Orientaltrading.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
78% 
Page structure
79% 
Link structure
41% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.62 s
File size
183.10 kB
Words
548
Media files
74
Number of links
144 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Oriental Trading | Party Supplies, Toys, Crafts & More
The length of the page title is perfect. (478 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
One-stop-fun-shop for everything from party supplies & holidays to crafts & toys. Plus, we carry a variety of home decor, faith finds, education products & wedding supplies. With our 110% Lowest Price Guarantee, nobody delivers more fun for less.
The meta description is too long: 1517 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.orientaltrading.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=1080
theme-color#
descriptionOne-stop-fun-shop for everything from party supplies & holidays to crafts & toys. Plus, we carry a variety of home decor, faith finds, education products & wedding supplies. With our 110% Lowest Price Guarantee, nobody delivers more fun for less.
msapplication-TileColor#0093cd
msapplication-TileImagehttps://www.orientaltrading.com/assets/dist/img/meta/otc/og_image.jpg
robotsindex, follow
google-site-verification0232pPABxEaNNIwZ_Beq-sc1T0DDYxaHBLv2r-46BCo
msvalidate.0155EEE30D2E081F503EA95052019CFB36
y_keycdf893f1cb49849a
langen
fb:page_id161024427248293
og:site_nameOriental Trading
og:typewebsite
og:urlhttps://www.orientaltrading.com/
og:imagehttps://www.orientaltrading.com/assets/dist/img/meta/otc/og_image.jpg
X-UA-CompatibleIE=edge,chrome=1
Content-Typetext/html; charset=UTF-8
Cache-Controlno-cache
Pragmano-cache
ExpiresEmpty
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
This page contains 548 words. That's ok.
21.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 10 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=1080" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
32 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...es-345359-121123?$hp_rotator_new$&$NOWA$Valentine's Day
...er-345379-121123?$hp_rotator_new$&$NOWA$Easter
...5481-122723-1080x503?$hp_rotator$&$NOWA$Mardi Gras Sale
data:[...] Base64No alt attribute provided
...5-797?$viewer_1000$&$NOWA$&fmt=png-alphaDig It Up
data:[...] Base64No alt attribute provided
...5-797?$viewer_1000$&$NOWA$&fmt=png-alphaDig It Up
...le-349334-072425-100?$viewer_400$&$NOWA$No alt attribute provided
...251-071525-1080x1080?$viewer_400$&$NOWA$No alt attribute provided
...or-349228-071025-100?$viewer_400$&$NOWA$No alt attribute provided
...es-349228-071025-100?$viewer_400$&$NOWA$No alt attribute provided
...lk-349017-060625-100?$viewer_400$&$NOWA$Bulk
...ay-349017-060625-100?$viewer_400$&$NOWA$Sensory Play
...or-349017-060625-100?$viewer_400$&$NOWA$Classroom Decor
...al-349017-060625-100?$viewer_400$&$NOWA$Social-Emotional Learning
...es-349017-060625-100?$viewer_400$&$NOWA$Teacher Resources
...e2-349017-060625-100?$viewer_400$&$NOWA$Classroom Furniture
data:[...] Base64No alt attribute provided
...5-151?$viewer_1000$&$NOWA$&fmt=png-alphaDig It Up
data:[...] Base64No alt attribute provided
...5-151?$viewer_1000$&$NOWA$&fmt=png-alphaDig It Up
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...25-57?$viewer_1000$&$NOWA$&fmt=png-alphaDig It Up
data:[...] Base64No alt attribute provided
...25-57?$viewer_1000$&$NOWA$&fmt=png-alphaDig It Up
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Sale
data:[...] Base64New
data:[...] Base64Supplies
data:[...] Base64Candy & Snacks
data:[...] Base64Apparel & Accessories
data:[...] Base64Team Spirit
data:[...] Base64Grand Events
data:[...] Base64Wedding
data:[...] Base64Teaching Supplies
data:[...] Base64Toys & Games
data:[...] Base64Storage
data:[...] Base64Home Decor
data:[...] Base64Kids Furniture
data:[...] Base64Outdoor Decor
data:[...] Base64Awareness
data:[...] Base64Bulk Assortments
data:[...] Base64Personalized
data:[...] Base64Gift

