Girlguidingshop.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
73% 
Page structure
100% 
Link structure
25% 
Server
81% 
External factors
99% 
SEO Score
Response time
0.80 s
File size
153.70 kB
Words
570
Media files
16
Number of links
187 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Official Girlguiding shop
The length of the page title is perfect. (282 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Shop online at Girlguiding, the charity's own online shop, buy your uniform, gifts, badges and publications.
The length of the meta description is perfect. (649 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.girlguidingshop.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionShop online at Girlguiding, the charity's own online shop, buy your uniform, gifts, badges and publications.
keywordsShop online at Girlguiding, the charity's own online shop, buy your uniform, gifts, badges and publications.
msapplication-TileColor#161b4e
msapplication-confighttps://media-cdn.girlguidingshop.co.uk/Assets/favicon/browserconfig.xml?v=2023
theme-color#161b4e
p:domain_verify223b96a2b9e9b04b4efae05bcdd38f78
msvalidate.0162CBF52007582B45D4B3981144F9D621
langen
twitter:cardsummary
twitter:site@Girlguiding
twitter:urlhttps://www.girlguidingshop.co.uk/
twitter:titleHome | Official Girlguiding shop
twitter:descriptionShop online at Girlguiding, the charity's own online shop, buy your uniform, gifts, badges and publications.
twitter:imageEmpty
og:titleHome | Official Girlguiding shop
og:urlhttps://www.girlguidingshop.co.uk/
og:descriptionShop online at Girlguiding, the charity's own online shop, buy your uniform, gifts, badges and publications.
og:imageEmpty
og:image:widthEmpty
og:image:heightEmpty
og:site_nameOfficial Girlguiding shop
og:typewebsite
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 570 words. That's ok.
22.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...v=1dbde9644b7f9d0&rnd=Rectangle_1920_840No alt attribute provided
...width=420&format=png&bgcolor=transparentNo alt attribute provided
...width=420&format=png&bgcolor=transparentNo alt attribute provided
...width=420&format=png&bgcolor=transparentNo alt attribute provided
...width=420&format=png&bgcolor=transparentNo alt attribute provided
...dth=600&height=262&rnd=Rectangle_600_262No alt attribute provided
...dth=600&height=262&rnd=Rectangle_600_262No alt attribute provided
...dth=600&height=262&rnd=Rectangle_600_262No alt attribute provided
...dth=600&height=262&rnd=Rectangle_600_262No alt attribute provided
...&width=300&height=300&rnd=Square_300_300Worn in the 90s Brownies badge
...&width=300&height=300&rnd=Square_300_300Worn in the 90s Guides badge
...&width=300&height=300&rnd=Square_300_30090s Guides hoodie
...h=1920&height=840&rnd=Rectangle_1920_840No alt attribute provided
...h=1920&height=840&rnd=Rectangle_1920_840Close up image of Unit meeting activity packs
...h=1920&height=840&rnd=Rectangle_1920_840No alt attribute provided
...h=1920&height=840&rnd=Rectangle_1920_840No alt attribute provided

