Fairtradecertified.org - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
82% 
Page structure
100% 
Link structure
35% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.09 s
File size
130.60 kB
Words
1117
Media files
39
Number of links
113 internal / 29 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Fair Trade Certified - Sourcing Program from Fair Trade USA
There are word repetitions in the page title.
The length of the page title is perfect. (541 pixels out of 580 max pixel length)
Meta description
(Critically important)
Fair Trade Certified is an award-winning sustainable sourcing model that improves livelihoods and builds resilient supply chains through fair trade certification.
The length of the meta description is perfect. (970 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.fairtradecertified.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionFair Trade Certified is an award-winning sustainable sourcing model that improves livelihoods and builds resilient supply chains through fair trade certification.
generatorWordPress 6.8.1
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
facebook-domain-verificationis0ol1c6rd0ovhxvx4kc8kqd0s0tdb
msapplication-TileImagehttps://www.fairtradecertified.org/wp-content/uploads/2022/08/cropped-Fair-Trade-Certified-Seal_Website_Favicon-270x270.png
article:modified_time2025-05-29T17:42:47+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleFair Trade Certified - Sourcing Program from Fair Trade USA
og:descriptionFair Trade Certified is an award-winning sustainable sourcing model that improves livelihoods and builds resilient supply chains through fair trade certification.
og:urlhttps://www.fairtradecertified.org/
og:site_nameFair Trade Certified
og:imagehttps://www.fairtradecertified.org/wp-content/uploads/2022/06/featured-logo.jpg
og:image:width960
og:image:height540
og:image:typeimage/jpeg
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1117 words. That's ok.
33.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.48 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...nt/uploads/2022/03/FTC-Full-Seal_RGB.svgFair Trade Certified
...ent/uploads/2025/04/home-header-hero.jpgFarm worker with harvested peppershome-header-hero
...nt/uploads/2022/03/FTC-Full-Seal_RGB.svgNo alt attribute provided
...uploads/2022/12/Conventional-Product.pngNo alt attribute provided
.../fair-trade-coffee-packaging-129x300.pngNo alt attribute provided
...ent/uploads/2022/09/coffee-icon-40px.pngNo alt attribute provided
...nt/uploads/2022/09/factory-icon-40px.pngNo alt attribute provided
...ent/uploads/2022/09/floral-icon-40px.pngNo alt attribute provided
...nt/uploads/2022/09/produce-icon-40px.pngNo alt attribute provided
...onsumer-packaged-goods-cpg-icon-40px.pngNo alt attribute provided
...nt/uploads/2022/09/seafood-icon-40px.pngNo alt attribute provided
...nt/uploads/2022/03/FTC-Full-Seal_RGB.svgNo alt attribute provided
...ke-Champlain-Chocolates-Logo-300x169.pngLake Champlain Chocolates logo
.../2022/05/ftc-logos-driscolls-300x169.jpgdriscolls-berries-logo
.../2022/05/ftc-logos-wholesome-300x169.jpgwholesome-sweeteners-logo
...nt/uploads/2022/10/pact-logo-300x169.pngpact-logo
...ads/2022/05/ftc-logos-amazon-300x169.jpgamazon-logo
/wp-content/uploads/2022/03/logo-kroger.pngNo alt attribute provided
...loads/2022/06/Sams-Club-Logo-300x169.pngSam's Club Logo
...ads/2022/05/ftc-logos-target-300x169.jpgtarget-logo
...ploads/2022/06/florecal-logo-300x169.pngflorecal-logo
.../uploads/2022/06/goiasa-logo-300x169.pnggoiasa-logo
...2022/06/pratibha-syntex-logo-300x169.pngpratibha-syntex-logo
...s/2022/05/ftc-logos-wholesum-300x169.jpgwholesum-harvest
...ardo-cristantes-wholesum-coowner-cco.pngricardo-cristantes-wholesum
...ell_FTC-Testimonial_Headshot_280x280.pngHelen Russell - CEO of Equator Coffees
...8/Eco-Lips-CEO-Steve-Shriver-300x300.pngEco Lips CEO Steve Shriver
...07/Reem-Hassani_Numi-Founder_280x280.pngReem Hassani - Numni Tea's Co-Founder and CBO
...ecutive-VP-of-Campos-Borquez-300x300.pngHeadshot of Sergio Borquez, Executive VP of Campos Borquez
.../2022/06/soren-bjorn-driscolls_280px.pngNo alt attribute provided
...aire-Publique-in-Ivory-Coast_website.jpgNo alt attribute provided
...nt/uploads/2022/03/FTC-Full-Seal_RGB.svgNo alt attribute provided
...loads/2022/03/icon-companies-80x80-1.svgNo alt attribute provided
...nt/uploads/2022/03/FTC-Full-Seal_RGB.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Improving Lives, Protecting the Planet.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Improving Lives, Protecting the Planet.
