Craftscouncil.org.uk - SEO Checker

Overview of the SEO Check
Meta information
85% 
Page quality
50% 
Page structure
41% 
Link structure
85% 
Server
87% 
External factors
100% 
SEO Score
Response time
2.68 s
File size
90.60 kB
Words
436
Media files
17
Number of links
106 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Crafts Council
The page title is too short. (127 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
We are the UK's national charity for craft. We believe craft skills and knowledge enrich and uplift us as individuals and can change our world for the better.
The length of the meta description is perfect. (944 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
site_nameCrafts Council
descriptionWe are the UK's national charity for craft. We believe craft skills and knowledge enrich and uplift us as individuals and can change our world for the better.
msapplication-TileColor#000000
theme-color#ffffff
langen
twitter:cardsummary_large_image
twitter:creator@CraftsCouncilUK
twitter:descriptionWe are the UK's national charity for craft. We believe craft skills and knowledge enrich and uplift us as individuals and can change our world for the better.
twitter:image:srchttps://admin.craftscouncil.org.uk/images/42O_BOHNtQP_mXMI_kC6f-jztsM=/114/width-1440/56801afe5304bacda17e951c50393741da37b842.jpg
twitter:titleCrafts Council
og:descriptionWe are the UK's national charity for craft. We believe craft skills and knowledge enrich and uplift us as individuals and can change our world for the better.
og:imagehttps://admin.craftscouncil.org.uk/images/42O_BOHNtQP_mXMI_kC6f-jztsM=/114/width-1440/56801afe5304bacda17e951c50393741da37b842.jpg
og:titleCrafts Council
og:urlhttps://www.craftscouncil.org.uk
og:typewebsite
X-UA-CompatibleIE=EDGE
charsetUTF-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
There are only 436 words on this page. Good pages should have about 800 words of useful content.
22% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
17 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Menu
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Menu
H1 Quick Links
H2 Crafts Council Directory
H2 Our latest craft stories
H2 Delve further into our world of craft
H2 Stay informed and inspired
H3 Discover more than 900 UK makers and craft businesses
H3 Catalin Filip
H3 2 Hungry Bakers
H3 Jahnavi Inniss
H3 Ilamon Thangkhiew
H3 Carlyn Lindsay Designer-Maker
H3 Milomade
H3 Liquid Light
H3 The birth of The Herds
H3 Outside Tradition: Glenys Barton and Jacqueline Poncelet
H3 'New Ceramics': Radical Legacies since the 1970s - Round Table discussion at The Hepworth Wakefield
H3 Birkenstock: Your Blank Canvas
H3 Fabric of Life: The enduring legacy of the AIDS Memorial Quilt
H3 Craft in the Collection: Matt Smith in conversation with The Bowes Museum
H3 Altered states: craft and the mending movement
H3 Crafts Council launches three bursaries to support global majority makers for Collect 2026
H3 Hire our venue
H3 Craft Council Collections Online
H3 Get the latest craft news in your inbox
H3 Follow us
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
/collect-fair/Subdomain Book now
https://www.craftscouncil.org.uk/Home
/aboutOverview
/about/our-workOur work
/about/teamOur team
/about/governanceGovernance
/about/historyHistory
/about/collectionsCollections
/about/pressPress
/about/working-hereWorking here
/about/contact-usContact us
/storiesStories
/craftsText duplicate Overview
/crafts/update-about-craftsUpdate about Crafts
/crafts/become-a-memberBecome a member
/crafts/crafts-upcoming-programmeCrafts upcoming programme
/crafts/crafts-magazineCrafts magazine
/crafts/crafts-membership-comm...Crafts Membership Community
/crafts/membership-faqsMembership FAQs
/crafts/get-in-touchGet in touch
/directoryDirectory
/collect-fairText duplicate Overview
/collect-fair/collect-art-fairCollect 2026
/collect-fair/collect-brochureCollect brochure 2026
/collect-fair/how-to-participateHow to participate
/collect-fair/collect-2025-exh...Exhibitors 2025
/collect-fair/collect-open-2025-Collect Open 2025
/collect-fair/collect-sponsors-25Sponsors and partners 2025
/collect-fair/pressandmediaPress and media
/collect-fair/contact-us-2025Text duplicate Contact us
/young-craft-citizensYoung Craft Citizens
/about/collectionsText duplicate Overview
/about/collections/about-colle...About the collections
/about/collections/how-hire-an...How to hire and borrow
/about/collections/exhibitionsExhibitions and programmes
/about/collections/book-a-coll...Visit the collection
/about/collections/craft-for-t...Craft for the People
/learningText duplicate Overview
/learning/make-firstMake First
/learning/educationEducation
/learning/participationParticipation
