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Historicenvironment.scot - SEO Checker

Overview of the SEO Check

Meta information

78%

Page quality

73%

Page structure

Link structure

51%

Server

70%

External factors

100%

SEO Score

SEO Score Widget

Response time

0.68 s

File size

60.80 kB

Words

678

Media files

Number of links

97 internal / 12 external

Task list of SEO Improvements 7 Tasks

Only use 1 H1 Heading in your text.Very important!
Improve the text of the meta description.Important!
The page title should be better suited to the content of the page.Important!
Review and improve the H1 heading.Important!
Remove duplicate heading texts.Important!
Use good alternative descriptions (alt attributes) for your images.Tip!
Improve the page response time.Tip!

View all

Meta specifications 78% achieved

Title

(Critically important)

Historic Environment Scotland | Àrainneachd Eachdraidheil Alba

The length of the page title is perfect. (571 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Historic Environment Scotland is the lead public body established to investigate, care for and promote Scotland’s historic environment. Visit the website today and explore 5,000 years of history.

The meta description is too long: 1182 pixels from max. 1000 pixels. Optimize description

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.historicenvironment.scot/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: Ireland

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain name is very long.

The domain is no subdomain.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
TemplateName	HomePageView
description	Historic Environment Scotland is the lead public body established to investigate, care for and promote Scotland’s historic environment. Visit the website today and explore 5,000 years of history.
viewport	width=device-width, initial-scale=1.0
google-site-verification	hAoUmvxtm7n7Ipelg-vrtPSwEmkA3-RNQ_aQQTbgViQ
Last-Modified	2025-05-30T15:27:11Z
facebook-domain-verification	jxtq47yvtot86cusuqzsklbpjtmbvj
_info	Historic Environment Scotland
fbtitle	Home
lang	en
twitter:image	https://www.historicenvironment.scot/media/3421/hesstonecarvingforweb.jpg?width=1200&height=630&v=1db8783117e7f90
twitter:card	summary_large_image
twitter:site	@welovehistory
twitter:title	Historic Environment Scotland \| Àrainneachd Eachdraidheil Alba
twitter:description	Historic Environment Scotland is the lead public body established to investigate, care for and promote Scotland’s historic environment. Visit the website today and explore 5,000 years of history.
og:title	Historic Environment Scotland \| Àrainneachd Eachdraidheil Alba
og:description	Historic Environment Scotland is the lead public body established to investigate, care for and promote Scotland’s historic environment. Visit the website today and explore 5,000 years of history.
og:image	https://www.historicenvironment.scot/media/3421/hesstonecarvingforweb.jpg?width=1200&height=630&v=1db8783117e7f90
X-UA-Compatible	IE=edge
charset	utf-8

Automatically check historicenvironment.scot including all subpages at once!

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Easy troubleshooting with optimization suggestions
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Page quality 73% achieved

Content

(Critically important)

Some words from the page title are not used within the pages content

The average number of words per sentence of 31.6 words is high.

This page contains 678 words. That's ok.

28.9% of the text are stop words.

The page contains a listing, which indicates a good text layout.

8 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1.0" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

1 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
/content/images/logo.svg	Historic Environment Scotland logo
/content/images/logo-app-store.svg	app store logo
/content/images/logo-google-play.svg	google play logo
...g?width=200&height=200&v=1da7b8a1c79d260	No alt attribute provided
/content/images/logo-footer.svg	Historic Environment Scotland logo

Page structure 5% achieved

H1 heading

(Critically important)

Membership

Too many H1 headings

The H1 heading consists of only one word. There should be more information given.

The H1 heading is too short (10 characters). It should be at least 20 Characters long.