Page structure

H1 heading
(Critically important)
Official Girlguiding shop
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Official Girlguiding shop
H2 90s retro range
H2 Summer woven badge
H2 Happy camper badge
H2 Pride
H2 New in
H2 Guided by you: we'd love to hear your product ideas!
H2 Browse our fun, ready-to-go unit meeting activities and skills builders.
H2 Clearance items - grab them before they go!
H2 We're proud to share key information about how we make sure all our products are safe and ethically sourced.
H3 Rainbows
H3 Brownies
H3 Guides
H3 Rangers
H3 Worn in the 90s Brownies badge
H3 Worn in the 90s Guides badge
H3 90s Guides hoodie
H4 Treat your inbox
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 2 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/Anchor Skip to main navigation
/Anchor Skip to site search
/Girlguiding Shop
/login/Login
/products/new/New
/products/rainbows/Rainbows
/products/rainbows/uniform/Uniform
/products/rainbows/badges/Badges
/products/rainbows/gifts/Gifts
/products/rainbows/accessories/Accessories
/products/rainbows/resources/Resources
/products/rainbows/clearance/Clearance
/products/rainbows/all-rainbows/All Rainbows
/products/brownies/Brownies
/products/brownies/uniform/Text duplicate Uniform
/products/brownies/badges/Text duplicate Badges
/products/brownies/gifts/Text duplicate Gifts
/products/brownies/accessories/Text duplicate Accessories
/products/brownies/resources/Text duplicate Resources
/products/brownies/clearance/Text duplicate Clearance
/products/brownies/all-brownies/All Brownies
/products/guides/Guides
/products/guides/uniform/Text duplicate Uniform
/products/Guides/badges/Text duplicate Badges
/products/guides/gifts/Text duplicate Gifts
/products/Guides/accessories/Text duplicate Accessories
/products/Guides/resources/Text duplicate Resources
/products/guides/clearance/Text duplicate Clearance
/products/guides/all-guides/All Guides
/products/rangers/Rangers
/products/rangers/uniform/Text duplicate Uniform
/products/rangers/badges/Text duplicate Badges
/products/rangers/gifts/Text duplicate Gifts
/products/rangers/accessories/Text duplicate Accessories
/products/rangers/resources/Text duplicate Resources
/products/rangers/clearance/Text duplicate Clearance
/products/rangers/all-rangers/All Rangers
/products/young-leaders/Young leaders
/products/young-leaders/uniform/Text duplicate Uniform
/products/young-leaders/badges/Text duplicate Badges
/products/young-leaders/gifts/Text duplicate Gifts
/products/young-leaders/access...Text duplicate Accessories
/products/young-leaders/resour...Text duplicate Resources
/products/adults/Adults
/products/adults/uniform/Text duplicate Uniform
/products/adults/badges/Text duplicate Badges
/products/adults/gifts/Text duplicate Gifts
/products/adults/accessories/Text duplicate Accessories
/products/adults/resources/Text duplicate Resources
/products/adults/recruitment-r...Recruitment resources
/products/adults/trefoil-guild/Trefoil Guild
/products/adults/clearance/Text duplicate Clearance
/products/adults/all-adults/All Adults
/products/badges/Text duplicate Badges
/products/badges/non-programme...Non-programme badges
/products/badges/programme-bad...Programme badges and certificates
/products/badges/birthday-badges/Birthday badges
/products/badges/nights-away-b...Nights away badges
/products/collections/Collections
/products/collections/90s-retr...90s retro range
