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Figure.com - SEO Checker

Overview of the SEO Check

Meta information

100%

Page quality

61%

Page structure

87%

Link structure

82%

Server

84%

External factors

100%

SEO Score

SEO Score Widget

Response time

0.56 s

File size

330.10 kB

Words

665

Media files

Number of links

58 internal / 4 external

Task list of SEO Improvements 5 Tasks

Meta specifications 100% achieved

Title

(Critically important)

Figure - America's #1 Non-Bank HELOC Lender

The length of the page title is perfect. (427 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

See how a Home Equity Line of Credit with Figure can help you plan a home renovation project, consolidate high-interest debt, or fund your dream vacation!

The length of the meta description is perfect. (958 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.figure.com/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width,initial-scale=1
theme-color	#1A1B22
title	Figure - America's #1 Non-Bank HELOC Lender
description	See how a Home Equity Line of Credit with Figure can help you plan a home renovation project, consolidate high-interest debt, or fund your dream vacation!
figure-product	marketing
lang	en
twitter:url	https://www.figure.com/
twitter:title	Figure - America's #1 Non-Bank HELOC Lender
twitter:description	See how a Home Equity Line of Credit with Figure can help you plan a home renovation project, consolidate high-interest debt, or fund your dream vacation!
twitter:image	https://cdn.figure.com/shared-assets/social-logos/figure-logo-social.png
twitter:card	summary
og:type	website
og:url	https://www.figure.com/
og:title	Figure - America's #1 Non-Bank HELOC Lender
og:description	See how a Home Equity Line of Credit with Figure can help you plan a home renovation project, consolidate high-interest debt, or fund your dream vacation!
og:image	https://cdn.figure.com/shared-assets/social-logos/figure-logo-social.png
X-UA-Compatible	IE=edge,chrome=1
charset	utf-8

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Page quality 61% achieved

Content

(Critically important)

Some words from the page title are not used within the pages content

Words from the H1 heading are not used in the page content.

There are 2 text duplicates on this page:

Duplicate: Figure's HELOC offers greater borrowing flexibility compared to person...

This page contains 665 words. That's ok.

30.5% of the text are stop words.

The page contains a listing, which indicates a good text layout.

8 paragraphs were found on this page.

No placeholders texts or images were found.

The average number of words per sentence of 17.67 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width,initial-scale=1" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

14 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
data:[...] Base64	No alt attribute provided
...m/33246/1744061356-homepage-mobile-1.jpg	No alt attribute provided
data:[...] Base64	No alt attribute provided
...m/33246/1744061381-homepage-mobile-2.jpg	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
...al/ab-seal-horizontal-black.svg?tx=w_360	Figure Lending BBB accredited business profile
...ustpilot.com/api/logos/light-bg/logo.svg	Trustpilot
...atic.trustpilot.com/api/stars/5/star.svg	Rating: 4.8 out of 5 stars
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
...ustpilot.com/api/logos/light-bg/logo.svg	No alt attribute provided

Video URL	Width	Height
.../33246/1725993682-homepage-hero-long.mp4

Page structure 87% achieved

H1 heading

(Critically important)

The #1 non-bank home equity line of credit in the U.S.*: Navigates to bottom disclaimer

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

H1-H6 headings

Heading structure

Heading level	Content
H1	The #1 non-bank home equity line of credit in the U.S.*: Navigates to bottom disclaimer
H2	Approval in as little as 5 minutes. Funding in as few as 5 days.2: Navigates to numbered disclaimer
H2	Easier approvals, better terms, and lower rates.
H2	Borrow up to $750,000.5: Navigates to numbered disclaimer
H2	Approval in as little as 5 minutes. Funding in as few as 5 days.2: Navigates to numbered disclaimer Duplicate text
H2	Easier approvals, better terms, and lower rates. Duplicate text
H2	Borrow up to $750,000.5: Navigates to numbered disclaimer Duplicate text
H2	Explore more ways to use your HELOC
H2	Convenient loan, no hassle.
H2	Discover our story & revolutionary technology
H2	Get started with a HELOC
H2	Join our partnership ecosystem
H2	Still have questions?
H2	Enhancing Lending Speed with AI