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Featured Categories
H2 Footer Navigation
H3 Quick Links
H3 Customer Service
H3 About Us
H3 Safe & Secure Shopping
H3 Custom Products
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
5 links don't have an anchor text.
The number of internal links is ok.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.orientaltrading.com/Anchor Skip Header & Navigation
https://www.orientaltrading.com/Anchor Skip to Footer Navigation
/web/help/helpContent?document...Subdomain contact us
https://www.orientaltrading.com/Anchor No Text
https://www.orientaltrading.com/Oriental Trading Company - Nobody Delivers More Fun™
A-TITLE Home
https://www.orientaltrading.com/Anchor Categories
https://www.orientaltrading.com/Anchor Holidays & Events
https://www.orientaltrading.com/Anchor Sale
/web/order/showFindOrderA-TITLE Track Your Orders
https://www.orientaltrading.com/Anchor A-TITLE Contact Us
/web/account/loginA-TITLE Account
/web/shoppingcart0 Items
A-TITLE Your Cart
/sale-a1-90000+1604-1.fltrDEALS
/holidays/halloween-a1-550760....Halloween
/teaching-supplies-and-station...Education
/party-supplies-a1-551135.fltrParty Supplies
/toys-games-and-novelties-a1-5...Toys & Games
/craft-and-hobby-supplies-a1-5...Crafts
/religious-supplies-a1-555172....Faith
/party-supplies/candy-a1-55128...Candy & Snacks
/home-and-decor-a1-560788.fltrHome & Decor
/occasions-and-events/wedding-...Wedding
/personalized-a1-560242.fltrPersonalized
/shop-by-color-a1-90000+3783-1...Shop By Color
/4-star/5-star-a1-90000+201+20...Top Rated
/h3-help-contact-us.fltrText duplicate contact us
/flos-deals-a1-90000+3662-1.fltrFlo's Deals – Up to 50% Off Crafts, Decor and Summer Fun
/teaching-supplies-and-station...Back to School Blowout Sale – Up to 65% Off Teaching Supplies, Classroom Decor and More
/holidays/halloween-a1-550760....Halloween Sneak Peek – Shop All 1000s of New and In-Stock Items!
/fall-a1-90000+1245-1.fltrSubdomain Fall Sale – Up to 50% Off Crafts, Decor and More
/party-supplies/sale-a1-551135...Subdomain Party Headquarters Sale – Up to 50% Off Party Supplies, Tableware and More
/occasions-and-events/awarenes...Subdomain Awareness and Community Support – Shop All Handouts, Party Supplies or Decor
/holidays/valentines-day-a1-55...IMG-ALT Valentine's Day
/craft-and-hobby-supplies/vale...Valentine's Crafts
/toys-games-and-novelties/vale...Valentine's Toys & Games
/party-supplies/candy/valentin...Valentine's Candy
/holidays/valentines-day/valen...Valentine's Cards
/party-supplies/valentines-day...Valentine's Party Supplies
/holidays/easter-a1-550675.fltrIMG-ALT Easter
/holidays/easter/easter-eggs-a...Easter Eggs
/holidays/easter/easter-egg-hu...Easter Egg Hunt Supplies
/craft-and-hobby-supplies/east...Text duplicate Crafts
/toys-games-and-novelties/east...Text duplicate Toys & Games
/party-supplies/candy/easter-a...Candy
/sale/mardi-gras-a1-90000+1604...IMG-ALT Mardi Gras Sale
/holidays/mardi-gras-a1-550645...Shop All Mardi Gras
/party-supplies/apparel-and-ac...Mardi Gras Mask
/party-supplies/apparel-and-ac...Mardi Gras Beads
/party-supplies/mardi-gras-a1-...Mardi Gras Party Supplies
/party-supplies/party-decorati...Mardi Gras Decorations
/holidays/halloween-a1-550760....Subdomain IMG-ALT Dig It Up
/teaching-supplies-and-station...Subdomain Text duplicate IMG-ALT Dig It Up
/party-supplies/character-shop...Subdomain IMG-ALT The Character Shop your favorite characters in one place
/party-supplies/character-shop...Subdomain Text duplicate IMG-ALT The Character Shop your favorite characters in one place
/teaching-supplies-and-station...Subdomain No Text
https://airtable.com/appEFatmC...External No Text
