Visitscotland.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
75% 
Page structure
58% 
Link structure
97% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.35 s
File size
393.00 kB
Words
1345
Media files
26
Number of links
209 internal / 23 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
VisitScotland - Scotland's National Tourist Organisation | VisitScotland
The page title should be shorter than 580 pixels. It is 624 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Get all the information you need for your trip to Scotland! Book accommodation, discover new places to visit, find amazing things to do and more!
The length of the meta description is perfect. (890 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.visitscotland.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionGet all the information you need for your trip to Scotland! Book accommodation, discover new places to visit, find amazing things to do and more!
langen-gb
twitter:cardsummary_large_image
twitter:site@VisitScotland
twitter:titleVisitScotland - Scotland's National Tourist Organisation
twitter:descriptionGet all the information you need for your trip to Scotland! Book accommodation, discover new places to visit, find amazing things to do and more!
twitter:imagehttps://www.visitscotland.com/binaries/content/gallery/visitscotland/cms-images/video-stills/video-still-larger-size
og:titleVisitScotland - Scotland's National Tourist Organisation
og:descriptionGet all the information you need for your trip to Scotland! Book accommodation, discover new places to visit, find amazing things to do and more!
og:typearticle
og:urlhttps://www.visitscotland.com/
og:site_nameVisitScotland
og:localeen
og:imagehttps://www.visitscotland.com/binaries/content/gallery/visitscotland/cms-images/video-stills/video-still-larger-size
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1345 words. That's ok.
31.2% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
22 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.94 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 27 tags for this page.
Image SEO
(Somewhat important)
25 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../2025/04/16/paisley-abbey-header-new.jpgNo alt attribute provided
.../2025/05/02/ballastbank-troon-header.jpgNo alt attribute provided
...9/06/the-royal-edinburgh-military-tattooNo alt attribute provided
...otland/cms-images/2022/12/01/unusual.jpgNo alt attribute provided
...s-images/2022/07/27/aberdeen-art-galleryNo alt attribute provided
...land/cms-images/2024/11/05/creel-seafoodNo alt attribute provided
...nd/cms-images/2022/08/11/old-leckie-farmNo alt attribute provided
...mages/2022/07/04/kingsbarns-beach-familyNo alt attribute provided
...-images/2024/03/20/highland-cows-on-farmNo alt attribute provided
...s/2023/06/07/illustrated-map-of-scotlandNo alt attribute provided
...5/16/beinn-eighe-national-nature-reserveNo alt attribute provided
...s-images/2022/09/28/slains-castle-sunsetNo alt attribute provided
...images/2025/05/13/a-view-towards-braemarNo alt attribute provided
...ges/2024/03/29/perth-museum-interior.jpgNo alt attribute provided
...2022/06/22/bluebells-inchcailloch-islandNo alt attribute provided
...d/cms-images/2024/04/17/oldshoremore-bayNo alt attribute provided
...nd/cms-images/2024/09/03/lady-marys-walkNo alt attribute provided
.../09/30/christmas-fair-in-st-enoch-squareNo alt attribute provided
...ages/2022/06/24/clashnessie-bay-car-roadNo alt attribute provided
...s-images/2025/06/02/june-header-test.jpgNo alt attribute provided
...tscotland/cms-images/2023/01/26/passportNo alt attribute provided
...mages/2025/04/01/craufurdland-castle.jpgNo alt attribute provided
...mages/2023/07/28/barra-airport-image.jpgNo alt attribute provided
...es/2022/07/01/eilean-donan-castle-sunsetNo alt attribute provided
...sets/images/illustrations/newsletter.svgNo alt attribute provided
Video URLWidthHeight
...742070-homepage-web-video_landscapes.mp4

