Scotlandspeople.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
63% 
Page structure
97% 
Link structure
78% 
Server
95% 
External factors
100% 
SEO Score
Response time
0.50 s
File size
63.80 kB
Words
687
Media files
4
Number of links
43 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Explore your Scottish heritage | Scotland's People
The length of the page title is perfect. (445 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.scotlandspeople.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org); Commerce 3
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
langen
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 10 text duplicates on this page:
  • Duplicate 1: Exact names only Searches for records matching the exact spelling of y...
  • Duplicate 2: Fuzzy matching Finds records that closely resemble your input, allowin...
  • Duplicate 3: Wildcards allowed Use special characters (e.g., *, ?) in your search i...
  • Duplicate 4: Names that begin with Retrieves records of names starting with the spe...
  • Duplicate 5: Phonetic matching Searches for records that sound like your input, cap...
This page contains 687 words. That's ok.
24.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 12.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 107 characters this one is longer than 70 characters:
"please use these links for ordnance survey name books and tax rolls to search these newly released rec..."
The following tag is repeated too often: search options
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/sp2024/logo.svgHome
...- 832 x 578.png?h=386ffd0b&itok=7sq0PfjOA woman and man seated at a desk, smiling while looking at a computer screen
...ews header - 832 x 578.png?itok=dldHe1SJThree sculptured stones from Aberdeenshire OS Name Books. Crown copyright, NRS, OS1/1/70 page 25
/themes/custom/sp2024/logo.svgHome

Page structure

H1 heading
(Critically important)
Explore your Scottish heritage
The H1 heading is perfect.
Headings
(Important)
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Explore your Scottish heritage
H2 Main navigation
H2 Search the records
H2 Order a certificate
H2 Spotlight on records
H2 Explore the records
H2 Sign up to our newsletter
H2 Footer navigation
H3 Search people records
H3 Search place records
H3 Search Virtual Volume records
H3 Birth certificate
H3 Marriage certificate
H3 Death certificate
H3 All type of certificates
H3 Discover your Scottish heritage
H3 What's in a name? The Ordnance Survey Name Books
H3 Historical tax rolls: a window into the past
H3 Customer Advisory Panel
H3 The Ordnance Survey Name Books
H4 Volume search
H4 Record creator search
H4 Place search
H4 Scottish Cabinet records search
H4 Tax rolls search
H4 Ordnance Survey Name Books
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 2 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/IMG-ALT Home
A-TITLE Home
/cartBasket
/user/login?destination=/nodeLogin/Create account
/Text duplicate Home
/search-recordsSearch the records
A-TITLE Search the records
/order-certificateOrder a certificate
A-TITLE Order a certificate
/visit-usVisit us
A-TITLE Visit us
/shopShop
A-TITLE Purchase items from the Scotland's People shop
/help-and-supportHelp and support
A-TITLE Help and support
/user/login?destination=/nodeText duplicate Login/Create account
/getting-startedGetting started
A-TITLE Getting started
/Anchor No Text
/virtual-volumes/os-name-books...Ordnance Survey Name Books
/virtual-volumes/vv-tax-rollsTax Rolls
/help-and-support/guides/searc...guide on searching by place
/browse-places/aA-Z list of places
/virtual-volumes/reference-searchSearch for a volume
/virtual-volumes/record-creato...Search record creators
/virtual-volumes/place-searchSearch places
/virtual-volumes/cabinet-paper...Search Cabinet records
/virtual-volumes/vv-tax-rollsSearch tax rolls
/virtual-volumes/os-name-books...Search Ordnance Survey Name Books
/search-recordsAdvanced search
/agree-terms?destination=/orde...Order a Birth certificate
/agree-terms?destination=/orde...Order a Marriage certificate
/agree-terms?destination=/orde...Order a Death certificate
/order-certificateOrder all types of certificates
/news-and-articlesRead more news and articles
/news-and-articles/discover-yo...Read the full article
/news-and-articles/ordnance-su...What's in a name? The Ordnance Survey Name Books
/news-and-articles/historical-...Historical tax rolls: a window into the past
/news-and-articles/customer-ad...Customer Advisory Panel
/news-and-articles/ordnance-su...Find out more
A-TITLE What's in a name? The Ordnance Survey Name Books
/Text duplicate IMG-ALT Home
A-TITLE Home
/about-usAbout us
A-TITLE About Scotland's People
/contact-usContact us
/news-and-articlesNews and articles
A-TITLE News and articles
/content/terms-and-conditionsTerms and conditions
A-TITLE Terms and conditions
/content/copyrightCopyright
A-TITLE Copyright
/content/accessibilityAccessibility
A-TITLE Accessibility
/privacy-policyPrivacy notice
A-TITLE Privacy notice
/sitemapSitemap
http://www.facebook.com/scotla...New window External Subdomain Follow us on Facebook
http://www.x.com/scotlandspeopleNew window External Subdomain Follow us on X

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.scotlandspeople.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.50 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (64 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateWed, 13 Aug 2025 16:35:00 GMT
referrer-policyno-referrer
serverUnspecified
cache-controlmax-age=10800, public
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionssameorigin
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedWed, 13 Aug 2025 13:50:30 GMT
content-encodinggzip
varyCookie
x-generatorDrupal 10 (https://www.drupal.org)
x-commerce-core3
x-drupal-cacheHIT
permissions-policyaccelerometer=(), ambient-light-sensor=(), autoplay=(), battery=(), camera=(), encrypted-media=(), fullscreen=(self "https://www.youtube.com"), geolocation=(), gyroscope=(), magnetometer=(), microphone=(), midi=(), payment=(), picture-in-picture=(), screen-wake-lock=(), sync-xhr=(self), usb=(), web-share=()
strict-transport-securitymax-age=31536000; includeSubdomains
x-xss-protection0
etagW/"1755093030"
via1.1 32202134de03dbdd880d0da736c39c1c.cloudfront.net (CloudFront)
x-cacheMiss from cloudfront
x-amz-cf-popFRA50-P2
x-amz-cf-id-NgQjRtE5lw_MrXkC2lCsXS-FmdAU9Lp0NOu9fGmw0GvIWUKOftlxw==
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,400 referring domains.
This page has 23,515 backlinks.
This page has backlinks from 560 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Scottish66%Check
Explore66%Check
heritage66%Check
Scottish heritage66%Check
People61%Check
Scotland53%Check
variations or53%Check
Scottish Cabinet records52%Check
Name49%Check
Tax49%Check
Show more keywords and terms

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