/teaching-supplies-and-station...Subdomain No Text
/teaching-supplies-and-station...Subdomain No Text
/teaching-supplies-and-station...Subdomain Bulk
IMG-ALT Bulk
/teaching-supplies-and-station...Subdomain Sensory Play
IMG-ALT Sensory Play
/teaching-supplies-and-station...Subdomain Classroom Decor
IMG-ALT Classroom Decor
/teaching-supplies-and-station...Subdomain Social-Emotional Learning
IMG-ALT Social-Emotional Learning
/teaching-supplies-and-station...Subdomain Teacher Resources
IMG-ALT Teacher Resources
/teaching-supplies-and-station...Subdomain Classroom Furniture
IMG-ALT Classroom Furniture
/flos-deals-a1-90000+3662-1.fltrSubdomain Text duplicate IMG-ALT Dig It Up
/flos-deals-a1-90000+3662-1.fltrSubdomain Text duplicate IMG-ALT Dig It Up
/teaching-supplies-and-station...Subdomain STEM Education Craft Kits Shop Now
/teaching-supplies-and-station...Subdomain Text duplicate STEM Education Craft Kits Shop Now
/craft-and-hobby-supplies/summ...Subdomain Summer Crafts Shop Now
/craft-and-hobby-supplies/summ...Subdomain Text duplicate Summer Crafts Shop Now
/teaching-supplies-and-station...Teacher's Picks Shop Now
/teaching-supplies-and-station...Text duplicate Teacher's Picks Shop Now
/luau-a1-90000+1297-1.fltrSubdomain Say Aloha to Savings Tropical Leis under $3.99
/luau-a1-90000+1297-1.fltrSubdomain Text duplicate Say Aloha to Savings Tropical Leis under $3.99
/teaching-supplies-and-station...Subdomain Camp Supplies Starting under $3.98
/teaching-supplies-and-station...Subdomain Text duplicate Camp Supplies Starting under $3.98
/tik-tok-shop-a1-90000+3981-1....Subdomain No Text
/tik-tok-shop-a1-90000+3981-1....Subdomain No Text
/bulk-a1-90000+3095-1.fltrSubdomain Bulk Bestsellers School Supplies starting at $9.98
/bulk-a1-90000+3095-1.fltrSubdomain Text duplicate Bulk Bestsellers School Supplies starting at $9.98
/shop-by-color-a1-90000+3783-1...Subdomain Text duplicate IMG-ALT Dig It Up
/shop-by-color-a1-90000+3783-1...Subdomain Text duplicate IMG-ALT Dig It Up
/party-supplies/party-decorati...Subdomain Balloons Starting under $1.97
/party-supplies/party-decorati...Subdomain Text duplicate Balloons Starting under $1.97
/party-supplies/party-tablewar...Subdomain Tableware 1000s of Options
/party-supplies/party-tablewar...Subdomain Text duplicate Tableware 1000s of Options
/spirit-gear-a1-553746-1.fltrSubdomain Show Your Team Spirit Starting at $4.49
/spirit-gear-a1-553746-1.fltrSubdomain Text duplicate Show Your Team Spirit Starting at $4.49
/carnival-a1-90000+1252-1.fltrSubdomain Carnival Essentials Starting at $2.79
/carnival-a1-90000+1252-1.fltrSubdomain Text duplicate Carnival Essentials Starting at $2.79
/sale-a1-90000+1604-1.fltrSubdomain Text duplicate Sale
IMG-ALT Sale
/new-a1-90000+16-1.fltrSubdomain New
IMG-ALT New
/party-supplies-a1-551135.fltrSubdomain Text duplicate Party Supplies
IMG-ALT Supplies
/party-supplies/candy-a1-55128...Subdomain Text duplicate Candy & Snacks
IMG-ALT Candy & Snacks
/party-supplies/apparel-and-ac...Subdomain Apparel & Accessories
IMG-ALT Apparel & Accessories
/spirit-gear-a1-553746-1.fltrSubdomain Team Spirit
IMG-ALT Team Spirit
/grand-events-a1-90000+2335-1....Subdomain Grand Events
IMG-ALT Grand Events
/occasions-and-events/wedding-...Subdomain Text duplicate Wedding
IMG-ALT Wedding
/teaching-supplies-and-station...Subdomain Teaching Supplies
IMG-ALT Teaching Supplies
/toys-games-and-novelties-a1-5...Subdomain Text duplicate Toys & Games
IMG-ALT Toys & Games
/storage-and-organization-a1-5...Subdomain Storage
IMG-ALT Storage
/home-and-decor-a1-560788.fltrSubdomain Home Decor
IMG-ALT Home Decor
/home-and-decor/furniture-a1-5...Subdomain Furniture
IMG-ALT Kids Furniture