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

There are 35 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

H1-H6 headings

Heading structure

Heading level	Content
H1	Membership
H1	Embark on memorable adventures
H1	Gifts in Wills
H1	I Make History
H2	Explore Scotland’s past on trove.scot
H2	What's on
H2	Latest news
H2	‘Second Hampden’ could be latest addition to list of nationally important historic sites
H2	Share your views on the future of heritage designation
H2	Retiral of HES web services
H2	Contact us
H3	Communities
H3	Heritage search
H3	Collections (trove.scot)
H3	Membership Duplicate text
H3	Find out more
H3	Ring of Brodgar Walk
H3	Find out more Duplicate text
H3	Stenness and Barnhouse Walk
H3	Find out more Duplicate text
H3	Inspiring the Nation: 300 years of Libraries in Scotland
H3	Find out more Duplicate text
H3	Tantallon Wildlife Watch
H3	Find out more Duplicate text
H3	Take The High Road
H3	Find out more Duplicate text
H3	Brough of Birsay Guided Tour
H3	Find out more Duplicate text
H3	Arthur's Amble
H3	Find out more Duplicate text
H3	Duff House 1939-1945
H3	Information & Services
H3	Stay in touch
H3	Historic Environment Scotland Head offices:
H3	Visitor app

Link structure 51% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.

Some anchor texts are used more than once.

The number of internal links is ok.

Internal Linking

External links

(Nice to have)