Page structure

H1 heading
(Critically important)
Start Your Story in Scotland
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 63 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Start Your Story in Scotland
H2 Cities
H2 Popular Places
H2 Towns
H2 Islands
H2 Regions
H2 Attractions
H2 Outdoor Activities
H2 Food & Drink
H2 Landscapes & Nature
H2 Tours, Routes & Trails
H2 Events
H2 Hotels & Lodgings
H2 Caravan & Camping
H2 Self Catering
H2 Unique Places
H2 Other Accommodation
H2 Travel to Scotland
H2 Travel in Scotland
H2 Driving in Scotland
H2 When to visit
H2 Practical Information
H2 Ideas & Advice
H2 Holiday Types
H2 Inspiration for your trip
H2 Spotlight — Family-friendly holidays
H2 Uncover Scotland's regions
H2 Not sure where to start?
H2 Start planning your seasonal break
H2 Top tips for travelling to Scotland
H2 Your pictures of Scotland
H2 Share on
H2 Find experiences
H2 Join our newsletter clan
H2 Visitor information
H2 Get in touch
H2 Our other sites
H2 Find us on
H2 Find us on Duplicate text
H3 Things to see & do in Scotland
H3 Scotland's landscapes, scenery & nature
H3 Events & festivals in Scotland
H3 Unusual accommodation in Scotland
H3 Scottish arts & culture
H3 Scottish food & drink
H3 7 Magical places to stay that your kids will love
H3 Family holidays in Scotland
H3 Farm stays & holidays in Scotland
H3 Where will you explore?
H3 Inspiring Scotland travel blogs
H3 9 of Scotland's most inspiring spots  
H3 48 Hours in north east Scotland
H3 A brief history of the Stone of Destiny
H3 Spring holidays & breaks in Scotland
H3 Summer holidays & breaks in Scotland
H3 Autumn breaks
H3 Christmas & winter breaks
H3 Driving in Scotland - Practical information
H3 Weather in Scotland
H3 Passports, visas & customs
H3 Accommodation in Scotland
H3 Electronic Travel Authorisation (ETA)
H3 Plan your holiday to Scotland
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 23 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.visitscotland.com/Anchor Main menu
https://www.visitscotland.com/Anchor Search
https://www.visitscotland.com/Anchor Content
https://www.visitscotland.com/Anchor Footer
https://www.visitscotland.com/English
/es-esEspañol
/it-itItaliano
/de-deDeutsch
/nl-nlNederlands
/fr-frFrançais
https://www.visitscotland.com/VisitScotland Home
/places-to-goAll Places to go
/places-to-go/city-breaksAll Cities
/places-to-go/aberdeenAberdeen
/places-to-go/dundeeDundee
/places-to-go/dunfermlineDunfermline
/places-to-go/edinburghEdinburgh
/places-to-go/glasgowGlasgow
/places-to-go/invernessInverness
/places-to-go/perthPerth
/places-to-go/stirlingStirling
/things-to-do/outdoor-activiti...Ben Nevis
/places-to-go/glencoeGlencoe
/places-to-go/loch-lomondLoch Lomond
/places-to-go/loch-nessLoch Ness
/places-to-go/scottish-townsAll Towns
/places-to-go/aviemoreAviemore
/places-to-go/dumfriesDumfries
/places-to-go/fort-williamFort William
/places-to-go/islands/orkney/k...Kirkwall
/places-to-go/islands/shetland...Lerwick
/places-to-go/obanOban
/places-to-go/peeblesPeebles
/places-to-go/pitlochryPitlochry
/places-to-go/st-andrewsSt Andrews
/places-to-go/islandsAll Islands
/places-to-go/islands/arranIsle of Arran
/places-to-go/islands/isle-islayIsle of Islay
/places-to-go/islands/isle-juraJura
/places-to-go/islands/lewis-ha...Lewis & Harris
/places-to-go/islands/isle-mullMull
/places-to-go/islands/orkneyOrkney
/places-to-go/islands/outer-he...Outer Hebrides
/places-to-go/islands/shetlandShetland
/places-to-go/islands/isle-skyeSkye
/places-to-go/aberdeen-city-shireAberdeen & Aberdeenshire
/places-to-go/argyll-islesArgyll & The Isles
/places-to-go/ayrshire-arranAyrshire & Arran
/places-to-go/dumfries-gallowayDumfries & Galloway
/places-to-go/dundee-angusDundee & Angus
/places-to-go/edinburgh-lothiansEdinburgh & The Lothians
/places-to-go/kingdom-fifeFife
/places-to-go/glasgow-clyde-va...Glasgow & Clyde Valley
/places-to-go/loch-lomond-tros...Loch Lomond, Trossachs, Stirling & Forth Valley
/places-to-go/highlandsHighlands
/places-to-go/perthshirePerthshire
/places-to-go/scottish-bordersScottish Borders
/things-to-doAll Things to do
/things-to-do/attractionsAll Attractions
/things-to-do/attractions/most...20 Top Attractions
/things-to-do/research-your-an...Ancestry