/home-and-decor/outdoor-and-ga...Subdomain Outdoor Decor
IMG-ALT Outdoor Decor
/occasions-and-events/awarenes...Subdomain Awareness
IMG-ALT Awareness
/bulk-a1-90000+3095-1.fltrSubdomain Bulk Assortments
IMG-ALT Bulk Assortments
/personalized-a1-560242.fltrSubdomain Text duplicate Personalized
IMG-ALT Personalized
/gift-ideas-a1-560364.fltrSubdomain Gifts
IMG-ALT Gift
/h3-about-us.fltr?ref=trust_fo...Subdomain IMG-ALT Order with Confidence! Newsweek Recoginized us as Best of the Best when it comes to providing Fun-tastic Customer Service!
/h3-about-us.fltr?ref=trust_fo...Subdomain Text duplicate IMG-ALT Order with Confidence! Newsweek Recoginized us as Best of the Best when it comes to providing Fun-tastic Customer Service!
/web/help/help-shipping-inform...New window WE ARE FAST! Ships from the US in 1 Business Day
/h3-product-safety.fltr?ref=tr...New window SAFETY FIRST Product Testing for 30+ Years
/h3-lowest-price-guarantee.flt...New window 110% LOWEST PRICE Guaranteed to Get More for Less
/h3-about-us.fltr?ref=trust_fo...New window 90+ YEARS OF EXPERIENCE U.S. Owned Company from Omaha, NE
https://www.trustpilot.com/rev...New window Nofollow External Subdomain TrustScore: 4.6 | Excellent Highly Rated by our Customers
https://www.facebook.com/orien...New window External Subdomain A-TITLE Find us on Facebook
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Find us on LinkedIn
https://www.pinterest.com/orie...New window External Subdomain A-TITLE Follow us on Pinterest
https://www.tiktok.com/@orient...New window External Subdomain A-TITLE Follow us on TikTok
https://www.youtube.com/user/O...New window External Subdomain A-TITLE Watch us on YouTube
https://www.instagram.com/orie...New window External Subdomain A-TITLE Follow us on Instagram
/web/shoppingcart/cqoNofollow Catalog Quick Order
/catalog-request-a1-560115.fltrNofollow Request Free Catalog
/web/browse/selectGiftCardNofollow Gift Cards
/coupons-and-promo-codes-a1-56...Nofollow Oriental Trading Coupons
/h3-email-sign-up.fltrNofollow Email Sign-Up
/h3-sms-sign-up.fltrNofollow SMS Text Sign-Up
/h3-help-what-is-fun-rewards-p...Nofollow What is Fun Rewards+?
/h3-help-contact-us.fltrNofollow Text duplicate Contact Us
/h3-help-center.fltrNofollow Help & FAQ
/web/order/showFindOrderNofollow Order Tracking
https://s7.orientaltrading.com...Nofollow External Subdomain Order Form
/h3-help-returns-and-refunds.fltrNofollow Return Policy
/web/help/help-shipping-inform...Nofollow Shipping Information
/web/shoppingcartNofollow Shopping Cart
/h3-help-orders-and-payments.fltrNofollow International Orders
/h3-help-orders-and-payments.fltrNofollow Sales Tax Notices
/h3-help-general-information.fltrNofollow ADA Compliance
/web/email/preferencesNofollow Email Preferences
/h3-about-us.fltrNofollow Company Information
/s3-give-back.fltrNofollow How We Give Back
http://corp.orientaltrading.co...Nofollow External Subdomain Employment
/h3-affiliate-program.fltrNofollow Affiliate Program
/h3-lowest-price-guarantee.fltrNofollow 110% Lowest Price Guarantee
/h3-satisfaction-guarantee.fltrNofollow 100% Happiness Guarantee
/h3-our-family-of-brands.fltrNofollow Our Family Of Brands
/h3-news.fltrNofollow Company News
/h3-help-security-and-privacy....Nofollow Privacy Policy
/h3-terms-of-use.fltrNofollow Terms of Use
/h3-help-security-and-privacy....Nofollow California Collection Notice
/h3-product-safety.fltrNofollow Safety News
https://privacy.orientaltradin...Nofollow External Subdomain Do Not Sell or Share My Personal Information
/h3-terms-of-use.fltrNofollow E-Commerce Resellers
/h3-cookie-policy.fltrNofollow Cookie Policy
/h3-custom-tshirts.fltrNofollow Custom Products