H2 The Impact of Fair Trade Certification
H2 What We Certify
H2 Who We Partner With
H2 Success Stories
H2 Resources & Articles
H3 Thousands of Products Improving Millions of Lives
H3 Brands
H3 Retailers
H3 Producers
H4 Fair Trade USA™ and Education in Ivory Coast
H5 Ricardo Crisantes, Co-Owner and CCO
H5 Helen Russell, CEO
H5 Steve Shriver
H5 Reem Hassani, Co-Founder & Chief Brand Officer
H5 Sergio Borquez, Executive VP
H5 Soren Bjorn, President
H5 Learn about Certification
H5 Join Us
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
7 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (29) on this page.

Found links on this page

LinkAttributesAnchor text
/IMG-ALT Fair Trade Certified
/about-us/blog/Blog
/about-us/news/News
/our-community/donate/?form=FU...Donate
https://partner.fairtradecerti...New window External Subdomain Partner Login
https://fairtradecertified.org/English
https://en.fairtradecertified....External Subdomain Español
/why-fair-trade/Why Fair Trade
/why-fair-trade/issues/All Issues
/why-fair-trade/issues/education/Education
/why-fair-trade/issues/environ...Environment
/why-fair-trade/issues/gender-...Gender Equity
/why-fair-trade/issues/worker-...Worker Welfare
/blog/fair-trade-and-safe-work...Fair Trade and Safe Working Conditions
IMG-ALT A woman wearing protective gear (a straw hat and mask over her mouth) and holding clipboard outside on a Fair Trade Certified Sugar Farm
/what-we-do/how-we-work/How We Work
/what-we-do/our-impact/Our Impact
/what-we-do/what-we-certify/What We Certify
/what-we-do/sustainable-develo...SDGs
/what-we-do/community-developm...Community Development Funds
/what-we-do/theory-of-change/Theory of Change
/what-we-do/fair-trade-innovat...Innovation
/what-we-do/brands/Brands
/what-we-do/retailers/Retailers
/what-we-do/producers/Producers
/blog/fair-pay-towards-a-livin...Fair Pay Towards a Living Income
IMG-ALT cocoa-farmer
/get-certified/brand-trader-li...Brand and Trader Licensing
https://partner.fairtradecerti...External Subdomain Trade Standard
/get-certified/fair-trade-part...Brand & Trader Resources
/get-certified/fair-trade-cert...Producer Certification
/get-certified/standards/Standards
https://partner.fairtradecerti...New window External Subdomain Partner Directory
/blog/fair-trade-usa-partners-...Fair Trade USA™ & Partners Create $100 Million in Community Impact for Factory Workers
IMG-ALT 3
/our-community/shop-fair-trade/Shop Fair Trade
/our-community/philanthropic-p...Philanthropic Partners
/our-community/donate/Text duplicate Donate
https://fairtradecampaigns.org/New window External Campaigns
/what-we-do/our-community/Our Community
/blog/fair-trade-tea-a-shopper...Fair Trade Tea: A Shopper’s Guide to Ethical Sipping
IMG-ALT A worker at a Fair Trade Certified tea estate deposits harvested tea leaves & buds into a basket on his back.