/products/collections/peter-st...Peter Storm
/products/collections/empowerm...Empowerment range
/products/collections/casual-w...Casual wear
/products/collections/gifts-ca...Gifts & cards
/products/collections/jewellery/Jewellery
/products/collections/pride/Pride
/products/collections/dartingt...Dartington glassware
/products/collections/personal...Personalised products
/products/collections/clearance/Text duplicate Clearance
/quick-shop/Quick Shop
/find-a-volunteer-shop/Find a Volunteer Shop
/ordering-from-girlguiding-tra...Help
/quick-shop/Text duplicate Quick Shop
/find-a-volunteer-shop/Text duplicate Find a Volunteer Shop
/ordering-from-girlguiding-tra...Text duplicate Help
/products/collections/90s-retr...New window Subdomain piece of history!
/products/badges/nights-away-b...Subdomain Shop now
/products/rainbows/all-rainbows/Shop Rainbows
/products/brownies/all-brownies/Shop Brownies
/products/guides/Shop Guides
/products/rangers/Shop Rangers
/products/collections/90s-retr...Text duplicate A-TITLE 90s retro range
/products/collections/90s-retr...Text duplicate 90s retro range
A-TITLE 90s retro range
/products/collections/90s-retr...Text duplicate Shop now
A-TITLE 90s retro range
/products/badges/non-programme...A-TITLE Summer woven badge
/products/badges/non-programme...Text duplicate Summer woven badge
A-TITLE Summer woven badge
/products/badges/non-programme...Text duplicate Shop now
A-TITLE Summer woven badge
/products/badges/non-programme...Text duplicate A-TITLE Shop now
/products/badges/non-programme...Happy camper badge
A-TITLE Shop now
/products/badges/non-programme...Text duplicate Shop now
A-TITLE Shop now
/products/collections/pride/Text duplicate A-TITLE Pride
/products/collections/pride/Text duplicate Pride
A-TITLE Pride
/products/collections/pride/Text duplicate Shop now
A-TITLE Pride
/products/new/worn-in-the-90s-...IMG-ALT Worn in the 90s Brownies badge
/products/new/worn-in-the-90s-...Text duplicate Worn in the 90s Brownies badge
/products/new/worn-in-the-90s-...Get full details
/products/new/worn-in-the-90s-...IMG-ALT Worn in the 90s Guides badge
/products/new/worn-in-the-90s-...Text duplicate Worn in the 90s Guides badge
/products/new/worn-in-the-90s-...Text duplicate Get full details
/products/new/90s-guides-hoodi...IMG-ALT 90s Guides hoodie
/products/new/90s-guides-hoodi...Text duplicate 90s Guides hoodie
/products/new/90s-guides-hoodi...Text duplicate Get full details
/products/new/Take a look
/guided-by-you/New window Subdomain Make your suggestion
/umacs-and-skills-builders/New window Subdomain Browse UMA's and skills builders
/products/collections/clearance/Shop clearance
/media/cpybvp15/gg-shopping-wi...New window Subdomain Ethical, environmental and safety policy
https://www.girlguiding.org.uk...New window External Subdomain privacy policy
/about-us/About us
/contact-us/Contact us
/ethical-code-of-conduct/Ethical code of conduct
/delivery/Delivery
/returns/Returns
/faqs/FAQs
/ordering-from-girlguiding-tra...Text duplicate Help
/size-guides/Size guides
/your-account/your-details/Your details
/terms-conditions/Terms & conditions
/cookies-policy/Cookies policy
https://www.girlguiding.org.uk...New window External Subdomain Privacy Policy
/accessibility-statement/New window Subdomain Accessibility
/sitemap/Sitemap
/Text duplicate Girlguiding Shop
/products/new/Text duplicate New
/products/rainbows/Text duplicate Rainbows