There are 12 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
/	Anchor	Skip to content
/		IMG-ALT Historic Environment Scotland logo
/		Home
/visit-a-place/		Visit a Place
/visit-a-place/		Visit a Place home
/visit-a-place/explore-by-region/		Explore by region
/visit-a-place/whats-on/		What's on
/visit-a-place/explorer-passes/		Explorer Passes
/visit-a-place/download-our-apps/		Download our apps
/visit-a-place/check-for-closu...		Check for closures
/visit-a-place/venue-hire/		Venue hire
/visit-a-place/filming/		Filming
/visit-a-place/travel-trade/		Travel trade
/visit-a-place/holiday-lets/		Holiday Lets
/visit-a-place/commemorative-p...		Commemorative Plaques
/learn/		Learn
/learn/		Learn home
/learn/free-learning-visits/		FREE learning visits
/learn/learning-hubs/		Learning hubs
/learn/making-sense-of-scotland/		Making Sense of Scotland
/learn/learn-create-and-play/		Learn, create and play
/learn/learning-resources/		Learning resources
/learn/inspired-by-the-past/		Inspired by the past
/learn/ranger-service/		Ranger Service
/learn/skills-and-training/		Skills and training
/advice-and-support/		Advice and Support
/advice-and-support/		Advice and Support home
/advice-and-support/listing-sc...		Listing, scheduling and designations
/advice-and-support/planning-a...		Planning and guidance
/advice-and-support/your-prope...		Your property
/advice-and-support/applying-f...		Applying for consents
/advice-and-support/communities/		Communities
/grants-and-funding/		Grants and Funding
/grants-and-funding/		Grants and Funding home
/grants-and-funding/our-grants/		Our grants
/grants-and-funding/grants-pri...		Grants priorities
/grants-and-funding/grants-fun...		Grants Funding Report
/grants-and-funding/how-fundin...		How funding works
/grants-and-funding/acknowledg...		Acknowledging your grant funding
/grants-and-funding/grants-awa...		Grants awarded
/grants-and-funding/other-sour...		Other sources of funding
/archives-and-research/		Archives and Research
/archives-and-research/		Archives and Research home
/archives-and-research/archive...		Archives and collections
/archives-and-research/our-res...		Our research
/archives-and-research/online-...		Online exhibitions
/archives-and-research/publica...		Publications
/about-us/		About Us
/about-us/		About Us home
/about-us/who-we-are/		Who we are
/about-us/what-we-do/		What we do
/about-us/work-with-us/		Work with us
/about-us/news/		News
/about-us/media-resources/		Media resources
/about-us/volunteer-with-us/		Volunteer with us
/about-us/support-us/		Support us
/about-us/license-our-brands/		License our brands
/about-us/contact-us/		Contact us
/membership/		Membership
http://blog.historicenvironmen...	External Subdomain	Blog
https://shop.historicenvironme...	External Subdomain	Shop
https://tickets.historic-scotl...	External Subdomain	Donate
https://members.historic-scotl...	External Subdomain	Join today
/history-awaits/		Find out more
/legacy		Learn more
/learn/skills-and-training/i-m...		Explore our stories
/advice-and-support/communities/		Communities Find out more about the work we're doing to empower communities and support them in championing their local heritage.
https://portal.historicenviron...	External Subdomain	Heritage search Search Scotland’s designated heritage, along with our designation and scheduling consent decisions.
https://www.trove.scot/explore...	External Subdomain	Collections (trove.scot) We manage more than 45,000 objects, including many of Scotland’s most culturally significant objects.
/membership/		Membership Your support helps us protect Scotland's heritage for future generations
https://www.trove.scot/	External Subdomain	Visit trove.scot
/visit-a-place/whats-on/		View all events
/visit-a-place/whats-on/event/...		Find out more Ring of Brodgar Walk Selected dates until Thursday 25 September 2025 Ring of Brodgar Stone Circle and Henge IMG-ALT General view of Ring of Brodgar
/visit-a-place/whats-on/event/...		Find out more Stenness and Barnhouse Walk Selected dates until Wednesday 24 September 2025 Stones of Stenness Circle and Henge IMG-ALT Visitors at Stenness Standing Stones
/visit-a-place/whats-on/event/...		Find out more Inspiring the Nation: 300 years of Libraries in Scotland Selected dates until Saturday 20 September 2025 Multiple venues IMG-ALT A black and white photo shows 14 men dressed in suits with black boots and flat caps. They sit and stand on the steps of a stone building with a slate roof.
/visit-a-place/whats-on/event/...		Find out more Tantallon Wildlife Watch Selected dates until Wednesday 16 July 2025 Tantallon Castle IMG-ALT Aerial view of Tantallon Castle
/visit-a-place/whats-on/event/...		Find out more Take The High Road Selected dates until Saturday 21 June 2025 Holyrood Park IMG-ALT Blue sky and bright sunshine over Dunsapie Loch and the high road
/visit-a-place/whats-on/event/...		Find out more Brough of Birsay Guided Tour Selected dates until Thursday 18 September 2025 Brough of Birsay IMG-ALT Aerial view of Brough of Birsay
/visit-a-place/whats-on/event/...		Find out more Arthur's Amble Selected dates until Sunday 28 September 2025 Holyrood Park IMG-ALT A group of people with a Ranger enjoying a rest on a walking tour of Holyrood Park
/visit-a-place/whats-on/event/...		Find out more Duff House 1939-1945 Selected dates until Sunday 29 June 2025 Duff House IMG-ALT View of East wing of Duff House from 1953 in a half-demolished state
/about-us/news/		View all news
/about-us/news/second-hampden-...		‘Second Hampden’ could be latest addition to list of nationally important historic sites 29 May 2025 We are seeking views on proposals to designate the forme...
/about-us/news/share-your-view...		Share your views on the future of heritage designation 20 May 2025 We have launched a public consultation on new strategy for the nation’s protected historic...
/about-us/news/retiral-of-hes-...		Retiral of HES web services 12 May 2025 We’re making changes to the way you access our archive and heritage information. This page will have the most up to d...
/	Text duplicate	Home
/visit-a-place/	Text duplicate	Visit a Place
/advice-and-support/	Text duplicate	Advice and Support
/grants-and-funding/	Text duplicate	Grants and Funding
/archives-and-research/	Text duplicate	Archives and Research
/about-us/	Text duplicate	About Us
/about-us/work-with-us/	Text duplicate	Work with us
/membership/	Text duplicate	Membership
/privacy-notice/		Privacy Notice
/terms-and-conditions/		HES Terms and Conditions
/cookie-policy/		Cookie Policy
/customer-services/		Customer Services
/access-to-information/		Access to Information
/website-accessibility/		Website Accessibility
/national-fraud-initiative-sco...		National Fraud Initiative Scotland
/vulnerability-disclosure-policy/		Vulnerability Disclosure Policy
/modern-slavery-statement/		Modern Slavery Statement
/sitemap/		Sitemap
/about-us/contact-us/	Text duplicate	Contact us
https://www.facebook.com/histo...	External Subdomain	No Text
https://www.linkedin.com/compa...	External Subdomain	No Text
https://www.instagram.com/hist...	External Subdomain	No Text
https://itunes.apple.com/gb/ap...	External Subdomain	IMG-ALT app store logo
https://play.google.com/store/...	External Subdomain	IMG-ALT google play logo
/	Text duplicate	IMG-ALT Historic Environment Scotland logo