/things-to-do/attractions/arts...Arts & Culture
/things-to-do/attractions/castlesCastles
/things-to-do/attractions/freeFree Attractions
/things-to-do/attractions/hist...History & Heritage
/things-to-do/attractions/muse...Museums & Galleries
/things-to-do/attractions/rain...Rainy Days
/things-to-do/attractions/tv-filmTV & Film Locations
/things-to-do/outdoor-activitiesAll Outdoor Activities
/things-to-do/outdoor-activiti...Cycling
/things-to-do/outdoor-activiti...Fishing
/things-to-do/outdoor-activiti...Golf
/things-to-do/outdoor-activiti...Horse Riding
/things-to-do/outdoor-activiti...Mountain Biking
/things-to-do/outdoor-activiti...Sailing
/things-to-do/outdoor-activiti...Ski & Snowsports
/things-to-do/outdoor-activiti...Walking & Hiking
/things-to-do/outdoor-activiti...Watersports
/things-to-do/food-drinkAll Food & Drink
/things-to-do/food-drink/brewe...Beer & Breweries
/things-to-do/food-drink/gin-t...Gin Tours & Tastings
/things-to-do/food-drink/whiskyWhisky & Distilleries
/things-to-do/landscapes-natureAll Landscapes & Nature
/things-to-do/landscapes-natur...Beaches
/things-to-do/outdoor-activiti...Text duplicate Ben Nevis
/things-to-do/landscapes-natur...Lochs
/places-to-go/national-parksNational Parks
/things-to-do/landscapes-natur...Northern Lights
/things-to-do/attractions/hist...Standing Stones
/things-to-do/landscapes-natur...Wildlife Watching
/travel-planning/touringAll Tours, Routes & Trails
/travel-planning/touring/islan...Islands & Island Hopping
/things-to-do/itinerariesItineraries
/things-to-do/unesco-trailScotland's UNESCO Trail
/things-to-do/toursTours
/things-to-do/outdoor-activiti...Walking Trails
/things-to-do/eventsAll Events
/things-to-do/events/edinburgh...Edinburgh's Summer Festivals
/things-to-do/events/highland-...Highland Games
/things-to-do/events/music-fes...Music Festivals
/accommodationAll Accommodation
/accommodation/bandbs-guesthousesB&Bs & Guesthouses
/accommodation/hotels/cheap-bu...Budget Hotels
/accommodation/hostelsHostels
/accommodation/hotelsHotels
/accommodation/hotels/luxury-f...Luxury Hotels
/accommodation/inns-restaurant...Restaurants with Rooms & Inns
/accommodation/caravan-campingAll Caravan & Camping
/accommodation/caravan-camping...Campervan, Motorhome & Caravan Holidays
/accommodation/caravan-camping...Glamping
/accommodation/caravan-camping...Wild Camping
/accommodation/self-cateringAll Self Catering
/accommodation/self-catering/c...Cabins & Lodges
/accommodation/self-catering/c...Cottages
/accommodation/self-catering/f...Flats & Apartments
/accommodation/self-catering/c...Hot Tubs
/accommodation/self-catering/l...Large Groups
/accommodation/unusualAll Unique Places
/accommodation/unusual/boats-b...Boats, Barges & Boathouses
/accommodation/unusual/brochsBrochs & Blackhouses
/accommodation/unusual/stay-in...Text duplicate Castles
/accommodation/unusual/churchesChurches
/accommodation/accessibleAccessible Accommodation
/accommodation/eco-greenEco Accommodation
/accommodation/exclusive-use-v...Exclusive Use Venues
/accommodation/luxuryLuxury Accommodation
/accommodation/magical-places-...Magical Places to Stay
/accommodation/pet-friendlyPet Friendly Accommodation
/accommodation/romanticRomantic
/accommodation/wedding-venuesWedding Venues
/travel-planningAll Travel & planning
/travel-planning/travel-from-e...From England & Wales
/travel-planning/travel-from-e...From Europe
/travel-planning/travel-from-i...From Ireland
/travel-planning/travel-from-n...From North America
/travel-planning/travel-from-o...From Other Continents
/travel-planning/planeAir
/travel-planning/bus-coachBus & Coach
/travel-planning/ferryFerry
/travel-planning/railwayTrain
/travel-planning/drivingAll Driving in Scotland
/travel-planning/driving/vehic...Car Hire
/travel-planning/touring/sceni...Driving Routes
/travel-planning/driving/elect...Electric Vehicles
/travel-planning/when-to-visitAll When to visit
/travel-planning/when-to-visit...Spring & Easter
/travel-planning/when-to-visit...Summer Breaks
/travel-planning/when-to-visit...Autumn Breaks
/travel-planning/when-to-visit...Winter, Christmas & New Year
/travel-planning/responsible-t...Eco-Travel
/travel-planning/scotland-faqsFAQs
/travel-planning/responsible-t...Holiday Carbon Calculator
/things-to-do/passes-offersPasses & Offers