/products/rainbows/uniform/Text duplicate Uniform
/products/rainbows/badges/Text duplicate Badges
/products/rainbows/gifts/Text duplicate Gifts
/products/rainbows/accessories/Text duplicate Accessories
/products/rainbows/resources/Text duplicate Resources
/products/rainbows/clearance/Text duplicate Clearance
/products/rainbows/all-rainbows/Text duplicate All Rainbows
/products/brownies/Text duplicate Brownies
/products/brownies/uniform/Text duplicate Uniform
/products/brownies/badges/Text duplicate Badges
/products/brownies/gifts/Text duplicate Gifts
/products/brownies/accessories/Text duplicate Accessories
/products/brownies/resources/Text duplicate Resources
/products/brownies/clearance/Text duplicate Clearance
/products/brownies/all-brownies/Text duplicate All Brownies
/products/guides/Text duplicate Guides
/products/guides/uniform/Text duplicate Uniform
/products/Guides/badges/Text duplicate Badges
/products/guides/gifts/Text duplicate Gifts
/products/Guides/accessories/Text duplicate Accessories
/products/Guides/resources/Text duplicate Resources
/products/guides/clearance/Text duplicate Clearance
/products/guides/all-guides/Text duplicate All Guides
/products/rangers/Text duplicate Rangers
/products/rangers/uniform/Text duplicate Uniform
/products/rangers/badges/Text duplicate Badges
/products/rangers/gifts/Text duplicate Gifts
/products/rangers/accessories/Text duplicate Accessories
/products/rangers/resources/Text duplicate Resources
/products/rangers/clearance/Text duplicate Clearance
/products/rangers/all-rangers/Text duplicate All Rangers
/products/young-leaders/Text duplicate Young leaders
/products/young-leaders/uniform/Text duplicate Uniform
/products/young-leaders/badges/Text duplicate Badges
/products/young-leaders/gifts/Text duplicate Gifts
/products/young-leaders/access...Text duplicate Accessories
/products/young-leaders/resour...Text duplicate Resources
/products/adults/Text duplicate Adults
/products/adults/uniform/Text duplicate Uniform
/products/adults/badges/Text duplicate Badges
/products/adults/gifts/Text duplicate Gifts
/products/adults/accessories/Text duplicate Accessories
/products/adults/resources/Text duplicate Resources
/products/adults/recruitment-r...Text duplicate Recruitment resources
/products/adults/trefoil-guild/Text duplicate Trefoil Guild
/products/adults/clearance/Text duplicate Clearance
/products/adults/all-adults/Text duplicate All Adults
/products/badges/Text duplicate Badges
/products/badges/non-programme...Text duplicate Non-programme badges
/products/badges/programme-bad...Text duplicate Programme badges and certificates
/products/badges/birthday-badges/Text duplicate Birthday badges
/products/badges/nights-away-b...Text duplicate Nights away badges
/products/collections/Text duplicate Collections
/products/collections/90s-retr...Text duplicate 90s retro range
/products/collections/peter-st...Text duplicate Peter Storm
/products/collections/empowerm...Text duplicate Empowerment range
/products/collections/casual-w...Text duplicate Casual wear
/products/collections/gifts-ca...Text duplicate Gifts & cards
/products/collections/jewellery/Text duplicate Jewellery
/products/collections/pride/Text duplicate Pride
/products/collections/dartingt...Text duplicate Dartington glassware
/products/collections/personal...Text duplicate Personalised products
/products/collections/clearance/Text duplicate Clearance