Server configuration 70% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.historicenvironment.scot/"

WWW Redirect

HTTP header

(Important)

The web server version is sent within the HTTP header.

The X-powered header is sent within the response header. (unnecessary)

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time of 0.68 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.

The file size of the HTML document is fine (61 kB).

Page Speed

HTTP Response Header

Name	Value
content-type	text/html; charset=utf-8
date	Fri, 06 Jun 2025 02:26:36 GMT
server	Microsoft-IIS/10.0
content-encoding	gzip
vary	Accept-Encoding
strict-transport-security	max-age=31536000
request-context	appId=cid-v1:e1e98aa7-42a1-4c2a-85ed-1584e3f06ebd
x-frame-options	SameOrigin
x-powered-by	ASP.NET
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 2,410 referring domains.

This page has 1,263,546 backlinks.

This page has backlinks from 1,121 different ip addresses.

Backlinks

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

sitemap: https://www.historicenvironment.scot/sitemap.xml

user-agent: *
disallow: /aspnet_client/
disallow: /bin/
disallow: /config/
disallow: /css/
disallow: /data/
disallow: /install/
disallow: /macroScripts/
disallow: /masterpages/
disallow: /scripts/
disallow: /umbraco/
disallow: /umbraco_client/
disallow: /usercontrols/
disallow: /xslt/
disallow: /site-improve-access/
disallow: /visit-a-place/search-results*
disallow: /archives-and-research/publications/?*
disallow: /whats-on/?q*
disallow: /publications-popup/?*
disallow: /visit-a-place/whats-on/?*
disallow: /search-results/?q*
disallow: /archives-and-research/archives-and-collections/properties-in-care-collections/search/?*
disallow: /about-us/news/?*

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Search preview

www.historicenvironment.scot

Historic Environment Scotland | Àrainneachd Eachdraidheil Alba

Historic Environment Scotland is the lead public body established to investigate, care for and promote Scotland’s historic environment. Visit the website today and explore 5,000 years of history.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
historic	79%	Check
Historic Environment	79%	Check
Environment	75%	Check
Historic Environment Scotland	75%	Check
Scotland	68%	Check
Historic Sites	61%	Check
Explore Scotland	60%	Check
Visit	52%	Check
Protect Scotland	52%	Check
Explore	50%	Check
years	50%	Check
history	50%	Check
House	46%	Check
today	46%	Check
Ring	46%	Check
Walk	46%	Check
Duff House	46%	Check
lead public body established	46%	Check
Nation	44%	Check
Website	44%	Check
us protect	44%	Check
heritage	43%	Check
trove	43%	Check
public	43%	Check
Find	43%	Check

Show more keywords and terms

Automatically check historicenvironment.scot including all subpages at once!

Check 300+ SEO parameters on every page of your website
Easy troubleshooting with optimization suggestions
Automated check for keyword optimization

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Guaranteed free of charge during trial period.

Historicenvironment.scot - SEO Checker

Task list of SEO Improvements 7 Tasks

Meta specifications 78% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check historicenvironment.scot including all subpages at once!

Page quality 73% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 5% achieved

(Critically important)

(Important)

Heading structure

Link structure 51% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 70% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

Automatically check historicenvironment.scot including all subpages at once!

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