/about-us/About Fair Trade USA
/about-us/our-history/Our History
/about-us/leadership/Our Leadership
/about-us/board-of-directors/Board of Directors
/about-us/advisory-council/Advisory Council
/about-us/equity-statement/Equity Commitment
/about-us/sustainable-partners/Sustainable Partners
/about-us/news/Newsroom
/about-us/blog/Text duplicate Blog
/about-us/financial-info/Financial Info
/about-us/careers/Careers
/blog/diversity-equity-and-inc...Diversity, equity, and inclusion at Fair Trade USA: keeping DEI at the heart of our mission
IMG-ALT zach-reiner-hW11fwjzVfA-unsplash
/get-started/Get Started
/why-fair-trade/Text duplicate Why Fair Trade
/why-fair-trade/issues/Text duplicate All Issues
/why-fair-trade/issues/education/Text duplicate Education
/why-fair-trade/issues/environ...Text duplicate Environment
/why-fair-trade/issues/gender-...Text duplicate Gender Equity
/why-fair-trade/issues/worker-...Text duplicate Worker Welfare
/what-we-do/how-we-work/Text duplicate How We Work
/what-we-do/our-impact/Text duplicate Our Impact
/what-we-do/what-we-certify/Text duplicate What We Certify
/what-we-do/sustainable-develo...Text duplicate SDGs
/what-we-do/community-developm...Text duplicate Community Development Funds
/what-we-do/theory-of-change/Text duplicate Theory of Change
/what-we-do/fair-trade-innovat...Text duplicate Innovation
/what-we-do/brands/Text duplicate Brands
/what-we-do/retailers/Text duplicate Retailers
/what-we-do/producers/Text duplicate Producers
/get-certified/brand-trader-li...Text duplicate Brand and Trader Licensing
https://partner.fairtradecerti...External Subdomain Text duplicate Trade Standard
/get-certified/fair-trade-part...Text duplicate Brand & Trader Resources
/get-certified/fair-trade-cert...Text duplicate Producer Certification
/get-certified/standards/Text duplicate Standards
https://partner.fairtradecerti...New window External Subdomain Text duplicate Partner Directory
/our-community/shop-fair-trade/Text duplicate Shop Fair Trade
/our-community/philanthropic-p...Text duplicate Philanthropic Partners
/our-community/donate/Text duplicate Donate
https://fairtradecampaigns.org/New window External Text duplicate Campaigns
/our-community/New window Text duplicate Our Community
/?page_id=430Info
/about-us/Text duplicate About Fair Trade USA
/about-us/our-history/Text duplicate Our History
/about-us/leadership/Text duplicate Our Leadership
/about-us/board-of-directors/Text duplicate Board of Directors
/about-us/advisory-council/Text duplicate Advisory Council
/about-us/equity-statement/Text duplicate Equity Commitment
/about-us/sustainable-partners/Text duplicate Sustainable Partners
/?page_id=432Updates
/about-us/news/Text duplicate News
/about-us/blog/Text duplicate Blog
/about-us/financial-info/Text duplicate Financial Info
/about-us/careers/Text duplicate Careers
https://partner.fairtradecerti...New window External Subdomain Text duplicate Partner Login
/Text duplicate English
https://es.fairtradecertified....External Subdomain Text duplicate Español
/get-started/Text duplicate Get Started
/get-started/Get Certified
/our-community/shop-fair-trade/Buy Certified
/why-fair-trade/Text duplicate Why Fair Trade
/what-we-do/our-impact/Fair Trade Impact
/what-we-do/what-we-certify/See All
/what-we-do/what-we-certify/co...No Text
/what-we-do/what-we-certify/fa...No Text
/what-we-do/what-we-certify/fl...No Text
/what-we-do/what-we-certify/pr...No Text
/what-we-do/what-we-certify/cpg/No Text
/what-we-do/what-we-certify/se...No Text
https://www.lakechamplainchoco...New window External Subdomain IMG-ALT Lake Champlain Chocolates logo