/learning/craft-schoolCraft School
/learning/craft-learning-resou...Craft learning resources
/learning/craft-careersCraft careers
/venue-hireVenue Hire
/diversity-inclusionText duplicate Overview
/diversity-inclusion/commitmentsOur commitments
/diversity-inclusion/toolkit-f...Toolkit for change
/diversity-inclusion/reading-listReading list
/diversity-inclusion/community...Community guidelines
/crafts-travel-guidesCrafts travel guides
/insight-and-advocacyText duplicate Overview
/insight-and-advocacy/policy-b...Policy briefings
/insight-and-advocacy/research...Research library
/insight-and-advocacy/consulta...Consultation responses
/sector-supportText duplicate Overview
/sector-support/craft-ukCraft UK
/sector-support/craft-business...Resources
/sector-support/join-craft-dir...Join the directory
/sector-support/opportunitiesOpportunities
/support-usText duplicate Overview
/support-us/appeals-and-projectsMake a donation
/support-us/become-crafts-coun...Patrons
/support-us/become-corporate-s...Corporate partnerships
/support-us/our-supporters-par...Our supporters and partners
/whats-onWhat's on
/sector-support/opportunitiesText duplicate Opportunities
/subscribeSubscribe
https://www.craftscouncil.org.uk/Text duplicate Home
/loginLogin
https://www.craftscouncil.org.uk/Crafts Council
/aboutOur mission
/directory/catalin-filipDirectory Catalin Filip
/directory/2-hungry-bakersDirectory 2 Hungry Bakers
/directory/jahnavi-innissDirectory Jahnavi Inniss
/directory/ilamon-thangkhiewDirectory Ilamon Thangkhiew
/directory/carlyn-lindsay-desi...Directory Carlyn Lindsay Designer-Maker
/directory/milomadeDirectory Milomade
/stories/liquid-lightStories Liquid Light
/topics/glassmakingGlassmaking
/topics/crafts-magazineText duplicate Crafts magazine
/stories/the-birth-of-the-herdsCrafts Membership Stories The birth of The Herds
/topics/puppetryPuppetry
/topics/premiumPremium
/stories/outside-tradition-gle...Stories Outside Tradition: Glenys Barton and Jacqueline Poncelet
/topics/crafts-magazineText duplicate Crafts magazine
/topics/ceramicsCeramics
/stories/new-ceramics-radical-...Stories 'New Ceramics': Radical Legacies since the 1970s - Round Table discussion at The Hepworth Wakefield
/stories/birkenstock-your-blan...Stories Birkenstock: Your Blank Canvas
/stories/fabric-of-lifeStories Fabric of Life: The enduring legacy of the AIDS Memorial Quilt
/topics/textilesTextiles
/topics/embroideryEmbroidery
/stories/Craft-in-the-Collecti...Stories Craft in the Collection: Matt Smith in conversation with The Bowes Museum
/topics/craft-policyCraft policy
/topics/craft-businessCraft business
/stories/altered-states-craft-...Stories Altered states: craft and the mending movement
/topics/crafts-magazineText duplicate Crafts magazine
/topics/textilesText duplicate Textiles
/stories/crafts-council-launch...Stories Crafts Council launches three bursaries to support global majority makers for Collect 2026
/topics/collect-openCollect Open
/venue-hireSubdomain Learn more
https://collections.craftscoun...External Subdomain View the collection
https://www.instagram.com/craf...New window External Subdomain Instagram
https://www.facebook.com/Craft...New window External Subdomain Facebook
https://www.youtube.com/channe...New window External Subdomain YouTube
https://www.pinterest.co.uk/Cr...New window External Subdomain Pinterest
/about/our-workText duplicate Our work
/about/teamText duplicate Our team
/about/working-hereText duplicate Working here
/diversity-inclusion/community...Text duplicate Community guidelines
/privacy-policyPrivacy policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.craftscouncil.org.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.68 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (91 kB).

HTTP Response Header

NameValue
servernginx/1.24.0 (Ubuntu)
dateWed, 30 Jul 2025 05:27:28 GMT
content-typetext/html; charset=utf-8
cache-controlmax-age=10, must-revalidate, public
varyaccept-encoding
content-encodinggzip
strict-transport-securitymax-age=15768000
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 416 referring domains.
This page has 3,946 backlinks.
This page has backlinks from 350 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

www.craftscouncil.org.uk
Crafts Council
We are the UK's national charity for craft. We believe craft skills and knowledge enrich and uplift us as individuals and can change our world for the better.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Craft74%Check
Craft Council70%Check
Crafts68%Check
Council68%Check
Crafts Council68%Check
latest craft57%Check
Crafts membership52%Check
world50%Check
Menu50%Check
charity46%Check

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