomain Text duplicate Members
/about-us/staff/Subdomain Text duplicate Staff
/about-us/board/Subdomain Text duplicate Board
/about-us/contact-us/Subdomain Text duplicate Contact Us
https://www.facebook.com/PetFo...New window Nofollow External Subdomain Facebook
https://www.x.com/uspetfood/New window Nofollow External Subdomain X
https://www.linkedin.com/compa...New window Nofollow External Subdomain LinkedIn
https://www.youtube.com/channe...New window Nofollow External Subdomain YouTube
https://www.instagram.com/petf...New window Nofollow External Subdomain Instagram
/membershipText duplicate Membership
http://members.petfoodinstitut...New window External Subdomain Text duplicate Member Portal
/cdn-cgi/l/email-protection[email protected]
/privacy-policy/Subdomain Privacy Policy
/accessibility/Subdomain Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.petfoodinstitute.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.23 seconds.
The file size of the HTML document is fine (156 kB).

HTTP Response Header

NameValue
dateMon, 04 Aug 2025 04:26:25 GMT
content-typetext/html; charset=UTF-8
servercloudflare
cache-controls-maxage=31536000, max-age=60
x-wp-spc-disk-cacheHIT
x-wp-cf-super-cache-active1
x-wp-cf-super-cache-cache-controls-maxage=31536000, max-age=60
expiresThu, 31 Jul 2025 21:18:29 GMT
varyAccept-Encoding
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x-ua-compatibleIE=edge
x-content-type-optionsnosniff
age284876
cf-cache-statusHIT
last-modifiedThu, 31 Jul 2025 21:18:29 GMT
nel{"report_to":"cf-nel","success_fraction":0.0,"max_age":604800}
content-encodingzstd
cf-ray969b4be68a722a08-CDG
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 257 referring domains.
This page has 1,452 backlinks.
This page has backlinks from 235 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.petfoodinstitute.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

www.petfoodinstitute.org
The Voice of U.S. Pet Food Makers - Pet Food Institute
We are committed to helping dogs & cats live longer, healthier lives through advocacy and sharing facts on pet food safety, care, and nutrition.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Pet88%Check
Pet Food84%Check
Food81%Check
Pet Food Institute75%Check
Food Institute73%Check
Pet Food Safety71%Check
pet food makers70%Check
Food Safety67%Check
Health66%Check
New Pet63%Check
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