/travel-planning/passports-vis...Passports & Visas
/travel-planning/weatherWeather
/travel-planning/tourist-infor...iCentre Visitor Information
/things-to-do/outdoor-activiti...Outdoor Safety Information
/blogTravel Blog
/newsletterTravel Newsletter
/travel-planning/responsible-t...Accessible Holidays
/places-to-go/countryside-brea...Beauty Spots
/things-to-do/cheap-budgetBudget-Friendly Holidays
/places-to-go/countryside-breaksCountryside Breaks
/things-to-do/familyFamily Holidays
/places-to-go/countryside-brea...Farm Stays
/places-to-go/hidden-gemsOff the Beaten Track Holidays
/travel-planning/solo-travelSolo Travel
/places-to-go/weekend-breaksWeekend Breaks
/things-to-do/wellnessWellness Retreats
/things-to-doThings to see & do in Scotland
/things-to-do/landscapes-natureScotland's landscapes, scenery & nature
/things-to-do/eventsEvents & festivals in Scotland
/accommodation/unusualUnusual accommodation in Scotland
/things-to-do/attractions/arts...Scottish arts & culture
/things-to-do/food-drinkScottish food & drink
/accommodation/magical-places-...7 Magical places to stay that your kids will love
/things-to-do/familyFamily holidays in Scotland
/places-to-go/countryside-brea...Farm stays & holidays in Scotland
/places-to-go/must-visit-desti...8 Places in Scotland you must visit in 2025
/places-to-go/city-breaksScotland's 8 cities
/places-to-go/islandsScotland's islands
/places-to-go/scottish-towns/h...12 Must-visit historic towns in Scotland
/places-to-goView our map of Scotland
/blogInspiring Scotland travel blogs
/things-to-do/inspiring-spots9 of Scotland's most inspiring spots  
/travel-planning/touring/north...48 Hours in north east Scotland
/places-to-go/perth/brief-hist...A brief history of the Stone of Destiny
/travel-planning/when-to-visit...Spring holidays & breaks in Scotland
/travel-planning/when-to-visit...Summer holidays & breaks in Scotland
/travel-planning/when-to-visit...Autumn breaks
/travel-planning/when-to-visit...Christmas & winter breaks
/travel-planning/drivingDriving in Scotland - Practical information
/travel-planning/weatherWeather in Scotland
/travel-planning/passports-vis...Passports, visas & customs
/accommodationAccommodation in Scotland
/travel-planning/electronic-tr...Electronic Travel Authorisation (ETA)
/travel-planning/plan-your-hol...Plan your holiday to Scotland
/travel-planningAll you need to know about visiting Scotland
https://www.instagram.com/visi...External Subdomain instagram page
https://www.facebook.com/share...External Subdomain Facebook
https://www.pinterest.com/pin/...External Subdomain Pinterest
https://wa.me/?text=Start Your...External WhatsApp
https://twitter.com/intent/twe...External Twitter
/newsletterGet the Scotland newsletter
/travel-planning/tourist-infor...Visitor Information Centres
/contact-usContact us
https://www.visitscotland.org/...External Subdomain Feedback & Complaints
https://www.visitscotland.org/...External Subdomain Get a free business listing
/things-to-do/events/submit-eventSubmit an event
https://businessevents.visitsc...External Subdomain Business Events
https://support.visitscotland....External Subdomain Business Support Hub
https://traveltrade.visitscotl...External Subdomain Travel Trade
https://toolkit.visitscotland....External Subdomain Toolkit
https://www.visitscotland.org/External Subdomain Corporate
https://www.scotland.org/External Subdomain Scotland is Now
https://www.facebook.com/visit...External Subdomain No Text
https://twitter.com/VisitScotlandExternal No Text
https://www.youtube.com/channe...External Subdomain No Text
https://www.instagram.com/visi...External Subdomain No Text
https://www.facebook.com/visit...External Subdomain No Text
https://twitter.com/VisitScotlandExternal No Text
https://www.youtube.com/channe...External Subdomain No Text
https://www.instagram.com/visi...External Subdomain No Text
https://www.visitscotland.org/...External Subdomain About us
/policies/accessibilityAccessibility
/policies/acceptable-useAcceptable use
/policies/privacy/cookiesCookies
/policies/environmentalEnvironmental policy
/policies/privacyPrivacy
/policies/terms-conditions/soc...Social media
/policies/terms-conditionsTerms of use
https://www.scotland.org/External Subdomain Brand Scotland