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.orientaltrading.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.62 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (183 kB).

HTTP Response Header

NameValue
dateMon, 28 Jul 2025 19:02:33 GMT
content-typetext/html;charset=UTF-8
cf-ray9666a1aafaeed128-CDG
cf-cache-statusDYNAMIC
cache-controlno-store
content-languagede
link</assets/dist/css/styles-otc_adapt-desktop.min_072325.css>; rel=preload; as=style, <https://sb.monetate.net/js/1/a-835fc909/p/orientaltrading.com/438593/g>;rel="preload"; as="script, <https://cdn.quantummetric.com/qscripts/quantum-otc.js>;rel="preload"; as="script, <https://ajax.googleapis.com/ajax/libs/jquery/3.5.1/jquery.min.js>;rel="preload"; as="script, <https://s2.go-mpulse.net>; rel="preconnect",<https://f.monetate.net>; rel="preconnect",<https://c.go-mpulse.net>; rel="preconnect",<https://manage.hawksearch.com>; rel="preconnect"
set-cookie69 Characters
strict-transport-securitymax-age=31536000; includeSubDomains
varyAccept-Encoding,User-Agent
content-security-policyupgrade-insecure-requests; frame-ancestors 'self'
p3pCP=CAO DSP COR CURa ADMa DEVa TAIa OUR DELa BUS PHY ONL UNI PUR COM NAV INT DEM STA
server-timingcfCacheStatus;desc="DYNAMIC"
device_typeDESKTOP
servercloudflare
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,066 referring domains.
This page has 4,906 backlinks.
This page has backlinks from 717 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /*-a1-*+*+*+*
Disallow: /checkout/*
Disallow: /rest/*
sitemap: https://www.orientaltrading.com/sitemap_index.xml

Similar sites

Search preview

www.orientaltrading.com
Oriental Trading | Party Supplies, Toys, Crafts & More
One-stop-fun-shop for everything from party supplies & holidays to crafts & toys. Plus, we carry a variety of home decor, faith finds, education products & wedding supplies. With our 110% Lowest Price Guarantee, nobody delivers more fun for less.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Supplies61%Check
Toys61%Check
Party Supplies60%Check
Oriental59%Check
Trading59%Check
Oriental Trading59%Check
Crafts58%Check
Wedding Supplies56%Check
Shop54%Check
Decor50%Check
Show more keywords and terms

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Cookie Policy

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