Link structure 82% achieved

Internal links

(Important)

Some anchor texts are used more than once.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 4 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
/home-equity-line/		Figure HELOC
https://www.figure.com/dscr-loan/		DSCR Loan
/cash-out-refinance/		Cash-Out Refinance
/crypto-backed-loan/		Crypto-Backed Loan
https://www.figure.com/blog/		Resource Center
/testimonials/		Testimonials
/loan-assistance/		Repayment Assistance
/partner-heloc/mortgage-lender...		Lenders, Brokers, & Servicers
/partner-heloc/banks-and-credi...		Banks & Credit Unions
/partner-heloc/home-improvemen...		Home Improvement & Solar
/partner-heloc/affiliates-and-...		Affiliates & API
https://www.figure.com/dart/		DART
/partner/success-center/		Partner Resource Center
/markets/capital-markets-inves...		Capital Markets Investors
/partner/figure-connect/		Figure Connect
https://www.figure.com/about/		About Us
https://www.figure.com/faqs/		FAQs
https://www.figure.com/newsroom/		In the News
https://www.figure.com/careers/		Careers
https://www.figure.com/dashboard/	Subdomain	Login
/account/heloc/register/		Find my rate
/home-equity-line/	Text duplicate	Figure HELOC
https://www.figure.com/dscr-loan/	Text duplicate	DSCR Loan
/cash-out-refinance/	Text duplicate	Cash-Out Refinance
/crypto-backed-loan/	Text duplicate	Crypto-Backed Loan
https://www.figure.com/blog/	Text duplicate	Resource Center
/testimonials/	Text duplicate	Testimonials
/loan-assistance/	Text duplicate	Repayment Assistance
/account/heloc/register/	Text duplicate	Find my rate
https://www.figure.com/dashboard/	Subdomain Text duplicate	Login
/account/heloc/register/	Subdomain	Get started today! Find my rate
/account/heloc/register/	Subdomain Text duplicate	Find my rate
/account/heloc/register/	Subdomain Text duplicate	Find my rate
/account/heloc/register/	Subdomain Text duplicate	Find my rate
/account/heloc/register/	Subdomain Text duplicate	Find my rate
/account/heloc/register/	Subdomain Text duplicate	Find my rate
https://www.figure.com/	Anchor	*: Navigates to bottom disclaimer
https://www.bbb.org/us/nc/char...	New window External Subdomain	BBB RATING: A+ IMG-ALT Figure Lending BBB accredited business profile
https://www.trustpilot.com/rev...	New window External Subdomain	Trustpilot rating: 4.8 out of 5 stars Opens in a new window. IMG-ALT Trustpilot
https://money.com/best-home-eq...	New window External	Money.com: Best Home Equity Lenders of 2025 Opens in a new window.
https://www.figure.com/	Anchor	2: Navigates to numbered disclaimer
https://www.figure.com/	Anchor	4: Navigates to numbered disclaimer
https://www.figure.com/	Anchor	5: Navigates to numbered disclaimer
/account/heloc/register/	Subdomain Text duplicate	Find my rate
https://www.figure.com/	Anchor Text duplicate	2: Navigates to numbered disclaimer
/account/heloc/register/	Subdomain Text duplicate	Find my rate
https://www.figure.com/	Anchor Text duplicate	4: Navigates to numbered disclaimer
/account/heloc/register/	Subdomain Text duplicate	Find my rate
https://www.figure.com/	Anchor Text duplicate	5: Navigates to numbered disclaimer
/account/heloc/register/	Subdomain Text duplicate	Find my rate
/home-improvement/		Home improvement
/small-business/		Fund your business
/heloc-debt-consolidation/		Debt consolidation
/college-tuition/		Education
/search/heloc-solar-panels/		Solar panels
https://www.trustpilot.com/rev...	New window External Subdomain	Trustpilot reviews Opens in a new window.
https://www.figure.com/about/		About us
https://www.figure.com/	Anchor Text duplicate	2: Navigates to numbered disclaimer
https://www.figure.com/	Anchor	1: Navigates to numbered disclaimer
/account/heloc/register/	Subdomain Text duplicate	Find my rate
/partner-heloc/		Learn more
/ai-at-figure/		Join the future of lending with Figure

Server configuration 84% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.figure.com/"

WWW Redirect

HTTP header

(Important)

The web server version is sent within the HTTP header.