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.visitscotland.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.35 seconds.
The file size of the HTML document is fine (393 kB).

HTTP Response Header

NameValue
strict-transport-securitymax-age=0; preload
dateMon, 21 Jul 2025 05:51:22 GMT
x-frame-optionsSAMEORIGIN
x-powered-byvs-ssr-2.9.5 prd05
content-typetext/html;charset=UTF-8
cf-cache-statusDYNAMIC
cf-ray96286d13bcfbef1b-LHR
link<https://api.visitscotland.com>; rel=preconnect, <https://static.visitscotland.com>; rel=preconnect, <https://fonts.googleapis.com>; rel=preconnect, <https://labs.os.uk>; rel=preconnect
cache-controlmax-age=21600
content-encodinggzip
varyOrigin,Accept-Encoding,VS-Version,VS-Downstream
content-length38252
age4081
serverCache
via1.1 production.visitscotland.com (Apache)
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,704 referring domains.
This page has 624,045 backlinks.
This page has backlinks from 1,919 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *

#CMS General
Disallow: */win/*
Disallow: */shared/JsHandler/JsHandler.asp
Disallow: */campaign/*
Disallow: */data/*
Disallow: */user*
Disallow: */newsletter1/*

#DMS General
Disallow: */engine/*
Disallow: */email*
Disallow: */dmsimgs/*
Disallow: */online-booking*
Disallow: */book-online*
Disallow: */booking-availability*
Disallow: */info/booking-selection*
Disallow: */info/booking-confirmation*
Disallow: */imageresizer/*


#Sitemap Index
Sitemap: https://www.visitscotland.com/global-sitemap-index.xml
Sitemap: https://www.visitscotland.com/de-sitemap-index.xml
Sitemap: https://www.visitscotland.com/es-sitemap-index.xml
Sitemap: https://www.visitscotland.com/fr-sitemap-index.xml
Sitemap: https://www.visitscotland.com/it-sitemap-index.xml
Sitemap: https://www.visitscotland.com/nl-sitemap-index.xml

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www.visitscotland.com
VisitScotland - Scotland's National Tourist Organisation | Vis...
Get all the information you need for your trip to Scotland! Book accommodation, discover new places to visit, find amazing things to do and more!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Scotland83%Check
visit79%Check
Get Scotland64%Check
VisitScotland59%Check
Scotland travel58%Check
Accommodation54%Check
Find54%Check
Places54%Check
Information54%Check
Start54%Check
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