https://www.driscolls.com/abou...New window External Subdomain IMG-ALT driscolls-berries-logo
https://wholesomesweet.com/fai...New window External IMG-ALT wholesome-sweeteners-logo
https://wearpact.com/earthsfav...New window External IMG-ALT pact-logo
/what-we-do/brands/For Brands
https://www.amazon.com/s?i=spe...New window External Subdomain IMG-ALT amazon-logo
https://www.kroger.com/b/simpl...New window External Subdomain No Text
https://www.samsclub.com/conte...New window External Subdomain IMG-ALT Sam's Club Logo
https://www.target.com/s?searc...New window External Subdomain IMG-ALT target-logo
/what-we-do/retailers/For Retailers
https://www.florecal.online/ab...New window External Subdomain IMG-ALT florecal-logo
https://www.goiasa.com.br/Cert...New window External Subdomain IMG-ALT goiasa-logo
https://pratibhasyntex.com/New window External IMG-ALT pratibha-syntex-logo
https://wh.farm/grown-for-good/New window External IMG-ALT wholesum-harvest
/what-we-do/producers/For Producers
/blog/fair-trade-and-education...No Text
/blog/fair-trade-and-education...Fair Trade USA™ and Education in Ivory Coast
/what-we-do/what-we-certify/Text duplicate What We Certify
/what-we-do/our-community/Fair Trade Community
/why-fair-trade/Text duplicate Why Fair Trade
/about-us/who-we-are/Who We Are
/frequently-asked-questions/FAQ
/about-us/careers/Text duplicate Careers
/contact-us/Contact Us
/our-community/donate/Text duplicate Donate
/report-an-issue/Report An Issue
https://transfair-usa.centime....New window External Subdomain Pay A Bill
/what-we-do/our-community/Join the Community
https://www.instagram.com/fair...New window External Subdomain
https://www.facebook.com/fairt...New window External Subdomain
https://twitter.com/FairTradeCertNew window External
https://youtube.com/c/fairtrad...New window External
https://www.linkedin.com/compa...New window External Subdomain
https://partner.fairtradecerti...External Subdomain Text duplicate Partner Login
/privacy-policy/Privacy Policy
/terms-of-use/Terms of Use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.fairtradecertified.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.09 seconds.
The file size of the HTML document is fine (131 kB).

HTTP Response Header

NameValue
cache-controlpublic, max-age=604800
content-encodinggzip
content-typetext/html; charset=UTF-8
link<https://www.fairtradecertified.org/wp-json/>; rel="https://api.w.org/"
servernginx
strict-transport-securitymax-age=300
x-pantheon-styx-hostnamestyx-fe4-a-889c95989-vhmnk
x-styx-req-id558d5c07-5065-11f0-bb42-6e9e581a2d34
dateFri, 27 Jun 2025 17:42:22 GMT
x-served-bycache-chi-kigq8000055-CHI, cache-fra-eddf8230070-FRA
x-cacheHIT, HIT
x-cache-hits4, 0
x-timerS1751046143.839536,VS0,VE7
varyAccept-Encoding, Cookie, Cookie
age340480
accept-rangesbytes
via1.1 varnish, 1.1 varnish
content-length28679
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,831 referring domains.
This page has 15,231 backlinks.
This page has backlinks from 1,202 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.fairtradecertified.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

www.fairtradecertified.org
Fair Trade Certified - Sourcing Program from Fair Trade USA
Fair Trade Certified is an award-winning sustainable sourcing model that improves livelihoods and builds resilient supply chains through fair trade certification.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Trade81%Check
Fair81%Check
Fair Trade81%Check
Fair Trade Certified81%Check
Certified73%Check
Fair Trade USA72%Check
Fair Trade Certification72%Check
Fair Trade Community68%Check
sourcing58%Check
Get Certified56%Check
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