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.girlguidingshop.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.80 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (154 kB).

HTTP Response Header

NameValue
dateSun, 22 Jun 2025 05:39:54 GMT
content-typetext/html; charset=utf-8
access-control-allow-origin*
cache-controlno-cache, no-store
content-encodingbr
pragmano-cache
set-cookie216 Characters
varyAccept-Encoding,Accept-Encoding
strict-transport-securitymax-age=7776000
request-contextappId=cid-v1:a622fffd-3953-4e4a-9391-9f4323bbebf0
x-frame-optionsSAMEORIGIN
report-to{"endpoints":[{"url":"https://prod-08.uksouth.logic.azure.com:443/workflows/cac8af1f2d904b38b609fcda0bc57ce8/triggers/manual/paths/invoke?api-version=2016-10-01&sp=%2Ftriggers%2Fmanual%2Frun&sv=1.0&sig=IbV-L_tVPljL_sBr6CwZ15VKFWFse_taGoOY9VS00Pw"}],"include_subdomains":true,"group":"csp-endpoint","max_age":31536000}
x-xss-protection1; mode=block
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
content-security-policydefault-src 'self' *.umbraco.org *.hotjar.com *.googleapis.com *.gstatic.com *.postcodeanywhere.co.uk ggshop-be-dev-cdnms.azureedge.net ggshop-fe-dev-cdnms.azureedge.net media.cdn.ggshop.uat.e78.co.uk media-cdn.girlguidingshop.co.uk media-cdn-ggstaging.girlguidingshop.co.uk *.vo.msecnd.net *.services.visualstudio.com ggshopprdsapub.blob.core.windows.net; connect-src 'self' data: *.search.windows.net *.postcodeanywhere.co.uk *.google.com www.google.co.uk *.analytics.google.com *.google-analytics.com *.googleapis.com *.googlesyndication.com *.vo.msecnd.net *.services.visualstudio.com *.civiccomputing.com *.hotjar.com *.hotjar.io wss://*.hotjar.com *.g.doubleclick.net *.verifone.cloud kg668dbov0.execute-api.us-east-1.amazonaws.com *.cardinalcommerce.com *.justshoutgfs.com *.onetrust.com *.howuku.com *.pinterest.com www.facebook.com; style-src 'self' 'unsafe-inline' *.postcodeanywhere.co.uk *.google.com *.googleapis.com *.googlesyndication.com www.googletagmanager.com hello.myfonts.net ggshop-be-dev-cdnms.azureedge.net ggshop-fe-dev-cdnms.azureedge.net media.cdn.ggshop.uat.e78.co.uk media-cdn.girlguidingshop.co.uk media-cdn-ggstaging.girlguidingshop.co.uk ggshopprdsapub.blob.core.windows.net; script-src 'self' data: 'unsafe-eval' 'unsafe-inline' *.googletagmanager.com *.google.com *.google-analytics.com maps.googleapis.com *.googlesyndication.com connect.facebook.net ct.pinterest.com *.hotjar.com *.postcodeanywhere.co.uk *.gstatic.com ggshop-be-dev-cdnms.azureedge.net ggshop-fe-dev-cdnms.azureedge.net media.cdn.ggshop.uat.e78.co.uk media-cdn.girlguidingshop.co.uk media-cdn-ggstaging.girlguidingshop.co.uk unpkg.com cdn.jsdelivr.net *.vo.msecnd.net *.services.visualstudio.com *.civiccomputing.com cdnjs.cloudflare.com *.verifone.cloud *.cardinalcommerce.com *.ccdc02.com cdnjs.cloudflare.com *.onetrust.com *.howuku.com *.pinimg.com *.doubleclick.net; img-src * data: 'unsafe-inline' *.gstatic.com ggshop-be-dev-cdnms.azureedge.net ggshop-fe-dev-cdnms.azureedge.net media.cdn.ggshop.uat.e78.co.uk media-cdn.girlguidingshop.co.uk media-cdn-ggstaging.girlguidingshop.co.uk product.cdn.ggshop.uat.e78.co.uk product-cdn.girlguidingshop.co.uk product-cdn-ggstaging.girlguidingshop.co.uk; font-src 'self' data: ggshop-be-dev-cdnms.azureedge.net ggshop-fe-dev-cdnms.azureedge.net media.cdn.ggshop.uat.e78.co.uk media-cdn.girlguidingshop.co.uk media-cdn-ggstaging.girlguidingshop.co.uk fonts.gstatic.com; manifest-src *; frame-src 'self' *.google.com *.googletagmanager.com *.youtube.com *.hotjar.com *.3dsecure.net *.arcot.com ggshop-be-dev-cdnms.azureedge.net ggshop-fe-dev-cdnms.azureedge.net media.cdn.ggshop.uat.e78.co.uk media-cdn.girlguidingshop.co.uk media-cdn-ggstaging.girlguidingshop.co.uk *.cardinalcommerce.com www.facebook.com *.pinterest.com *.doubleclick.net
statuscode200
http_versionHTTP/2

External factors

This page is very well linked from other websites.
This page has backlinks from 33 referring domains.
This page has 12,744 backlinks.
This page has backlinks from 31 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /cgi-bin/
Disallow: /bin/
Disallow: /App_Data/
Sitemap: https://www.girlguidingshop.co.uk/sitemap.xml

Similar sites

Search preview

www.girlguidingshop.co.uk
Home | Official Girlguiding shop
Shop online at Girlguiding, the charity's own online shop, buy your uniform, gifts, badges and publications.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Shop87%Check
Girlguiding87%Check
Girlguiding Shop87%Check
Official Girlguiding shop78%Check
Official62%Check
Girlguiding member60%Check
Shop Online49%Check
Badges48%Check
Summer woven badge47%Check
Guides46%Check
Show more keywords and terms

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