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time of 0.56 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.

The file size of the HTML document is fine (330 kB).

Page Speed

HTTP Response Header

Name	Value
content-type	text/html; charset=UTF-8
server	nginx/1.29.0
date	Wed, 06 Aug 2025 10:28:20 GMT
last-modified	Tue, 05 Aug 2025 21:11:55 GMT
referrer-policy	no-referrer-when-downgrade
content-encoding	gzip
etag	W/"6892739b-5284c"
pragma	no-cache
cache-control	private, no-store, no-cache, must-revalidate, max-age=0
content-security-policy	font-src 'self' https://cdn.figure.com https://fonts.gstatic.com https://use.fontawesome.com; img-src 'self' https://cdn.figure.com https://www.datocms-assets.com https://cdn.cookielaw.org https://m.bbb.org https://securepubads.g.doubleclick.net data: https://images-static.trustpilot.com https://forms-na1.hsforms.com https://px.ads.linkedin.com https://px4.ads.linkedin.com https://pixel.pointmediatracker.com https://bat.bing.com https://insight.adsrvr.org https://alb.reddit.com https://www.facebook.com https://track.hubspot.com https://bat.bing.com https://www.google.com https://googleads.g.doubleclick.net https://ad.doubleclick.net https://cdn.blisspointmedia.com https://analytics.google.com https://www.googletagmanager.com; frame-ancestors 'self'; upgrade-insecure-requests;
strict-transport-security	max-age=31536000; includeSubDomains
x-content-type-options	nosniff
x-xss-protection	1; mode=block
vary	Origin
access-control-allow-credentials	true
access-control-expose-headers	x-uuid,x-roles,x-groups,x-accomplishments,Authorization,Content-Type,x-with-origin,Origin,x-org,x-3pv-access-code,x-figure-auth,x-addr,x-grp,x-pub,x-kong-request-id
x-kong-upstream-latency	4
x-kong-proxy-latency	0
x-kong-request-id	4ebb5653b0149447fa8acf3e8a1f0c09
via	1.1 kong/3.8.0, 1.1 google
alt-svc	h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 543 referring domains.

This page has 1,477 backlinks.

This page has backlinks from 421 different ip addresses.

Backlinks

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /
Disallow: /claim-gift-card$

Sitemap: https://www.figure.com/sitemap-index.xml

Similar sites

Search preview

www.figure.com

Figure - America's #1 Non-Bank HELOC Lender

See how a Home Equity Line of Credit with Figure can help you plan a home renovation project, consolidate high-interest debt, or fund your dream vacation!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Figure	71%	Check
Credit	63%	Check
equity	62%	Check
non-bank	62%	Check
line	62%	Check
equity line	62%	Check
HELOC	54%	Check
Fund	54%	Check
Non-Bank HELOC Lender	52%	Check
Navigates	51%	Check
disclaimer	51%	Check
bottom	50%	Check
Credit Unions	49%	Check
#1 Non-Bank HELOC	49%	Check
Equity Loans	48%	Check
help	46%	Check
debt	46%	Check
high-interest	46%	Check
days	43%	Check
lower	43%	Check
rates	43%	Check
Approval	43%	Check
minutes	43%	Check
Funding	43%	Check
Borrow	43%	Check

Show more keywords and terms

Automatically check figure.com including all subpages at once!

Check 300+ SEO parameters on every page of your website
Easy troubleshooting with optimization suggestions
Automated check for keyword optimization

Try for free
Guaranteed free of charge during trial period.

Figure.com - SEO Checker

Task list of SEO Improvements 5 Tasks

Meta specifications 100% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check figure.com including all subpages at once!

Page quality 61% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 87% achieved

(Critically important)

(Important)

Heading structure

Link structure 82% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 84% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

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